Ukuthenga i-franchise kulula, eyona nto ibalulekileyo kukukhetha imodeli yeshishini ekufaneleyo. Ungathenga yonke into oyifunayo nge-franchise, kuba, njengomthetho, unikwa ibhloko yonke yolwazi olufanelekileyo lokuqala kwishishini. Ukuthenga i-franchise kuluncedo kuba ungaqala ishishini elizisa inqanaba lenzuzo ngaphandle kweendleko zokuthengisa. Umthengisi ukunika lonke ulwazi oludingayo ukuqala ukwenza imali ngexesha lokurekhoda. Kufuneka uthenge i-franchise kwaye wonwabele onke amava ayenziwe ngabanye abantu kudala ngaphambi kokuba uthathe isigqibo sokungena kweli shishini. Ewe kunjalo, kuya kufuneka ufumane i-franchise ehambelana nomdla kunye namandla akho.

Umzekelo, ukuba awunayo imali yokuvula ikhonkco lokutyela, ngekhe ukwazi ukuthenga ilungelo lokuthengisa. Ewe, iinkampani ezibonelela ngethuba lokufumana i-franchise hlola abathengi abanokubakho, kwaye iimpazamo kule nkqubo zinqabile ngokwenene. Ukuba uthatha isigqibo sokufumana ilungelo lokushishina, ke ungulowo uthengisa amalungelo okuthengisa, umthengi othe ngqo wale modeli yeshishini. Unokuba ngusomashishini kwaye usebenzise igama esele liviwa ngumntu wonke. Ukwafumana umxholo osele ulungile kwaye musa ukuyila nantoni na kwisilayidi esingenanto. Kwi-Russia, franchising ifumene ukuthandwa ixesha elide kwaye ngo-2021 yenye yeemodeli zeshishini ezibonakala ngathi zibonelela ngokulula emva kotyalo-mali. Ayisiyiyo yonke into elula kangako, nangona kunjalo, ukuthenga i-franchise kusese lula ngakumbi kunokwenza ishishini ekuqaleni.

Ukuthintela iindleko zokuvelisa ilogo, ukuphelisa isidingo sokwenza isitayile sakho kunye noyilo, konke kwenza kube lula ukuhambisa imodeli yeshishini lakho. Kwanele ukuthenga ulwazi oluyimfuneko kwaye ulusebenzise ukonyusa ngokukhawuleza ivolumu yengeniso yohlahlo-lwabiwo mali.

Ukuthenga i-franchise akusoloko kuthetha ukuyithenga ngokusisigxina. Ungaqesha ithuba lokusebenzisa uphawu kunye nazo zonke izixhobo eziza nalo okwethutyana. Ngokwesiqhelo, ii-franchisees zihlawula umrhumo wesambuku. Umrhumo wesambuku uqondwa njengethuba lokusebenzisa uhlobo oluthile lomsebenzi wezorhwebo, imodeli esele ikhona yeshishini, ukufumana izibonelelo zemali. Unokwenza egameni lakho, usebenzise itekhnoloji esele ikho, usebenzise izixhobo ezingafunekiyo, kwaye ufake uphawu okanye uphawu. Isebenza kakuhle phantse kuyo nayiphi na indawo nakweliphi ilizwe.

Nangona kunjalo, awunakuhlala ukwazi ukuthenga i-franchise kwaye uyikhuthaze kwingingqi yakho. Kuyimfuneko ukuba ufunde ngononophelo ukubakho kokusebenzisa olu hlobo lwentengiso kunye nemodeli yeshishini kwimeko yengingqi. Ukuba uthatha isigqibo sokuthenga i-franchise, kuya kufuneka rhoqo ukwenza uhlengahlengiso kwimodeli esele ikho. Oku kunokuba lulongezo lwayo nayiphi na inkcaza encinci, ekhethekileyo, ebonakala kuphela kwingingqi yakho. Inika nokungena ngakumbi kubathengi kwaye into enjalo inokusetyenziswa njengenxalenye yomkhankaso wentengiso. Nje ukuba uthathe isigqibo sokuthenga i-franchise, kuya kufuneka uthathe amanyathelo ngokukhawuleza ukuze utyalo-mali luhlawule. I-franchise nayo inokuba luhlobo lokuqeshisa uphawu lwentengiso.

