I-franchise yenkonzo kwindawo ethile ilungile xa uvula ishishini kwingingqi yakho. Masithi ufuna ukuqala ishishini lakho ekuboneleleni ngeenkonzo zonyango okanye iinkonzo zokuthambisa, imfundo, okanye kwicandelo lezorhwebo, kodwa awazi ukuba ungaqala ngaphi, kwaye kulapho iingcali kwicandelo labo ziya kukunceda. I-franchise iya kunceda abatsha ukuba baqhele, ngokukhawuleza ukuvula ishishini labo kwiinkonzo, ukulungisa iindleko kunye nokunciphisa iindleko, ukwandisa imfuno kunye nokwakha isiseko sabathengi esikhoyo, baphuma bayokufumana imali ngokukhawuleza. Iifranchise zikuvumela ukuba wandise ishishini lamaphupha ngaphandle komngcipheko, uthathela ingqalelo ukuvulwa okukude kwamanqaku amatsha. Ukuthenga i-franchise, kunokwenzeka ukuba ubuyele kwiingcali, ikhathalogu yee-franchise apho kukho zonke iintlobo zeenkonzo, ngokwemigaqo-nkqubo eyahlukeneyo yamaxabiso, iimeko, imigaqo kunye nezinye iiparameter. Idatha kwikhathalogu yee-franchise ihlaziywa rhoqo, ivumela uvavanyo olunengqiqo kwizibonelelo ezinikezelwayo.

I-franchisor inokubala iindleko zelayisenisi ngokuzimeleyo, kanye evenkileni, isebenzisa idatha ebonelelwe ngumthengisi. I-franchisor inokubeka isithembiso sayo okanye ngoncedo lweengcali zethu, ebonisa indawo, indleko, iindleko zezixhobo kunye nezixhobo ezongezelelweyo, iimpahla, kuthathelwa ingqalelo umrhumo wesixamali okanye ubukhosi. I-franchisee ingazibona izibonelelo ezikhoyo, kwaye ukuba iyazi ukuba zeziphi iintlobo zeenkonzo ezifuna ukuzenza, inokusebenzisa i-injini yokukhangela, ukuhlelwa kolwazi ngokwamacandelo. Okokuqala, kuya kufuneka ufunde imarike, uqonde ukuba zithini kwaye zithini iinkonzo eziphendulwa ngabathengi, loluphi uluhlu lwenkonzo nganye, njl. Emva kokwenza isigqibo, kufanelekile ukukhetha ilungelo lokuthengisa. Ukuba kuyimfuneko, abacebisi bethu abaziingcali kwikhathalogu ye-franchise baya kukunceda ukhethe isibonelelo esifanelekileyo ngexesha lohlalutyo kunye nokubeka iliso, kuthathelwa ingqalelo umyinge wexabiso, ixabiso kunye nomgangatho. Iinkonzo zabathengisi zibandakanya kungekuphela ukubonelelwa kwamalungelo okubonelela ngemidla phantsi kwefranchise kodwa kunye noncedo ekuvuleni, ekufikeni, nasekutyeleni amanqaku amatsha, ukugaya kunye nokuqeqesha abasebenzi, ukuphuhlisa uyilo, ukufumanisa iimfihlo namanye amathuba.

Kananjalo, lonke ixesha lesivumelwano iya kuba yinkxaso engagungqiyo yalowo unelungelo lokuthengisa ngokuthengisa ngomrhweba. Kwakhona, ukuhanjiswa kwesiseko somthengi, uphuhliso lwewebhusayithi, kunye nokudityaniswa kwawo onke amanqaku kwintengiso yommandla nakwamanye amazwe. Kuya kuba lula kubathengi ukuba bafumane inkonzo abayifunayo, jonga ukuba loluphi uhlobo lwenkonzo olunikezelwayo kwimimandla, lubiza malini kwaye lwenziwa njani. Indawo edibeneyo ikwanobuchule kuba abathengi baya kuthemba ngakumbi, bebona ubalo lwabakhoyo kunye nemfuno yezi nkonzo. Xa urekhoda, umthengi uya kubonisa indawo ayifunayo, kunye nenkqubo ezenzekelayo, efunda idatha ye-geolocation, iya kubonelela ngokuzenzekelayo irekhodi kwiingcali ukusuka kule ndawo, eneerekhodi ezipheleleyo. Ukuvula iindawo ezintsha zefranchisor phantsi kwelungelo lokuthengisa kuyafana nokuzivulela ngokwazo kuba kwintengiso nakwishishini oku kuya kuba nefuthe kwimveliso nakwintengiso. Ke ngoko, ukusebenza kunye nokufumana abantu abacinga-nye kwihlabathi liphela kuya kuba nefuthe eliluncedo kwimisebenzi yeshishini lakho.

Iinkonzo zinokwahluka, ezonyusa amathuba okuqala kweshishini, linikwa ukhuphiswano oluhlala lukhula. Ixabiso lefranchise lahlukile ngokuxhomekeke kwimisebenzi yombutho, ukusuka kwisikali, iindawo ezivulekileyo kwihlabathi liphela, kuthathelwa ingqalelo ilungelo lokuthengisa elithengisiweyo kunye nokusebenzisana nomrhwebi. Kwakhona, ungalibali malunga nemali esisixa semali, exhomekeke kwaye iyahluka ngokuxhomekeka kwinkcitho echithwe ukulungiselela intengiso yelungelo lokuthengisa. Iinkampani ezininzi ziyayala imali esisixa-mali kwaye oku kwenzeka ngenxa yokhuphiswano kwimarike yamalungelo okuthengisa. Kukho uluhlu olubanzi lokunikezelwa kwikhathalogu ye-franchise, ke ungaphoswa lithuba kwaye uyala i-franchise, kuba iyafikeleleka, iyakhawuleza, kwaye iyasebenza. Ungazibala iindleko, uhlalutye izibonelelo, ixesha lokuhlawula lotyalo-mali, kunye nexesha lomvuzo wokuqala, kwikhathalogu ye-franchise. Iinkonzo zinokunxulunyaniswa neminikelo efanayo ukuphucula amava.

