Ama-franchise ezingane emhlabeni wanamuhla asesidingo esikhuphukile, ikakhulukazi ngenxa yokuqina okuncane kwempahla yezingane uma kuqhathaniswa nemikhiqizo yabantu abadala. Ngemuva kwakho konke, kufanele uvume ukuthi izingane zidinga izingubo nezicathulo ezintsha kaningi kakhulu kunabantu abadala. Okokuqala, zikhula ngokushesha, futhi, okwesibili, zihlukaniswa nomsebenzi owandisiwe, zisheshe zizenze zingasebenziseki. Ngakho-ke abazali bavame ukuvakashela izitolo futhi bavuselele ikhabethe lezingane zabo abazithandayo. Ngaphezu kwalokho, ukusebenza nama-franchise ezingane akukhawulelwanga okokugqoka nezicathulo. Namuhla, ibhizinisi elihlotshaniswa nemfashini yezingane selithuthukile impela, ngakho-ke izikhwama, amabhande, ubucwebe, njll.

Ezinganeni zisesimweni esifanelekile. Lokhu kusho ukuthi isitolo sezimpahla ezinjalo zezingane noma i-franchising yenethiwekhi yokuthengisa cishe iqinisekisiwe ukuthi izoletha i-franchisee, uma ingeyona eyeqisayo, bese kuba yinzuzo eyamukelekayo impela yenzuzo. Okubalulekile, ngokushesha okwanele kulawo macala uma kukhulunywa ngohlobo oludumile, olukhangisiwe olunabalandeli abaqhubekayo. Mayelana nomdlalo, asikho isidingo sokusho. Mayelana nalokhu, ifantasy yabakhiqizi ayivinjelwe ngempela. Izinhlobonhlobo zonodoli, izimoto, amarobhothi, amadivayisi ahlukahlukene owenziwe ngomshini nangama-elekthronikhi, amathoyizi ezingane ezifundisayo, njll. Ngokunjalo, inani lama-franchise ahlukahlukene emkhakheni wokunikezwa kwamathoyizi likhula ngokushesha njalo ngonyaka.

Ngokwehlukile, kufanelekile ukuthinta ama-franchise ezingane emkhakheni wezikhungo zasenkulisa, izikhungo zentuthuko nezemfundo, izinhlelo zolimi, amakamu ehlobo, kanye nezinye izinsizakalo ezihlobene nenhlangano yokukhuliswa nokufundiswa kwezingane. Ngokusho kochwepheshe, intshisekelo kukho konke okuphathelene nokukhula kwezingane ngokomzwelo nangokwengqondo ikhula kakhulu minyaka yonke. Yize kunenkinga, ukwehla okujwayelekile emholweni wabantu abaningi, ukungasebenzi, njll., Abantu bakulungele ukutshala imali emfundweni yezingane. Empeleni, konke ukuthambekela okungekuhle okukhulunyiwe kunomthelela kule nzalo, ngoba ngokwemvelo kuholela ekwandeni komncintiswano emakethe yezabasebenzi. Ukuze ingane ithole ithuba elingcono kunontanga yayo futhi ibe ngungoti ofunwayo, ulwazi lwayo, amakhono, namakhono kufanele kudlule ngokweqile labo abangaba izimbangi zabo.