Njengomthetho, isivumelwano esikhethekileyo senziwe phakathi komrhwebi kunye nomrhwebi. Le yinkqubo yendlela yokuthenga i-franchise. Ukhokelwa sisivumelwano ekusebenzeni kweofisi kwaye ishishini lakho liyenyuka.

Sicebisa ukuba uthenge kanye le franchise inomdla kuwe kwaye onokuthi unxibelelane ngayo nemveliso, kunye nokufumana uninzi lotyalo-mali lwakho. I-franchisor ifumana imali evela kuwe ngokusebenzisa uphawu lwentengiso okanye ukwazi. Unikezelo lwempahla eluhlaza zihlala zibonelelwa kwisivumelwano. Inkqubo yenkqubo, uqeqesho lwabasebenzi, konke oku kubandakanyiwe kwisivumelwano. Kwanele ukuthenga ilungelo elifanelekileyo. Ungayifumana i-franchise yokuxhaphaza onke amaqhinga awaziwayo ukuba adluliselwe kuwe kumthengisi.

Imigaqo yokusetyenziswa kwebrendi yemveliso kukwaxoxwa ngayo ngokukodwa. Banokuba simahla kwaye bomelele, konke kuxhomekeke kwinjongo ezilandelwa ngamacala omabini. Umnini-franchisee uhlawula amatyala ngokunikwa ilungelo lokuqhuba ishishini ngelixa esebenzisa inkqubo ayisebenzisayo. Awungekhe uthenge kuphela amalungelo okusebenzisa uphawu kodwa lonke ulwazi olongezelelweyo, itekhnoloji, kunye nohlobo lwezixhobo onokuzifuna ngexesha lomsebenzi wezomkhosi.

Ivenkile yeefranchise luhlobo lweqonga apho iintlobo ngeentlobo zonikezelo lwebranti zibekwa kwisebe labo ukuze zivulwe kwesinye isixeko okanye ilizwe. Ivenkile enjalo inokusetyenziswa ngabantu abafuna ukuphucula ishishini labo. Ivenkile enjalo ibonakaliswa bubukho benani elikhulu lezinto ezahlukeneyo kwifomathi yangoku. Ukuba unomdla kwii-franchise, ke ikwivenkile ekhethekileyo yefomathi ekufuneka uyikhangele. Kubalulekile ukuba ivenkile enjalo inenani elifanelekileyo lezinto ezifanelekileyo, kungenjalo, akukho sizathu. Iifranchise kunye nenkcazo yazo kufuneka zinikwe ingqwalaselo efanelekileyo, kwaye ivenkile iyakwazi ukunceda abantu abafuna ukufumana ithuba lokwenza imisebenzi ethile yeshishini ngokwesikimu esele sikhona.

I-franchise yinkqubo ethile okanye iseti epheleleyo yezinto ezahlukeneyo umthengi afumana ukuzikhulula nokuzazisa yedwa. Kwangelo xesha, inkampani ethengisa ilungelo lokuthengisa ayizincedi. Kukulungele ukusebenzisa ivenkile apho kubekwa khona ezo mpahla ukuze ukhethe eyona ifanelekileyo. Umzekelo, umtyali mali kufuneka athathe izibonelelo zemali kwaye ufuna ukuxhaphaza uphawu oluthile esele lusaziwa kwihlabathi liphela. Umtyalomali uya evenkileni kuphela kwaye akhethe imveliso emfanele kakhulu. Ukuba ivenkile enjalo inenkcazo eneenkcukacha ngefranchise, emva koko unokwenza isigqibo kwangoko kuloo ndawo.

