Namuhla, yonke into iyatholakala, kufaka phakathi i-automation yokuphathwa kwezinkampani, ukubalwa kwezimali, nokwenza kahle isikhathi sokusebenza, ukulawula, kanye ne-franchise yebhizinisi enotshalo-mali lokutshalwa kwezimali okuncane nokubalulekile. Ukuqondiswa izintshisakalo nezifiso zabo, kuyatholakala ukukhulisa ibhizinisi lakho ngokushesha nangendlela efanele nge-franchise emkhakheni othile womsebenzi, ngotshalo-mali oluncane lwesikhathi nezinsizakusebenza. Uma umusha kulolu daba, udinga izeluleko zochwepheshe, usizo oluvela kubuchwepheshe be-IT, lapho-ke kufanele uphendukele kuzingxenyekazi zobungcweti ezikhethekile kwi-franchise nakho konke okuxhumene nayo. Kungani kulula futhi kunenzuzo ukuthenga nokusebenzisa i-franchise? Konke kulula ukukuchaza. Lapho udala ibhizinisi kusuka ekuqaleni, udinga ukutshala imali, udinga ukwakha uhlelo lokusebenza, ukubala kokubili imali yokuqala kanye nokutshalwa kwemali okulandelayo okudingwa yibhizinisi ukukhushulwa. Ngasikhathi sinye, kuyadingeka ukuthi okungenani ube nolwazi oluncane ekuphathweni, ekubalweni nasekuphathweni hhayi kuphela ngabasebenzi kepha futhi nezinqubo ezahlukahlukene, ukuze ungadideki futhi ungalahlekelwa.

Lapho uthenga futhi usebenza ngokubambisana ne-franchisor, kuba lula ukwakha ibhizinisi, ngenxa yokwazisa ngomkhiqizo, amakhono atholakele, ngokungangabazeki abelana ngawo, kanye namakhasimende atholakele. Okokuqala, udinga ukubala bonke ubuhle nobubi, unqume ukuthi ufuna ukuvula ibhizinisi kumuphi umkhakha womsebenzi, ucacise ngenhloko-dolobha yokuqala, bese wenza okuthile. Noma kunjalo, uma kuze kube namuhla uhlushwa ngokukhetha, ungaya ku-portal, uhlaziye ukukhetha okunikeziwe, uqhathanise uhla lwamanani, bese uthola uhlelo lwebhizinisi. Futhi, kusayithi, ungabuka izibalo zethrafikhi ngezibalo ze-SEO, ufunde ukubuyekezwa kwamakhasimende ethu (ama-franchisors nama-franchisees), bona isimo nokukalwa kwe-franchise ethile, ucacise utshalomali, imali engenayo nemali yesamba semali. Esizeni sethu kunokhetho olukhulu, lapho usesha, ungasebenzisa i-search engine noma ukhethe isigaba, izwe, idolobha, idolobhana, uthathe inani lotshalo-mali lokuqala, njll. Namuhla konke kuyatholakala, kanye nokubalwa okuzenzakalelayo esitolo se-franchise, esinikezwe wonke umuntu. Akunasidingo sokudabula yonke into kusukela ekuqaleni kuze kube sekugcineni, unedatha edingekayo esandleni.

Thola okuningi ngokusebenzisana esitolo se-franchise esitolo. Futhi, kunikezwa izeluleko zochwepheshe, abasekeli bama-franchisor abasiza ekubonisaneni, futhi bakutshele ngakho konke ama-chips, izenzo nokunikeza imininingwane efanelekile yokuthuthukisa ibhizinisi. Lapho kunwetshwa futhi kuvulwa amaphuzu, wonke umuntu uyawina. I-franchiseee yebhizinisi inikeza igunya lokumela izintshisekelo esikhathini eside sophawu oluthile, emkhakheni othile womsebenzi, ngokuya ngemibandela ethile. Izinhlobo ezifunwa kakhulu zokuphathwa kwamabhizinisi ama-franchise ukudla okusheshayo, insizakalo, izimpahla, nezinsizakalo. Ikhathalogi ye-franchise ivumela ukukhetha i-franchise enenzuzo, ukubonisa indlela yomuntu siqu, ukonga isikhathi kanye nokutshalwa kwezimali kwebhizinisi, ukwandisa ithrafikhi ye-SEO. Wonke umuntu uzothola umnikelo onenzuzo yakhe, ecabangela ukutshalwa kwezimali namathuluzi.

Sinikeza ikhulu lamaphesenti okuqinisekisa ukusebenza kahle okuhlobene nokuthuthuka kwebhizinisi ngokuthola i-franchise.

