I-franchise ye-inthanethi iyizinga elisha ku-franchising. Ake sibone ukuthi kuyini. Umqondo we-'Internet franchise 'awubhekiseli kuphela ekutheni kungenzeka kuvulwe isitolo ku-Intanethi. Lo mqondo ubanzi kakhulu. I-franchise ye-Intanethi inendawo yokusabalalisa ebanzi, okungukuthi ezokuzijabulisa, izinsizakalo eziku-inthanethi, izinhlelo zokusebenza zeselula, nokunye okuningi. Ama-franchise e-Intanethi awekho ezingeni eliphezulu okwamanje, kepha nakhu lapho eya khona.

Ngakho-ke, uma uthatha isinqumo sokuvula i-inthanethi franchise, kufanele usheshe ukuthola i-niche yakho, futhi ungaphuthelwa yithuba lakho lokuvula ibhizinisi lakho olithandayo. Ziyini izinzuzo zalolu hlobo lwe-franchising? Njenganoma iyiphi enye i-franchise, kuyindlela efakazelwe yokuphumelela, imodeli yebhizinisi engenisa imali; ukuqala ukusebenza nge-Intanethi, awudingi ulwazi olukhethekile namakhono, i-franchisor yakho isivele ikunakekele lokhu; unethuba lokwenza imisebenzi yakho ngaphansi komkhiqizo owaziwayo; I-franchise ye-Intanethi yenza kube nokwenzeka ukuthi isebenze kunoma iyiphi ingxenye yomhlaba futhi noma ikuphi; ibhizinisi le-Intanethi lisebenza ubusuku nemini, ngaphandle kweziphazamiso nokwehluleka, okusho ukuthi imali engenayo ingatholwa njalo; lolu hlobo lwebhizinisi lushibhile ngokwezimali kunebhizinisi elasungulwa kusukela ekuqaleni, ngokwalo; ukusebenza ngale ndlela, uthola ukuholwa okusebenzayo ngokuhlela, ukulawula ibhizinisi lakho. Uthola nemali engenayo ephezulu uma kuqhathaniswa nokusebenzela omunye umuntu, umholo wakho ungakhula unomphela, futhi ngefomethi yomsebenzi ejwayelekile, ungathembela kuphela ekukhuleni komholo okungenani kanye ngonyaka; ukuthuthuka okuqhubekayo ngoba kukuzuzisa kakhulu, uzolwela ukuya ezifundweni nasezifundweni zokuthuthukisa izimfanelo zakho futhi uthuthukise amakhono akho namakhono akho; ukuzimela kwezezimali nokuzinza.

I-Franchising yakhiwe ngendlela yokuthi umhlanganyeli ngamunye athole izinzuzo zakhe, kepha i-franchisee inezinzuzo ezinkulu - ukufinyelela kulwazi olukhulu lwenkampani, lokhu kuzogwema ubungozi bokuqothuka. Ngakho-ke, sithole izinzuzo ze-franchise ye-Intanethi, manje ake sikhulume ngezici zayo ezingezinhle, kulula ukuwela kwizithiyelo kubakhwabanisi (ungathenga ikhasi elingenamsebenzi ku-Intanethi esikhundleni sebhizinisi elisebenzayo); uma uyithemba ngokuphelele i-franchisor, ungasayina inkontileka enemibandela eqinile kakhulu yokubambisana. Uzoqala ngaphi? Futhi udinga ukuqala ngokukhetha inkambu yomsebenzi, ngemuva kokukunquma, kufanele uzijwayeze ama-franchise we-Intanethi ahlongozwayo. Amabhizinisi akhethiwe kufanele athumele isicelo semininingwane eningiliziwe mayelana nokusebenzisana. Ukuqhathanisa, kufanele unake lezi zinto ezilandelayo: ukuqashelwa kwenkampani, ubukhulu benkokhelo yokuqala, inani lezinkokhelo zanyanga zonke ezibizwa ngamaroyalties, isikhathi lapho utshalomali lwakho luzokwenza khona imali engenayo. I-franchisor ngayinye izohlinzeka ngohlobo lwayo lwecebo lebhizinisi nesikhathi sokubuyiselwa. Lapho nje usuthatha isinqumo ngokukhetha, ungene ngokuphelele emininingwaneni yomsebenzi wale ndlela, zama ukuqonda ukuthi ngabe lolu hlobo lomsebenzi kufanele luqondiswe kuwe? Lolu hlobo lomsebenzi lufanelwe ubani?

