Wese muzvinabhizimusi anoda kuwana anodiwa mafrancise echiratidzo chinozivikanwa pamabasa avo ekutengesa, nekushandisa kusingadhuri, mubhizinesi, uye nekukurumidza kubhadhara. Nekudaro, heino gangaidzo yekupokana kwekubatana kunonzwisisika pakati peyakakurumbira trademark, zita rezita, uye isingadhuri mashandisirwo inomuka, sezvo iri pamusoro iyo kirasi, modhi, uye brand, iyo inodhura zvakanyanya kushandisa uye kuichengetedza mune franchises bhizinesi . Mari yekubhadharisa muchimiro chemubhadharo wenguva imwechete, mari yemubhadharo yemwedzi, uye mari yekushambadzira yenguva dzose, yekushandisa inozivikanwa uye inozivikanwa chigadzirwa chigadzirwa, inoda mari hombe yekudyara, majekiseni, uye mutengo. Kubhadharisa panguva yakakodzera kweese anoenderana bhizimusi mutengo kubva kune anodiwa mafranchise zvinoda kudzikisira kudzoka kwemari kuyerera, kuburikidza neakaundi account, rakanaka rebasa sangano, yakavandudzwa uye yakawedzerwa chitoro network, yakakwira traffic kuyerera, uye mazhinji maresitore, mativi nzvimbo, ine yakafara huwandu hwezvinhu. Saizvozvowo, pakusimudzira bhizinesi, unoda kumwe kushambadzira, kuwanikwa, uye kurodha pasi zvekutengeserana nemidziyo yekugadzira, uchiwedzera huwandu hwevatengesi vekutengesa, mamaneja, vanachipangamazano, tekinoroji, kugadzira, uye vashandi vebasa. Paunenge uchishanda pamwe neakatengwa anodikanwa mafranchise, chinhu chikuru ndechekuverenga nemazvo mutengo wekutengesa wezvigadzirwa uye zvigadzirwa, pamwe nekudzoserwa kwese kwekutanga uye kwekubatsira mari nekuverenga mutengo wemitengo.

Mari yakakwira yekutengesa zvinhu uye zvigadzirwa uchishandisa iyo franchisor brand inogona 'kuvhundutsa mutengi mutengi, uye iye acharamba kuramba kutenga chinodhura chigadzirwa. Mukuita, maketeni ezvitengesi anotengesa anozivikanwa uye anodhura emarkmark ane yavo yakasimbiswa vatengi uye yakasarudzwa, yega, inoremekedzwa, yakasimba vatengi base inotenga chaiko imwe brand. Kune vashoma vashoma vashanyi, kunyanya vatengi vazhinji, munzvimbo dzakadai. Kune vakawanda vanotengesa contingent, zvinoreva chikuru strata yevagari, zvakafanira kuti tiende kuzviitiko zvine zvinoda franchise zvine hunhu hwakakosha, kuti uone 'goridhe zvinoreva', kumaki ekutengesa aikwanisika kwavari uye vakavimba nemhando ye zvinhu uye masevhisi pachawo. Mukuita kwepasirese, zvigadzirwa, maindasitiri, uye mabhizinesi emabhizimusi aripo uye akapararira, nepo zvigadzirwa zvemari zvinomiririra makumi mapfumbamwe muzana emitero. Iwo anonyanya kufarirwa mafranchise ezvekutengesa franchise zvine chekuita nekutengeswa kwepitsa, kofi yakagadzirirwa, zvipfeko, shangu, zvemagetsi nemidziyo yemumba, mota, uye nekutengesa kwavo vanamuzvinabhizinesi vanovhura zvitoro zvezvitoro nemaboutique. Kubudirira kwekutengesa muzvinhu zvekutengesa zvakanyanya kunoenderana nehunyanzvi kugona kwevanopa mazano uye maneja wekutengesa kuendesa chakapedzwa chigadzirwa kumutengi kuitira kuti vafare, vade kutenga zvinhu, uye, vagutsikane nekutenga kwakabudirira, vasiye zvitoro.

