Kufuneka kuthiwe, ukutya okunesondlo, njengemfuno yendalo yomntu, kusetyenziswa emini ngabantu abakubudala obahlukeneyo kunye nobuzwe. Kungenxa yoko le nto ii-franchise zokutya zikwimfuno enkulu engayeki ukunika ubungakanani behlabathi. I-franchise njengokutya kwabemi bemihla ngemihla, abathengi abaninzi ngovuyo bafuna ukuthenga nokuphuhlisa uluhlu olubanzi lwabathengi. Ngokufunyanwa kwe-franchise yokutya, kufuneka uqale uqwalasele uluhlu lwabavelisi abakhoyo abakwindawo ezizodwa zeefomathi ezahlukeneyo. Uluhlu olukhoyo lwabanini, izinto zinokwahluka, kuba uyakwazi ukukhetha ubuhlakani ngokugxininisa epokothweni yakho. Kule nxu lumano, kufanele kuqatshelwe ukuba uninzi lwabenzi beeprojekthi banendawo yokutya okutya okuphezulu kunye nodumo lwehlabathi.

Ukuphuhliswa kweempawu ezithile kunokuthatha iminyaka emininzi, ke kuya kufuneka uqonde ukuba iindleko zeprojekthi ezigqityiweyo zenziwa kwigama elikhulu lomgama wegama lefomathi yamanye amazwe. Ukugqwesa kwishishini lokutya okunesondlo kuxhomekeke kwithemba lokuyila ishishini lakho, ngokweprojekthi esekwe, ephuhliswe ngabasebenzi bomenzi wesalathiso esikhethiweyo. Ngokufumana umbono osele ulungile, unako ukushenxisa kwinqanaba elinenkcazo kuwo nawuphi na umngcipheko wokudala inkampani, kuba wenza ngokungqinelana neprojekthi esekwe yaza yavavanywa yalungiswa. Ukuba unomdla kulwazi oluneenkcukacha ngakumbi malunga nomthengisi, kuya kufuneka ubhekise kwindawo ekhethekileyo enolwazi oluyimfuneko. Emva kwexesha elithile, ekubeni kuvunyelwene ngamathuba okusebenzisana ngokudibeneyo, umntu kufuneka aqhubeke nokusayina izivumelwano kwimicimbi yokusebenzisana. Kufuneka kuthiwe umqeshwa ngamnye ufumana uqeqesho olukhethekileyo kumthengisi wombono okhethiweyo, obanceda ukuba bafumane ngcono iinkqubo zentengiso kunye nentengiso. Ukufumana iziphumo ezinqwenelekayo, umthengi kufuneka athobele ngokupheleleyo inkqubo yophuhliso edluliswe ngumenzi.

Ukuba unesidingo sokwenza umgangatho ophezulu kunye nenkxaso yamaxwebhu asebenzayo, abameli benkampani yokuvelisa bayakwazi ukunceda ngokupheleleyo kulo mbandela ekuqaleni. Kufuneka kuthiwe kufanelekile ukuba usebenze kwisakhelo sezenzo zokusebenza ezibonisiweyo, ngaloo ndlela wenze indlela ecaleni kwendlela esele inyathelwe. Kulula kakhulu ukuphucula ishishini lakho kunokuba uqale kwasekuqaleni ukwakha ishishini elinemingxunya emininzi. Kule meko, ngokufunyanwa kwefranchise yokutya, uya kuziva inkxaso ebalulekileyo kwinkampani yokuvelisa ekuphuhliseni izimvo esele zilungile ngesicwangciso. Okwangoku, kuthathelwa ingqalelo imeko yangoku, owona mcimbi ubalulekileyo uhlala unokwenzeka wokuthenga iimveliso kunye nokutya okulungiselelwe, kuba kufanele ukuba kuqondwe ukuba eli cala yeyona nto iphambili. Iifranchise zokutya zahlukile njengoko unokuthelekelela ulwalathiso noluhlu lweentlobo zokutya, ezibandakanya ukwenziwa kweekhonkrithi, kunye nemfuno ebanzi yentengiso. Ukufumana ukutya okutsha, akufuneki umyeke umenzi wakho phantsi ngokubonisa uphawu lwentengiso.