Ukusebenza kwi-franchise ye-Intanethi kungahle kulungele usomabhizinisi ofisayo, usomabhizinisi onquma ukukhulisa imingcele yebhizinisi lakhe. Ukwenza imali engenayo ephezulu, ungaqhuba amaphrojekthi amaningi we-Internet franchise ngasikhathi sinye. Amaphrojekthi akhokha ngokushesha kangakanani? Ngokushesha okukhulu, ngoba awudingi ukutshala imali eningi. Akunasidingo sokuqasha noma ukuthenga ihhovisi, ukuchitha imali ngokuligcina, ukuqasha abasebenzi nokusebenzisa imali ngezidingo zabo, ukuthenga imishini nokuthola ezinye izindleko ezivelayo. Uyisebenzisa kanjani i-franchise ye-inthanethi? Lapho usuthole ilungelo lokusebenzisa ilungelo lokungena ku-inthanethi, unamalungelo nezibopho ezithile. Ngabe i-franchisee (umthengi) inelungelo luni? Sebenzisa uphawu noma uphawu olubonakalayo lwenkampani yama-franchisor; sebenzisa ulwazi lwezohwebo olutholakele ngendlela: yezinhlelo zebhizinisi, amasu, izinto zokuhweba ezisiza ukuhlela ibhizinisi; Thembela osizweni ekusebenzeni nabaphakeli bezimpahla nezinto zokwakha; thola izeluleko, ukubonisana, iziqinisekiso.

Awukwazi: ukudalula imininingwane eyimfihlo; lingisa uphawu lokuhweba ngokubona kwakho; sebenzela izimbangi. Inkontileka kufanele ichaze ubuhlakani bokubambisana ngokuningiliziwe, uma kungenjalo, kufanele waziswe ngendlela ejwayelekile ekubhalweni kwenkontileka. Uhlobo oludume kakhulu lwe-online franchise yinhlangano yesitolo esiku-inthanethi. Ukuhweba nge-inthanethi manje sekufanele kakhulu, kuvumelana neklayenti futhi kusebenza kahle kakhulu, ngokwesibonelo, ekuhlukanisweni. Ukuqala ibhizinisi lakho eliku-inthanethi kuyazuzisa. Awudingi ukuqasha ihhovisi, ukhokhele izinsiza kusebenza, uqashe abasebenzi abaningi, ungene ezindlekweni zokulondolozwa kwehhovisi, udinga nje ukuhlela ukulethwa, impendulo yamakhasimende. I-Franchising inikeza leli thuba ngoba umkhiqizo othengisiwe usuvele uhlolwe abathengi.

I-franchise ye-Intanethi ingabandakanya lezi zindawo zokuphila ezilandelayo: ukudla, izingxenye zezimoto, imithi, izimonyo, okokugqoka, izimpahla ezenziwe, i-elekthronikhi, imikhiqizo yezingane nokuningi.

Kukuwe ukuthi unqume ukuthi iyiphi indlela ozoqala ngayo ukusebenza, into ebaluleke kakhulu ukuthi ibhizinisi lakho likulethela imali engenayo kanye nokwaneliseka. Ngeminye imininingwane, xhumana nathi ngesicelo sakho, sizokusiza ukhethe i-franchise ngokuya ngamakhono akho wezinto ezibonakalayo. Ngingalutholaphi ulwazi oluthe xaxa kuma-franchise we-intanethi? Kukhathalogi yethu, okunikezwayo kwakamuva kuyatholakala kuwe, kufaneleka ngo-2021. Sinikeza ukubambisana nemikhiqizo yasekhaya neyamazwe omhlaba. Usebenzisa i-navigation elula ngokusebenzisa ikhathalogu, ungahlola ngokushesha yonke iminikelo etholakalayo. Sibaphule ngesifunda kanye nesabelomali.