Kuwana kushanda mumafranchise anodikanwa kunoenderana nekuenderera mberi nekudzidziswa kwevashandi, mumidziyo ine hunyanzvi uye hunyanzvi hwakawanikwa, nehunyanzvi uye nekuziva kwebhizimusi kutengesa chigadzirwa. Zvinosungirwa kudzidziswa uye mawebhusain pane maitiro ekudzidziswa pakati pevashandi vane chekuita nekutengesa zvigadzirwa, pavanowana tarenda uye basa rehunyanzvi, zvine mutsindo, nehunyanzvi uye nehunyanzvi kumanikidza mutengi kutenga, izvo zvinoratidza zvekare chokwadi chekuti 'vashandi ndizvo zvese '. Iwo akadaidzwa mafranchise ari kudiwa, nekuti neine musoro, sangano, system-yakasanganiswa nzira, vanokurumidza kubhadhara, vachiunza mari yakanaka kune muzvinabhizimusi-franchisee. Iyi inzira inosanganisirwa uye nemaune yekuronga bhizinesi rekutengesa, riine chirongwa chebhizinesi rakanyatsogadzirwa, kunyatso kudzidza, uye kuongororwa kwehukama hwepamusika, uye kuongororwa kwevatengi vanobvunzwa vanoshanda, izvo zvinounza mubhadharo nekukurumidza uye zvinounza mafranchise ku iwo chikamu uye runyorwa rweanodiwa iwo. Kuitisa basa rekutanga rekuongorora pamasimba ekuyerera kwemari kubva muzvikwereti zvakadyarwa, nehupfumi, hwakaverengerwa kuverengerwa kwebhizinesi fungidziro, pakubuda kwemari, kuverenga kweprojekti yemari, mari, uye purofiti zvinopa chikonzero chega chega chekuita mari inobhadharwa iri kudiwa. Kugadzira zvinangwa zvekuronga zvine hungwaru uye kuronga kugona kugovera mashandiro emabasa, huwandu hwekudyara kwekutanga, kuwedzera purofiti, kuchengetedza muyero wakasimba uye 'kuenzanisa' pakati pemutengo wema franchise nemari iri kuuya yekuita bhizinesi, chiratidzo uye chimiro mhedzisiro inofunga kuti kusarudzwa kwemafranchise kwakagadziriswa.

Izvo zvinofanirwa kutaurwa, chikafu chekudya, sechinhu chakasikwa chevanhu, chinoshandiswa mukati mezuva nevanhu vezera rakasiyana uye nyika. Ichi ndicho chikonzero nei mafranchise echikafu ari muchikumbiro chakakura chisingambomira kupa saizi yepasi. Iyo franchise sekudya kwezuva nezuva kwevagari, vatengi vazhinji nemufaro vanoda kutenga nekuvandudza huwandu hwakawanda hwevatengi. Nekuwanikwa kweiyo franchise yechikafu, iwe unofanirwa kutanga wafunga nezve rondedzero yevagadziri varipo avo vari munzvimbo dzakasarudzika dzemafomati akasiyana. Iine rondedzero iripo yevaridzi, zvinhu zvinogona kuve zvakasiyana, sezvo uchikwanisa kusarudza kudyidzana nekusimbisa muhomwe yako. Mukubatana uku, zvinofanirwa kucherechedzwa kuti vazhinji vanogadzira mapurojekiti vane epamusoro-soro chikafu maficha ane mukurumbira wepasirese.

Iko kuvandudzwa kwemamwe mabhureki kunogona kutora makore mazhinji, saka iwe unofanirwa kunzwisisa kuti mutengo wepurojekiti yakapera unoumbwa kubva kuzita hombe-zita rezita rechiratidzo chemafomati epasi rese. Ukuru hweiyo franchise yezvakanaka iri mune tarisiro yekugadzira rako bhizinesi, zvinoenderana nechirongwa chakamisikidzwa, icho chakagadziriswa nevashandi vemugadziri wenzira yakasarudzwa. Nekutambira kweakagadzirira-yakagadzirirwa zano, iwe unokwanisa kubvisa padanho rakadzama chero njodzi yekugadzira kambani, nekuti iwe uchiita zvinoenderana neyakagadzwa uye yakanyatso kuyedzwa yakagadzirirwa-yakagadzirirwa chirongwa. Kana iwe uchifarira ruzivo rwakadzama nezve mutengesi, iwe unofanirwa kutarisa kune yakasarudzika saiti iyo iine ruzivo rwakakosha. Mushure menguva yakati rebei, vabvumirana nezve mukana wekubatana, munhu anofanirwa kuenderera achisaina zvibvumirano pazvinhu zvinowirirana zvekudyidzana. Izvo zvinofanirwa kutaurwa kuti mushandi wega wega anowana kudzidziswa kwakakosha kubva kumutengesi wezano rakasarudzwa, iro rinovabatsira zvirinani kufamba mukushambadzira uye kushambadzira maitiro. Kuti uwane mhedzisiro yaunoda, mutengi anofanira kutevedzera zvizere neyakaitika nzira yekuvandudza iyo mugadziri apfuura.

