I-franchise yenkonzo kwindawo ethile ilungile xa uvula ishishini kwingingqi yakho. Masithi ufuna ukuqala ishishini lakho ekuboneleleni ngeenkonzo zonyango okanye iinkonzo zokuthambisa, imfundo, okanye kwicandelo lezorhwebo, kodwa awazi ukuba ungaqala ngaphi, kwaye kulapho iingcali kwicandelo labo ziya kukunceda. I-franchise iya kunceda abatsha ukuba baqhele, ngokukhawuleza ukuvula ishishini labo kwiinkonzo, ukulungisa iindleko kunye nokunciphisa iindleko, ukwandisa imfuno kunye nokwakha isiseko sabathengi esikhoyo, baphuma bayokufumana imali ngokukhawuleza. Iifranchise zikuvumela ukuba wandise ishishini lamaphupha ngaphandle komngcipheko, uthathela ingqalelo ukuvulwa okukude kwamanqaku amatsha. Ukuthenga i-franchise, kunokwenzeka ukuba ubuyele kwiingcali, ikhathalogu yee-franchise apho kukho zonke iintlobo zeenkonzo, ngokwemigaqo-nkqubo eyahlukeneyo yamaxabiso, iimeko, imigaqo kunye nezinye iiparameter. Idatha kwikhathalogu yee-franchise ihlaziywa rhoqo, ivumela uvavanyo olunengqiqo kwizibonelelo ezinikezelwayo.

I-franchisor inokubala iindleko zelayisenisi ngokuzimeleyo, kanye evenkileni, isebenzisa idatha ebonelelwe ngumthengisi. I-franchisor inokubeka isithembiso sayo okanye ngoncedo lweengcali zethu, ebonisa indawo, indleko, iindleko zezixhobo kunye nezixhobo ezongezelelweyo, iimpahla, kuthathelwa ingqalelo umrhumo wesixamali okanye ubukhosi. I-franchisee ingazibona izibonelelo ezikhoyo, kwaye ukuba iyazi ukuba zeziphi iintlobo zeenkonzo ezifuna ukuzenza, inokusebenzisa i-injini yokukhangela, ukuhlelwa kolwazi ngokwamacandelo. Okokuqala, kuya kufuneka ufunde imarike, uqonde ukuba zithini kwaye zithini iinkonzo eziphendulwa ngabathengi, loluphi uluhlu lwenkonzo nganye, njl. Emva kokwenza isigqibo, kufanelekile ukukhetha ilungelo lokuthengisa. Ukuba kuyimfuneko, abacebisi bethu abaziingcali kwikhathalogu ye-franchise baya kukunceda ukhethe isibonelelo esifanelekileyo ngexesha lohlalutyo kunye nokubeka iliso, kuthathelwa ingqalelo umyinge wexabiso, ixabiso kunye nomgangatho. Iinkonzo zabathengisi zibandakanya kungekuphela ukubonelelwa kwamalungelo okubonelela ngemidla phantsi kwefranchise kodwa kunye noncedo ekuvuleni, ekufikeni, nasekutyeleni amanqaku amatsha, ukugaya kunye nokuqeqesha abasebenzi, ukuphuhlisa uyilo, ukufumanisa iimfihlo namanye amathuba.

Kananjalo, lonke ixesha lesivumelwano iya kuba yinkxaso engagungqiyo yalowo unelungelo lokuthengisa ngokuthengisa ngomrhweba. Kwakhona, ukuhanjiswa kwesiseko somthengi, uphuhliso lwewebhusayithi, kunye nokudityaniswa kwawo onke amanqaku kwintengiso yommandla nakwamanye amazwe. Kuya kuba lula kubathengi ukuba bafumane inkonzo abayifunayo, jonga ukuba loluphi uhlobo lwenkonzo olunikezelwayo kwimimandla, lubiza malini kwaye lwenziwa njani. Indawo edibeneyo ikwanobuchule kuba abathengi baya kuthemba ngakumbi, bebona ubalo lwabakhoyo kunye nemfuno yezi nkonzo. Xa urekhoda, umthengi uya kubonisa indawo ayifunayo, kunye nenkqubo ezenzekelayo, efunda idatha ye-geolocation, iya kubonelela ngokuzenzekelayo irekhodi kwiingcali ukusuka kule ndawo, eneerekhodi ezipheleleyo. Ukuvula iindawo ezintsha zefranchisor phantsi kwelungelo lokuthengisa kuyafana nokuzivulela ngokwazo kuba kwintengiso nakwishishini oku kuya kuba nefuthe kwimveliso nakwintengiso. Ke ngoko, ukusebenza kunye nokufumana abantu abacinga-nye kwihlabathi liphela kuya kuba nefuthe eliluncedo kwimisebenzi yeshishini lakho.