Lapha ungathola iziphakamiso kusuka kokulula kuya kokuyinkimbinkimbi, kusuka emsebenzini kusuka ekhaya kuya ngaphakathi kwezindonga zehhovisi. Usebenzisa ikhathalogi yethu, awudingi ukwesaba abakhwabanisi, ngoba sisebenza nemikhiqizo ethembekile.

I-online store franchise ingenye yemibono yebhizinisi eyenziwe ngomumo ethandwa kakhulu kulezi zinsuku. Isitolo esiku-inthanethi mhlawumbe esinye sezingxenye zebhizinisi ezinenzuzo enkulu esikhathini sethu. Ezimweni zokuhlukaniswa, umhlaba wonke ushintshele kufomethi yokusebenza okude, kwaba okungaphephile ukuvakashela izindawo zomphakathi, ngakho-ke izindawo zokuthengisa nezikhungo zama-franchise. Ngalesi sikhathi, labo abathengisa ngempumelelo izimpahla zabo kwi-Intanethi baqala ukuthola imali ephindwe kaningi. Isitolo esiku-inthanethi asidingi izimali ezinkulu ezivela kusomabhizinisi. Isitolo esiku-inthanethi kulula ukusiphatha, ungakhetha isikhathi esikahle sokusebenza.

Ngasikhathi sinye, akekho ozokuyalela isikhathi sokusebenza nesilinganiso somsebenzi wakho. Ayikho imingcele ye-Intanethi, ngakho-ke umsebenzi ungaya kude kakhulu nemingcele yokubhaliswa kwezwe. Kwanele ukuthuthukisa iwebhusayithi esebenza kahle, ukuqeda izivumelwano nabaphakeli, ukuqasha abasebenzi bakude nokuheha umthengi wakho. Kulokhu, awudingi ukuchitha imali ekunakekelweni kwehhovisi, njengezinsiza, amanzi, noma ikhofi, unikeza abasebenzi i-Intanethi nempahla yasehhovisi, imvamisa, isisebenzi esikude sinedivayisi yaso yokusebenza, I-Intanethi, ihedsethi, njalonjalo, ikhokha irenti, nezinye izinto ezinjalo.

Ukuvula isitolo esiku-inthanethi zisuka nje akulula. Izingozi ezinkulu zehlela ekutheni ngabe umkhiqizo othengiswayo uzofunwa yini. Kulula kakhulu ukusebenzisa i-franchise eyenziwe ngomumo futhi uvikele izingozi zokungafunwa. Le ndatshana imayelana ncamashi nalokho, ngokuthenga i-online store franchise. I-franchise uhlobo lwelungelo lokuthengisa umkhiqizo ngaphansi komkhiqizo othile. Ngasikhathi sinye, i-franchisor ithola inzuzo ethile yezinto ezibonakalayo zaleli lungelo.

I-franchisor iya kulokhu ukukhulisa imingcele yomkhiqizo wayo, njengomthetho, ukungena ezimakethe zomhlaba wonke, ukuvula amagatsha kungumsebenzi onzima kakhulu, kepha ukulawula okukude nge-franchise ethengisiwe kuletha imali engenayo ngaphandle komzamo omkhulu. Inani le-franchise lingakhokhwa ngesamba semali, noma lingahlukaniswa libe yizinkokhelo zanyanga zonke, amaroyalties, ajwayele ukuthatha amaphesenti amahlanu kuya kwayishumi emholweni wonke.