Imiqathango ihlala ixoxwa ngokukodwa, kwaye xa ilungelo lokuthenga lithengwa ngumthengi ngaphakathi kuphela evenkileni, ukhuphiswano lunokucwangciswa. Le yimeko ukuze umthengi akwazi ukukhetha ezona zilungileyo kubo.

Ivenkile yanamhlanje kufuneka isebenze ngokungenasiphako, kuba eli shishini libaluleke kakhulu. Iinkampani ezininzi ezifuna ukungena kwiimarike ezingabamelwane ziyakwazi ukufumana kule venkile. Ungayifumana nayiphi na i-franchise oyithandayo ukuba uya kwindawo yokugcina izinto enje. Oku kulunge kakhulu kuba lonke ulwazi oluyimfuneko lubonelelwe kwindawo enye. Ukudityaniswa kwazo zonke iifranchise kwiqonga elinye kuya kuba yindawo efanelekileyo enika ithuba lokuthenga ezona mveliso zifanelekileyo ngokweemfuno ezimiselweyo. Ukuba ufuna indawo yokugcina, indawo enjalo inokufumaneka kwi-Intanethi.

Ngapha koko, kokukhona kungcono ivenkile, kokukhona kukho iifranchise ezingakumbi. Inani elikhulu lezindululo linika ithuba elifanelekileyo lokwenza ukhetho oluchanekileyo.

Inkcazo eneenkcukacha ye-franchise ikunceda uqonde ukuba iyahambelana nezinto ozikhethayo kunye nokuba kunokwenzeka na ukuyinyusa kwingingqi ethile. Ngaphakathi kwivenkile, uyakwazi ukuthelekisa iindlela ezahlukeneyo onokukhetha kuzo. Ngenxa yoko, kunokwenzeka ukuba ukhethe eyona ilungileyo. Enkosi kwivenkile enelungelo, oosomashishini abafuna ukutyala izibonelelo zemali kunye nokusebenzisa uphawu esele lukhona kunye nokwaziwayo bekwazi ukwenza izicwangciso zabo ngokukhawuleza nangokufanelekileyo. Kuya kubakho ukuhamba ngokulula ukuze ufumane ilungelo elifanelekileyo lokuthengisa. Ivenkile enjalo isebenza kwi-Intanethi, kwaye igama lezo brand zibekwe kuyo lixhomekeke kuzinzo kunye nokhuseleko.

Ngokwendalo, indawo yokugcina izinto ezinjalo kufuneka ihlangabezane nazo zonke iimfuno zokhuseleko kwaye ibe nezatifikethi eziyimfuneko. Idepho yanamhlanje kufuneka ihlale inikezela ngolwazi olubanzi malunga neemveliso ezibonelelayo. Ivenkile yeefranchise ayikho ngaphandle kuba kufuneka ihlangabezane neemfuno zeemeko zangoku. Enkosi ngeqonga elinjalo, unokusebenzisana ngokufanelekileyo nabameli beentlobo ngeentlobo zeempawu. Kuyenzeka ukuba uthethathethwano ukuba ivenkile ye-franchise yenzelwe kakuhle.

Xa ukhetha ivenkile ye-franchise, eyona nto iphambili ayikuko ukwenza impazamo, kuba lo ngumsebenzi obaluleke kakhulu kwishishini, kuba umtyali-mali ukhetha indawo apho aza kutyala imali khona. Ivenkile yeefranchise ibonelela nabani na ngeseti efanelekileyo yokunikezelwa okungafaniyo. Iifranchise zinokuphuculwa kuthathelwa ingqalelo izinto ezithile zommandla. Rhoqo, oku kuye kufuneke ukuba kwenziwe kwaye inkcazo eneenkcukacha yokuba yeyiphi imeko umthengisi ayibonelela kumthengi ekufuneka ebonelelwe kwivenkile. Amanyathelo anjalo avumela usomashishini onokubakho ofuna ukuzibandakanya kurhwebo ukuze enze isigqibo esifanelekileyo kweso sicwangciso.

