Ama-franchise amabhizinisi amancane amadili webhizinisi athandwayo. Ibhizinisi elincane lihle ngoba liyadingeka ezindaweni zombili nasemadolobheni amancane. Ukukhethwa kwezinketho kungabizwa ngokuthi kukhulu ngaphandle kwehaba. Mhlawumbe, namuhla kunzima ukubiza igatsha lezomnotho kanye nolayini womsebenzi (hhayi nje omncane) okungeke kunikezwe ama-franchise. Ngakho-ke into esemqoka ukwenza ukukhetha okulungile ngoba impumelelo yebhizinisi lakho izoncika kakhulu kulesi sinqumo. Isabelo se-franchising kwi-GDP yomhlaba sikhula minyaka yonke, sinikela ngeqhaza elibonakalayo emnothweni wamazwe ahlukahlukene nasekwakhiweni kwemisebenzi emisha.

Abanikazi bezinkampani eziphumelelayo nemikhiqizo ephakanyisiwe baya ngokuya bemema abantu abasha ukuba bajoyine ibhizinisi labo futhi bathenge i-franchise, babe yingxenye yephrojekthi yebhizinisi enenzuzo. Enye yezinto ezinhle kakhulu ngale ndlela yokwenza iphrojekthi yebhizinisi ukuzinza. Bonke ubuchwepheshe, izikimu zezinqubo nezinqubo, izindlela zokupheka, ukuhleleka kokuxhumana nabaphakeli namakhasimende, inqubomgomo yokukhangisa, njll. Kusetshenzisiwe, kwahlolwa ngokwenza, futhi kwafakazela ukusebenza kwazo. Yilezi zimo ezinikeza ukwehliswa kwesikhathi sokubuyiselwa kwephrojekthi yebhizinisi nokuyiletha ezingeni elinenzuzo ngokuqhathaniswa nokwakhiwa kwebhizinisi, njengoba besho, kusukela ekuqaleni. Kunengqondo ngosomabhizinisi abasebenza namabhizinisi amancane ukuthi banake ngokukhethekile ama-franchise kwezokuhweba, ukuphekela (izitolo zekhofi, amakhefi amancane omndeni, amabhikawozi, njll.), Izinsizakalo zabathengi (abahlanzayo abomile, ukulungisa izicathulo nezingubo, izimpahla zesikhumba, nabendlu izinto ezisebenza ngogesi) .

Ukuthandwa kwama-franchise ahlobene nokuzijabulisa nokuhamba, ezemidlalo, izinsizakalo zezokwelapha (kufaka phakathi izinhlobo ezahlukahlukene zokubhucunga umzimba, izivivinyo ze-physiotherapy, njll.), kanye nensizakalo yezimoto, ukulungisa, nokwakha umsebenzi, kukhula minyaka yonke. Futhi nezinkinga zezezimali, ubhadane lwezifo, kanye nezimo ezifanayo ezimbi kaningi azigcini ngokuba yisithiyo emabhizinisini amancane nge-franchise kepha zinikeza nokukhula okusheshayo nentuthuko uma kuqhathaniswa nezikhathi zokuthula. Isibonelo samaphrojekthi anjalo kungaba yizikhungo zasenkulisa kanye nezikole ezisebenza ngokusetshenziswa kobuchwepheshe besimanje bolwazi. Izikhungo ezahlukahlukene zentuthuko eyengeziwe nokuqeqeshwa nazo zidingeka kakhulu ngezikhathi lapho kunemikhawulo ehlukahlukene emsebenzini wezikole zakudala nezikhungo zemfundo ephakeme. Ukukhiqizwa kokudla ozohamba nakho kanye nokulethwa nakho kungaba yisibonelo se-franchise (encane nenkulu) ezochuma ngesikhathi sokuhlukaniswa, ukuvinjelwa ekuhambeni kwabantu abasedolobheni, njll. Ngokuvamile, zonke izinsizakalo ezihlobene nokulethwa zokudla, izimpahla zabathengi, imithi, njll.

zifunwa kakhulu ngalezo zikhathi.

Impumelelo yephrojekthi yebhizinisi iqinisekiswa ngocwaningo lokuqala lwezinto ezibalulekile ezithinta amabhizinisi amancane namakhulu, kungakhathalekile ukuthi anikezwa nge-franchise, umane uthengwe kumnikazi, noma wenziwe ngokuzimela. Okokuqala, kuyadingeka ukuhlola izinga lamanje lokuthuthuka kwemboni ekhethiwe namathemba ayo, okungenani kule minyaka ezayo. Okungabalulekanga kangako njengamanje ukuqina komncintiswano, inani labancintisana kakhulu, inqubomgomo yabo yamanani nezinsizakalo, umsebenzi wokukhangisa, njll. Kuzosiza ukunaka izinga lokubona ngomkhiqizo: ubukhona nokuqashelwa kwelogo, amagama ezimpawu, isiqubulo, njll., ubukhona bewebhusayithi yenkampani, imithetho, kanye nemigomo yokuxhumana nabathengi (baneliseke kangakanani ngalo mkhiqizo jikelele) neminye imingcele. Lapho uthola i-franchise kumkhombandlela okhethekile we-Intanethi, ungenza okungenani usesho olufushane lwezibuyekezo ezahlukahlukene namazwana ngakho.