Iinkonzo zinokwahluka, ezonyusa amathuba okuqala kweshishini, linikwa ukhuphiswano oluhlala lukhula. Ixabiso lefranchise lahlukile ngokuxhomekeke kwimisebenzi yombutho, ukusuka kwisikali, iindawo ezivulekileyo kwihlabathi liphela, kuthathelwa ingqalelo ilungelo lokuthengisa elithengisiweyo kunye nokusebenzisana nomrhwebi. Kwakhona, ungalibali malunga nemali esisixa semali, exhomekeke kwaye iyahluka ngokuxhomekeka kwinkcitho echithwe ukulungiselela intengiso yelungelo lokuthengisa. Iinkampani ezininzi ziyayala imali esisixa-mali kwaye oku kwenzeka ngenxa yokhuphiswano kwimarike yamalungelo okuthengisa. Kukho uluhlu olubanzi lokunikezelwa kwikhathalogu ye-franchise, ke ungaphoswa lithuba kwaye uyala i-franchise, kuba iyafikeleleka, iyakhawuleza, kwaye iyasebenza. Ungazibala iindleko, uhlalutye izibonelelo, ixesha lokuhlawula lotyalo-mali, kunye nexesha lomvuzo wokuqala, kwikhathalogu ye-franchise. Iinkonzo zinokunxulunyaniswa neminikelo efanayo ukuphucula amava.

Xa uqhagamshelana nekhathalogu ye-franchise, uya konga kwiinkonzo zentengiso, wandise imfuno nge-SEO traffic kwaye ube nakho ukuhlaziya indawo yogcino lwedatha. Ngokwanda kwengingqi, ishishini liya kuthabatha ingcambu kwintengiso, landise abathengi bayo imihla ngemihla.

Ukufumana iingcebiso kwiingcali zethu, ungaqhagamshelana neenombolo zoqhagamshelwano ezidweliswe kwikhathalogu. Kwivenkile yeefranchise, iya kufumaneka ukufumana ulwazi, ukufunda uphononongo lwabathengi bethu, ukubeka iliso kwimarike, kwaye ukhethe isibonelelo esifanelekileyo esifumaneka kuhlahlo-lwabiwo mali. Siyabulela kuwe kwangaphambili ngentembeko yakho kunye nomdla, sijonge phambili kwintsebenzo enemveliso.

I-franchise yentengiso yiprojekthi yeshishini esebenzayo enokufezekisa iziphumo ezinomdla. Ilungelo lokuthengisa ngentengiso kufuneka likhuthazwe ngendlela eya kuthi ihambisane ngokupheleleyo nayo yonke imimiselo elindelwe lilungelo lakho lokuthengisa amalungelo. Emva kwayo yonke loo nto, kubaluleke kakhulu, kuba yonke into kufuneka yenziwe phantsi kwemigaqo ukuba usebenza phantsi kwelungelo lokuthengisa. Sebenza ngokufanelekileyo kwaye unikezele ngenkonzo kubathengi kwinqanaba elifanelekileyo lobuchwephesha, emva koko uya kugcina isazisi esiphakamileyo kwaye abantu baya kutsaleleka kuwe. I-franchise yentengiso yiprojekthi yeshishini, apho kuya kufuneka ukhumbule kwakhona ukuba kufuneka ufumane ngaphezulu kwenkampani esemgangathweni esebenza egameni layo. Emva kwayo yonke loo nto, unezibophelelo ezihambelanayo kwi-franchisor.

Ifranchise yentengiso kufuneka yenziwe ukuze inqanaba lakho lomvuzo liphezulu ngokwaneleyo ukuba uhlawule amatyala akho kwaye uhlawule amatyala akho. Isavenge sokuqala sisixa semali esisisixa, kwaye siqhutywa kwinqanaba lokuqala. Ukongeza, kukho umrhumo wentengiso kunye nento ebizwa ngokuba yiroyal. Le mali isetyenziswa yi-franchisor ngokokubona kwayo. Njengomthetho, intlawulo yentengiso yenziwa kwi-franchisor ukwenza imisebenzi yesicwangciso sentengiso kwibala lehlabathi kunye nokwandisa ulwazi ngebrand.

Ukuphunyezwa kwale franchise akufuneki kube nzima ukuba uzalisekisa uhlalutyo olufanelekileyo kwangaphambili. Nokuba kungafuneka ujongane nobunzima, uya kuyazi indlela yokoyisa. Emva kwayo yonke loo nto, oxhobileyo uxwayiswa kwangethuba. Ifranchise enjalo kufuneka yenziwe ukuze abasebenzi bakho banxibe phantsi kwekhowudi yokunxiba efunekayo. Kwakhona, ubhaliso lwendawo kufuneka lwenziwe ngokufanelekileyo, ukuba iimfuno ezinjalo zinikezelwe kwisivumelwano. I-franchise yentengiso yiprojekthi yeshishini elinokubanenzuzo onokuthi ube nethuba lokuphumelela kuyo ixesha elide.