Ikhathalogu ye-franchise luluhlu lwezindululo zangoku zophuhliso lweshishini ngokusekwe kuphawu esele lukhona. Ulawulo olunjalo lunokusetyenziswa ngusomashishini ofuna ukutyala imali kwaye akafuni ukwenza ishishini kwasekuqaleni ngaxeshanye. Ikhathalogu ilungele umntu onjalo. Yonke i-franchise kwintengiso ibhalwe apha. Enkosi kwikhathalogu enjalo, kunokwenzeka ukuba ukhethe eyona niche ifanelekileyo neyona ilungileyo. Ikhathalogu enjalo ikwenza ukuba kube lula ukunxibelelana nomthengisi kwaye ubuze imibuzo enomdla.

Kwisakhelo sencwadi yesibonelelo sokuthengisa, ayizukuboniswa kuphela zonke izibonelelo ezifanelekileyo, kodwa nenkcazo yolu hlobo lwemveliso kufuneka ibekhona. Ngombulelo kwinkcazo, kunokwenzeka ukuba uthathe esona sigqibo sichanekileyo kwaye sinolawulo olufanelekileyo. Awunakho ukwenza ngaphandle kwekhathalogu yelungelo lokuthengisa ukuba umthengi onokubakho ufuna ukukhetha olona khetho lufanelekileyo.

Yeyiphi ikhathalogu ye-franchise enokusimahla okanye ehlawulwayo ixhomekeke kumnini wesiza. Kwangelo xesha, ii-franchisors ngokwazo zihlawulela ukubakho kokuthumela kweso siza okanye esinye isixhobo sokuhambisa ulwazi. Ngombulelo kwincwadi yesandla sokuthengisa, kunokwenzeka ukuba kutsale abathengi abatsha. Umthengi wefranchise ubizwa ngokuba ngumnini franchisee. Ufumana ithuba lokuqhuba ishishini ngokwesikimu esele sikhona, esinikezelwa kumthengi. Esi sikimu saphuhliswa ngumthengisi welungelo lokuthengisa, ngelixa umfama onelungelo lokugcina imali ethwala zonke iindleko ezifunekayo zokulungiselela, ukumilisela kunye nokusebenza kwento yeshishini.

Oku kulunge kakhulu kwabo bantu banethuba lokutyala imali kodwa abafuni kuyila into entsha. Bathatha i-franchise esele yenziwe, ebalungeleyo. Kwelinye icala, ikhathalogu ikunceda wenze ukhetho lwakho, wenze esona sigqibo solawulo luchanekileyo, kwaye ufumane eyona mivuzo iphezulu kwiimali ezityaliweyo.

Kwikhathalogu ye-franchise, ungachaza ubungakanani bentlawulo yesambuku. Eli lixabiso le-franchise, esisigxina kwaye le franchisor ayifumana kumnini-franchisee kwinqanaba lokuqala. Oku kunokuba malunga ne-10% yazo zonke iindleko zokuqala. Kwangelo xesha, ngaphakathi kwesakhelo se-franchise handbook, unokuchaza iinkcukacha ezichaza imigaqo yokunxibelelana ngeenkcukacha ezithe kratya. Umzekelo, incwadi ekuthiwa yeyeshishini inokubonelelwa njengebhonasi. Ayisiyonto ngaphandle komgaqo oyiliweyo ovuma ukuququzelelwa kwemisebenzi ngendlela efanelekileyo.

Umsebenzi ofanayo wenzelwe ukwakha isazisi esidibeneyo, ukumilisela intengiso, kunye neminye imisebenzi enxulumene nokunxibelelana nabathengi. Incwadi ekuthiwa yeyophawu ikunceda uhambe ngendlela yokunxibelelana ngokufanelekileyo nabathengi abanokubakho. Kuphela ngaphakathi kwesakhelo sekhathalogu ye-franchise, ezi zinto kufuneka zichazwe ngokweenkcukacha kwaye oku kunceda umthengi onokubakho enze isigqibo esifanelekileyo.

