I-franchise yeshishini lokurhweba inefomathi eyandisiweyo kwaye ifunwa ngamaxabiso afikelelekayo. Iindawo ezithengisa iimpahla, iimveliso zeemveliso zokwakha, iimveliso kunye namanye amagama emveliso. Akukho sidingo sokwenza ngokuzimeleyo ukuvula ishishini. Ingakumbi ukuba umtsha kulo mbandela, emva koko ufuna uncedo kunye neengcebiso ezivela kwiingcali eziza kunceda ekuvuleni nasekulawuleni ishishini kwindawo ethile, kubandakanya urhwebo. Abathengi abaninzi kumcimbi wezorhwebo bakhetha iimveliso ezithembakeleyo kwaye nokuba bavela phi, umbuzo kuphela ziindleko, kodwa akukho mntu ufuna ukuhlawula ngaphezulu. Xa uthengisa izixhobo zorhwebo okanye iimveliso, kufanelekile ukuqonda ukuba ukongeza kwixabiso elisisiseko (iindleko), kuthathelwa ingqalelo uthutho, abathengisi bayasonga ukusuka kwisixa esipheleleyo.

Ke ngoko, iimpahla zasekhaya zitshiphu, kodwa abathengi abanalo ixhala ngayo. Ukuzisa iimveliso, kufanelekile ukuvumelana nomenzi-mveliso kunye nokuthintela ukhuphiswano, emva koko ubhalise amalungelo okuthengisa ukuze ube ngummeli kuphela kumcimbi wezorhwebo. Olu tshintsho lwamalungelo okubonelela ngemidla lubizwa ngokuba yi-franchising. I-franchise ifumana ukukhula mihla le kwaye ifunwa kakhulu. Kukho iikhathalogu ezikhethekileyo ezineefranchise zeenkampani ezahlukeneyo, ezahlukileyo kwisikali, ingeniso kunye nemveliso. Kwikhathalogu ye-franchise, unokufumana yonke into eya kulungela umphefumlo wakho. Ukwahlula-hlula kunye nokuhluza ngokwamacandelo kukuvumela ukuba ubone ilungelo lokungena kwi-brand ethile, ungakhankanya ubungakanani bexabiso, ummandla, kunye nezinye iiparameter ezongezelelweyo.

Nge-franchise, ngokungathandabuzekiyo kulula kwaye kuyakhawuleza ukuvula ishishini lakho, lawula kwaye ulawule, kuba abaxhasi baya kuhlala benxibelelana, bencedisa i-franchisee kule nto okanye kuloo ngxaki. Kananjalo kufanelekile ukuba uqwalasele ukhuphiswano, kwaye ukuqala ishishini kwasekuqaleni kuyingozi. Kuya kufuneka utyale imali kwintengiso, wenze ukunyuselwa okwahlukeneyo, ufumane abathengi, kodwa ngefranchise, akukho mfuneko yoku ngoba awuthengi nje ilungelo lokuthengisa amalungelo kodwa unalo negama elisemgangathweni. Iifranchise zahlulwe zaziindidi, ngokwamacandelo ngokweendawo zemisebenzi, indawo yorhwebo kufuneka ibalaselisiwe, njl. Ngaphandle kokutya, le yeyona franchise ifunwayo. Uya kulibona ixabiso ngokukhawuleza, uthathela ingqalelo iindleko ezongezelelweyo zezixhobo ezahlukeneyo zokurhweba okanye izixhobo, kwaye kufanelekile ukuba uqwalasele umrhumo wesambuku, obalwa ngokusekwe kwiindleko ezipheleleyo zomthengisi malunga nentengiso yelungelo lokuthengisa . Iinkampani ezininzi, zithathela ingqalelo ukhuphiswano, ziyayala intlawulo yesixa-mali, eziya kwiimeko ezilungileyo ngakumbi, kuba ngokuvula ezinye izinto phantsi kwe-franchise, uqinisekisa umgangatho, ukwanda kwenqanaba kunye nenzuzo yemveliso.

Unako, ewe, ngokuzimela ukukhuthaza uphawu kwicandelo lokuthengisa, kodwa kufuneka uvume ukuba ngokwasemzimbeni oku akunakwenzeka, unikwe ukude, ngakumbi ukuba kuvulwa iindawo ezintsha kwamanye amazwe. I-franchise kukudluliselwa kwamalungelo okubonelela ngemidla, hayi ukuthengiswa kwalo lonke ishishini, ke ngoko omabini amaqela axhamla kwisivumelwano. Ukubonelelwa kwelungelo lokugcina amalungelo okubandakanya akubandakanyi nje ukuhanjiswa kwamalungelo kodwa kunye nokubonisana ngokupheleleyo kulo lonke ixesha lesivumelwano, uncedo kulawulo, ulawulo, ukugaywa kwabasebenzi, ukumiselwa kwendawo yentengiso yeemveliso zorhwebo, ukubonelelwa kwabathengi, ukutyelela konke ukuvulwa kweendawo ezintsha, njl.

