Namuhla, yonke into iyatholakala, kufaka phakathi i-automation yokuphathwa kwezinkampani, ukubalwa kwezimali, nokwenza kahle isikhathi sokusebenza, ukulawula, kanye ne-franchise yebhizinisi enotshalo-mali lokutshalwa kwezimali okuncane nokubalulekile. Ukuqondiswa izintshisakalo nezifiso zabo, kuyatholakala ukukhulisa ibhizinisi lakho ngokushesha nangendlela efanele nge-franchise emkhakheni othile womsebenzi, ngotshalo-mali oluncane lwesikhathi nezinsizakusebenza. Uma umusha kulolu daba, udinga izeluleko zochwepheshe, usizo oluvela kubuchwepheshe be-IT, lapho-ke kufanele uphendukele kuzingxenyekazi zobungcweti ezikhethekile kwi-franchise nakho konke okuxhumene nayo. Kungani kulula futhi kunenzuzo ukuthenga nokusebenzisa i-franchise? Konke kulula ukukuchaza. Lapho udala ibhizinisi kusuka ekuqaleni, udinga ukutshala imali, udinga ukwakha uhlelo lokusebenza, ukubala kokubili imali yokuqala kanye nokutshalwa kwemali okulandelayo okudingwa yibhizinisi ukukhushulwa. Ngasikhathi sinye, kuyadingeka ukuthi okungenani ube nolwazi oluncane ekuphathweni, ekubalweni nasekuphathweni hhayi kuphela ngabasebenzi kepha futhi nezinqubo ezahlukahlukene, ukuze ungadideki futhi ungalahlekelwa.

Lapho uthenga futhi usebenza ngokubambisana ne-franchisor, kuba lula ukwakha ibhizinisi, ngenxa yokwazisa ngomkhiqizo, amakhono atholakele, ngokungangabazeki abelana ngawo, kanye namakhasimende atholakele. Okokuqala, udinga ukubala bonke ubuhle nobubi, unqume ukuthi ufuna ukuvula ibhizinisi kumuphi umkhakha womsebenzi, ucacise ngenhloko-dolobha yokuqala, bese wenza okuthile. Noma kunjalo, uma kuze kube namuhla uhlushwa ngokukhetha, ungaya ku-portal, uhlaziye ukukhetha okunikeziwe, uqhathanise uhla lwamanani, bese uthola uhlelo lwebhizinisi. Futhi, kusayithi, ungabuka izibalo zethrafikhi ngezibalo ze-SEO, ufunde ukubuyekezwa kwamakhasimende ethu (ama-franchisors nama-franchisees), bona isimo nokukalwa kwe-franchise ethile, ucacise utshalomali, imali engenayo nemali yesamba semali. Esizeni sethu kunokhetho olukhulu, lapho usesha, ungasebenzisa i-search engine noma ukhethe isigaba, izwe, idolobha, idolobhana, uthathe inani lotshalo-mali lokuqala, njll. Namuhla konke kuyatholakala, kanye nokubalwa okuzenzakalelayo esitolo se-franchise, esinikezwe wonke umuntu. Akunasidingo sokudabula yonke into kusukela ekuqaleni kuze kube sekugcineni, unedatha edingekayo esandleni.

Thola okuningi ngokusebenzisana esitolo se-franchise esitolo. Futhi, kunikezwa izeluleko zochwepheshe, abasekeli bama-franchisor abasiza ekubonisaneni, futhi bakutshele ngakho konke ama-chips, izenzo nokunikeza imininingwane efanelekile yokuthuthukisa ibhizinisi. Lapho kunwetshwa futhi kuvulwa amaphuzu, wonke umuntu uyawina. I-franchiseee yebhizinisi inikeza igunya lokumela izintshisekelo esikhathini eside sophawu oluthile, emkhakheni othile womsebenzi, ngokuya ngemibandela ethile. Izinhlobo ezifunwa kakhulu zokuphathwa kwamabhizinisi ama-franchise ukudla okusheshayo, insizakalo, izimpahla, nezinsizakalo. Ikhathalogi ye-franchise ivumela ukukhetha i-franchise enenzuzo, ukubonisa indlela yomuntu siqu, ukonga isikhathi kanye nokutshalwa kwezimali kwebhizinisi, ukwandisa ithrafikhi ye-SEO. Wonke umuntu uzothola umnikelo onenzuzo yakhe, ecabangela ukutshalwa kwezimali namathuluzi.

Sinikeza ikhulu lamaphesenti okuqinisekisa ukusebenza kahle okuhlobene nokuthuthuka kwebhizinisi ngokuthola i-franchise.

Ukubonisana ngezinkinga ezahlukahlukene, kufanele uxhumane nezinombolo zokuxhumana ezicacisiwe, uthumele isicelo nge-imeyili. Siyabonga ngentshisekelo yakho futhi sibheke phambili ekubambisaneni ngokubambisana, okukhiqizayo

I-franchise yokuphrinta iphrojekthi yebhizinisi lefomethi yamanje. Ukuze i-franchise isebenze ngokungenaphutha, ngesikhathi sokuqalisa udinga ukutadisha ngokucacile imithethonqubo futhi uyilandele ngokungaqondakali. Imiyalo namazinga uzonikezwa wona vele ngesikhathi sokuqaliswa kwe-franchise, lapho wenza uhlelo lwebhizinisi. Ngaphezu kwalokho, ngokushesha udinga ukubeka entweni yezindleko kuze kufike ku-11% njengomnikelo wesamba semali. Leli nani lemali lidluliselwa kummeleli we-franchise ukuze liphrintwe futhi limele iphesenti elithile lemali ohlose ukuyisebenzisa njengotshalomali. Ukuphrinta kunenzuzo, futhi uma futhi usebenzisa i-franchise, khona-ke amathuba akho okuphumelela azokhula kakhulu.