Ngeshwa, ikhwalithi yemfundo ejwayelekile yesikole (kanye nemfundo ephakeme nayo) ibilokhu yehla ngokuqinile emashumini eminyaka amuva nje futhi ayinikezi izingane lokho ezikudingayo. Iningi labazali liyakuqonda lokhu namuhla. Ngokwamandla abo onke, bazama ukunikeza izingane zabo amathuba emfundo eyengeziwe nokutholakala kwamakhono adingekayo ezikhungweni ezahlukahlukene zemfundo, zobuciko, zezilimi, njll. Emkhakheni wokukhuliswa kwezingane nemfundo, izivumelwano zama-franchise zidingeka kakhulu, ngoba ngaphakathi kohlaka lwama-franchise, umnikazi womkhiqizo uvame ukuhlinzeka ngezifundo ezenziwe ngomumo, izinsiza-kufundisa, isoftware ekhethekile, ubuchwepheshe bokufunda (umdlalo, i-projective, ikhompyutha, njll. ), kuholela ezinhlelweni zokuhlola, okokusebenza okwengeziwe, njll. Lokho, ukuxhaswa kwenhlangano nokwaziswa kwenqubo yezemfundo kuhlinzekwe ngokuphelele. Ngaphezu kwalokho, imvamisa abaphathi bama-franchise wezemfundo wezingane bavinjelwe ngqo ekusebenziseni emsebenzini wabo noma yiziphi izinto zokwakha nobuchwepheshe ngaphandle kwalezo ezivunyelwe yi-franchisor.

Vele, okuningi kuncike emibandeleni yesivumelwano, kepha, njengomthetho, izindleko zama-franchise zixhomeke ngqo ezingeni lekhwalithi lomkhiqizo (imikhiqizo nezinsizakalo, ubuchwepheshe nokwazi, amamodeli webhizinisi, nezinhlelo zebhizinisi ). Uma i-franchisee ithatha isinqumo sokuthola ama-franchise ohlobo lwezingane oludumile, ungowokuqala ukungabi nasifiso sokushintsha nganoma iyiphi indlela ukukhiqizwa kwempahla okufakazelwe futhi kufakazelwe kahle nokunikezwa kwezinsizakalo ze-algorithm (kufaka phakathi ezemfundo) nganoma iyiphi indlela.

Ezweni lesimanje, ama-franchise (kufaka phakathi izimpahla zezingane kanye nezinsizakalo) aya ngokuya esabalala futhi efuneka kakhulu. Lokhu kuyaqondakala impela, ngoba ukuhlela ukukhiqizwa nokuhlinzekwa kwezinsizakalo zebhizinisi ngaphansi kwegama lomkhiqizo lowaziwayo, osevele 'unyuselwe' akunabungozi kangako futhi kubiza ngokwezinsizakusebenza uma kuqhathaniswa nomkhiqizo wakhe, njengoba besho, 'kusuka ukuklwebha '. Akunasidingo sokuchitha imali nesikhathi ucwaninga imakethe yabancintisana nabo nezinto ezithandwa ngabathengi, ukuthuthukisa uphawu lokuhweba, ukwethula umkhiqizo (noma isevisi) emakethe, ukuxhaswa kwamakhasimende okuqhubekayo, ukuthuthukisa nokuqapha ukuhambisana nezinqubo zebhizinisi, amasu okuthengisa, njll. Konke lokhu sekuvele kudaliwe, kwahlolwa ekusebenzeni, futhi kwafakazela ukusebenza kwaso. Abathengi sebevele bayalazi uhlobo lomkhiqizo (okungenani iqembu elihlosiwe), bayalithemba, futhi abadingi bufakazi obungeziwe bekhwalithi yalo. Vele, ngakolunye uhlangothi, kunezindleko.

Okokuqala, kufanele ukhokhele noma yimaphi ama-franchise (nezingane), ngoba sikhuluma ngebhizinisi elenza inzuzo (akekho othenga ama-franchise emabhizinisini angenanzuzo). Ukukhokhwa kwemali kunqunywa futhi kulungiswe yisivumelwano sama-franchise. Empeleni, lokhu ukukhokha kusengaphambili okwenzelwe ilungelo lokujoyina uhlelo oluthile lwama-franchise. Kungaba ngamanani amancane ngokuqhathaniswa nezigidi zamaRandi ngoba kuncike ngqo entengweni yomkhiqizo. Ezimweni lapho inkokhelo yokuqala inkulu ngokwanele, amanye ama-franchisor anikeza abalingani babo ithuba lokuyikhokha kancane kancane. Ngaphezu kwalokho, i-franchisee kufanele ikhokhe imali yanyanga zonke.

