Franchise. Cycling Country

About company.

At the present time VeloStrana occupies a leading position in Russia in the field of specialized bicycle trade. There are five large retail stores in Moscow. Stores were opened in Balashikha and Dubna in the Moscow region. In addition, our franchise stores operate in ten more cities: St. Petersburg, Voronezh, Kazan, Rostov-on-Don, Yaroslavl, Nizhny Novgorod, Yekaterinburg, Belgorod, Saratov and Balakovo.

The chain's assortment includes the most popular models from leading bicycle brands from around the world, such as Merida, Cube, Giant, Trek, Stels, Electra, Format, Forward, Aspect, etc. In addition to bicycles, customers are offered accessories, spare parts, tools for repair, cycling clothing and equipment.

We deliver orders to all regions of Russia, as well as to any of the retail stores (if the buyer has arranged self-pickup). Cash, bank cards, electronic money, as well as transfers from legal entities are accepted for payment. There is an opportunity to purchase goods on credit and by installments. On Yandex. Market, according to customer ratings and reviews, VeloStrana has the highest rating of 5 stars!

All stores of our trade network are equipped with VeloMasterskaya service points. ru ", where repair work and maintenance of bicycles are carried out. It should be noted that VeloStrana is the only company in Russia that is a certified partner of such giants of the automotive industry as Mercedes-Benz and Porsche. VeloStrana has the exclusive right to service and repair the products of these brands.

History of the company:

2006 - Opening of an online store.

2007 - Opening of the first VeloStrana retail store in Moscow.

2008 - The number of bicycles sold for the year reached 10,000.

2009 - Opening of the first Bicycle Workshop in Moscow.

2010 - Sales reached 15,000 bicycles per year.

2011 - Opening of the second retail store in Moscow.

2012 - Opening of the third retail store in Moscow.

2013 - The company already employs 100 people.

2014 - The VeloStrana store opens in St. Petersburg.

2015 - The VeloStrana store opens in Voronezh.

2016 - VeloStrana stores open in Saratov and Balakovo.

2017 - The VeloStrana store opens in Yekaterinburg, Nizhny Novgorod and Belgorod.

2017 - Opening of the VeloProkat service in Moscow and Yekaterinburg.

2018 - Opening of new stores in Kazan and Yaroslavl.

2018 - Opening of the second store in St. Petersburg.

2019 - Opening of stores in Balashikha, Dubna and a fifth store in Moscow.

2020 - Opening of stores in Rostov-on-Don, Orekhovo-Zuevo and a renovated store in Yekaterinburg.

About the franchise.

7 advantages of doing business with us:

1. VeloStrana is the leader of the bicycle market in Russia. The company has over 550,000 sold bicycles in all regions of the Russian Federation. 14 years of successful work experience, including in a crisis.

2. Working service offers for partners in the IT sphere: a large call center, an online store in the top of Yandex and Google search results, a customized CRM system.

3. We will help you to select and train employees. Its large methodological base.

4. Instructing and consulting at all stages of store opening (sales, marketing, HR). Help after opening remotely.

5. High indicators of marginality. The lowest purchase prices on the market.

6. Technologies to attract sales (POS materials, marketing kit, SEO, marketplaces, contextual advertising, etc.).

7. Exchange of experience in the analysis and assessment of premises for a store, the creation of an interior design project.

A package of marketing technologies for your business:

1. General marketing programs.

2. Joint work with a franchisor company to effectively attract new customers to the store and retain customers loyal to the brand.

3. Provision of mock-up advertising materials.

4. Exact compliance with corporate identity when developing marketing materials.