Ikigo cya francise kibereye abantu bashaka gufungura imishinga yabo, ariko badafite amafaranga kugirango babigereho cyangwa badashaka guhura nibibazo byubucuruzi. Igitekerezo cya 'agence' - gishobora kugira ubusobanuro bwagutse rwose, ariko kubikorwa byubucuruzi, bikubiyemo uburyo bwo guhuza hagati yugurisha nuwaguze. Muri iri suzuma, tuzavuga ku bigo bitimukanwa no kugura francise muri ubu bwoko bwubucuruzi. Birazwi ko isoko ryimitungo itimukanwa cyane kandi rishobora guterwa nimpamvu zitandukanye zamafaranga. Niyo mpamvu, ni ngombwa cyane kugira igitekerezo runaka cyo kuyobora ikigo no gushaka inkunga mubihe bidashoboka. Ariko tuvuge iki niba uburambe muri kariya gace budahari rwose?

Irushanwa mubijyanye numutungo utimukanwa ni mwinshi, biragoye guhera guhera, igisubizo cyiza, muriki gihe, gishobora kuba kugura ikigo cya francise. Ni ayahe mafranga ukwiye kwitondera? Amashanyarazi yimitungo itimukanwa arashobora guhagararirwa ninzego zimitungo itimukanwa, ibigo byubwubatsi, hamwe namasosiyete yo gusana; ibigo mu rwego rwo kugisha inama no gukodesha. Kuki ibigo nkibi bigomba 'gutanga' francises zabo? Ubu bucuruzi bwiteguye kwagura ubucuruzi no kumenyekanisha ibicuruzwa byabo. Kuri bo, kumenyekana, kumenyekana, no gukundwa ni ngombwa. Itanga kandi amafaranga yinjiza, nta shoramari ryinshi, ifitiye akamaro kanini impande zombi. Kugirango utangire ubufatanye, franchisee asabwa kwishyura icyarimwe kandi akishyura buri kwezi (royalties).

Rimwe na rimwe, francisor igarukira gusa ku kwishyura rimwe.

Kuki ari byiza kugura francise? Ahanini kuberako udakeneye gushora imari cyane, bivuze ko udakeneye guhungabanya ishoramari ryawe. Birasabwa kugura ikigo cya francise mugihe usanzwe ufite ubucuruzi buciriritse. Ibi nibyiza cyane kuko usanzwe ukora, ukeneye gusa kuzamura francise no kongera umubare wabakiriya bakoresha serivise zawe. Gukora munsi yizina rizwi bizatanga umusaruro inshuro nyinshi kuruta gutangira guhera kandi nta cyubahiro runaka. Nigute ubufatanye mumurongo wa francisor-franchisee bukora? Umufaransa agenera umuyobozi ushinzwe kugenzura franchisee, kandi itsinda ryinzobere zose zirashobora gufasha igihe icyo aricyo cyose. Ibikurikira, urabona uburyo bwateguwe bwimitungo itimukanwa, abakiriya naba realiste basura burimunsi.

Kubikorwa byiza, uzashobora kubona intambwe-ku-ntambwe yo kuyobora ikigo. Amahirwe yinyongera yubufatanye namabanki nabateza imbere bizagura amahirwe yo kubona inyungu nini, kandi francisor nayo irashobora gufasha muriki kibazo. Isosiyete izwi cyane yongerera cyane amahirwe yo gukora neza kwihangira imirimo. Isosiyete ikorana nayo izahora ikurikirana isoko, itegure ibyifuzo, kandi ishyireho umubano nabateza imbere. Gushakisha francise no kuyigura bigomba kugabanywa intego: 'Shakisha kandi ntutakaze'. Bisobanura iki?.

Kugirango ubone umufatanyabikorwa wubucuruzi ukwiye, ugomba gukora cyane, bitabaye ibyo, urashobora kugwa mumutego wabashuka. Nkuko bisanzwe, basezeranya imisozi ya zahabu, amasezerano adasobanutse yubufatanye, ariko ukimara kugura francise, irazimira, igusigira urubuga rudafite akazi cyangwa urupapuro rwuzuye kuri enterineti. Nigute ushobora kwirinda ibi? Jya gusa kurubuga rwizewe no mububiko bwa interineti. Kubona francise bikorwa cyane cyane mububiko bwa interineti. Muri kataloge, urashobora guhitamo icyiciro gikwiye cyangwa ugashyiraho ahantu ho gushakisha. Byongeye kandi, ibyifuzo birashobora kugabanwa muburyo bwo kuzamuka cyangwa kumanuka gushora imari.

