Iifranchise eRashiya bezingaqhelekanga njengakwamanye amazwe. Kutshanje, nangona kunjalo, bafumana ukuthandwa kakhulu kuzo zonke iimbombo zaseRashiya, baba lushishino. Zininzi izizathu zoku, kodwa ezona ziphambili ngumnqweno wabantu wokuqalisa ishishini labo eRashiya ngaphandle kwexesha elide lokulinga kunye neempazamo ezingadinisi nawuphi na umnqweno wokuziqalela ishishini. Kule meko, iRussia ayihlukanga kwamanye amazwe: abantu boyika nje ukuthatha umngcipheko ngokutyala imali kakhulu kwingcinga engenakho nokuhamba.

Kungenxa yoloyiko lokuba abantu baya ngokuya bejikela kumbono weefranchise. Esi sibonelelo sibonakala kuninzi ukuba sinenzuzo kuba sikuvumela ukuba uqale ishishini lakho ngaphandle kotyalo-mali olunzulu lokuqalisa. Uya kuba nemali kuphela, kwaye ayisiyiyo yonke loo msebenzi mkhulu ungatyhafisa nawuphi na umnqweno wokuthatha ishishini elikhethekileyo eRashiya. Chaza bonke ubunzima obunxulumene nokuqala kweshishini lakho eRashiya, njengokudala uphawu, indlela, ukufunda ulindelo lwabaphulaphuli, ukwakha igama, nokunye okuninzi ixesha elide. Kungangcono uye ngqo ekuqwalaseleni ukuba yintoni ilungelo lokuthengisa.

Inyani yile yokuba i-franchise, enyanisweni, lishishini esele lilungile. I-Russia nayo ayizange isindiswe yile meko. Xa uthenga i-franchise eRashiya, uya kufikelela kwigama lophawu, kuphuhliso loyilo, kwaye uninzi, umzekelo, ilogo, isilogeni, imibala yeenkampani, iincwadana, iibhanile, njalo njalo, esekwe kakuhle indlela yokusebenza, kwifomula yokuphunyezwa ngempumelelo kweenkqubo ezithile, ezinokufunyanwa kuphela kuvavanyo oluninzi kunye nempazamo. Uya kufumana kwakhona iphakheji yonke yamaxwebhu kunye nenkxaso ye-franchise kwixa elizayo.

Okokugqibela, ungasele ujonga iindlela ezahlukeneyo zokwenza imisebenzi esele ikho eRashiya, funda uphononongo malunga nenkampani nganye, uthelekise nabanye, wenze umbono othile. Oku kulunge ngakumbi kunokuhlalutya hayi iziphumo ezigqityiweyo, kodwa amathuba anokubakho eshishini elithile eRashiya. Iifranchise malunga noku zibonakalisa ngakumbi kwaye zinomdla wokwenza izigqibo ezingaphezulu. Unokuwugweba umahluko phakathi kokukhetha i-franchise ngokwakho kunye nokunxibelelana nomntu wesithathu. Ngomlamli, unokuxhomekeka kumava akhe abanzi kwaye ukhethe ukuba yintoni onokuyithanda kakhulu.

Izandi zilinga, akunjalo?

Nangona kunjalo, isibonelelo esiluncedo esinjalo sinokubangela ukukrokrela okulindelweyo, kuba, njengoko uyazi, itshizi yasimahla ikwi-mousetrap kuphela. Kungenxa yoko le nto kufuneka uqonde kwangoko ukuba kutheni uthenga ifranchise kwaye zeziphi izibonelelo iqabane lakho, umnini weshishini lokuqala, elinalo koku. Inyani yile,, okokuqala, uya kuhlawula izixa ezithile, ezibizwa ngokuba ziiroyalty, kwiinzuzo zakho. Ngale ndlela, umniki-franchise unokufumana inzuzo kwintengiso enjalo. Okwesibini, oosomashishini abaninzi abafuni ukuchitha ixesha kunye nomzamo wokuvula amasebe kwiikona ezikude zabo, njengaseRussia. Nangona kunjalo, ukwanda kwenethiwekhi yeevenkile, iivenkile ezithengisa ukutya okukhawulezayo, izixhobo zokuvelisa, njl.