Mhlawumbe amanye ama-franchisees athole ukuthi kudingekile ukuthi babelane ngolwazi lwabo lokubambisana futhi banikeze imininingwane eyengeziwe mayelana ne-franchisor kubo bonke abathintekayo. Futhi-ke, usomabhizinisi uzodinga ukwenza zonke izibalo ezihambisana nenhlangano yebhizinisi. Imibandela ye-franchise imvamisa isho isidingo senkokhelo yokuqala, inani lakhona elincike kunani lomkhiqizo, kunqunywa impumelelo, udumo nenzuzo yenkampani. Ngaphezu kwalokho, ukuhlela inkampani, kuyadingeka ukutshala inani elithile lemali kuzimpahla ezingaguquguquki nezijikelezayo (ukuthenga noma ukuqasha izakhiwo zezimboni, ezokuthengisa, nezinye izakhiwo, ukuthengwa kwemikhiqizo nemishini yehhovisi, ukuqasha, ukuqasha nokuqeqesha abasebenzi, umkhankaso wokuletha imikhiqizo emakethe, njll.). P.).

Ngakho i-franchisee kufanele ilinganise usayizi wotshalo-mali wokuqala kuphrojekthi yebhizinisi elincane ngokunembile ngangokunokwenzeka lapho kwakhiwa uhlelo lwezezimali. Kuya ngokuthi uqala ngokushesha kangakanani ukwenza inzuzo yangempela. Izintela zanyanga zonke ngokuvamile zibalwa njengephesenti lenzuzo. Imvamisa, uhlelo lokutshala imali olulinganiselwe kanye nokubalwa kwesikhathi sokubuyiselwa kwebhizinisi elincane (hhayi nje kuphela) kunikezwa kanye nencazelo ye-franchise kukhathalogi ye-inthanethi ehambisanayo. Okuhlangenwe nakho kwamabhizinisi ancintisanayo asebenza ngaphansi kwe-franchise efanayo noma kumikhakha efanayo yemakethe nakho kungaba ngumthombo wolwazi oluwusizo kakhulu futhi kusize ama-franchisees enze ukhetho olufanele. Lapho ukhetha umlingani we-franchise, kuyadingeka ukuthi ubheke ukuzimisela kwakhe ukunikeza izeluleko emkhakheni wezobuchwepheshe bokukhiqiza, ukumaketha, ukukhushulwa, ukuhleleka okuhle kwemisebenzi yansuku zonke, ukuqeqeshwa kwabasebenzi, ukubhaliswa kwamaphoyinti okuthengisa, njll. ngezinto zokwazisa futhi unikeze olunye usizo maqondana nokuthuthuka kwebhizinisi .

Imvamisa, ukubonisana okunjalo kufakwa kuhlu lwezinsizakalo zamahhala (ngaphakathi kohlaka lokubambisana kwama-franchising). Kodwa-ke, kukhona nezinketho lapho ukubonisana ngakunye kunikezwa inkokhelo ehlukile ngokuya ngohlu lwamanani akhethekile (abanye abaninimabhizinisi bazisa izinsiza zabo zolwazi kakhulu futhi abakulungele ukubanikeza mahhala ngisho nakubalingani abajwayelekile). By the way, ukubonisana nezeluleko maqondana nokwenza intela, ukuthuthukiswa kohlelo lwezaphulelo ezinkampani, ukuthi kungenzeka yini ukuthi umthengisi wezezimali abolekise iphrojekthi yebhizinisi lomlingani omncane angabaluleka kakhulu kumabhizinisi amancane. Ngale ndlela, kukhona nama-franchise amahhala ngokuvamile angahlinzeki ngokukhokha kokuqala noma izinkokhelo zanyanga zonke (ikakhulukazi emabhizinisini amancane emkhakheni wokuphakelwa komphakathi nezinsizakalo zabathengi).