Kwikhathalogu yee-franchise, kunokwenzeka ukuvavanya umgangatho wentengiso, ukuqhuba uhlalutyo, jonga umlinganiso kunye neeparameter ezongezelelweyo. Iindleko zeenkampani zeefranchise ziyahluka. Ikhathalogu ibonisa igama lamanqaku avulekileyo kwingingqi ethile, enedatha epheleleyo, imbali yokuvula, kunye nengeniso. Kuyenzeka ukuba kubalwe iindleko zembuyekezo, iindleko, kunye nengeniso yokuqala ngokwakho okanye ngoncedo lwabacebisi bethu abaziingcali. Idatha kwivenkile ye-franchise ihlaziywa rhoqo, iququzelela intsebenziswano ekumgangatho ophezulu phakathi kwama-franchisors kunye ne-franchisees. Ukuqinisekisa ubungakanani kunye nokusebenziseka lula komsebenzi, ungangqamanisa zonke iindawo ezithengisa ii-franchise kwinkqubo enye ukuze abathengi babone yonke imimandla, kunye nokucwangcisa ukuhanjiswa kweemveliso nakweyiphi na indawo yehlabathi.

Umzekelo, umxhasi ubeka iodolo kwaye xa echaza isixeko sakho, umqhubi uya kutshintshela kwindawo oyifunayo.

Ukufumana ngakumbi malunga neefranchise, ukufumana isibonelelo esifanelekileyo, landela ikhonkco kwikhathalogu ye-franchise engezantsi. Ivenkile inepaneli efanelekileyo yokucoca udidi oluthile, okwenza kube lula ukukhangela. Kwivenkile ye-franchise, unokufumana ulwazi malunga nokuphononongwa kwabathengi bethu, kunye nokunxibelelana neengcali zethu. Siyabulela ngomdla wakho kunye nethemba lakho. Sijonge phambili ekusebenzisaneni ngokubambisana nemveliso kuba inqaku lokuseka ikhathalogu kukuhlanganisa iinkampani ezinamalungelo okuthengisa, ukwandisa ishishini, iwonga, umvuzo kunye nenzuzo.

Ivenkile ethengisa utywala yinto enokubanenzuzo kodwa ihlala iyingozi kwishishini. Ngophuhliso lwayo olunobuchule, uya kuba nalo lonke ithuba lokufumana isibonelelo esibalulekileyo kwimpikiswano yokhuphiswano. Ukuba usebenza nge-franchise, kuya kufuneka ulandele imigaqo ngokucacileyo kwaye ngaphandle kokwenza iimpazamo. Thenga i-franchise kwincwadi efanelekileyo ye-Intanethi apho ithengiswa khona. Ke, unokukhetha ukhetho olufanelekileyo noluphandwe kakuhle. Ukuba uthatha isigqibo sokuthengisa utywala kwifranchise, ke kucacile ukuba uza kubusabalalisa njani.

Emva kwayo yonke loo nto, utywala abunakubhengezwa kusetyenziswa iindlela eziqhelekileyo, ngokungafaniyo neemveliso eziqhelekileyo. Ngokuhambelana, ukuba usebenza phantsi kwelungelo lokuthengisa, iziselo ezinxilisayo mazingabhengezwa ngokungathi wenza imisebenzi eyahlukileyo. Oku kufuneka kukhunjulwe kwaye kuthathelwe ingqalelo xa kuphunyezwa iprojekthi yeshishini. Xa usebenza ne-franchise yotywala, kuya kufuneka uqonde ukuba ixesha lokuthengisa lilinganiselwe ngokungqongqo. Oku kuthetha ukuba kufuneka ubuze nabaphathiswa bezomthetho malunga nokuba yeyiphi na imigaqo nemigaqo ekufuneka ilandelwe xa kusenziwa olu hlobo lomsebenzi. Ukuze ungaqhubeli kwisohlwayo kwaye ungafumani isohlwayo sikarhulumente, kuya kufuneka uwucwangcise ngokufanelekileyo lo msebenzi kwaye wenze izigqibo ezifanelekileyo zolawulo.

Umsebenzi we-franchise yotywala uya kwenziwa ngokufanelekileyo nangokufanelekileyo kuphela ngokuhambelana nokuthobela imigangatho kunye nemigaqo. Ziya kubonelelwa nguwe ngumrhwebi kwaye ungazifaka isicelo sokuba ngoyena shishino uphumeleleyo. Ukusebenza nefranchise yotywala kubandakanya isidingo sokuthengisa uluhlu lweempahla ngeendlela ezingamiselekanga. Ezi zinokuba ziinethiwekhi zentlalo, ezinje nge-Instagram, Facebook, VKontakte, njalo njalo. Konke kuxhomekeke ekubeni zeziphi iindlela zokukhuthaza ozikhethayo. Awuyi kuba nakho ukumilisela nje iintengiso kumabonwakude, oko kuthetha ukuba kuya kufuneka ucinge ngendlela onokuzazisa ngayo iimveliso onazo.