Njengomthetho, zinqunywa njengephesenti lenzuzo yezohwebo, kepha futhi zingalungiswa. Njengoba izingane nezinye izinkontileka zama-franchise ziphothulwa isikhathi esithile, uma i-franchisee ifuna ukunweba ubudlelwane bebhizinisi, inkontileka entsha iyaphothulwa. Kulokhu, ukuvuselelwa kwemali ye-franchise kuyakhokhwa esikhundleni seyokuqala. Usayizi wayo unqunywa ngesivumelwano samaqembu futhi kuncike ezintweni eziningi.

I-franchise yokukhangisa yiphrojekthi yebhizinisi esebenzayo engathola imiphumela emihle. I-franchise yokukhangisa kufanele ikhuthazwe ngendlela yokuthi ihambisane ngokugcwele nayo yonke imiyalo leyo franchisor ayilindele kuwe. Ngemuva kwakho konke, lokhu kubaluleke kakhulu, ngoba konke kufanele kwenziwe ngaphansi kwemigomo uma usebenza ngaphansi kwe-franchise. Sebenza kahle futhi unikeze ngamakhasimende ezingeni elifanele lobuchwepheshe, khona-ke uzogcina ubunikazi obuphezulu bezinkampani futhi abantu bazodonswa kuwe. I-franchise yokukhangisa iphrojekthi yebhizinisi, lapho kufanele futhi ukhumbule ukuthi udinga ukuthola imali engaphezu kwenkampani ejwayelekile esebenza egameni layo. Ngemuva kwakho konke, unezibopho ezihambisanayo ku-franchisor.

I-franchise yokukhangisa kufanele isetshenziswe ngakho-ke izinga lakho leholo liphakeme ngokwanele ukukhokha izikweletu zakho nokukhokha okufanelekile. Isitolimende sokuqala siyisigaxa semali eyisamba, futhi sivele senziwa ekuqaleni. Ngaphezu kwalokho, kukhona imali yokukhangisa kanye naleyo ebizwa ngokuthi yasebukhosini. Le mali isetshenziswa yi-franchisor ngokubona kwayo. Njengomthetho, imali yokukhangisa yenziwa ukuze i-franchisor yenze imisebenzi yohlelo lokumaketha enkundleni yomhlaba wonke futhi yandise ukwazisa ngomkhiqizo.

Ukuqaliswa kwale franchise akufanele kube nzima uma usebenzisa izibalo ezifanele kusengaphambili. Noma kufanele ubhekane nobunzima, uzokwazi ukuthi ungabunqoba kanjani. Ngemuva kwakho konke, ohlomile uxwayiswa kusengaphambili. I-franchise enjalo idinga ukwenziwa ukuze abasebenzi bakho bagqoke ngaphansi kwekhodi yokugqoka edingekayo. Futhi, ukubhaliswa kwezakhiwo kufanele kwenziwe ngokufanele, uma izidingo ezinjalo zinikezwa esivumelwaneni. I-franchise yokukhangisa yibhizinisi elingenisa inzuzo lapho unethuba lokuthola impumelelo esikhathini eside esizayo.

Udinga nje ukukhumbula ukuthi lezi zibopho ozithathele zona azikwazi ukudedelwa nje. Uphoqelekile ukuba uzigcine, okusho ukuthi konke kuzokuhambela kahle. Ngempela, imvamisa i-franchisor ingakuthumela i-shopper eyimfihlakalo kuwe. Lo ngumuntu othize ozenza iklayenti lakho kanti uthola insizakalo noma uthenga ezinye izimpahla. Lapho usebenzisa i-franchise yokukhangisa, kufanelekile ukukhumbula ukuthi wonke amakhasimende angenayo angaba yilo mthengi oyimfihlakalo ongaba khona kakhulu. Umuntu ngamunye ofaka isicelo kufanele anikezwe ngekhwalithi ephezulu futhi ngaphandle kokuvuma ukuba luhlaza kwabasebenzi. Lo ngumthetho, oholwa yiwo, oyoligcina unaphakade ilungelo lokuthengisa izimpahla nezinsizakalo egameni lomkhiqizo owaziwayo.