Ngokuvamile, ukufingqa konke okungenhla, singaphetha ngokuthi ibhizinisi elincane le-franchise linezinzuzo eziningi ngaphezu kwamamodeli webhizinisi akudala. Kukhona, kunjalo, izindleko, ubungozi, nezinkinga, kepha azibonakali kakhulu futhi zisongela umphumela wokugcina. Ngebhizinisi elincane elihlelwe kahle nelibalwe ngaphambilini ngaphansi kohlelo lokuthenga ngezimali, usomabhizinisi angazizwa ethembele emadolobheni amakhulu nasesikhungweni sesifunda noma endaweni encane yokubaluleka kwesifunda. Into esemqoka ukukhetha isigaba semakethe esifanele futhi wenze yonke imizamo yokuthuthuka kwayo ngempumelelo.

I-franchise yenkampani yokuphatha ibhizinisi elifanele, lapho usetshenziswa lapho udinga nje ukuhambisana nemithetho namazinga anqunyiwe. Uyavumelana ne-franchisor ukuthi ilandele ngokuqinile imithethonqubo ozonikezwa yona. Lokhu kuzonikeza hhayi inzuzo yokuncintisana kuphela kepha nokungabikho kwezikhalazo kozakwenu. Lapho usebenza nge-franchise, udinga ukwazi ukuthi le yisevisi ekhokhelwayo. I-franchise yenhlangano yokuphatha kumele ikhokhwe ngokudonsa iphesenti elithile lenzuzo etholwa njalo ngenyanga. Lokhu kubaluleke kakhulu futhi umuntu kufanele angakhohlwa ukuthi iphrojekthi yebhizinisi kufanele yenziwe ngokuhambisana ngokuphelele nemithetho.

Lungiselela inkampani yakho yokuphatha, usebenza nge-franchise, lapho-ke, unganciphisa kakhulu umthwalo kusabelomali sayo. Futhi, abasebenzi bazojabula uma usebenzisa izindlela ezizenzakalelayo. Lokhu kudinga isoftware efanele. Ungazitholela wena phakathi kwalabo abanikezwa emakethe, noma uzoyithola ngesethi namanye amasethi wamathuluzi avela ku-franchisor.

Inkampani yokuphatha izosebenza ngokungenaphutha uma uyisebenzisa ngokugcwele i-franchise. Kuyadingeka ukunamathela ngokuqinile emithethweni, ukulandela imithetho yesifunda nokuphatha abathengi kahle. Udinga nje ukwenzela iklayenti okungaphezulu kokuphikisana nabaphikisi bakho bese, uzothandwa. Iphrojekthi yebhizinisi eyenzelwe kahle yenkampani yokuphatha isivele iyingxenye yempumelelo, futhi ibaluleke kakhulu kulokho. I-franchise yenkampani yokuphatha ihlinzeka ngesidingo seminikelo njalo ngenyanga. Okokuqala, kuyimali yesamba esizokuvumela ukuthi uqale ubambiswano ne-franchisor.

Ngaphezu kwalokho, kunama-royalties kanye nemali ebanjwayo yokukhangisa yohlobo lomhlaba jikelele, ezonikezwa njalo ngenyanga. I-franchise yenkampani yokuphatha izosebenza ngokungenaphutha kuphela ngaphansi kwesimo sokuhambisana ngokugcwele nomthetho wezwe kanye nokubambisana okusondelene ne-franchisor. Ungasiphasa isivivinyo ngaphandle kwezinkinga uma usukulungele nganoma yisiphi isikhathi ukuhlinzeka ngezinsizakalo ezisezingeni eliphakeme ezingeni lobuchwepheshe obudingayo.

I-franchise yenkampani yokuphathwa kwezinsizakalo zezindlu nezomphakathi iyindlela entsha yokwakha ibhizinisi lama-franchise, ukuthola ukusatshalaliswa okusheshayo okusebenzayo, nokuvusa ukwethenjwa kwabahlali. Inkampani yokuphatha yezindlu nezinsizakalo zomphakathi i-franchise, empeleni, iyindlela ehlukile yokulungiswa kwezobuchwepheshe nokuhlanzeka kwesakhiwo sefulethi, esikhundleni 'sokuphelelwa yisikhathi', izinhlangano zabanikazi bezindawo zokuhlala kanye nemifelandawonye yabanikazi bezindlu ezindlini zokuhlala. Ukuphathwa kokwakhiwa kwamafulethi, i-franchise yenkampani yokuphathwa kwezindlu ibhizinisi eliyinkimbinkimbi elidinga inhlangano ephezulu yezabasebenzi, ubuchwepheshe, nokuzikhuza kwabasebenzi, ukunamathela okuqinile emithethweni yezabasebenzi. Izakhiwo zokuhlala zamanje ezinamakamelo amaningi, ezinamabhilidi amaningi anezitezi eziningi, enzelwe zombili izindlu namahhovisi amabhizinisi, izitolo, amakhemisi, kanye nezakhiwo zezinsizakalo zomphakathi, zihlala zifuna ukweluswa nsuku zonke nokuhleleka nokuhlolwa kwesimo sobuchwepheshe sezokuxhumana ezahlukahlukene kusuka uhlangothi lwezindlu - izinsiza, kufaka phakathi ukuqoqwa kukadoti nokugcina insimu yenkimbinkimbi ihlanzekile. I-franchise yenkampani yokuphathwa kwezinsizakalo zezindlu kanye nomphakathi iyindlela enhle kakhulu, ngokwemibandela yenkontileka futhi ekhokhelwayo, ukuqinisekisa ukusebenza okungaphazanyiswa nokuhleleka okuphelele ezakhiweni zokuhlala eziningi. Abanikazi bezindlu abenze isivumelwano sokuphatha nenhlangano yabaphathi babonakala ngokusobala futhi babika ngokusobala ngemiphumela yomsebenzi owenziwayo.