Kukho amathemba angakumbi kuphuhliso lwesicwangciso esele senziwe kunokwenziwa kweprojekthi yobuqu, ene-analytics kuphela kwicala losomashishini. Kunokuthiwa ngokuqinisekileyo ukuba ngokukhetha ilungelo lokutya, awuphazami, kuba ishishini lokutya lisoloko liqela elifunwayo elifuna ukunyuselwa. Ukuba uqala ukuba nazo zonke iintlobo zemibuzo, kuya kuba luncedo ngakumbi ukuyisombulula nomenzi welungelo lokutya, kuba umngcipheko wokwenza impazamo uya kuncitshiswa. Esona sigqibo sichanekileyo somthengi onqwenela ukuphuhlisa ishishini lakhe lithemba lokuthenga ilungelo lokutya kwi-brand eyaziwayo neyaziwayo. Ukufumana iziphumo ezinqwenelekayo, khetha i-franchise ngokwamandla akho, ngokufumana ulwazi kwimowudi yesenzo esikhawulezayo somsebenzisi. Ehlabathini lonke, ii-franchise zabameli abohlukeneyo beempawu ezaziwayo zisetyenziswa kwifomathi ebanzi, kusoloko kukho iindlela ezizodwa ezifuna ukukhokelela kwimpumelelo ekhawulezileyo kunye nengqinisisiweyo ngabanye abathengi. Umbono ngamnye ngesicwangciso esicingisiswe ngononophelo ngumdali welungelo lokutya, ukukhutshwa kuphuhliso olukhulu.

Uya kwenza olona khetho luchanekileyo ngokuthenga ukutya okuthengisa ukutya, okunyusa kakhulu amathuba ophuhliso oluneziqhamo kwinqanaba lehlabathi.

Ivenkile ethengisa utywala yinto enokubanenzuzo kodwa ihlala iyingozi kwishishini. Ngophuhliso lwayo olunobuchule, uya kuba nalo lonke ithuba lokufumana isibonelelo esibalulekileyo kwimpikiswano yokhuphiswano. Ukuba usebenza nge-franchise, kuya kufuneka ulandele imigaqo ngokucacileyo kwaye ngaphandle kokwenza iimpazamo. Thenga i-franchise kwincwadi efanelekileyo ye-Intanethi apho ithengiswa khona. Ke, unokukhetha ukhetho olufanelekileyo noluphandwe kakuhle. Ukuba uthatha isigqibo sokuthengisa utywala kwifranchise, ke kucacile ukuba uza kubusabalalisa njani.

Emva kwayo yonke loo nto, utywala abunakubhengezwa kusetyenziswa iindlela eziqhelekileyo, ngokungafaniyo neemveliso eziqhelekileyo. Ngokuhambelana, ukuba usebenza phantsi kwelungelo lokuthengisa, iziselo ezinxilisayo mazingabhengezwa ngokungathi wenza imisebenzi eyahlukileyo. Oku kufuneka kukhunjulwe kwaye kuthathelwe ingqalelo xa kuphunyezwa iprojekthi yeshishini. Xa usebenza ne-franchise yotywala, kuya kufuneka uqonde ukuba ixesha lokuthengisa lilinganiselwe ngokungqongqo. Oku kuthetha ukuba kufuneka ubuze nabaphathiswa bezomthetho malunga nokuba yeyiphi na imigaqo nemigaqo ekufuneka ilandelwe xa kusenziwa olu hlobo lomsebenzi. Ukuze ungaqhubeli kwisohlwayo kwaye ungafumani isohlwayo sikarhulumente, kuya kufuneka uwucwangcise ngokufanelekileyo lo msebenzi kwaye wenze izigqibo ezifanelekileyo zolawulo.

Umsebenzi we-franchise yotywala uya kwenziwa ngokufanelekileyo nangokufanelekileyo kuphela ngokuhambelana nokuthobela imigangatho kunye nemigaqo. Ziya kubonelelwa nguwe ngumrhwebi kwaye ungazifaka isicelo sokuba ngoyena shishino uphumeleleyo. Ukusebenza nefranchise yotywala kubandakanya isidingo sokuthengisa uluhlu lweempahla ngeendlela ezingamiselekanga. Ezi zinokuba ziinethiwekhi zentlalo, ezinje nge-Instagram, Facebook, VKontakte, njalo njalo. Konke kuxhomekeke ekubeni zeziphi iindlela zokukhuthaza ozikhethayo. Awuyi kuba nakho ukumilisela nje iintengiso kumabonwakude, oko kuthetha ukuba kuya kufuneka ucinge ngendlela onokuzazisa ngayo iimveliso onazo.

