Franchise. PILKI

The history of PILKI manicure studios began in 2014, when the first, largest and main salon was opened in St. Petersburg, where more than 50 masters work.

For two years we developed independently, studied the demand and preferences of customers, honed the concept. And in 2016, when all the development tools were ready, we opened a franchise direction.

Our own Pilki School manicure school was created, in which masters are trained for our new salons and our franchisees' salons.

In less than four years, we have become a large network of more than 90 studios in twenty-eight cities, not only in Russia, but also abroad, and our school produces up to 1000 manicure masters annually.

And in 2019, in addition, the Pilki Shop retail chain was launched, where we sell tools, equipment, gel polishes and nail cosmetics.

PILKI in numbers:

more than 2500 jobs;

more than 100 thousand satisfied customers per month;

more than 300 thousand site visitors per month;

938 thousand followers on Instagram;

205 thousand subscribers in VK.

Our main goal is to make quality nail care affordable!

The PILKI franchise, due to its concept, as well as full-fledged training of both the franchisee and its employees, is suitable for both beginners and experienced entrepreneurs.

Franchise benefits:

Market leader in the nail industry with a high pace of development.

Own brand of nail polishes and gel polishes.

Pilki school's own training center, which will help you find your future staff and train employees to a professional level.

Development experience in cities of various sizes - from the largest to the smallest.

Wide exposure on social media.

The opportunity to open a business in different formats - from small islands in a shopping center to manicure and pedicure studios in a separate building.

The PILKI franchise was created to reduce your risks and provide all the tools you need for a quick start and development. We help you from start to finish - from the stage of selection of premises, hiring and training of personnel to loyalty programs and maintaining social networks, which bring a large number of new customers.

What will you get.

Two-stage training system. The first stage is training in management, the basics and principles of developing your own nail studio on the corporate online portal. The second stage is the departure of the coach-mentor to your studio for training of line personnel. Also, internships are held for managers in the operating studios of the network.

Comprehensive promotion. Development of a marketing plan, selection of the most effective tools and channels, promotion instructions, a ready-made loyalty program for customers, maintaining accounts on social networks.

Automation of your studio. Special software, a ready-made online recording system, a single call center, as well as a quality control department.

The work of the creative department, which regularly updates the collection of designs and the range of materials. Conducting conferences and master classes, professional development of employees, intranet events.

Full support. Personal curator of your project, hr-specialist, assistance with recruiting and training personnel, instructions and algorithms for start and development.

Own CRM-system for control and business management.

PILKI and PILKI PRO ready-made website and mobile applications for the convenience of customers and staff.

The work of the IT department, which itself controls the technical side of the project and the functioning of the site and mobile application without failures.

Ready-made instructions and algorithms, assistance in the selection of premises, a design project and others necessary for a quick start of the service.

The work of the quality department and call-center, which help you to work with clients.

Legal department consultations on issues arising in the course of work.

You can open the PILKI studio in the format that is more consistent with your financial capabilities and your own desire, as well as more efficiently can satisfy the demand of customers in your city.

“PILKI Studio” is a manicure and pedicure studio in a separate room, where you can accommodate a larger number of masters and create additional comfortable conditions for clients. Investments will be from $ 50,000 depending on the area of the studio, net profit? from 9 500 $ from the 12th month. The average payback period for such a project is 18 months.

Entrance fee ? $ 13,000.

Royalty? 5% of the turnover monthly, but not less than $ 650. There are no mandatory advertising royalties, but we recommend spending at least $ 350 per month on marketing.

According to the experience of our partners, the payback period for the franchise ranges from 12 to 18 months.

We provide training in our training centers. There, each partner undergoes a full-fledged course - from getting to know the network standards to receiving specific instructions on how and with the help of what you need to develop your business.

After passing the training as a manager, a personal trainer comes to your point and the line staff interns on the spot.

Also, at all stages, comprehensive support is provided - together we choose a room for you, help to improve the terms of the lease agreement, carry out promotion in social networks, promptly help with all arising questions.