Konke kuncike ezimweni ezichazwe kwinkontileka. Ngubani ofanele ifomethi ye-franchise: abantu abangenayo imali yokuqala; labo abafisa ukwandisa ibhizinisi labo; osomabhizinisi abangafuni ukuzibeka engcupheni. I-inthanethi yesitolo se-franchise amaphuzu amahle nahle. Okokuqala, mayelana nokuhle: isipiliyoni esihlongozwayo, esifakazelwe eminyakeni edlule, sisiza ukugwema amaphutha; Ukutshalwa kwezimali ekukhangiseni kuncane, uhlobo lomkhiqizo uqobo lubhekele lokhu; ukuxhaswa okugcwele kokuqhuba ibhizinisi kunikezwa kanye nokwakhiwa kohlelo lwebhizinisi, izikimu, izinto zokwakha, amaqhinga, namasu, nokuningi; asikho isidingo sokubheka abahlinzeki; asikho isidingo sokuthuthukisa ukwakheka kwesitolo esiku-inthanethi; Ukuqeqeshwa okusheshayo nokuzivumelanisa nezimakethe zokuthengisa.

Izici ezingezinhle zebhizinisi lama-franchise: i-franchisor inethonya elikhulu ekuziphatheni kwebhizinisi, ngemvume yayo, izinkontileka zokuthengwa kwempahla, ukubambisana, ukukhangisa ziyaphothulwa; imigomo yenkontileka engaguquki. Izigaba zokuvula isitolo kwi-Intanethi ukuthola i-franchise: ukutadisha abalingani ongaba nabo kanye nemigomo yokubambisana nabo. Isigaba sesibili incazelo yensimu yakho yomsebenzi, ukukhethwa kwe-franchise efanelekile ephumelelayo. Isigaba sesithathu ukukhetha umlingani. Isigaba sesine yisiphetho senkontileka yokutholwa kwe-franchise. Isigaba sesihlanu ukubhalisa ibhizinisi lakho kuziphathimandla zentela, ukuqasha abasebenzi, ukwethula iphrojekthi.

Yiziphi izindawo isembozo se-franchise yesitolo esiku-inthanethi? Izingxenye ezizenzakalelayo, izimonyo, okokugqoka, izicathulo, izimpahla ezenziwe, imithi, izimpahla ezenziwe, izinto zokwakha, imbewu, i-elekthronikhi, nokuningi. Ngamanye amagama, ungathengisa noma yini ku-inthanethi. I-franchise ephumelele kakhulu ezingutsheni nasezingxenyeni ezizenzakalelayo. Imikhiqizo enjalo, njengomthetho, ayiphakamisi ukungabaza ngekhwalithi yemikhiqizo enikeziwe.

Into esemqoka nge-franchisee ukuqonda ibhizinisi labo futhi, uma kukhona okungahambi kahle, ukusabela ngesikhathi. Ungayiweli kanjani ekuzingeleni kwabakhwabanisi. Akuyona imfihlo ukuthi ama-franchise ezitolo eziku-inthanethi angaba yisidina. Abakhohlisi bangadlulisela idummy yebhizinisi elisebenzayo. Ukuze ungaweli ekuzingeleni kwabakhwabanisi udinga ukukhetha i-franchise emthonjeni othembekile, wenze ucwaningo ngempumelelo yomkhiqizo, lolo lwazi luyatholakala kwabezindaba, cela amadokhumende afanelekile ku-franchisor, ufunde ngokucophelela imigomo ukubambisana bese kuphela lapho benza isivumelwano. Ungayithenga kuphi i-online store franchise? Noma ngabe kuzwakala kumnandi kanjani, kepha kwi-Intanethi.

Ikhathalogi yethu iqukethe wonke ama-franchise athandwayo, ukunikezwa kwamanje kwe-2021. Lapha uzothola ama-franchise ezindaweni ezahlukahlukene nakuzo zonke izabelomali. Kungani ikhathalogi yethu ingcono kakhulu? Ngoba sisebenza nemikhiqizo yamazwe aphesheya neyasekhaya, asishicileli imikhonyovu futhi sisiza ukukhomba ngokushesha endaweni ekhethiwe. Isiqondisi sethu kulula ukusisebenzisa, ngakho-ke ungakhetha i-franchise ngokuya ngesabelomali sakho nendawo oyithandayo.

