Franchise. Umzi mveliso wezonyango kufuneka ukhunjuzwe ukuba uya kusetyenziswa kubomi babantu abakubudala obahlukeneyo kunye nobuzwe. Kungenxa yeso sizathu le franchise yokuhanjiswa kwezonyango ikwimfuno ephezulu kwaye soze icothe. Iifranchise kwicandelo lezonyango zivela kwimbono esele ilungile enesicwangciso esikhethekileyo. Xa uthenga i-franchise kwicandelo lezonyango, kufuneka uqale uqwalasele uluhlu lwabavelisi abafumanekayo kwiiwebhusayithi ezinikezelweyo. Kuluhlu lwangoku lwabanini, uya kuba nakho ukukhetha ubuhlakani kunye noluhlu lwezona zimvo zishishini zinenzuzo.

Kule nkalo, kufanele kuqatshelwe ukuba uninzi lwabenzi beeprojekthi ezahlukeneyo banelungelo lokudweliswa kwinqanaba eliphezulu, kunye nodumo lwehlabathi liphela. Ezinye iintlobo zinokuthatha iminyaka emininzi ukuphuhlisa, ke kufanele ukuba kuqondwe ukuba iindleko zeprojekthi edibeneyo ziya kubandakanya igama elikhulu kwifomathi yamanye amazwe. Ukugqwesa kwi-franchise yonyango ngamathuba okudala ishishini lakho ngokuhambelana neprojekthi evunyiweyo, ephuhliswe ngabasebenzi bomenzi kwicala elikhethiweyo. Ngombono osele ulungile, ungasusa kwinqanaba elineenkcukacha kuwo nawuphi na umngcipheko wokudala inkampani, kuba iya kusebenza ngokungqinelana neprojekthi esele ivunyiwe kwaye iphuhlisiwe esele yenziwe. Ukuba unomdla wokufunda ngakumbi malunga nezixhobo, kuya kufuneka uye kwindawo ekhethekileyo ukuze ufumane ulwazi olubalulekileyo. Emva kwexesha elithile, xa kuvunyelwene ngokubakho kwentsebenziswano ngokudibeneyo, kuya kufuneka uqale utyikitye izivumelwano zokusebenzisana. Kubalulekile ukuba uqaphele ukuba umqeshwa ngamnye uya kufumana uqeqesho olukhethekileyo kwimithombo yoluvo lukhethiweyo, oluya kumnceda ukuba ahambe ngcono kwiinkqubo zentengiso kunye nentengiso.

Ukufumana iziphumo ezinqwenelekayo, umthengi kufuneka ahambelane ngokupheleleyo nemiba yenkqubo yophuhliso umenzi ahambe ngayo. Ukuba ufuna ukwenza inkxaso ekumgangatho ophezulu kunye nokusebenza ngokufanelekileyo, ke, kule meko, abameli benkampani yemveliso baya kuba nakho ukunceda ngokupheleleyo. Kungatshiwo ukuba kufanelekile ukusebenza ngokwesakhelo seenkqubo zokusebenza, ngaloo ndlela kugqitywa uhambo ecaleni kwendlela esele ihanjisiwe. Kulula kakhulu ukukhulisa ishishini lakho kunokuba uqale ngokwakha inkampani kwasekuqaleni ngemigibe emininzi. Kule meko, xa uthenga ifomathi yonyango, uya kuqala ukuziva uninzi lwenkxaso evela kwinkampani yokuvelisa ekuphuhliseni izimvo esele zenziwe ngesicwangciso. Okwangoku, xa unikwa imeko yangoku, eyona nto ibaluleke kakhulu kukuthenga iimveliso zonyango, eziza kwenziwa yinkampani ethengisa amalungelo okuthengisa. Kufuneka kuthiwe i-franchise yezonyango yahlukile njengazo naziphi na ezinye iindlela zokuvelisa izimvo zeshishini.

Ukufumana iziphumo ezinqwenelekayo, umthengi kufuneka athobele ngokupheleleyo zonke iimfuno ezichaziweyo zomthengisi wegama. Kukho amathemba amaninzi ekuphuhliseni isicwangciso esele silungile kunokwenza iprojekthi yakho eya kuphumelela kuphela kumrhwebi. Kukhuselekile ukuba awukwazi ukungahambi kakuhle ekukhetheni i-franchise kwiindawo zonyango kuba icandelo elikhethiweyo belisoloko liqela elidumileyo elifuna ukunyuswa. Ukuba unayo nayiphi na imibuzo, kungcono ukuba ufune uncedo kumyili wefranchise yokuhanjiswa kwezonyango, kuba umngcipheko wempazamo uya kuncitshiswa. Esona sigqibo sichanekileyo somthengi ofuna ukukhulisa ishishini lakhe lithuba lokuthenga ilungelo lokuthengisa izibonisi zonyango ezaziwayo nezaziwayo. Ukufumana iziphumo ezinqwenelekayo, khetha i-franchise ngokwamandla akho, ukufumana ulwazi ngokukhawuleza kumsebenzisi okude. Kwihlabathi elingaphandle kweshelufu, iimveliso ezininzi ezaziwayo zisetyenziswa kwifomathi ebanzi yeenkqubo zabo zenkonzo, ngokukhangela okungagungqiyo kwezicwangciso ezizodwa ezikhokelela kwimpumelelo ekhawulezileyo kwaye kuvavanywa abanye abathengi.