Kana iwe uine chaunoda kugadzira yepamusoro uye inoshanda inotsigira zvinyorwa, ipapo vamiriri vekambani yekugadzira vanokwanisa zvakare kubatsira zvizere mune iyi nyaya pakutanga. Izvo zvinofanirwa kutaurwa kuti zviri nyore kuita mukati mehurongwa hwezviito zvakaratidzwa zvekushanda, nokudaro tichigadzira nzira munzira yakatotsikwa. Zviri nyore kwazvo kukudziridza yako wega bhizinesi rekuita pane kutanga kubva pakutanga chaipo kuvaka bhizinesi riine yakawanda misungo. Mune ino kesi, nekutengwa kweiyo chikafu chekudya, iwe unozonzwa kwakakosha rutsigiro kubva kune yekugadzira femu mukugadzira yakagadzirirwa-yakagadzirirwa mazano nehurongwa. Parizvino, tichifunga mamiriro azvino, chakanyanya kukosha chinoramba chiri mukana wekutenga zvigadzirwa uye chikafu chakagadzirwa, nekuti chinofanirwa kunzwisiswa kuti uyu muratidziro wakanyanya kukoshesa. Kudya franchise kwakasiyana siyana sezvaunogona kufungidzira nhungamiro ine runyorwa rwemhando dzechikafu, icho chinosanganisira confectionery nziyo, ine yakafara misika kudiwa. Kuti uwane chikafu chitsva, haufanire kuregedza mugadziri wako nekuburitsa chiratidzo.

Kune zvakawanda zvakawanda tarisiro mukuvandudzwa kweyakagadzirirwa-yakagadzirirwa zano pane mukuumbwa kweako wega chirongwa, icho chine analytics chete kubva kudivi reanamuzvinabhizimusi. Zvinogona kutaurwa zvechokwadi kuti nesarudzo yechikafu chekutengesa, hauna kurasika, nekuti indasitiri yezvikafu yagara iri bato rinodaidzwa kukwidziridzwa. Kana iwe ukatanga kuve nemhando dzese dzemibvunzo, saka zvinonyanya kukosha kuzvigadzirisa nemusiki weiyo franchise yechikafu, nekuti njodzi yekukanganisa inodzikiswa. Sarudzo chaiyoiyo kune mutengi anoda kuvandudza rake rekuita bhizimusi tarisiro yekutenga chikafu chekudya kubva kune inozivikanwa uye inozivikanwa brand. Kuti uwane mhedzisiro yaunoda, sarudza franchise zvinoenderana nekwaniso yako, nekutambira ruzivo mune iri kure inokurumidza chiito mushandisi modhi. Kupoterera pasirese, mafranchise evamiriri vakasiyana vezvinhu zvinozivikanwa mabhenji anoshandiswa mune yakawandisa fomati, ine enguva dzose yakasarudzika nzira dzekuda dzinotungamira mukukurumidza uye kuratidzwa kubudirira nevamwe vatengi Pfungwa yega yega ine zano rakanyatso fungidzirwa nemusiki weiyo franchise yezvokudya, kuburitswa kune hukuru hukuru budiriro. Iwe uchaita sarudzo chaiyo kwazvo nekutenga chikafu chekudya, icho chinonyanya kuwedzera mikana yekuvandudza kune zvibereko pasirese pasirese.

Imba yekutengesa imba kana chibvumirano pakushandiswa kweimwe pfungwa yebhizinesi, inoitwa muchokwadi mumba mako (furati, kamuri rekushandisa, nezvimwewo), ine zvese zvayakanakira uye zvimwe zvakakanganisika zvine chekuita nenjodzi dzakasiyana dzesangano nemutemo. Nayo pachayo, chero franchise, kunyangwe imba yekutengesa, zvinoenderana nemasangano anoverengeka anoshamisa epasi rese, iri nzira yenzira yekuwedzera bhizinesi. Chokwadi, kana ivo vanogadzira purojekiti inobatsira uye inovimbisa yevanamuzvinabhizimusi vachida kupinda mumisika mitsva uye vasingaite zvesimba kuronga kana kutambisa zviwanikwa panguva imwe chete, vanogona kuita izvi nekupedzisa zvibvumirano zvefranchise nevamabhizimusi vemuno. Izvi zvinobatsira kune vanotengesa mari nekuti ivo havangotakuri mari yekuvandudza misika mitsva asiwo vanogamuchira mubhadharo wekutanga uye miripo yemwedzi nemwedzi kubva pakushandisa trademark franchisee. Vaya vanotenga mukana wekutengesa vanowana zvavanogona vakatokwidziridza zvinhu uye masevhisi anozivikanwa kune vazhinji vatengi anosanganisira tii yekubikisa, matekinoroji ekugadzira, zvigadzirwa, uye zvigadzirwa zvekutengesa, zvigadzirwa zvekushambadzira, uye kunyange, kana zvichidikanwa, rubatsiro mukusarudzwa nekudzidziswa kwevashandi. Zvisinei, mune izvo zvinonzi imba franchise, mamwe matambudziko anogona kumuka.