Izakhamizi zithola ithuba lokubona ukukhiqiza nekhwalithi yembuyiselo emalini esetshenziswe shazi. Imisebenzi yenhlangano yokuphatha yezinsizakalo zomphakathi ngaphansi kwe-franchise ihlala isendaweni yokunakwa nokulawulwa kwabahlali, okuthi, ngokwemigomo yesivumelwano esiphothuliwe, banelungelo lokucela umbiko ogcwele wenyanga nokuhlola umsebenzi wenyanga kwenziwe. Umqashi ngamunye ongaphansi kwenkontileka angacela enkampanini umbiko ogcwele ngezindleko ezitholwe kulungiswa indlu. I-franchise yento yomphakathi ivumela izakhamizi ukuthi ziphinde zilayishe inhlangano ngokulungisa izinkundla zokudlala, uphahla, ukungena, indawo, njalonjalo. Ukusebenza okungenaphutha kwenkampani yezokuphathwa kwezindlu nezinsizakalo zomphakathi efrijini, okwanelisa zonke izidingo nezidingo zabahlali, kudala umkhangiso omphakathi omuhle kakhulu webhizinisi, osiza ukukhulisa inani nobubanzi bokusetshenziswa kwezakhiwo zokuhlala, futhi ngaleyo ndlela kwandiswe inzuzo yenhlangano.

I-Ramallah franchise wumsebenzi webhizinisi onenzuzo okufanele wenziwe ngendlela efanele nangendlela engaphuli umthetho kahulumeni nganoma iyiphi indlela. Sebenza ngempumelelo nge-franchise futhi uzuze imiphumela ebalulekile, njengoba uthole uhlelo lwebhizinisi kusengaphambili.

I-franchise kumele inyuswe ngaphansi kwezindleko odinga ukuzithola. Isibonelo, kungadingeka ukwenza imali eyisamba oyidlulisela kuma-akhawunti ozakwenu. Ngemuva kokunikeza wonke amadokhumende, usulungele ukunikeza idokhumende lelungelo elithile eRamallah. I-Rammall franchise yidolobha elihle futhi elihehayo. Ngakho-ke, kuyo, udinga ukuvula i-franchise hhayi kuphela yabantu bendawo kepha nabavakashi. Bazovakashela izindawo ezithakazelisayo, futhi basebenzise izinsizakalo zakho endleleni, evumelana kakhulu nabo kanye nawe.

I-Ramallah franchise ivumela ukusebenzisa ngempumelelo izinsiza onazo. Isibonelo, ngemuva kokukhokha imali yasebukhosini, kufanele uvule ilungelo lakho bese uqala ukuyisebenzisa. Ilungelo eRamallah liletha izinzuzo ezinkulu kusomabhizinisi othathe isinqumo esifanele sokukhuthaza. Kunzima kakhulu ukusebenza nelungelo, ngakho-ke udinga ukwenza ukuhlaziywa kokuqala kwe-swot. Kodwa-ke, ilungelo leRammal kulula kakhulu ukulikhipha uma kuqhathaniswa nokuqala ibhizinisi kusuka ekuqaleni lapho udinga ukuza nohlelo lwebhizinisi.

Nge-franchise esandleni, ungavula indawo yebhizinisi esebenzayo eRamallah. I-Ramallah franchise ingukutshalwa kwemali okunenzuzo. Lokhu kwenzeka ngenxa yokuthi unethuba lokuxhaphaza imodeli yebhizinisi esivele isithuthukile futhi esebenza ngokugcwele. Sebenza nelungelo eRamallah futhi ube osomabhizinisi abaphumelela kakhulu ngawo wonke amathuba okuqhubeka nokwandiswa nokubanjwa kwezimakethe ezintsha. Uhlelo lwethu lokuthuthuka oluqhubekayo nolusizo lwe-USU Software luzoshintsha kakhulu ukuqonda kwakho kokuthi noma iyiphi i-biz ingaba lula futhi inembe kangakanani.