I-franchise yeshishini lokurhweba inefomathi eyandisiweyo kwaye ifunwa ngamaxabiso afikelelekayo. Iindawo ezithengisa iimpahla, iimveliso zeemveliso zokwakha, iimveliso kunye namanye amagama emveliso. Akukho sidingo sokwenza ngokuzimeleyo ukuvula ishishini. Ingakumbi ukuba umtsha kulo mbandela, emva koko ufuna uncedo kunye neengcebiso ezivela kwiingcali eziza kunceda ekuvuleni nasekulawuleni ishishini kwindawo ethile, kubandakanya urhwebo. Abathengi abaninzi kumcimbi wezorhwebo bakhetha iimveliso ezithembakeleyo kwaye nokuba bavela phi, umbuzo kuphela ziindleko, kodwa akukho mntu ufuna ukuhlawula ngaphezulu. Xa uthengisa izixhobo zorhwebo okanye iimveliso, kufanelekile ukuqonda ukuba ukongeza kwixabiso elisisiseko (iindleko), kuthathelwa ingqalelo uthutho, abathengisi bayasonga ukusuka kwisixa esipheleleyo.

Ke ngoko, iimpahla zasekhaya zitshiphu, kodwa abathengi abanalo ixhala ngayo. Ukuzisa iimveliso, kufanelekile ukuvumelana nomenzi-mveliso kunye nokuthintela ukhuphiswano, emva koko ubhalise amalungelo okuthengisa ukuze ube ngummeli kuphela kumcimbi wezorhwebo. Olu tshintsho lwamalungelo okubonelela ngemidla lubizwa ngokuba yi-franchising. I-franchise ifumana ukukhula mihla le kwaye ifunwa kakhulu. Kukho iikhathalogu ezikhethekileyo ezineefranchise zeenkampani ezahlukeneyo, ezahlukileyo kwisikali, ingeniso kunye nemveliso. Kwikhathalogu ye-franchise, unokufumana yonke into eya kulungela umphefumlo wakho. Ukwahlula-hlula kunye nokuhluza ngokwamacandelo kukuvumela ukuba ubone ilungelo lokungena kwi-brand ethile, ungakhankanya ubungakanani bexabiso, ummandla, kunye nezinye iiparameter ezongezelelweyo.

Nge-franchise, ngokungathandabuzekiyo kulula kwaye kuyakhawuleza ukuvula ishishini lakho, lawula kwaye ulawule, kuba abaxhasi baya kuhlala benxibelelana, bencedisa i-franchisee kule nto okanye kuloo ngxaki. Kananjalo kufanelekile ukuba uqwalasele ukhuphiswano, kwaye ukuqala ishishini kwasekuqaleni kuyingozi. Kuya kufuneka utyale imali kwintengiso, wenze ukunyuselwa okwahlukeneyo, ufumane abathengi, kodwa ngefranchise, akukho mfuneko yoku ngoba awuthengi nje ilungelo lokuthengisa amalungelo kodwa unalo negama elisemgangathweni. Iifranchise zahlulwe zaziindidi, ngokwamacandelo ngokweendawo zemisebenzi, indawo yorhwebo kufuneka ibalaselisiwe, njl. Ngaphandle kokutya, le yeyona franchise ifunwayo. Uya kulibona ixabiso ngokukhawuleza, uthathela ingqalelo iindleko ezongezelelweyo zezixhobo ezahlukeneyo zokurhweba okanye izixhobo, kwaye kufanelekile ukuba uqwalasele umrhumo wesambuku, obalwa ngokusekwe kwiindleko ezipheleleyo zomthengisi malunga nentengiso yelungelo lokuthengisa . Iinkampani ezininzi, zithathela ingqalelo ukhuphiswano, ziyayala intlawulo yesixa-mali, eziya kwiimeko ezilungileyo ngakumbi, kuba ngokuvula ezinye izinto phantsi kwe-franchise, uqinisekisa umgangatho, ukwanda kwenqanaba kunye nenzuzo yemveliso.