I-franchise yokuphrinta iphrojekthi yebhizinisi lefomethi yamanje. Ukuze i-franchise isebenze ngokungenaphutha, ngesikhathi sokuqalisa udinga ukutadisha ngokucacile imithethonqubo futhi uyilandele ngokungaqondakali. Imiyalo namazinga uzonikezwa wona vele ngesikhathi sokuqaliswa kwe-franchise, lapho wenza uhlelo lwebhizinisi. Ngaphezu kwalokho, ngokushesha udinga ukubeka entweni yezindleko kuze kufike ku-11% njengomnikelo wesamba semali. Leli nani lemali lidluliselwa kummeleli we-franchise ukuze liphrintwe futhi limele iphesenti elithile lemali ohlose ukuyisebenzisa njengotshalomali. Ukuphrinta kunenzuzo, futhi uma futhi usebenzisa i-franchise, khona-ke amathuba akho okuphumelela azokhula kakhulu.

Lapho uphrinta, umuntu akumele akhohlwe ukuthi i-franchise idinga ukudonswa okuthile. Isibonelo, lena yimali oyisebenzisayo ekusebenzeni kwemisebenzi yehhovisi ukudlulisa ingxenye yemithombo yezimali esivuna i-franchisor. Lokhu kufinyelela ku-9% njalo ngenyanga. Isibonelo, uma uthengisa ilungelo lokuphrinta, uzodonsa imali yesikhangiso engu-1, 2, noma u-3% wemali yakho engenayo. Ngaphezu kwalokho, kufanele usebenze ngamaroyalties. Lokhu futhi kuyiphesenti leholo lakho noma inzuzo yakho, ebalwa njengephesenti lemali engenayo etholiwe. Ukusebenza nge-franchise yokuphrinta kuzokunika amandla okwenza kahle ukwedlula isakhiwo esincintisanayo.

Lokhu kuzoba ngenxa yokuthi uzokwazi ukusebenzisa uhlobo oludumile lomkhiqizo kanye nezindlela zokuziphatha ezisezingeni eliphakeme.

Ukuklama ubunikazi benkampani ye-franchise ukuphrinta nakho kufanele. Okokuqala, uzodinga ukulandela ikhodi yokugqoka lapho unikeza abasebenzi bakho izingubo. Okwesibili, ikhodi yedizayini kufanele ibhekwe ngokuqinile lapho kuhlobiswa izakhiwo, zangaphandle nezangaphakathi. I-franchise yokuphrinta isebenza kahle kuphela uma isetshenziswa ngokuya ngemithetho yezomthetho. Ngaphezu kwalokho, kuzodingeka ukopishe ngokunembile zonke izenzo zomkhiqizo osebenzisana nazo. I-franchise yokuphrinta akufanele ibe nzima kakhulu ukuyethula ngoba unabo bonke ubuchwepheshe obudingayo onabo.

Ukufinyelela ekwazini okuyingqayizivele kungenye yamaphuzu akhuluma ngokukhetha i-franchise njengesimiso somsebenzi. I-franchise yokuphrinta ikuvumela ukuthi uphathe kahle noma yimuphi umsebenzi wehhovisi, uwenze kahle nangendlela efanele. Ngemuva kwakho konke, uzoba nesibonelo senkampani ezuze imiphumela emihle. Ungasebenza ngezimo ezahlukahlukene njengoba ukwazi ukuxoxisana ukwehlisa amaphesenti esitolimende sanyanga zonke. Kodwa-ke, lapho uthengisa i-franchise yokuphrinta, kuzodingeka ngandlela thile ubuyisele i-franchisor ngemali engenayo elahlekile. Isibonelo, kuzoba yisidingo sokuthenga izimpahla noma izinsiza kuye ngenani elithile.

Sethula ukunakwa kwakho ikhathalogu yama-franchise e-Intanethi ka-2021. Kuhlu, ungathola imibono yebhizinisi ethokozisayo kunoma iyiphi insimu elula. Ikhathalogi yama-franchise e-Intanethi ifake yonke imibono emisha nedume kakhulu kuzikhombisi nezindawo ezahlukahlukene. Abantu abaningi bafuna ama-franchise womkhiqizo wamazwe omhlaba noma amaphrojekthi wesifunda aphumelelayo. Ngemuva kwakho konke, kungcono ukusizakala ngempumelelo yebhizinisi eliqinisekisiwe futhi ungachithi isikhathi nemali kumaphrojekthi ayingozi. Akunasidingo sokusesha, uhlu oluphelele luyatholakala kukhathalogi yethu, ama-franchise angakhethwa futhi aqhathaniswe nokunikezwa okunye okuvela kumikhiqizo yaphesheya neyasekhaya.