Kufuneka ukhumbule nje ukuba ezi zibophelelo uzithathele zona azinakho ukuyekelelwa nje. Unyanzelekile ukuba uzigcine, oko kuthetha ukuba yonke into izakulunga kuwe. Ewe kunjalo, i-franchisor ihlala ithumela i-shopper eyimfihlakalo kuwe. Lo ngumntu othile ozenza ngathi ungumthengi wakho aze afumane inkonzo okanye athenge iimpahla ezithile. Xa usenza intengiso yelungelo lokuthengisa, kufanelekile ukukhumbula ukuba wonke umthengi ongenayo unokuba yile nto inokuba yimfihlakalo. Umntu ngamnye owenza isicelo kufuneka anikwe umgangatho ophezulu kwaye ngaphandle kokuvuma ukuba krwada kwabasebenzi. Lo ngumgaqo, okhokelwa nguwe, oya kuligcina ngonaphakade ilungelo lokuthengisa iimpahla kunye neenkonzo egameni lophawu oludumileyo.

I-franchise yenkampani yentengiso ikunceda ukuba uhlaziye onke amaphepha ngokungqinelana nemigaqo ekufuneka ilandelwe. Sebenza kwi-franchise ngendlela yokuba bonke abakhuphisana nabo bangabinako nokusondela kuwe ngokwenqanaba leenkonzo kunye noludwe lwezinto ezikhoyo. Njengengxenye ye-franchise, unokwenza imisebenzi yentengiso kwi-concordance kunye nempumelelo kunye ne-algorithms eqinisekisiweyo. Kufuneka zisetyenziswe kuphela, zilungelelaniswe neemeko zentengiso zalapha ekhaya. Ukuba ufuna ukuzibandakanya kumkhankaso wentengiso, i-franchise kufuneka ithengwe ubuncinci ukuze uqiniseke ngokulawula okungapheliyo nakweyiphi na imbangi. Uyakwazi ukukhuphisana kwinqanaba elitsha ngokupheleleyo lobungcali, ungaphoswa lithuba lakho! Yandisa inkampani yakho yentengiso ngefranchise yokunyusa inqanaba lokusebenza.

Uyakwazi ukumilisela iimeko ezahlukeneyo ngendlela yokuba uchithe elona xabiso liphantsi lezixhobo zemali kwaye, kwangaxeshanye, ufumana elona nani liphezulu lezicelo. Kuyinto elula kakhulu kwaye isebenziseka, ngenxa yoko, kunokwenzeka ukuba utsalane iziqhamo kwinani elikhulu labathengi. Njengengxenye yokuphunyezwa kwe-franchise yenkampani yentengiso, unokuhlangabezana neendlela ezahlukeneyo zobunzima. Ukoyisa, kuya kufuneka ukuba ube nesicwangciso seshishini esitsalwe ngaphambili. Ukhokelwa nguye, kunokwenzeka ukuba yoyise ngeenzuzo zonke iingxaki kunye nokudibanisa isikhundla sabo njengeenkokheli ezingathandabuzekiyo nezihlala zihleli.

Yenza elona thuba lakho lokuthengisa ngentengiso. Olu hlobo lweprojekthi lunokudityaniswa nemingcipheko eyahlukeneyo, nangona kunjalo, unokuyoyisa ngokulula nangokufanelekileyo. Kuyimfuneko ukwenza ngokuzithemba, ukunqanda iimpazamo zesicwangciso esifanelekileyo. Emva koko unamathuba onke okuphumeza ezona ziphumo zibalaseleyo. I-franchise eyilelwe kakuhle yiprojekthi yeshishini, eqhuba apho, kuya kufuneka ukhumbule uxanduva. Okokuqala sisidingo sokuhlawula imirhumo yarhoqo ngenyanga.

Okwesibini, xa unxibelelana nenkampani yentengiso, uhlawula isaphulelo semali kwinqanaba lokuqala. Inani lale ntlawulo liyahluka kwaye lixhomekeke ekubeni likhulu kangakanani umdla wokutya we-franchisor. Njengomthetho, ukuba uthengisa i-franchise, ukuncitshiswa kwesambuku akudluli kwi-11%, kodwa akunakuba ngaphantsi kwe-9%. Ukuba uyintengiso okanye inkampani yentengiso kwaye ufuna ukwandisa umvuzo wakho, kuya kufuneka unxibelelane neyona franchisor iphumeleleyo. Ngokwemigangatho ebonelelweyo, uyakwazi ukwakha iprojekthi yeshishini elisebenzayo. Oku kwenza ukuba kube nakho ukwandisa umthamo wengeniso yohlahlo-lwabiwo mali kwaye ungafumani naziphi na iimpazamo zesicwangciso esibonakalayo.