I-franchise ye-ejensi yokukhangisa wumsebenzi webhizinisi ofanele futhi onenzuzo enkulu. Ukuze, ngenkathi uyisebenzisa, ungabhekani nezinkinga ezingenakunqobeka, udinga ukuzilungiselela kusengaphambili. Imisebenzi yokulungiselela kufanele yenziwe ngesikhathi, lapho-ke uzohlala unecebo lokwenza. Uma uhlanganyela ngaphakathi kohlaka lwe-franchise, khona-ke wandisa kakhulu amathuba akho okuphumelela ekulweni nanoma ngubani ophikisayo. Sebenzisa i-franchise yakho ngokufanele futhi ngaphandle kokwenza amaphutha amakhulu. Ngemuva kwalokho, inhlangano yokukhangisa inenani elikhulu labathengi.

Bathintana nawe ngokuqhubekayo, bebonga insizakalo esezingeni eliphakeme. Nikeza i-ejensi yakho yokukhangisa ukukhuthala okufanele ukukhulisa umholo wakho. Uyakwazi ukuxhumana nanoma yimaphi amakhasimende, okusho ukuthi i-ejensi yakho izophumelela. I-ejensi yokukhangisa isebenza ngobuciko ngangokunokwenzeka, i-franchise isiza ukubhekana nobunzima banoma iyiphi ifomethi. Uyakwazi ukunqoba ukumelana kwanoma yiziphi izakhiwo ezincintisanayo, bese amathuba akho eba ngcono. Akudingeki wesabe izinhlobo ezahlukahlukene zobuqili ezivela kubaphikisi bakho. Ngemuva kwakho konke, uzobe usukulungele kusengaphambili futhi usebenzise uhlelo olwenziwe.

Ukuba nokulandelana kwezenzo kunoma yisiphi isimo esinzima kuqinisekisa umphumela omuhle. I-ejensi yokukhangisa ayilutho nje lwephrojekthi yebhizinisi, lapho udinga khona ukwazi zonke izingozi namathuba. Ngalezi zinhloso, ukusetshenziswa kwethuluzi elibizwa ngokuthi ukuhlaziywa kwe-swot kufanelekile. Usebenzisa le sethuluzi lamathuluzi bese ukhomba amandla nobuthakathaka bephrojekthi. Kuyadingeka ukugxila ezandleni zethu amathuba kanye ne-franchise esongela izingozi.

I-franchise yakho yokukhangisa iyithuba lokuthola imiphumela emihle emncintiswaneni ngezindleko eziphansi. Sebenza kahle, ufeze izibopho zakho ngekhwalithi ephezulu. Akukona nje ukuthi kufanele ukhokhe imali yenyanga. Kubuye kube ukunamathela ngokuqinile emazingeni anqunyiwe. I-franchise yenkampani yokukhangisa ivumela ukukopisha isitayela esihlukile somkhiqizo ngokuphelele. Lokhu akusebenzi kuphela ekwakhiweni kwangaphandle kwamagceke nekhodi yokugqoka yomsebenzi.

Futhi okuqukethwe ngaphakathi, okuvame ukuthi kubaluleke kakhulu kunokubukeka. Impela, udinga ukukopisha konke ngokuhlanganyela, ucabangela imininingwane yendawo yangakini. Lapho-ke nakanjani uzophumelela. I-ejensi esebenza kahle yithuba lakho lokuzibonakalisa uqinile njengomholi ovelele ezimakethe zokukhangisa. Awunakho ukungabaza mayelana nomsebenzi wehhovisi uma uhlala ufunda izibalo zamanje. Sebenzisa amagrafu, amashadi, nenye isethi yamathuluzi wokubona. Zikusiza ukuthi unqume okusongela i-ejensi yezentengiso nokuthi ungabunqoba kanjani ubunzima.