Ivenkile ethengisa utywala esebenza kakuhle iya kukunika lonke ulwazi oludingayo ukuze wakhe iinkqubo zeshishini lakho. Uyakwazi ukunxiba abasebenzi kwivenkile ngokuhambelana nemimiselo ngokubabonelela ngempahla ngokwendlela yokunxiba. Ukongeza, kuya kubakho ukuhombisa indawo kwisitayile seshishini, esiqhelekileyo kuzo zonke iinkampani ezisebenza phantsi kwale franchise. Esi sisiqhelo esiqhelekileyo, kwaye unokufumana isohlwayo kwi-franchisor ukuba wophula imigaqo. Ungaphulukana nelungelo lokusasazwa ngokukodwa phantsi kwelungelo lokuthengisa ukuba wophula ikhontrakthi kunye neemeko ezichaziweyo kuyo. Ke ngoko, landela ngokungqongqo imiyalelo kwaye emva koko, uyakuba ulungile.

I-franchise kwivenkile yotywala yiprojekthi yeshishini esexesheni. Ngexesha lokuphuhliswa kwayo, unokuhlangabezana nobunzima obuya kufuneka boyiswe. Ukoyisa ngokufanelekileyo, kufuneka kwenziwe uqeqesho oluhle kunye nomgangatho ophezulu wohlalutyo. Oku kuyakwenzeka ukuba usebenzisa uhlalutyo lwe-swot. Xa usebenza ne-franchise, kufuneka ukhumbule uxanduva lwakho kwi-franchisor. Uya kulindela ukuba wenze ngokufanelekileyo imisebenzi eyabelwe inkampani.

Nxibelelana ne-franchise kwaye emva koko, ivenkile yakho ayizukulingana. Uya kulawula abachasi bakhe ngenani elikhulu lezibonelelo zokukhuphisana. Sebenzisa ivenkile yakho ukuze utywala uhlale ufumaneka kwaye i-assortment elungileyo iya kuqinisekisa ukuhamba kwemali ekuphumeni. Ummeli we-franchise ngokuqinisekileyo uya kukunika ithuba elifanelekileyo lokuzalisa i-assortment yakho xa uyifuna. Ngapha koko, ezi iya kuba yimveliso eyahlukileyo ongenakuyifumana kwimarike yeli. Oku kuya kuba luncedo lwakho oluphambili. Ukongeza, ivenkile enefranchised alcohol kufuneka ihlotshiswe ngohlobo olukhethekileyo.

Kuya kufuneka iphinde eyentsusa, oya kuthi ufumane kuyo iikhowudi zoyilo. Unokulindela ukufumana iikhowudi zokunxiba, apho unokunxiba khona abasebenzi. Ukuba uthengisa utywala, ivenkile yakho ye-franchise iya kufuna utyalo-mali oluninzi.

Awuzukufuna kuphela uluhlu olungileyo kodwa uqeqesho olufanelekileyo lwabasebenzi, ngenxa yoku, nxibelelana nommeli wefranchise kwivenkile ethengisa utywala. Ngokuqinisekileyo, uya kubonelela ngemigangatho efanelekileyo kunye nemimiselo, ngokungqinelana apho uya kuba nakho ukuphucula iprojekthi yeshishini lakho. Sebenza ngevenkile ethengisa utywala ukuze abathengi bakho bashiye bonwabile rhoqo. Rhoqo i-franchisor ithumela i-shopper eyimfihlakalo ukujonga umgangatho wenkonzo. Esi sixhobo sisetyenziswa rhoqo kwisakhelo sokuthengisa ngokuthengisa. Ngenxa yoko, njengenxalenye yelungelo lokuthengisa ishishini lokuthengisa utywala, kufuneka usoloko ukulungele ukuba uya kufuna ukuvavanywa.

Khonza umthengi ngamnye ngokungathi wayengumhloli ofihlakeleyo. Emva koko, awuyi kuba nabunzima, kwaye unokuhlala ujongana novavanyo ngozuko. Kananjalo urhulumente angajonga ivenkile yakho yotywala ukuze afumane ilungelo lokuthengisa. Emva kwayo yonke loo nto, olu hlobo lomsebenzi lunxulunyaniswa nezithintelo ezithile kunye nomngcipheko. Ukoyisa ngokufanelekileyo, kufuneka uzilungiselele ngokufanelekileyo. Njalo qaphela imeko yemarike yangoku. Kananjalo indawo yenkampani kufuneka ivavanywe rhoqo ukuze ithathe izigqibo ezifanelekileyo zolawulo.

Ivenkile ethengisa utywala esebenza kakuhle lithuba lakho lokuphumelela ngokuzithemba kukhuphiswano.