Ingcamango nganye iya kucingelwa ngononophelo ngesicwangciso se-franchise creator kwicala lonyango, kunye nokufumana uphuhliso olukhulu. Ukujongana nohlobo olufanelekileyo lweshishini lokuthengisa ngokuthengisa kunye nabasebenzi bezonyango baya kuncediswa ziingcali zomenzi, eziza kuthi zichaze ngokweenkcukacha ukuba leliphi icala ekufuneka ligxile kulo. Unokujonga okuninzi ngakumbi okunokuqalwa kokubambisana ngokubhekisele kubudlelwane bobuqabane kumaxwebhu akhoyo asayinwe ngumthengisi kunye nomthengi. Olona khetho lunenzuzo kumrhwebi kukuthenga ifranti yefomathi yezonyango, eya kuthi inyuse ngokubonakalayo amathuba ophuhliso olunesiqhamo kwihlabathi.

I-Franchise kunye ne-franchisee zizigama ezinxulumene kakhulu. Ukuba unomdla kwi-franchise, emva koko ekufumaneni uba yi-franchisee. Eli lishishini elinenzuzo kakhulu, ekuphunyezweni kwayo kufuneka ulandele imigaqo kunye nokubonelelwa yimigaqo ye-franchise. Akunyanzelekanga ukuba uze nento entsha, uyila kwakhona inkqubo yeshishini, uqhuba eminye imisebenzi enzima. Kuyimfuneko kuphela ukuthenga ishishini esele lilungile, elibizwa ngokuba yi-franchise. I-franchisee ngumntu ofumana ilungelo lokusebenzisa izixhobo ezisetyenziselwa nayiphi na inkampani ebonakalayo ukwakha ishishini.

Awudingi kuza nantoni na ukususela ekuqaleni, kufuneka usebenzise umxholo osele ulungiselelwe. Ukongeza, igama sele liyaziwa, oko kuthetha ukuba iindleko zokwandisa inqanaba lokwazisa ngebrand zincitshiswe kakhulu.

Njengenxalenye yelungelo lokuthengisa ngomthetho, umntu onelungelo lokuthengisa ngokusempilweni kufuneka adlulisele kubathengi babo into yokuba i-ofisi yommeli ivule ummandla. Kubiza kakhulu kunokwazisa uphawu olungaziwayo kwasekuqaleni. I-franchise inokuba yekofu uthenga ikhefi ekufuphi kusasa, ivenkile oyithengayo, ipizzeria enegama lehlabathi kwaye ikwindawo yabathengi basekhaya.

Iifranchise zikho kuyo yonke indawo kwaye zikhula ekuthandeni. Ishishini esele lilungile lokuvula imodeli ye-franchise ivumela i-franchisee ukuba ityale nje imali ekhoyo kwimodeli yeshishini esele ivavanyiwe kwaye isebenza. Udinga nje ukuphumeza ngokuchanekileyo ukubonelelwa yimigqaliselo ye-franchise. I-franchisee phantse ayibeki emngciphekweni nantoni na, kuba kukho ishishini ngasemva kwayo, uphawu olwaziwayo, amava amakhulu aqokelelwe kwiminyaka emininzi okanye nakumashumi eminyaka yomsebenzi onamandla.

I-Franchising ibonakaliswa kwinqanaba eliphezulu lokuthandwa kulo naliphi na ilizwe. Umntu ogqiba kwelokuba abe ngumnini welungelo lokuthengisa ngokuthenga imali unokutyala imali ngokulula, afumane abasebenzi ngokweekhrayitheriya, akhe iinkqubo zeshishini, kwaye afumane iziphumo. Nokuba iimveliso zihlala zivela kwilizwe lemvelaphi yelungelo lokuthengisa. Oku kulunge kakhulu njengoko ungonga abasebenzi kunye nezixhobo zemali. Akukho sidingo sokwenza isicwangciso okanye ukusebenza kwi-brand. Konke oku sele kufumanekile kuwe kwaye kuhlala kukusungula imodeli ye-biz esele ilungile ezisa izibonelelo zemali njengebhonasi.

Umniki-franchise uyakwazi ukusebenzisa ngokufanelekileyo ilungelo lokufumana ilungelo lokufumana, efumana isabelo esibalulekileyo sezixhobo zemali kuye. Imigaqo ye-franchise ixoxwa ngokuthe ngqo kunye nomthengisi wayo kwaye ingahluka. Umzekelo, unokuhlala utsala isabelo senzuzo, okanye ungavumelana nezinye iimeko, konke kuxhomekeke kumnini webhrendi exhaphazwayo.