Ukuba ikhathalogu yee-franchise ihlaziyiwe, ke ikuluhlu lwazo zonke izibonelelo ezikhoyo kunye nabathengi abanokufumana ezona zilungileyo kubo. Ikhathalogu enjalo ivumela ukuthengisa ii-franchise ezingakumbi kuba zonke zikwisiza esinye. Ikhathalogu kufuneka yenziwe kakuhle kwaye yenziwe kakuhle. Amanyathelo anjalo enza ukuba kube lula ukuhambahamba kwaye enze ukusetyenziswa kwekhathalogu kube yeyona ndlela isebenzayo kwaye ibe mnandi kwindlela yomthengi. Ukuba ufuna ikhathalogu, kungcono ukuyidibanisa ngokufanelekileyo nangokufanelekileyo. Iifranchise kufuneka zinikwe ingqwalaselo eyimfuneko yokuqinisekisa ukuba akukho zimpazamo ezibonakalayo ezivela kwinkcazo yazo.

Ngombulelo kwikhathalogu yelungelo lokuthengisa, abathengi abaninzi abanokubakho bayakwazi ukufumana abathengisi babo kwaye ishishini liza kuqala ukuphuhlisa, kwaye onke amasebe amatsha aya kuvulwa kwizixeko ezikufutshane nakumazwe.

Ikhathalogu esebenzayo ye-franchise kufuneka ixhotyiswe ngokuhamba ngokulula kumsebenzisi ukuze akwazi ukufumana esona sisombululo silungileyo. Enkosi kwincwadi yesandla sokuthenga ngokuthenga ngemali wonke umthengi uyakwazi ukujongana nayo nayiphi na imisebenzi yabefundisi njengenxalenye yokufumana ulwazi olulungele bona.

Ishishini lokuthengisa ngokuthengisa kufuneka likhuthazwe phantsi kwemigaqo ebonelelwe ngumthengisi. Umthengisi ngenye indlela ubizwa ngokuba ngumrhwebi kwaye wahlukile ekubeni ilungelo lokuxhaphaza ulwazi okanye uphawu lwentengiso, ufumana isixa esithile semali kuloo nto ibizwa ngokuba yi-franchise. Kwangaxeshanye, kunyanzelekile ukuba ahlawule imirhumo, egqithiselwa kwilungelo lokuqhuba ishishini kusetyenziswa inkqubo ebonelelweyo. Iskimu siphuhliswa ngabameli be-franchisor, ngelixa zonke iindleko zokwazisa kunye nokulungiselela ishishini zithwalwa ngumzuzi ngokwakhe.

I-franchise, kwelinye icala, yinkqubo esebenzayo esebenzayo echaza ngokweenkcukacha zonke iinkqubo, iimeko, kunye nemiba, evumela ukuqhuba ishishini ngokufanelekileyo. Kwangelo xesha, inkqubo yokwenza ishishini kufuneka ithobele ngokungqongqo izicelo zommeli-franchisor. Kulapho i-franchise iba nefuthe kangangoko, kwaye ishishini linikwa isixa sokuqwalaselwa esikufunayo. Oosomashishini abaphumeleleyo banakho ukukopa ngokupheleleyo imisebenzi yabefundisi, kwaye abanye babo bade benze nokuphucula. Yonke imisebenzi kunye notshintsho kuyaxoxwa ngalo nomthengisi, njengoko le yimigaqo.