Njengoko ubona, zininzi izibonelelo zeshishini kusomashishini ngokuthengisa i-franchise, kodwa, ewe, kukho abo bafuna ukufumana okuhle ngakumbi kwishishini labo. Ke ngoko, ukufumana ifranchise yomthengi ongenamava eRashiya kunokuba kubiza kakhulu.

Ngethamsanqa, kukho iindlela ezahlukeneyo zokuphepha olu hlobo lwenkohliso. Ukuqala ngophando olucokisekileyo lwezixhobo kunye nokuphela ngokukhangela amaqabane abandakanyekayo anokulandela yonke inkqubo ukusuka ekuqaleni ukuya ekugqibeleni kwaye anike iingcebiso ezifanelekileyo. Kumntu oshishino osakhasayo eRashiya, kuya kuba lula, ewe, ukubuyela kumntu wesithathu, onamava onomdla ngokulinganayo kwisisombululo esinyanisekileyo semeko kuwo omathathu la maqela. Ngale ndlela, kuya kuba lula kakhulu ukwenza amalungiselelo okuqala, anokuba nzima kakhulu. Iphosakele kwinqanaba lokuqala elinokubangela ilahleko enkulu, ukwaliwa kwimbono yokusebenzisa iifranchise, okanye ukungakwazi ukubuyisa ishishini elifunyenwe ngexesha elifutshane. Ngethamsanqa, ngoku unokufumana abalamli abanokuthenjwa eRashiya abakulungeleyo ukuqinisekisa ukuba ityala lakho lisonjululwe ngokunyaniseka nangokufanelekileyo kangangoko.

Ke, ekuphuhlisweni ngempumelelo kwefranchise eRashiya, kuya kufuneka unike ingqalelo ngokukhawuleza ekufumaneni iqabane elinokunceda ekuqinisekiseni ukuqala okukuko ekuqaleni kohambo lwakho. Inkampani yethu ibonelela ngeenkonzo zokulamla ukukunceda kuzo zonke iinkqubo eziphambili zokukhangela i-franchise kunye neenkqubo zokufumana. Ngeenkonzo zeengcali zethu, uya kufumana ithuba elikhethekileyo lokuphepha zonke iimpazamo zomrhwebi osakhasayo eRashiya. Uya kuyifumana i-franchise oyifunayo kwaye uqale ngombono owahlukileyo wokuphumeza ezakho izimvo zobugorha.

Okokuqala, iingcali zethu ziya kukunceda uthathe isigqibo kuhlahlo-lwabiwo mali. Lo ngumbuzo obukhali kwaye unzima, njengoko kunokuba nzima kumthengi ongenamava ukuba aqonde ukuba uzimisele kangakanani ukutyala imali, eziya kuthi zizibhatalele, kwaye ziya kuba yinkcitho. Yonke imibuzo enxulumene nemali inokuba nzima, kodwa iingcali zethu ziya kuzama ukukunceda. Siza kuqulunqa uhlahlo-lwabiwo mali lwakho, ukhethe ezona ndlela zibalaseleyo zinikezelwa ngamaqabane ethu aqinisekisiweyo kwaye sixoxe nawe. Olu khetho lulungeleleneyo luya kukunceda ukhethe olona khetho lufanelekileyo.

Ukongeza, koosomashishini abaninzi eRashiya, umba wokuthemba uvela. Ukwahlula njani ubuqhetseba kusomashishini wokwenene? Uqinisekisa njani ukuba imigaqo efanayo iya kusebenza kummandla waseRussia nakwilizwe losomashishini? Inkampani yethu ikwajongane nalo msebenzi. Ekuqaleni sikhethe amaqabane athembekileyo kwaye aphumeleleyo apho kuya kukhuseleka ukuba usebenze khona. Kungekudala uyakuqonda ukuba kunokuba nzima ukukhetha kuluhlu lwezinto esinokukhetha kuzo - zonke izibonelelo zinomdla, zithembekile kwaye zinenzuzo! Kodwa kungcono ukubandezeleka, ukhetha phakathi kokukhetha okuhle kunokufumana ukungathembani kunye neziphumo ezinokubakho zokuhlatywa kube kanye.