Umaze guhitamo francise, birakwiye gusuzuma izina rya francisor. Ibi birashobora gukorwa binyuze mumasoko afunguye yamakuru. Icyamamare cyamamare kigomba kuba gifite intego kandi kigerwaho. Ibyamamare birashobora kugenzurwa kuri enterineti. Niba nta makuru yerekeye iyi sosiyete kuri enterineti, noneho ikibazo kivuka, ni izihe nyungu zubufatanye nayo? Hagomba kubaho isubiramo kuri enterineti kubyerekeye ibikorwa bya francisor, ariko kandi bigomba gufatwa neza. Mbere yo gukora amasezerano yubufaransa, witondere ingingo zingenzi zamasezerano yubufatanye. Genda unyuze muri buri kintu ukwe niba ukeneye ubufasha.

Ntugasinye amasezerano niba arimo amagambo rusange kandi adasobanutse. Kugira amahoro yuzuye mumutima, saba isosiyete kopi yinyandiko ziyobora hanyuma urebe icyemezo na numero zimpushya. Wizere imibare n'ibipimo gusa, wirengagize amasezerano yimisozi ya zahabu nubutunzi butavugwa. Cataloge yacu irashobora kugufasha muguhitamo francise, kumikoro yacu uzasangamo ibintu byose byiza byatanzwe mugereranije nishoramari. Duhagarariye ibigo byamahanga ndetse nigihugu. Isoko ryikigo cyimitungo itimukanwa rirahinduka ariko ryunguka cyane. Mugushira ibintu byose mumwanya wintangiriro yurugendo kandi ukagira umufatanyabikorwa wizewe nawe, urashobora kwishakira inzira yawe yo gutsinda nta nkurikizi cyangwa ibiza byubukungu.

Ubufaransa. Ibikorwa byuburezi bizahinduka inzira nyayo yo kuva mubihe byubu mugihe bigoye gufata igitekerezo wenyine ukakizana mubisubizo byiza hamwe ninyungu. Muri francise yurwego rwuburezi, abakiriya benshi bazashobora gutangira ibikorwa byo kwihangira imirimo, bahabwe umushinga witeguye gukoreshwa ningamba. Kuri francise, nibyiza cyane guhitamo icyerekezo, muriki gihe, bizaba bijyanye nibikorwa byuburezi. Kugeza ubu, abakiriya benshi bagura francise yiteguye, ishobora gutezwa imbere muburyo bwigenga, ikuraho burundu ingaruka nibibazo bitandukanye. Birakwiye ko twerekana ko ikiguzi cyinshi kuri francise yuburezi, nini kandi yizeza ikirango cyiyi sosiyete.

Ku cyiciro cyambere, umaze guhitamo uruganda, birasabwa gukora inama mugihe cyayo, birakenewe ko tuganira kuburyo burambuye ibisobanuro byose nibisobanuro byubufatanye. Ibikurikira, uzashobora gusuzuma urutonde rusabwa rwinyandiko, zakozwe muburyo burambuye nabakozi babishoboye babikora. Urashobora gukenera kunyura mumahugurwa atandukanye yo kwamamaza no kwamamaza kubakiriya, kuba ahari bizafasha cyane kuzamura urwego rwo kugurisha byinshi. Buri gihe ufite amahirwe yo kuvugana ninzobere mubirango kubibazo byose waba ufite bijyanye na francise yicyerekezo cyuburezi, kugirango tuganire neza kubiganiro runaka. Kuva kera byagaragaye ko byoroshye guteza imbere ubucuruzi bwashizweho binyuze muri francise yabakozi bashinzwe uburezi kuruta gutangira ibikorwa byo kwihangira imirimo guhera wenyine. Ubufaransa bushobora kugurwa gusa kubwuburezi gusa ariko no mubijyanye no gukora ibicuruzwa, ubucuruzi bwibicuruzwa, no gutanga serivisi. Kuri francise yuburezi, abakiriya bafite icyerekezo muburyo bwa serivisi bazashobora gushyira mubikorwa ibitekerezo byabo.

Abakiriya bazanyurwa no guhitamo ikirango kuva inzira yiterambere yose yuwabikoze izagira uruhare mubikorwa byakazi hamwe no kongera igipimo cya serivisi. Uzashobora guteza imbere cyane uburezi bwuburezi, bufite imiterere yakazi hamwe no kugera kurwego mpuzamahanga.