Unako, ewe, ngokuzimela ukukhuthaza uphawu kwicandelo lokuthengisa, kodwa kufuneka uvume ukuba ngokwasemzimbeni oku akunakwenzeka, unikwe ukude, ngakumbi ukuba kuvulwa iindawo ezintsha kwamanye amazwe. I-franchise kukudluliselwa kwamalungelo okubonelela ngemidla, hayi ukuthengiswa kwalo lonke ishishini, ke ngoko omabini amaqela axhamla kwisivumelwano. Ukubonelelwa kwelungelo lokugcina amalungelo okubandakanya akubandakanyi nje ukuhanjiswa kwamalungelo kodwa kunye nokubonisana ngokupheleleyo kulo lonke ixesha lesivumelwano, uncedo kulawulo, ulawulo, ukugaywa kwabasebenzi, ukumiselwa kwendawo yentengiso yeemveliso zorhwebo, ukubonelelwa kwabathengi, ukutyelela konke ukuvulwa kweendawo ezintsha, njl.

Kwikhathalogu yee-franchise, kunokwenzeka ukuvavanya umgangatho wentengiso, ukuqhuba uhlalutyo, jonga umlinganiso kunye neeparameter ezongezelelweyo. Iindleko zeenkampani zeefranchise ziyahluka. Ikhathalogu ibonisa igama lamanqaku avulekileyo kwingingqi ethile, enedatha epheleleyo, imbali yokuvula, kunye nengeniso. Kuyenzeka ukuba kubalwe iindleko zembuyekezo, iindleko, kunye nengeniso yokuqala ngokwakho okanye ngoncedo lwabacebisi bethu abaziingcali. Idatha kwivenkile ye-franchise ihlaziywa rhoqo, iququzelela intsebenziswano ekumgangatho ophezulu phakathi kwama-franchisors kunye ne-franchisees. Ukuqinisekisa ubungakanani kunye nokusebenziseka lula komsebenzi, ungangqamanisa zonke iindawo ezithengisa ii-franchise kwinkqubo enye ukuze abathengi babone yonke imimandla, kunye nokucwangcisa ukuhanjiswa kweemveliso nakweyiphi na indawo yehlabathi.

Umzekelo, umxhasi ubeka iodolo kwaye xa echaza isixeko sakho, umqhubi uya kutshintshela kwindawo oyifunayo.

Ukufumana ngakumbi malunga neefranchise, ukufumana isibonelelo esifanelekileyo, landela ikhonkco kwikhathalogu ye-franchise engezantsi. Ivenkile inepaneli efanelekileyo yokucoca udidi oluthile, okwenza kube lula ukukhangela. Kwivenkile ye-franchise, unokufumana ulwazi malunga nokuphononongwa kwabathengi bethu, kunye nokunxibelelana neengcali zethu. Siyabulela ngomdla wakho kunye nethemba lakho. Sijonge phambili ekusebenzisaneni ngokubambisana nemveliso kuba inqaku lokuseka ikhathalogu kukuhlanganisa iinkampani ezinamalungelo okuthengisa, ukwandisa ishishini, iwonga, umvuzo kunye nenzuzo.

I-franchise yokuthengisa ikunika ithuba elihle lokulawula ngokufanelekileyo nawuphi na umntu okhuphisana naye kwintengiso. Oku kwenzeka nje kuba wena, ngokuxhaphaza ilungelo lokuthengisa amalungelo, unethuba elibaluleke kakhulu kwimbambano yokhuphiswano. Okokuqala, i-franchise yentengiso ikunika ithuba lokwenza imisebenzi egameni lenkampani eyaziwayo, eyimpumelelo neyaziwayo. Oku kuninzi kakhulu. Ngokukodwa ukuba iyathandwa kwihlabathi liphela, kubandakanya nakwiphondo lakho. Fumana okona kulungelo lwakho lokuthengisa kwaye uya kukuvuza.

Unokonwabela ukuba inqanaba lakho lomvuzo likhula njani. Uyakwazi ukukopa ngokupheleleyo uphawu lwentsusa kwaye ulisebenzise ukuze ube ngusomashishini onempumelelo kakhulu kukhuphiswano. Ukuphunyezwa xa unxibelelana ne-franchise akuhlangabezani nobunzima obukhulu. Ukongeza, unokuzoyisa ngokulula ukuba ziyavela. Naziphi na iingxaki azisakubangeli isidenge, njengoko zinokusonjululwa ngoncedo lwezixhobo ezikhoyo. Ufumana izixhobo kwi-franchisor, zenzele ngokwakho ngokusekwe kulwazi onalo. Usebenza kwi-franchise kwaye ubandakanyeka ekufezekisweni kobuchwephesha ukonyusa inqanaba lenzuzo kulo msebenzi.