Enye into ebalulekileyo kukujonga okulandelayo. Ubunzima abuhlali buvela kwasekuqaleni, ngamanye amaxesha kuthatha ixesha ukumisela ukuba yintoni kanye onengxaki nayo. Kanye ngelo xesha, iingcali zethu ziya kukunceda, zijongane nemibuzo ethe yavela phambi kwakho, inika iimpendulo eziyimfuneko, kunye nokubonisana. Uziva uxhaswa, kunokwenzeka ukuba usombulule ubunzima obunokubakho kwaye ufezekise iziphumo ezinomtsalane kwenye okanye kwenye i-franchise.

Iifranchise eRashiya yindawo ephuhlisayo kuphela apho unokulawula khona ukuhlala kwindawo yakho eyahlukileyo. Xa ukhetha i-franchise yakho yokuqala ngokuthembekileyo, ungafezekisa iziphumo ezinomdla ngokwenene, ube ngowokuqala kulo naliphi na icala kwaye uthathe indawo yentengiso ngaphambi kokuba kubekho abo bakhuphisana nabo konke konke. Unokwenza yonke into ngokufanelekileyo kwaye ufumane isibonelelo esiphezulu ngokunxibelelana nenkampani yethu. Iingcali zethu ziya kukunceda kuwo onke amabakala ophuhliso lokuthengisa ngokuthengisa, akuncede ukhethe ishishini lamaphupha akho, ucwangcise uhlahlo-lwabiwo mali kwaye uqale ukufumana inzuzo yakho yokuqala!

Kufuneka kuthiwe, ukutya okunesondlo, njengemfuno yendalo yomntu, kusetyenziswa emini ngabantu abakubudala obahlukeneyo kunye nobuzwe. Kungenxa yoko le nto ii-franchise zokutya zikwimfuno enkulu engayeki ukunika ubungakanani behlabathi. I-franchise njengokutya kwabemi bemihla ngemihla, abathengi abaninzi ngovuyo bafuna ukuthenga nokuphuhlisa uluhlu olubanzi lwabathengi. Ngokufunyanwa kwe-franchise yokutya, kufuneka uqale uqwalasele uluhlu lwabavelisi abakhoyo abakwindawo ezizodwa zeefomathi ezahlukeneyo. Uluhlu olukhoyo lwabanini, izinto zinokwahluka, kuba uyakwazi ukukhetha ubuhlakani ngokugxininisa epokothweni yakho. Kule nxu lumano, kufanele kuqatshelwe ukuba uninzi lwabenzi beeprojekthi banendawo yokutya okutya okuphezulu kunye nodumo lwehlabathi.

Ukuphuhliswa kweempawu ezithile kunokuthatha iminyaka emininzi, ke kuya kufuneka uqonde ukuba iindleko zeprojekthi ezigqityiweyo zenziwa kwigama elikhulu lomgama wegama lefomathi yamanye amazwe. Ukugqwesa kwishishini lokutya okunesondlo kuxhomekeke kwithemba lokuyila ishishini lakho, ngokweprojekthi esekwe, ephuhliswe ngabasebenzi bomenzi wesalathiso esikhethiweyo. Ngokufumana umbono osele ulungile, unako ukushenxisa kwinqanaba elinenkcazo kuwo nawuphi na umngcipheko wokudala inkampani, kuba wenza ngokungqinelana neprojekthi esekwe yaza yavavanywa yalungiswa. Ukuba unomdla kulwazi oluneenkcukacha ngakumbi malunga nomthengisi, kuya kufuneka ubhekise kwindawo ekhethekileyo enolwazi oluyimfuneko. Emva kwexesha elithile, ekubeni kuvunyelwene ngamathuba okusebenzisana ngokudibeneyo, umntu kufuneka aqhubeke nokusayina izivumelwano kwimicimbi yokusebenzisana. Kufuneka kuthiwe umqeshwa ngamnye ufumana uqeqesho olukhethekileyo kumthengisi wombono okhethiweyo, obanceda ukuba bafumane ngcono iinkqubo zentengiso kunye nentengiso. Ukufumana iziphumo ezinqwenelekayo, umthengi kufuneka athobele ngokupheleleyo inkqubo yophuhliso edluliswe ngumenzi.