I-franchise ayilutho ngaphandle kohlobo lokuqashisa uphawu lwentengiso nazo zonke ezinye izintandokazi. Ungaphuthelwa yithuba lakho futhi wenze lapho izimbangi zisacubungula futhi zingayithathi i-franchise yakho, ngoba ingatholwa ngomunye umhambisi bese yena ezoba ngummeli womkhiqizo odumile kuphela.

I-franchise yenkampani yokukhangisa ikusiza ukuthi uhlele kahle wonke amaphepha ngokuya ngemithetho okumele ilandelwe. Sebenzela i-franchise ngendlela yokuthi bonke abancintisana nabo bangakwazi ngisho nokusondela kuwe ngokwezinga lesevisi nangempahla. Njengengxenye ye-franchise, ungenza imisebenzi yokukhangisa nge-concordance ngama-algorithms aphumelele futhi afakazelwe. Kufanele zisetshenziswe kuphela, zivumelane nezimo zemakethe yendawo. Uma ufuna ukuhlanganyela emkhankasweni wokukhangisa, i-franchise kufanele ithengwe okungenani ukuze uqinisekise ukubusa okuhlala njalo kunoma iziphi izimbangi. Uyakwazi ukuncintisana ezingeni elisha ngokuphelele lobuchwepheshe, ungaphuthelwa ithuba lakho! Lungiselela inkampani yakho yokukhangisa nge-franchise ukwandisa izinga lokusebenza.

Uyakwazi ukwethula imicimbi eyahlukahlukene ngendlela yokuthi usebenzise imali encane yezinsizakusebenza zezezimali futhi, ngasikhathi sinye, uthole inombolo enkulu yezicelo. Kuyinto elula kakhulu futhi esebenzayo, ngakho-ke, kungenzeka ukuheha ngempumelelo inani elikhulu labathengi. Njengengxenye yokuqaliswa kwe-franchise yenkampani yokukhangisa, ungahlangabezana nezinhlobo ezahlukahlukene zobunzima. Ukuze unqobe, udinga uhlelo lwebhizinisi oludwetshwe ngaphambili nolucabangayo. Ukuholwa nguye, kungenzeka ukunqoba ngokunenzuzo zonke izinkathazo nokuqinisa isikhundla sabo njengabaholi abangangabazeki nabahlala njalo.

Lisebenzise ngokunenzuzo ithuba lakho lokukhangisa nge-franchise. Lolu hlobo lwephrojekthi lungahlotshaniswa nobungozi obuhlukahlukene, noma kunjalo, ungabanqoba kalula nangokuzuzisayo. Kuyadingeka ukwenza ngokuzethemba, ugweme amaphutha ohlelo olubalulekile. Ngemuva kwalokho unethuba lonke lokuzuza imiphumela ebabazekayo. I-franchise eyenziwe kahle iphrojekthi yebhizinisi, okwenza lokho, udinga ukukhumbula izibopho. Esokuqala isidingo sokukhokha iminikelo nyanga zonke.

Okwesibili, uma uxhumana nenkampani yokukhangisa, ukhokha isamba semali ekuqaleni. Inani lale mali liyahlukahluka futhi kuya ngokuthi isifiso somthengisi sikhulu kangakanani. Njengomthetho, uma uthengisa i-franchise, ukudonswa kwesamba akudluli ku-11%, kepha akukwazi ukuba ngaphansi kuka-9%. Uma uyinkampani yokukhangisa noma yezokumaketha futhi ufuna ukwandisa imali oyitholayo, kuzodingeka ukuthi uxhumane ne-franchisor ephumelele kakhulu. Ngokwamazinga ahlinzekiwe, uyakwazi ukwakha iphrojekthi yakho esebenza ngobuhlakani. Lokhu kwenza ukuthi kukwazi ukukhuphula inani lemali engenayo yesabelomali futhi ungatholi maphutha ohlelo olukhulu.