Ubucuruzi nubucuruzi nibisobanuro bifitanye isano. Kugira ngo wumve neza icyo franchise aricyo, ugomba kwiga amakuru kugirango ufate icyemezo cyiza nubuyobozi. Nyuma ya byose, amakuru ajyanye nurufunguzo rwo gutsinda. Na none, gukora francise hamwe nabacuruzi, yashizweho nisosiyete ikora umutimanama, urashobora gukora byoroshye ibikorwa byose bitandukanye kandi ugahangana numurimo urimo. Ntugomba guhora uhura nigihombo bitewe nuko abakozi mukigo cyawe badakora nabi imirimo yabo itaziguye. Buri wese mu bakozi bashoboye gukoresha igihe cye kugirango bahangane neza nimirimo yose yo mu biro.

Ntabwo ufite ingorane gusa kuberako gahunda yacu isa nkumugambi mwiza ubufasha bukenewe. Niba ushishikajwe na francise, noneho ubuyobozi bugomba gukorwa neza. Nibyo, software iguha amakuru akenewe, ariko, inzira yubuyobozi ubwayo igomba gukorwa hakoreshejwe software.

Hamwe nubufasha bwitsinda ryabaporogaramu babimenyereye, urashobora kurangiza imirimo yo mu biro mugihe cyo kwandika. Iyo ukorana na francise, umucuruzi ntagomba gukora intoki imirimo myinshi yo mubiro. Ufite intera nziza cyane kandi nziza-isa neza. Nyuma ya byose, urashobora guhitamo uburyo bwiza bwo gushushanya.

Ningirakamaro kuri francise nu mucuruzi kugira urwego rwuzuye rwo kubaka tekinike yubucuruzi. Franchise irenze abo basanzwe bakorana nubucuruzi ku isoko mubyinshi mubipimo bishobora gushyirwa mubikorwa byingenzi. Iyo ikorana numucuruzi, isosiyete ntabwo ihura ningorane, bityo, francise iba nziza kandi birashoboka kubona amafaranga menshi.

Ubufaransa muri Abu Dhabi ntakindi kirenze umushinga wubucuruzi ugomba gukorwa neza kandi udakoze amakosa akomeye ya gahunda. Hafi ya buri wese arashobora gukoresha francise, atitaye aho atuye. Yaba Abu Dhabi cyangwa undi mujyi, francise igomba gukemurwa cyane witonze. Kurugero, niba abaturage bo muri kano karere batarya ingurube, ntabwo byumvikana gutanga burger zirimo inyama zingurube. Kubera iyo mpamvu, niba muri serivisi runaka ya leta ibujijwe cyangwa kuzamurwa mu ntera bikabangamirwa, noneho francise ntigomba gufungurwa. Niyo mpamvu, ugomba kwiga mu buryo burambuye ibishoboka byo gukoresha amahirwe muri Abu Dhabi kugirango utazagira ibibazo bitavugwaho rumwe.

Na none kandi, ibibazo byo gufungura inyungu muri Abu Dhabi bigomba kuganirwaho n’ubuyobozi bwa leta hakiri kare. Ugomba gusobanura ibintu byose mbere yuko utangira umushinga wubucuruzi. Kugira gahunda nziza yubucuruzi itanga intsinzi yawe yigihe kirekire. Abu Dhabi francise ikora ntamakemwa mugihe ibikorwa byose byubwanditsi byimiterere bigezweho bikorwa neza.

Fata umwanya wo gufungura francise muri Abu Dhabi kugirango ukore neza imirimo yose yo mu biro. Byongeye kandi, francise iguha amahirwe yo gukora neza kumasoko, ukaguma imbere yabanywanyi bose bariho kubera gahunda nziza yubucuruzi. Ubufaransa muri gahunda yubucuruzi ya Abu Dhabi burashobora kubakwa hashingiwe ku makuru agezweho, ukoresheje ushobora kugera ku bisubizo bitangaje. Kwemererwa muri Abu Dhabi bitwara ibyago n'amahirwe. Byaba byiza gukora isesengura ryibanze rya swot kugirango umenye imbaraga zawe nintege nke zawe. Imikorere ya francise neza kandi ikwemerera gukemura imirimo yose yo mu biro niba ukurikiza amabwiriza yateganijwe neza kandi ubishoboye.

Byongeye kandi, ntugomba kwitondera gusa gutanga francisor gutanga ikirango ahubwo no mubuyobozi bwa leta. Bakwishura aho ukorera ubucuruzi, haba Abu Dhabi cyangwa undi mujyi. Mugihe utezimbere francise ugomba kandi kwitondera abanywanyi nimbaraga zabo nintege nke kugirango umenye ingaruka zabo n'amahirwe. Twabibutsa ko kubijyanye nubukungu bwacu, francising uyumunsi nikintu gishya ugereranije, mugihe mubihugu byashyizweho byatejwe imbere ibinyejana byinshi nkuburyo bwo gusuhuza ibyifuzo byabaturage muri rusange mubicuruzwa na serivisi zitandukanye.