Ukuba unesidingo sokwenza umgangatho ophezulu kunye nenkxaso yamaxwebhu asebenzayo, abameli benkampani yokuvelisa bayakwazi ukunceda ngokupheleleyo kulo mbandela ekuqaleni. Kufuneka kuthiwe kufanelekile ukuba usebenze kwisakhelo sezenzo zokusebenza ezibonisiweyo, ngaloo ndlela wenze indlela ecaleni kwendlela esele inyathelwe. Kulula kakhulu ukuphucula ishishini lakho kunokuba uqale kwasekuqaleni ukwakha ishishini elinemingxunya emininzi. Kule meko, ngokufunyanwa kwefranchise yokutya, uya kuziva inkxaso ebalulekileyo kwinkampani yokuvelisa ekuphuhliseni izimvo esele zilungile ngesicwangciso. Okwangoku, kuthathelwa ingqalelo imeko yangoku, owona mcimbi ubalulekileyo uhlala unokwenzeka wokuthenga iimveliso kunye nokutya okulungiselelwe, kuba kufanele ukuba kuqondwe ukuba eli cala yeyona nto iphambili. Iifranchise zokutya zahlukile njengoko unokuthelekelela ulwalathiso noluhlu lweentlobo zokutya, ezibandakanya ukwenziwa kweekhonkrithi, kunye nemfuno ebanzi yentengiso. Ukufumana ukutya okutsha, akufuneki umyeke umenzi wakho phantsi ngokubonisa uphawu lwentengiso.

Kukho amathemba angakumbi kuphuhliso lwesicwangciso esele senziwe kunokwenziwa kweprojekthi yobuqu, ene-analytics kuphela kwicala losomashishini. Kunokuthiwa ngokuqinisekileyo ukuba ngokukhetha ilungelo lokutya, awuphazami, kuba ishishini lokutya lisoloko liqela elifunwayo elifuna ukunyuselwa. Ukuba uqala ukuba nazo zonke iintlobo zemibuzo, kuya kuba luncedo ngakumbi ukuyisombulula nomenzi welungelo lokutya, kuba umngcipheko wokwenza impazamo uya kuncitshiswa. Esona sigqibo sichanekileyo somthengi onqwenela ukuphuhlisa ishishini lakhe lithemba lokuthenga ilungelo lokutya kwi-brand eyaziwayo neyaziwayo. Ukufumana iziphumo ezinqwenelekayo, khetha i-franchise ngokwamandla akho, ngokufumana ulwazi kwimowudi yesenzo esikhawulezayo somsebenzisi. Ehlabathini lonke, ii-franchise zabameli abohlukeneyo beempawu ezaziwayo zisetyenziswa kwifomathi ebanzi, kusoloko kukho iindlela ezizodwa ezifuna ukukhokelela kwimpumelelo ekhawulezileyo kunye nengqinisisiweyo ngabanye abathengi. Umbono ngamnye ngesicwangciso esicingisiswe ngononophelo ngumdali welungelo lokutya, ukukhutshwa kuphuhliso olukhulu.

Uya kwenza olona khetho luchanekileyo ngokuthenga ukutya okuthengisa ukutya, okunyusa kakhulu amathuba ophuhliso oluneziqhamo kwinqanaba lehlabathi.