Emva kokugqitywa kwesivumelwano, kunokwenzeka ukuqala ishishini usebenzisa ilungelo lokuthengisa. Amanyathelo anje avumela umboleki ukuba akhawuleze enze ingeniso kutyalo-mali kuba ukurhweba ngemali akukho nto ngaphandle kotyalo-mali lwezixhobo zemali kwimodeli esele ikho, ephuhliswe kakuhle, kunye nengqinayo. Le modeli yeshishini ivumela ukusebenza ngokukuko kweofisi, kuthathelwa ingqalelo izinto ezithile zommandla. Ngamanye amaxesha i-franchise ayisebenzi nje ukuba iinkqubo zeshishini zakhiwe ngokungachanekanga okanye indawo ejikelezileyo ayihambelani naleyo yayikwilizwe lasekhaya leprojekthi.

Ishishini le-franchise linokubonwa yonke imihla kwizitrato zedolophu yakho. Inokuba yiyo nayiphi na ikhefi, ivenkile, indawo yokucheba iinwele, okanye omnye umbutho. Nditsho neeMcDonald's kunye neKFC ziifranchise ezinamanqanaba aphezulu okuthandwa ngabantu. Konke ukuvula i-franchise kunye nokwenza isenzo seshishini kulandela isikimu kuchazwe kwisivumelwano. Isivumelwano sigqityiwe ukulawula zonke iingxabano kwaye ukuze iqela ngalinye liwazi amalungelo kunye noxanduva lwabo. Ukuba uza kuqhuba ishishini le-franchise, kufanelekile ukukhetha olona hlobo lufanelekileyo lweshishini.

Kwakhona, kuthathelwa ingqalelo izinto ezithile ezenziwayo kwingingqi yakho kubaluleke kakhulu. Njengomzekelo, sinokujonga ukuthengiswa kweepancake nguMcDonald's eRashiya. Ithuba langoku lokuqhuba ishishini lokuthengisa ngentengiso linika phantse amathuba angenamda okuphumelela kwabo bantu banemithombo yasimahla yemali kwaye bafuna ukutyala imali ngokufanelekileyo. Olu hlobo lweshishini lusebenza ngakumbi kunokwazisa ngerhwebo kwasekuqaleni. Usomashishini othile sele ekwazile ukuphuhlisa imodeli enjalo kwaye wabelana ngamava akhe kwipesenti ethile. Oku kulunge kakhulu kuba ishishini lokushishina likunika ithuba elihle lokuba ungaziqambeli nantoni na entsha, kodwa usebenzise indlela esele ikho ephumeleleyo. Elo shishini ngokuqinisekileyo lisebenza ngokukuko ukuba yonke imisebenzi yokwenziwa yenziwa ngokwemigaqo ebekiweyo kwisivumelwano.

Ishishini lokuthengisa ngokuthengisa liza kukhula ngesantya esiphezulu ukuba utshintsho kuvunyelwene ngalo nomthengisi, oluya kuthathela ingqalelo imimandla ethile.

Kulabo bafuna ukuqala ishishini lokuthengisa ngemali, indawo ekhethekileyo, ikhathalogu, okanye ivenkile iyafuneka, apho zonke izinto ezikhoyo ezikhoyo kwintengiso zibonelelwa. Ngoncedo lwekhathalogu, unokukhetha ngokulula eyona ndlela ifanelekileyo. Sebenza ngeshishini lokushishina, ukhetha olona lwalathiso lufanelekileyo apho unokujongana ngokufanelekileyo nomsebenzi owenzileyo. Enkosi kwishishini lokushishina yedwa, abantu abaninzi bayonyuse kakhulu imali yabo yokuqala. Emva kokutyala imali kwishishini lokushishina, unokuba nethemba lokufumana inqanaba eliphezulu lemali engenayo. Imbuyekezo kolu tyalomali ihlala iphezulu kakhulu.

Yiyo le eqinisekisa inqanaba eliphezulu lokuthandwa kolu hlobo lweshishini. Uninzi lwabantu lufuna nje ukutyala izibonelelo zemali kwimodeli esele ivavanyiwe yaphuculwa kule minyaka idlulileyo.