Kwanele nje ukuthenga i-franchise kwaye usebenzise onke amava afunyenwe zizizukulwana zangaphambili zabantu xa kufikwa kuphawu lwentengiso lwakudala. Kuya kufuneka ulumke kakhulu kwaye uphephe iimpazamo kuba kukho nakuphi na ukungalunganga ekwenzeni i-franchise kunokuqatshelwa kwaye emva koko i-franchisee ifumane iingxaki endaweni yenzuzo. Kodwa ayisiyiyo imeko exhaphakileyo leyo, ke, kuya kufuneka ujolise ekuphunyezweni ngokuchanekileyo kwemisebenzi yeofisi.

Ukulandela i-franchise kunye nokongeza ukongezwa okungaguquguqukiyo kumda wokhuphiswano lwenkampani yakho. Emva kwayo yonke loo nto, ii-franchise ezininzi zisebenzisa indlela yangaphakathi, xa, umzekelo, eMcDonald's bathengisa iipanekuku ukuba zifumaneka eRashiya. Ukuba i-franchise ehambelana noMcDonald ivula kummandla waseKazakhstan, i-cafe yokutya okukhawulezayo inikezela ukhetho lokukhetha i-burger equlathe inyama yehashe kubantu bendawo.

Iimpawu ezinkulu zefranchise enegama elaziwayo, zithathe indawo ephambili kwimarike, kwihlabathi liphela. Iidili ezinkulu, inzuzo enkulu kwaye oku akukho mfihlo kuye nakubani na. Abo banemali abachithi xesha kwizinto ezingenamsebenzi, bavula kwangoko inethiwekhi enkulu yeendawo zokutyela, iivenkile, iivenkile zokuhombisa ubuhle, iindawo zokucheba iinwele, izakhiwo zehotele, izikhululo zegesi, njl. Dior, Zara, kunye nabanye abaninzi. Yonke imihla zininzi ngakumbi nangakumbi zazo. Kutheni le nto ukuthenga i-franchise enexabiso eliphantsi okanye enkulu kunjalo kwimfuno? Yonke into ilula.

Akukho sidingo sokuqalisa yonke into ukusuka ekuqaleni, oku kusebenza ngakumbi kubaqalayo abangafumani sisiseko okanye ulawulo ngokwabo. Xa uthenga i-franchise, enkulu, ephakathi, okanye ngexabiso eliphantsi, kuya kufuneka uqonde ukuba ukongeza kwisicwangciso, ufumana inkxaso kwii-franchisors, iingcali zethu, ngesicwangciso kunye nemiyalelo engaphezulu, ingcebiso malunga nokunyusa, kunye nentengiso. Vula ishishini, ungaqali ekuqaleni, kodwa ngenkxaso yeshishini lookrebe. Kwangelo xesha, kunye notshintsho olukhulu, ipesenti etsalwe kwi-franchisors ayibalulekanga, ibuyisa zonke iindleko ukusukela kwinyanga yokuqala. Xa usebenzisana nekhathalogu yelungelo lokuthengisa, uthatha umngcipheko ngepesenti encinci xa uvavanya umsebenzi wenkampani ethile, uthathela ingqalelo ixesha lomsebenzi kwimarike, iifizi kunye nezinye iiparameter. Kwakhona ivenkile iyafumaneka ukuze ifumane iingxelo zohlalutyo mihla le, ngeveki, ngenyanga, ngonyaka. Kwakhona, kwikhathalogu kuyafumaneka ukubona ukwahlulwa kwazo zonke iifranchise ezinkulu (ukusuka kwixabiso eliphantsi ukuya kwexabiso eliphantsi), kuchaza indawo (ingingqi).

Intlawulo yokuqala, kuthathelwa ingqalelo intlawulo yesixa-mali kunye nemigaqo yokuthengiselana nabaseki, ukuvavanya ibango lobume kwimarike nakwezinye iinkcukacha. Enye into edityanisiweyo ekufumaneni ilungelo lokugcina ilungelo elikhulu lokuba akukho sidingo sokuchitha ixesha ulungiselela izixhobo.

Ngolwazi oluthe kratya, nceda unxibelelane neengcali zethu usebenzisa iinombolo zonxibelelwano ezibonelelweyo. Thumela isicelo nge-imeyile, kunye nokuya kwikhathalogu yelungelo elikhulu lokuziqhelanisa nexabiso lamaxabiso, amagama e-franchise enkulu okanye ngexabiso eliphantsi, funda uphononongo lwabathengi (ii-franchisees kunye ne-franchisors). Siyabulela kuwe kwangaphambili ngomdla wakho kwaye sijonge phambili kwintsebenziswano yexesha elide.