Ikhathalogu yakhelwe kahle kakhulu, uzothola izigaba, izigaba, uzulazule ngokuzikhandla ngangokunokwenzeka ngokusho kweziphakamiso ezivela ezinkampanini. Ukuzula okulula, ukwakheka okuhle kuhamba nawe kulo lonke usesho nesikhathi osichitha kusayithi. Ikhathalogu ibonakala ngokuhlukaniswa ngokwenani lotshalo-mali, lokhu kusiza kakhulu inqubo yokukhetha nokuhlaziya. Ku-Intanethi, futhi zimbalwa izingosi eziqinisekisiwe ezinganikela, ngokwesibonelo, ama-franchise ezitolo eziku-inthanethi, kepha kwiphasela, kungahle kube yikhasi elijwayelekile hhayi okunye. Ngenxa yalokhu, uchitha izinsizakusebenza nesikhathi sakho esibalulekile, bese kuthi ngokuthola kwakho uthole amathemba angazaliseki. Kunokunikezwa okuningi ku-Intanethi, kepha kubalulekile ukuthola umbono wakho webhizinisi ophumelelayo ngenkathi unciphisa ubungozi obungaba khona. Ikhathalogi yethu yethulwa kuphela ngemikhiqizo ethembekile evela kuma-franchisors wangempela.

Iwebhusayithi yethu iqukethe ikhathalogu elula yama-franchise ezitolo eziku-inthanethi ngo-2021. Izitolo eziku-inthanethi mhlawumbe zingukutshalwa kwemali okuphumelela kakhulu futhi okunenzuzo. Kepha ukuze uphumelele, udinga ukuthola i-niche yakho futhi ucabangele amaphutha alabo abangahle bancintisane nabo. Idatha elungiselelwe nokuhlaziywa kungenza ubuqili. Isisetshenziswa sethu sokubuyekeza singaba ithuluzi elilungele wena. Yini ozoyithola kukhathalogi yethu? Ama-Franchise wemikhiqizo yamazwe athandwayo nokuningi.

Ukuzulazula kwezitolo okulula kuyatholakala kuwe, okunikezwayo kudilizwa ngenani lotshalo-mali olungaba khona. Kunokunikezwa okuningi ku-Intanethi, kepha akuwona wonke ama-franchise athembekile. Kwesinye isikhathi, ngemuva kwegama le-franchisor edumile, kungahle kube nabakhwabanisi abangathengisi ibhizinisi elisebenzayo, kepha i-dummy. Konke kudlalwa ngendlela yokuthi uthole iwebhusayithi ejwayelekile esimweni sokungenzi lutho. Iphuzu elidabukisayo libuhlungu - uchitha imali yakho nesikhathi sakho esibalulekile. Kufanele ukugweme kanjani lokhu? Ungathembi amadili we-inthanethi ashibhile ku-inthanethi kanye nezikhombisi eziku-inthanethi ezingaqinisekisiwe noma izitolo. Kukhathalogi yezitolo eziku-inthanethi ama-franchise aveza izixazululo zebhizinisi ezisebenzayo kuphela.

Uzokwazi ukuthola isisombululo esisebenzayo endaweni edingekayo, ulethe imali ezinzile kubanikazi bayo. Sizokusiza ukunquma ukuqondiswa kwebhizinisi lakho lama-franchise, ngaphandle kwezingozi nokukhathazeka okungadingekile. Ikhathalogi enjalo eku-inthanethi ilusizo impela futhi ayilusizo kuphela ezitolo zedijithali kodwa futhi nakwezinye izinhlobo eziningi zezitolo. I-USU Software iyinsiza enhle impela, efanelekile kunoma yimuphi umsebenzi we-biz, ofaka konke, kufaka phakathi imisebenzi engenhla.