I-franchise ekhomba ukukhishwa iphrojekthi yebhizinisi ekhangayo kakhulu, lapho kufanele uyisebenzise kufanele ulandele ngokuqinile wonke amazinga achazwe kwinkontileka, kanye nemithethonqubo. Ikunikeza ithuba lokuyisebenzisa kahle i-franchise yakho, ngaleyo ndlela ube ngusomabhizinisi ophumelele kakhulu futhi othuthukile. Lapho usebenzisana ne-franchise, kufanele futhi ukukhumbula isethi ephelele yeminikelo ehlukahlukene enikezwayo ukuze i-franchisor ibone ukuqonda ekusebenzisaneni nomsabalalisi okhethekile. Nguwe kuphela owusabalalisi okhethekile, obizwa nge-franchisee ngaphakathi kohlaka lwe-franchise yamaphoyinti okukhishwa. Uma ubhekene nephuzu lokuthatha, i-franchise kufanele idume edolobheni lakho. Lesi ngesinye sezihluthulelo zempumelelo ngoba umkhiqizo ongajwayelekile kungenzeka ukuthi ungaxhumana nawo kanye nomkhiqizo odumile.

Uma usebhizinisini lokukhipha futhi ufuna ukuvula iphuzu ensimini yedolobha lakho, ungafunda wonke ama-franchise asemakethe. Lokhu kuwumkhuba ojwayelekile ojwayelekile kuzo zonke izinhlobo zemisebenzi.

I-franchise yephoyinti lokuthola ikunikeza ithuba lokuncintisana ngempumelelo nanoma yibaphi abaphikisi uma uhlobisa ukwakheka kwangaphakathi nangaphandle ngendlela yokuthi kufane ngokuphelele nokwangempela. Vele, ikhodi yokugqoka nayo kufanele ilandelwe ngokuqinile uma usebenzisa i-franchise yephuzu lokuthatha. Lona umthetho wokuthi cishe wonke ama-franchisees awalandela. I-franchisor ingahlola iphuzu lakho lodaba ngokuthumela umthengi oyimfihlo lapho, noma ikhomishini. Lokhu kuwumkhuba ovamile kuma-franchise njengoba abasabalalisi bedinga ukubhekwa. Yonke imininingwane evela ku-shopper eyimfihlakalo idluliselwa ngqo kubamele brand.

Uma ulisebenzisa kabi ilungelo onikezwe lona lophawu lwenkinga, kungavela izinkinga, kuze kufinyelele ekuhlukanisweni kwelungelo lokusebenzisa uphawu lwentengiso. Ngakho-ke, udinga ukulandela imiyalo, uyibuke kahle futhi ngaphandle kwamaphutha. Uphawu lokulethwa kwempahla ukukhishwa kwe-franchise kunezibopho ezithile zokudonsa imithombo yezimali esivuna i-franchisor. Kepha lokhu akukhawulelwanga kuhlu lwezibopho ozithathela wena ukubuyisa izinzuzo ozithola kulowo mkhiqizo. Isibonelo, iphuzu lokukhishwa kwelungelo lokuthengwa lithenga amasheya athile noma amasevisi ngevolumu edingekayo kusuka ku-franchisor. Lokhu kunikeza umnikazi womkhiqizo ithuba lokuthi naye azuze ngokusebenzisana nesikhungo sakho. Ilungelo lokwenza umsebenzi kungabukwa njengohlobo lokuhlala.

Iphuzu lokukhipha amasheya abanjwayo alikho futhi futhi linikela ngeminikelo nyangazonke, efana nezinkokhelo zokuqasha. Okokuqala, iphuzu lokukhishwa elingakhishwa linganikeza imali yesamba, ekhokhwa kanye. Kufika ku-11% wemali oyinikezayo yokutshala imali esigabeni sokuqala. Ngokuzayo, ilungelo lephuzu lodaba libuye linikeze iminikelo ethile enanini elifinyelela ku-9% leleveli oyitholile esikhathini esithile. Lokhu kuwumkhuba ojwayelekile, noma kunjalo, kunokucaciswa okuhlukahlukene nokulungiswa. Isibonelo, ngokufinyelela esivumelwaneni, lapho usebenzisa i-franchise, unganciphisa inani elidluliswa nyangazonke emalini yama-akhawunti we-franchisor.

Inqubo yokusebenza nge-franchise ayinzima kakhulu ngoba unalo lonke ulwazi oludingekayo lwe-oda lamanje onawo. Ukusebenzisana nalolu hlobo lwephrojekthi yebhizinisi akunazingozi eziningi ngokungathi ubukhuthaza iphrojekthi kusuka ekuqaleni. Thenga i-franchise ukuze usebenzise imithethonqubo ekhishwe ngomumo eyenziwe futhi esebenza kahle ekhombise ukuthi ifanelekile ekusebenzeni kwephrojekthi yebhizinisi.

I-franchise yephuzu lokuthatha iphrojekthi efanele yebhizinisi. Uma ufuna ukuyithuthukisa ngezinga eliphezulu lobuchwepheshe, udinga ukulandela ngokuqinile amazinga futhi uhambisane nemithethonqubo ebalulwe enkontilekeni. Lapho-ke i-franchisor ngeke ibe nezimangalo ezibhekiswe kuwe, futhi uzogcina ilungelo lokuba ngumthengisi kuphela wolu phawu lwentengiso. Uma uhlanganyela ne-franchise, unezibopho ezahlukahlukene. Owokuqala wabo ukugcinwa okuqinile kwengxenye yesivumelwano. Esesibili yisibopho sokukhokha iminikelo.