Ukubonisana ngezinkinga ezahlukahlukene, kufanele uxhumane nezinombolo zokuxhumana ezicacisiwe, uthumele isicelo nge-imeyili. Siyabonga ngentshisekelo yakho futhi sibheke phambili ekubambisaneni ngokubambisana, okukhiqizayo

I-franchise yemidiya iphrojekthi ethile yebhizinisi ethile, edinga izinto eziningi okufanele zigcinwe engqondweni. Okokuqala, uzobe usebenzisa ibhizinisi lakho ukuvumelanisa ne-franchisor. Uzokulawula, futhi anikeze yonke imininingwane edingekayo ukuze akwazi ukubhekana kalula nokusebenza kwehhovisi. Ngaphezu kwalokho, lapho usebenzisana ne-franchise, uthatha isethi ephelele yezibopho ezahlukahlukene ezihlobene ngqo nemali ekhokhelwa i-franchisor, kanti ezinye zinemvelo ehluke kancane. Isibonelo, lapho uthengisa i-franchise yemidiya, uyavuma ukuxhumana namasayithi athile noma wenze eminye imisebenzi. Uma usebenza nge-software franchise, khona-ke lokhu kungaba yisibopho sokuthenga uhlu kubasabalalisi abachazwe ngokuqinile, noma ku-franchisor ngqo.

Imibandela iyahlukahluka, futhi kufanele uyilandele ngokuqinile ukuze ungangeni esimweni esinzima lapho ilungelo lakho lokuba ngumsabalalisi okhethekile lithathwa ngenxa yokwephula izibopho ezicatshangelwayo.

Ukusebenza nge-franchise yemidiya kunguhlobo lwephrojekthi yebhizinisi engenziwa kuphela ngendlela efanelekile futhi enesibopho. Indlela enesizotha iyaqondakala njengokuqongelela ngesikhathi kwalezi zinsizakusebenza ozenzile. Sebenza ne-franchise yemidiya ngokungenaphutha nangokufanelekile, ukhokhela i-royalties ku-franchisor ngesikhathi. IRoyalty inkokhelo efana nokuqashwa. Inani laso lisukela ku-2 kuye ku-6% wemali yakho engenayo yenyanga. Kungabalwa futhi njengephesenti lenzuzo futhi lokhu kufanele kucaciswe lapho kwenziwa isivumelwano.

Ngaphezu kwama-royalties lapho uthengisa i-franchise yemidiya, futhi ungadlulisela imali yokukhangisa ku-franchisor ngemicimbi yokuphromotha yomhlaba. I-franchisor ngokwayo izokwandisa izinga lokuqwashisa ngomkhiqizo ezweni lakho nasemhlabeni jikelele. Kwanele ukuthi amane athole imali evela kuwe, futhi yena ngokwakhe uzokwenza zonke izenzo ngendlela engcono kakhulu.

Kukhona nomnikelo wesamba semali, ohumusha ngokwezwi nezwi kusuka olimini lwabantu baseJalimane njengengxenye ewugqinsi. Yile ngcezu ejiyile ekhombisa ukuqala kokusebenzisana ne-franchise yemidiya. Uyikhokha ngenani le-9 kuya ku-11% lemali yotshalo-mali enikezwa uhlelo lwebhizinisi. Kufanele kukhunjulwe ukuthi i-franchise yabezindaba kufanele ikhokhe ngoba awutshali imali encane kakhulu ekusetshenzisweni kwayo. Ngokuhambisana nokuqaliswa kohlelo lwebhizinisi, futhi udinga ukunikeza i-franchisor inani elithile lemali ngendlela engabuyiswa. I-10% yenani lotshalo-mali alincane kangako, ngakho-ke, kufanele kube nomqondo ngemuva kokuqaliswa komsebenzi onjalo.

Sebenza kahle nangendlela efanele bese kuthi i-franchisor, kanye neziphathimandla zombuso, bangabi nezikhalazo ngawe. Noma kungavela amaphuzu anempikiswano, kuzokwazi ukufakazela icala lakho.

Kuyadingeka ukwenza ukuhlaziywa kokuqala kwabancintisana nabo uma unquma ukwenza ngokuvumelana nelungelo labezindaba. Lokhu kuzokusiza ukunquma ikhono lakho lokulwa nabancintisana nabo emzabalazweni wezimakethe. Ungasebenzisa futhi ukuhlaziywa kwe-swot, okungeyona into edlula ithuluzi lekhwalithi elikuvumela ukuthi uqonde ukuthi yimaphi amandla namathuba ongathembela kuwo lapho usebenzisa iphrojekthi enikeziwe. Ngaphezu kwalokho, ukuhlaziywa kwe-swot kuzokhomba ubuthakathaka be-franchise yakho yemidiya, futhi ungabamisa, noma ubasebenzisele ukuthola inzuzo yokuncintisana. Ngemuva kwakho konke, nobuthakathaka bungaguqulwa bube yinzuzo yakho, noma ungaqonda ukuthi ungasebenza kanjani nabo futhi wenze wonke umsebenzi wasehhovisi ngezinga eliphezulu lokusebenza kahle.