Kune rimwe divi, zvibvumirano zvakadaro zvefranchise, zvakagadzirirwa zvidiki, dzimwe nguva hunyanzvi, mabhizinesi, sekutonga, anosanganisira kubhadharwa kudiki uye mashoma emari yemitero. Iyi inogona kuve yekumba mini-mabheka, runako uye chengetedzo masevhisi, kugadzirisa kweakasiyana michina, mbatya kana dehwe zvinhu, kubvunza, nezvimwewo Panguva imwecheteyo, mutengesi anofanirwa kuziva chaizvo mutemo wezvemutemo waari kuzoshanda. Iyi nyaya haifanire kuregeredzwa. Nehurombo, vazhinji vanoshuvira vanamuzvinabhizimusi vekumba vanokanganwa nezve izvi uye vanomanikidzwa kudzora zvavakaita, semuenzaniso, nekuda kwekuratidzira kwevavakidzani vanotadziswa neiri bhizinesi kugara murunyararo. Izvo hazvizokuvadze kuverenga mutero mutoro pamberi. Kunyangwe iwe ukaronga kubata nyaya yacho chete nekuedza kwenhengo dzemhuri yavo, mitero ichiri kufanira kubhadharwa. Izvo zvakare zvakakosha kuti udzidze musika zvirinani zvepamusoro.

Ehezve, zvakabikwa zvinhu (zvinonyanya kugadzirwa pamba) chigadzirwa chine kusimba kwakadzika kwekuda. Iyo inongogara iri kudiwa uye, zvinoita, bhekari rinofanira kungove rinobatsira (kunyanya munzvimbo yekugara). Nekudaro, kana paine mamwe matatu akafanana mukati memakamuri mashoma anotevera, tarisiro yechina yatove isina chokwadi. Asi kazhinji, iyo imba franchise inokwezva kwazvo, kupihwa yakaderera mitengo yekuvawana uye nekumisikidza bhizinesi. Nebasa rakaringana uye kuita bhizimusi kweiyo franchisee, ivo vanokwanisa kurega kuve madiki mabhizinesi uye vochinja kuita hombe bhizinesi chirongwa.

Iyo franchise yekirabhu yebhiridha ibhizimusi rinotovimbisa iro rinoda kutariswa kwakanyanya nekuti kana uchishanda nefranchise, une zvimwe zvisungo zvisingafanirwe kuregeredzwa. Kutanga, urikuzvipira kubhadhara akasiyana siyana zvipo. Mamwe acho anoitwa padanho rekutanga reiyo franchise yekirabhu yebhiridhi, vamwe vanofanirwa kubhadharwa pamwedzi. Iyo bhiridha franchise inosungidzira iwe kubhadhara mari yakati sandara paunotanga bhizinesi rako. Huwandu hwekubviswa uku hunogona kusiyana uye huchave kubva pa9 kusvika pa11%, inozoverengerwa kubva pauwandu hwesimba rako. Kana iwe ukafunga kutanga bhiridha kirabhu pane franchise, saka usakanganisa.

Mushure mezvose, iwe unozofanirwa kuwana yakawanda kupfuura vadzivisi vako, uye zvikanganiso zvinogona kudzivirirwa sezvo iwe uchizogamuchira ruzivo rwese rwakakosha kubva kumumiriri wechiratidzo. Kirabhu yebhiridha yakabhadharwa inoda kuwana odhidhi yehukuru kupfuura bhizinesi rebhizinesi. Izvi zvinodaro nekuti zvisungo kune franchisor zvinogona kusvika kusvika gumi muzana yemari yako yemwedzi kana mari.

Iyo franchise imhando yekodzero yekukweretesa chiratidzo uye zvese zvaunofarira zvaunowana nayo. Iyo bhiridha franchise ndeyeumambo-yemahara, chikamu chemwedzi nemwedzi chinogona kusiana kusvika ku6% yemari yako. Uye zvakare, mwedzi wega wega, kana uchishanda nefranchise yekirabhu yebhiridhi, iwe unobhadhara iyo inonzi mupiro wezvekushambadzira kwepasirese zviitiko. Iyi mari inozoshandiswa kuita zano rekushandisa kukwidziridza mwero wekuziva nezve brand kune dzakambo svikika nzvimbo. Mushure mezvose, kana iyo franchise yekirabhu yebhiridha ikasakura mukuzivikanwa, saka zvinobva zvadzikisira. Uyu ndiwo mutemo wepanyama, uyo munyika yedu unoitwa zvizere pasina kutsauka.

Ita ongororo yeswot usati waita bhiridha kirabhu franchise. Izvo zvinokubatsira iwe kuratidza kusimba uye kushaya simba kwebhizinesi chirongwa. Izvozvowo zvinoenda kune mukana, pamwe chete nezvakaipira. Ita franchise bhiridha kirabhu bhizinesi chirongwa, uine iko pakutanga pakutanga kwakanyanya kukwikwidza mukana.