Ngaphezu kwalokho, okokuqala, ukhokha imali yesamba-ke, njalo ngenyanga udonsa kuze kufike ku-9%. Ngaphezu kwalokho, lezi yizinhlobo ezimbili zeminikelo. Isitolimende sokuqala se-franchise yephuzu lokukhishwa kwama-oda sibizwa ngamaroyalties. Ibalulekile futhi isukela ku-2 kuye ku-6%, ngaphezu kwalokho, inani libalwa njengephesenti lemali etholwayo phakathi nenyanga. okwesibili, isitolimende esingabalulekanga kangako senyanga ukuncishiswa kokukhangisa komhlaba. Kwenziwa inani 1 kuya ku-3%. Kuvela ukuthi ekugcineni, uzokhokha cishe i-10% njalo ngenyanga ngelungelo lokusebenza ngaphansi komkhiqizo owaziwayo.

Vele, i-franchise yephuzu lokukhishwa kwama-oda itholwa ukuze ithole ubuchwepheshe obusezingeni eliphezulu, umkhiqizo owaziwayo, nezinye izinzuzo.

Lapho uthengisa i-franchise, uthwala izindleko ezihambisanayo. Uzodinga ukukhuthaza iphrojekthi yebhizinisi ngemali yakho bese ukhokha imali eyisamba ekuqaleni. Lokhu cishe kungu-11% wemali oyitshalile, nayo ebuye ibe ningi. I-franchise yephoyinti lokuqoqwa kwesitoko izosebenza ngokusebenza okuphelele kuphela uma unendlela efanelekile futhi enesibopho. Ukuze wenze lokhu, uzodinga ukwenza yonke imisebenzi yokulungiselela yefomethi yamanje. Okokuqala, kunezibalo.

Kwenziwa ngokusebenzisa amathuluzi ahlukahlukene. Elinye lamathuluzi asebenza kakhulu wokuhlaziya ngaphambi kokuvula i-franchise ngephuzu lokukhishwa ukuhlaziywa kwe-swot. Ngosizo lwaleli thuluzi elisezingeni eliphakeme, uzokwazi ukuthola ukuthi iziphi izingozi okuzodingeka ubhekane nazo nokuthi yini okudingeka wenziwe ukuzinqoba. Wonke amathuba angempela ngaphakathi kohlaka lwentuthuko ye-franchise ngephuzu lokukhishwa kwama-oda nawo azonqunywa kusetshenziswa leli thuluzi eliphakeme. Kepha lokhu akukhawuleli uhlu lwezinzuzo zendlela yokuhlaziya eshiwo ngenhla. Ngosizo lokuhlaziywa kwe-swot, ungahlaziya ubuhle nobubi bomsebenzi nge-franchise yephuzu lokuthatha i-oda. Ukutholakala kolwazi olusesikhathini kuzoqinisekisa izinga eliphakeme lokuncintisana kwephrojekthi.

Uzokwazi ukulwa ngokulingana nezitha nezimbangi, futhi uzokwazi ukunqoba kalula eziningi zazo.

Qalisa isayithi lakho ngamazinga aphezulu wokusebenza kahle, uletha imiphumela ngesikhathi sokurekhoda. Naka kakhulu ama-oda, ngoba usebenza ku-franchise. Ngenxa yalokho, imisebenzi yakho yobufundisi kufanele ihambe ngokuphelele ngaphandle kokungabaza, ngaphandle kokuphazamiseka. Ngemuva kwakho konke, unesibopho sokuqinisekisa ukuthi umkhiqizo awulahlekelwa yilutho. Ama-oda kufanele abelwe labo abawenzile. Ukukhishwa kwabo kufanele kusingathwe ngongoti abaqeqeshiwe.

Into yakho ye-franchise idinga ubunikazi benkampani. Lokhu kulula kakhulu ukukufeza uma wenza lo msebenzi ngokuhambisana ngokugcwele nemithethonqubo nama-algorithms. Uzothola ikhodi yokugqoka yabasebenzi nekhodi yokwakha yezakhiwo ngemuva kokusayina inkontileka. Okunamathiselwe kumadokhumenti etayitela kuzohlinzeka lonke ulwazi oludingekayo ngefomethi ephelele. Ukuqalisa i-point-of-oda franchise kuyinqubo yebhizinisi edinga ukuthi wazi izinsongo ezingaba khona kuwe ezivela kulabo oncintisana nabo. Bavame ukusebenzisa izindlela zokungathembeki zomzabalazo. Lokhu akunakugwenywa; nokho, umuntu angazilungiselela ngempumelelo.

Ukuthuthukiswa kwemisebenzi yokulungiselela kumele kuqedwe ngesikhathi. Futhi, uma uthengisa i-franchise ngephuzu lokulanda, udinga ukuthi ufunde njalo izibalo zamanje. Lokhu kuzonikeza umbono wokuthi ubhekana kangakanani nomsebenzi wamanje wehhovisi. Qedela yonke imisebenzi bese ungafinyelela impumelelo, uvikele ilungelo lokuhola imakethe. Inqubo ye-franchising yephuzu lokulanda akufanele ibe nzima. Ngemuva kwakho konke, uzoba nakho okuhle kakhulu kwe-franchisor, ubuchwepheshe bayo nokwazi.