Ukusebenza nge-franchise yemidiya kufaka phakathi isidingo sokusebenzisana nezithameli ezibanzi. Lolu uhlobo lwephrojekthi olungafani nokuxhumana nesitolo noma indawo yokudla okusheshayo. Ngakho-ke, i-franchise ingahluka kakhulu kokuqukethwe kwayo okusebenzayo. Kodwa-ke, udinga ukuxoxa ngazo zonke izingqinamba ne-franchisor kusengaphambili ukuze ungabi namaphoyinti aphikisanayo. Ngokufanayo, ngokusebenzisa i-franchise yemidiya, uzongena esivumelwaneni. Izokulawula ngokusobala yonke imisebenzi nezibopho zamaqembu.

Ukuze ungangeni esimweni esinzima, udinga ukuqonda ngokusobala ukuthi ufuna ukufeza ini ngokusebenzisa i-franchise yemidiya. Uhlelo lwebhizinisi olwakhiwe kahle lungenye yezimfuneko zokuthola imiphumela emihle emzabalazweni wokuthandwa ngamakhasimende. Sebenzisa i-franchise yakho yemidiya ngobuchwepheshe ngakho konke ukulungiselela okudingekayo kokuqala. Le ukuphela kwendlela ongaqonda ngayo ukuthi yini okudingeka yenziwe ukuthola impumelelo manje nasesikhathini esizayo. Isu elakhiwe kahle lingenye yezindlela zokunquma zokuphumelela; udinga futhi ukulandela ngokuqinile izincomo ezivela ku-franchisor. Isibonelo, lapho uthengisa i-franchise yemidiya, kungadingeka ukuthi ulandele ikhodi yokugqoka eqinile yabasebenzi bakho. Kuzodingeka ukuhambisana nayo yonke imiyalo etholakalayo.

Ngaphezu kwalokho, uma usebenza ne-franchise yemidiya, ukwakheka kwangaphakathi kuzodinga futhi ukwenziwa ngokuya ngamakhodi owathola kummeleli womkhiqizo. Akukho lutho oluyinkimbinkimbi kulokhu futhi udinga nje ukulandela ngokuqinile izindinganiso futhi uthobele imithethonqubo. Ngemuva kwalokho kuzoba nezimangalo ezibhekiswe kuwe, uzoqhubeka uhlale ungumsabalalisi okhethekile ezweni lakho.

I-franchise yebhizinisi enekhathalogi yotshalo-mali inikeza ithuba lokukhetha okunikezwayo okunenzuzo ngentengo engabizi, kucatshangelwa imali eyisamba, imigomo nemibandela yezivumelwano zama-franchise. Ungalivula wedwa ibhizinisi lakho, kusukela ekuqaleni, kepha-ke kuzodingeka uqonde ngokusobala ukuthi ungaqala kuphi nokuthi yiziphi izimiso zokuphatha okufanele uzenze, ngokuya ngezibalo zezezimali nezinhlelo zebhizinisi. Ukukhangisa, ukwakha isisekelo samakhasimende kuyizinqubo eziyinkimbinkimbi impela, ikakhulukazi ngokubheka isimo esikhona njengamanje, ukuncintisana okukhula njalo kuzo zonke izindawo zomsebenzi. Ngakho-ke, uma usaqala, kepha ulwela ngokufutheka ukuba ngumnikazi webhizinisi lakho, ungaqala ibhizinisi ngaphansi kokuqondiswa komkhiqizo owaziwa kakhulu, unegama nomholo obaluleke ngokwanele. Uma ungazi ukuthi uzoqala kuphi, futhi nakuluphi umkhakha womsebenzi ukuvula ibhizinisi lakho, bese ubheka izinhlu zama-franchise bese ukhetha ibhizinisi elizosondelana kakhulu nenhliziyo yakho, ngoba akukho okungcono kunebhizinisi lakho olithandayo . Ngakho-ke, kukhathalogi ye-franchise ungabona okunikezwayo kwamanje, ngotshalo oluthile lwezimali, uzijwayeze imigomo ye-franchise, igama lecala, inkokhelo yesamba semali noma ukungabi bikho kwayo, imininingwane eyengeziwe, ukubuyekezwa namaphuzu athile esifundeni esithile osithandayo.

Ama-Franchisors azosiza ama-franchisees hhayi ekuvuleni ibhizinisi kuphela, kodwa futhi azofika, eluleke, asize ekuqasheni, akhulume ngezinzuzo namasu acacile, akhe uhlelo lokusebenza, njll. Bala inani lotshalo-mali, isamba semali yokukhokha nezikhathi zokukhokha itholakala ngqo esitolo se-franchise. Shayela inombolo yokuxhumana ebekiwe bese uthintana neminye imibuzo. Siyakubonga kusengaphambili ngentshisekelo yakho, ngokuxhumana nekhathalogu yama-franchise nokutshalwa kwezimali, sithemba ukubambisana ngokubambisana okukhiqizayo.