Kuya kufuneka uyithathele ingqalelo into yokuba i-franchise ixabisa imali. Ekuqaleni, eli ligalelo lesixa-mali, lwenziwa kwinqanaba lokuqala. Amanqanaba ayo asusela kwi-9 ukuya kwi-11%, ngaphezu koko, ibalwa njengepesenti yenani lilonke. Ngapha koko, ukuba uthatha isigqibo sokubandakanyeka kwilungelo lokufezekisa ukuzalisekiswa, kuya kufuneka uqonde ngokucacileyo ukuba unyanzelekile ukuba uhlawule imali kwi-franchisor inyanga nenyanga. Ulindele iintlawulo ezivela kuwe ngesixa se-3 ukuya kwi-10% ngenyanga. Ibhekisa kwimirhumo emibini esisigxina. Eyokuqala kunye neyona ibalulekileyo kubo ibizwa ngokuba yimirhumo, isavenge sesibini sentengiso ye-franchise ibizwa ngokuba kukuncitshiswa kweentengiso zehlabathi.

Ithathiwe kunye, la magalelo mabini abeka umthwalo omkhulu kuhlahlo-lwabiwo mali.

Soloko usebenza kuphela emva kokuba ufumene ulwazi oluhlaziyiweyo kwaye unokulusebenzisa. Ukuba ne-franchise yokuthengisa kukunika ithuba elifanelekileyo. Kuyimfuneko ukuba senze kuphela ngengcinga efanelekileyo, emva koko iimpazamo ziya kunqabile. Kuya kufuneka uyazi ngokucacileyo into yokuba kufuneka ube unolwazi lokuhlalutya onalo. Uhlalutyo lwe-Swot kwintengiso ye-franchise luncedo. Isixhobo esiluncedo kakhulu nesisebenzayo.

Awunakho ukuhlawula nantoni na ukuba uyenza ngaphandle kokusebenzisa usetyenziso olufanelekileyo. Kukwisizinda sikarhulumente kwaye akufuneki ube nobunzima ekuyiphumezeni. Ngokuhambelana, i-franchise izisa inqanaba eliphezulu lomvuzo ukuba uhlalutya ulwazi lweenkcukacha manani kunye nayo yonke idatha efanelekileyo ekhoyo kwangaphambili. Emva kwayo yonke loo nto, nabani na olumkisiweyo uxhobile ngokufanelekileyo. Eli binzana liyasebenza xa ujongene nentengiso yelungelo lokuthengisa.

Imveliso yokuthengisa imveliso ngumsebenzi ofanelekileyo, ngexesha lokuphunyezwa apho unokujongana ngokulula nobunzima obahlukeneyo. Nangona kunjalo, njengomhambisi okhethekileyo wegama eliyimpumelelo elaziwayo, uyakwazi ukuboyisa. Ukwenza oku, unayo yonke into oyifunayo, ukusuka kwitekhnoloji ekumgangatho ophezulu kunye nophawu oludumileyo lolwazi olwahlukileyo kunye nezixhobo ezingenazo ii-analogs kwintengiso yalapha. Yenza imisebenzi yakho yemveliso ngenqanaba eliphezulu lobuchwephesha, ke emva koko awunangxaki. Unayo yonke imigangatho eyimfuneko onokuyisebenzisa. Banikwa yi-franchisor kwaye konke okuseleyo kukuzisebenzisa ngokufanelekileyo.

Uphawu lwentengiso lohlobo olaziwayo lusele luphawu lwempumelelo. Ngokuhambelana, ngoncedo lwayo, kunokwenzeka ukuba utsale inani elikhulu labathengi. Kodwa, njengoko unokuthelekelela, xa usenza imveliso yelungelo lokuthengisa, akwanelanga ukutsala umthengi. Usafuna ukuhanjiswa kwinqanaba eliphezulu lobuchwephesha ukuze abe nomnqweno wokuqhubeka nokunxibelelana neziko lakho lokuthengisa amalungelo. Ukwenza oku, kufuneka ukuba uqeqeshe abasebenzi kakuhle, ubanike lonke ulwazi oluyimfuneko. Kuyimfuneko ukuqhuba uqeqesho lwabasebenzi ke ngexesha lokufezekiswa kwemveliso yelungelo lokuthengisa awunazo iintlobo zobunzima. Yenza ngokufanelekileyo kule meko kwaye unike ingqalelo kufundo lwamanani e-franchise.