Ivenkile ethengisa utywala esebenza kakuhle iya kukunika lonke ulwazi oludingayo ukuze wakhe iinkqubo zeshishini lakho. Uyakwazi ukunxiba abasebenzi kwivenkile ngokuhambelana nemimiselo ngokubabonelela ngempahla ngokwendlela yokunxiba. Ukongeza, kuya kubakho ukuhombisa indawo kwisitayile seshishini, esiqhelekileyo kuzo zonke iinkampani ezisebenza phantsi kwale franchise. Esi sisiqhelo esiqhelekileyo, kwaye unokufumana isohlwayo kwi-franchisor ukuba wophula imigaqo. Ungaphulukana nelungelo lokusasazwa ngokukodwa phantsi kwelungelo lokuthengisa ukuba wophula ikhontrakthi kunye neemeko ezichaziweyo kuyo. Ke ngoko, landela ngokungqongqo imiyalelo kwaye emva koko, uyakuba ulungile.

I-franchise kwivenkile yotywala yiprojekthi yeshishini esexesheni. Ngexesha lokuphuhliswa kwayo, unokuhlangabezana nobunzima obuya kufuneka boyiswe. Ukoyisa ngokufanelekileyo, kufuneka kwenziwe uqeqesho oluhle kunye nomgangatho ophezulu wohlalutyo. Oku kuyakwenzeka ukuba usebenzisa uhlalutyo lwe-swot. Xa usebenza ne-franchise, kufuneka ukhumbule uxanduva lwakho kwi-franchisor. Uya kulindela ukuba wenze ngokufanelekileyo imisebenzi eyabelwe inkampani.

Nxibelelana ne-franchise kwaye emva koko, ivenkile yakho ayizukulingana. Uya kulawula abachasi bakhe ngenani elikhulu lezibonelelo zokukhuphisana. Sebenzisa ivenkile yakho ukuze utywala uhlale ufumaneka kwaye i-assortment elungileyo iya kuqinisekisa ukuhamba kwemali ekuphumeni. Ummeli we-franchise ngokuqinisekileyo uya kukunika ithuba elifanelekileyo lokuzalisa i-assortment yakho xa uyifuna. Ngapha koko, ezi iya kuba yimveliso eyahlukileyo ongenakuyifumana kwimarike yeli. Oku kuya kuba luncedo lwakho oluphambili. Ukongeza, ivenkile enefranchised alcohol kufuneka ihlotshiswe ngohlobo olukhethekileyo.

Kuya kufuneka iphinde eyentsusa, oya kuthi ufumane kuyo iikhowudi zoyilo. Unokulindela ukufumana iikhowudi zokunxiba, apho unokunxiba khona abasebenzi. Ukuba uthengisa utywala, ivenkile yakho ye-franchise iya kufuna utyalo-mali oluninzi.

Awuzukufuna kuphela uluhlu olungileyo kodwa uqeqesho olufanelekileyo lwabasebenzi, ngenxa yoku, nxibelelana nommeli wefranchise kwivenkile ethengisa utywala. Ngokuqinisekileyo, uya kubonelela ngemigangatho efanelekileyo kunye nemimiselo, ngokungqinelana apho uya kuba nakho ukuphucula iprojekthi yeshishini lakho. Sebenza ngevenkile ethengisa utywala ukuze abathengi bakho bashiye bonwabile rhoqo. Rhoqo i-franchisor ithumela i-shopper eyimfihlakalo ukujonga umgangatho wenkonzo. Esi sixhobo sisetyenziswa rhoqo kwisakhelo sokuthengisa ngokuthengisa. Ngenxa yoko, njengenxalenye yelungelo lokuthengisa ishishini lokuthengisa utywala, kufuneka usoloko ukulungele ukuba uya kufuna ukuvavanywa.

Khonza umthengi ngamnye ngokungathi wayengumhloli ofihlakeleyo. Emva koko, awuyi kuba nabunzima, kwaye unokuhlala ujongana novavanyo ngozuko. Kananjalo urhulumente angajonga ivenkile yakho yotywala ukuze afumane ilungelo lokuthengisa. Emva kwayo yonke loo nto, olu hlobo lomsebenzi lunxulunyaniswa nezithintelo ezithile kunye nomngcipheko. Ukoyisa ngokufanelekileyo, kufuneka uzilungiselele ngokufanelekileyo. Njalo qaphela imeko yemarike yangoku. Kananjalo indawo yenkampani kufuneka ivavanywe rhoqo ukuze ithathe izigqibo ezifanelekileyo zolawulo.

Ivenkile ethengisa utywala esebenza kakuhle lithuba lakho lokuphumelela ngokuzithemba kukhuphiswano.