Lapho uphrinta, umuntu akumele akhohlwe ukuthi i-franchise idinga ukudonswa okuthile. Isibonelo, lena yimali oyisebenzisayo ekusebenzeni kwemisebenzi yehhovisi ukudlulisa ingxenye yemithombo yezimali esivuna i-franchisor. Lokhu kufinyelela ku-9% njalo ngenyanga. Isibonelo, uma uthengisa ilungelo lokuphrinta, uzodonsa imali yesikhangiso engu-1, 2, noma u-3% wemali yakho engenayo. Ngaphezu kwalokho, kufanele usebenze ngamaroyalties. Lokhu futhi kuyiphesenti leholo lakho noma inzuzo yakho, ebalwa njengephesenti lemali engenayo etholiwe. Ukusebenza nge-franchise yokuphrinta kuzokunika amandla okwenza kahle ukwedlula isakhiwo esincintisanayo.

Lokhu kuzoba ngenxa yokuthi uzokwazi ukusebenzisa uhlobo oludumile lomkhiqizo kanye nezindlela zokuziphatha ezisezingeni eliphakeme.

Ukuklama ubunikazi benkampani ye-franchise ukuphrinta nakho kufanele. Okokuqala, uzodinga ukulandela ikhodi yokugqoka lapho unikeza abasebenzi bakho izingubo. Okwesibili, ikhodi yedizayini kufanele ibhekwe ngokuqinile lapho kuhlobiswa izakhiwo, zangaphandle nezangaphakathi. I-franchise yokuphrinta isebenza kahle kuphela uma isetshenziswa ngokuya ngemithetho yezomthetho. Ngaphezu kwalokho, kuzodingeka ukopishe ngokunembile zonke izenzo zomkhiqizo osebenzisana nazo. I-franchise yokuphrinta akufanele ibe nzima kakhulu ukuyethula ngoba unabo bonke ubuchwepheshe obudingayo onabo.

Ukufinyelela ekwazini okuyingqayizivele kungenye yamaphuzu akhuluma ngokukhetha i-franchise njengesimiso somsebenzi. I-franchise yokuphrinta ikuvumela ukuthi uphathe kahle noma yimuphi umsebenzi wehhovisi, uwenze kahle nangendlela efanele. Ngemuva kwakho konke, uzoba nesibonelo senkampani ezuze imiphumela emihle. Ungasebenza ngezimo ezahlukahlukene njengoba ukwazi ukuxoxisana ukwehlisa amaphesenti esitolimende sanyanga zonke. Kodwa-ke, lapho uthengisa i-franchise yokuphrinta, kuzodingeka ngandlela thile ubuyisele i-franchisor ngemali engenayo elahlekile. Isibonelo, kuzoba yisidingo sokuthenga izimpahla noma izinsiza kuye ngenani elithile.

I-franchise yebhizinisi enekhathalogi yotshalo-mali inikeza ithuba lokukhetha okunikezwayo okunenzuzo ngentengo engabizi, kucatshangelwa imali eyisamba, imigomo nemibandela yezivumelwano zama-franchise. Ungalivula wedwa ibhizinisi lakho, kusukela ekuqaleni, kepha-ke kuzodingeka uqonde ngokusobala ukuthi ungaqala kuphi nokuthi yiziphi izimiso zokuphatha okufanele uzenze, ngokuya ngezibalo zezezimali nezinhlelo zebhizinisi. Ukukhangisa, ukwakha isisekelo samakhasimende kuyizinqubo eziyinkimbinkimbi impela, ikakhulukazi ngokubheka isimo esikhona njengamanje, ukuncintisana okukhula njalo kuzo zonke izindawo zomsebenzi. Ngakho-ke, uma usaqala, kepha ulwela ngokufutheka ukuba ngumnikazi webhizinisi lakho, ungaqala ibhizinisi ngaphansi kokuqondiswa komkhiqizo owaziwa kakhulu, unegama nomholo obaluleke ngokwanele. Uma ungazi ukuthi uzoqala kuphi, futhi nakuluphi umkhakha womsebenzi ukuvula ibhizinisi lakho, bese ubheka izinhlu zama-franchise bese ukhetha ibhizinisi elizosondelana kakhulu nenhliziyo yakho, ngoba akukho okungcono kunebhizinisi lakho olithandayo . Ngakho-ke, kukhathalogi ye-franchise ungabona okunikezwayo kwamanje, ngotshalo oluthile lwezimali, uzijwayeze imigomo ye-franchise, igama lecala, inkokhelo yesamba semali noma ukungabi bikho kwayo, imininingwane eyengeziwe, ukubuyekezwa namaphuzu athile esifundeni esithile osithandayo.

Ama-Franchisors azosiza ama-franchisees hhayi ekuvuleni ibhizinisi kuphela, kodwa futhi azofika, eluleke, asize ekuqasheni, akhulume ngezinzuzo namasu acacile, akhe uhlelo lokusebenza, njll. Bala inani lotshalo-mali, isamba semali yokukhokha nezikhathi zokukhokha itholakala ngqo esitolo se-franchise. Shayela inombolo yokuxhumana ebekiwe bese uthintana neminye imibuzo. Siyakubonga kusengaphambili ngentshisekelo yakho, ngokuxhumana nekhathalogu yama-franchise nokutshalwa kwezimali, sithemba ukubambisana ngokubambisana okukhiqizayo.