Inika umbono wokuba yeyiphi eyona meko ikhoyo kwiziko kwaye yintoni ekufuneka yenziwe ukuze ilawulwe ngokukuko, ukufumana indawo ekhokelayo kwintengiso.

Xa unxibelelana nophawu lwentengiso olaziwayo, i-franchisor inyanzelisa uxanduva kuwe. Unyanzelekile kungekuphela ukuba wenze izavenge zenyanga. Kuya kufuneka uyazi ngokucacileyo into yokuba unokubangela umonakalo ongenakulungiswa kwidumela lenkampani ukuba uyenza imisebenzi oyabelwe ngokungakhathali. Emva kwayo yonke loo nto, iindleko zembali zezona zithandekayo. Kunzima ukungathathi cala, ngokuchaseneyo nelahleko yemali. Ngokuhambelana, kuyimfuneko ukuba kuthathwe amanyathelo, kuzalisekiswa zonke izibophelelo ezinokubakho.

Xa unxibelelana ne-franchise yemveliso, unokuhlaselwa ngabakhuphisana nabo. Inokubakho njengesiqhelo, ukubambana ngokwesiko, kunye nokusetyenziswa kweendlela ezahlukeneyo ezingezizo ezesiko. Ukuba uzilungiselela kakuhle, nokuba eso sisongelo sinokumiswa ngempumelelo. Xa uzalisekisa imeko yemveliso, kuya kufuneka uqaphele ukuba inqanaba lakho lomvuzo kufuneka libe phezulu ngangokunokwenzeka. Kuyimfuneko kungekuphela nje ukuqinisekisa ubomi obuhle ngokwakho. Ngemveliso yokuthengisa ukutya, unezibophelelo ezithile kuhlobo lwentengiso. Ukuya kuthi ga kwi-9% yengeniso yenyanga kufuneka idluliselwe kwi-franchisor.

Ngokuqinisekileyo, eli xabiso liyahluka kwaye lixhomekeke kungekuphela kubungakanani bengeniso yakho kodwa nakwiimeko okwazileyo ukufikelela kuzo.

I-Franchise kunye nomhambisi ayisiyongqondo ehambelana kuphela. Le yimisebenzi yokuvelisa efuna ukwenziwa ngokuzenzekelayo. Isoftware yesizukulwana esitsha kufanelekile ngokwezi njongo. Awunakho ukujongana ngokuchanekileyo nelungelo lokushishina kuphela kodwa kwanokunika abasasazi isixa esifunekayo sokuqwalaselwa. Akukho shishini lihamba ngaphandle komhambisi, ke kwi-franchise, uya kuthathela ingqalelo zonke izinto usebenzisa ikhompyuter. Ngesoftware eyahlukileyo eguquguqukayo ngaxeshanye, unokukwazi ukumelana ngokuchanekileyo kunye nemisebenzi yefomathi yeofisi, uyenze ngendlela efanelekileyo.

I-franchise yakho iyabhatala, njengotyalo-mali kwisixhobo esizisebenzelayo. Ubunzima abunakho ukubonelela nge-multitasking kuphela kodwa ikwakhona ngokumalunga neendleko ngokwexabiso kunye nomgangatho. Ukuba usebenzisa isoftware ye-franchise, ke i-biz idlula naziphi na ii-analogs. Inkqubo yokusasaza i-franchise kufuneka yenziwe ngokujonga iinkcukacha. Ujongano olwenziwe kakuhle noluyilwe kakuhle luyinto eyahlukileyo kwimveliso enjalo. Inkqubo yefiligree izalisekisa ngokufanelekileyo nayiphi na imisebenzi eyabelweyo.

Umtsalane we-franchising ulele kubukho bezibonelelo ezingenakuphikiswa kubo bobabini abathathi-nxaxheba kubudlelwane be-franchise. Kumashishini amancinci kunye noosomashishini abodwa, ibonelela ngoshishino oluzinzileyo olunenzuzo, kumashishini awaziwayo kunye neenkampani ithuba lokwandisa nokomeleza izikhundla zabo kwintengiso. Umtsalane wophuhliso lwethu kukuba ulungele wonke umntu kuzo naziphi na iinjongo kunye neenjongo.