Xa uqhagamshelana nekhathalogu ye-franchise, uya konga kwiinkonzo zentengiso, wandise imfuno nge-SEO traffic kwaye ube nakho ukuhlaziya indawo yogcino lwedatha. Ngokwanda kwengingqi, ishishini liya kuthabatha ingcambu kwintengiso, landise abathengi bayo imihla ngemihla.

Ukufumana iingcebiso kwiingcali zethu, ungaqhagamshelana neenombolo zoqhagamshelwano ezidweliswe kwikhathalogu. Kwivenkile yeefranchise, iya kufumaneka ukufumana ulwazi, ukufunda uphononongo lwabathengi bethu, ukubeka iliso kwimarike, kwaye ukhethe isibonelelo esifanelekileyo esifumaneka kuhlahlo-lwabiwo mali. Siyabulela kuwe kwangaphambili ngentembeko yakho kunye nomdla, sijonge phambili kwintsebenzo enemveliso.

Eyona franchise yeshishini ibiza kakhulu enezo zonke izinto ezingafaniyo kunye neenkcukacha ezenza iphakheji yeemveliso ezintsha ezinokufunyanwa kwinkampani ye-USU. Ngokuthenga eyona franchise yexabiso eliphantsi, uya kuba nakho ukuhambisa izixhobo ezingaphezulu zemali ukukhuthaza ishishini eliya kuthi liphuhle yonke imihla, nazo zonke iinkcukacha. Nokuba yeyiphi eyona franchise yexabiso eliphantsi oyithengayo iya kuthi incede ekubumbeni ishishini lakho lilandela uhlobo lwentengiso. Uyakwazi ukuthenga eyona franchise ingabizi kakhulu ngotyalo-mali oluthile oluza kuhlala kwimali encinci ngaphandle kokufuna ukuba uqale ishishini lakho kwasekuqaleni. Kufuneka kuqatshelwe ukuba ukufumana eyona franchise ingabizi kakhulu kwifomathi esele yenziwe, kuyafuneka ukuba uqale uvumelane ngezicwangciso zentsebenziswano kunye nenkampani yethu ye-USU, eya kuthi ibambe incoko eyimfuneko phakathi kwamaqela anomdla. Ungafumanisa ukuba kubiza malini ukuthenga eyona franchise yexabiso eliphantsi ngokunxibelelana neqela lethu lokuthengisa, ukhetha ukhetho olufunayo, kunye nokuxoxa ngeenkcukacha.

Ukuba ufuna ulwazi oluthe kratya, ungayifumana kwi-e-site yethu yeengcali. Ukongeza, kukho iodolo kuluhlu lolwazi kunye needilesi zethu, iinombolo zefowuni, kunye neenkcukacha zonxibelelwano ezahlukeneyo. Iindleko zeeprojekthi ziya kuxhomekeka kukuthandwa kwegama, ixesha lokuhlala kwintengiso yentengiso. Inani labathengi inkampani enokuthi ihlangane nayo lixhomekeke kwizinto ezininzi, kubandakanya ukuthandwa kwegama, isikhokelo seshishini, kunye nomgaqo-nkqubo ofanelekileyo wamaxabiso. Kuya kufuneka sinike imbeko kwizicwangciso ezixabisa izibonelelo zemali kuba umenzi wenze umsebenzi obanzi ngokucwangcisa ngokupheleleyo zonke iinkcukacha kunye nezinto ezingafaniyo. Ezona franchise zibiza imali encinci zifuna ixesha elincinci kunye nomzamo wokukhuthaza ukurhweba ngamashishini ubuncinci kwimingcipheko eyahlukeneyo kunye nelahleko. Yimalini ukuthenga isicwangciso esele senziwe ngumbuzo osoloko ugxekwa, kuba ngumvelisi kuphela onokumisela ukuba leliphi na ixabiso abaza kulibeka.

Uluvo olungabizi kakhulu olunokukunceda uvule iihorizons ezintsha zeshishini lakho kungekudala. Ukusetyenziswa kwefomathi yale mihla yokuhamba komsebenzi kuya kukuvumela ukuba wenze amaxwebhu akumgangatho ophezulu kwaye asebenzayo kuyo yonke imigaqo yengcinga yerhafu kunye nentsebenziswano. Yimalini umbono wexabiso eliphantsi wesicwangciso seprojekthi, uya kufumanisa ngencoko yeshishini kunye nengcali yethu, ebonisa iindleko zeshishini. Iindleko zeyona franchise ingabizi kakhulu ibandakanya uluhlu olupheleleyo lweendleko zokwenza kunye nokuphuhlisa umbono ogqityiweyo kwishishini lakho, kugxininiswa ngakumbi kwinzuzo yokuqwalaselwa ngumthumeli weprojekthi. Ixabiso lophuhliso lokugqibela, kunye noluhlu lotshintsho kwezinye izinto ezingaphaya kolawulo lomenzi, zinokutshintsha ngenxa yamaxabiso aphezulu okubonelela, iimpahla kunye nezinto ezingavuthiyo. Emva kokubala iindleko zeeprojekthi zomsebenzi ngamnye phakathi kweenkampani ezahlukeneyo, unokuthelekisa kwaye uve umohluko. Iindleko zeprojekthi zinokuba kuluhlu lwamaxabiso anyusiweyo ukusukela oko umenzi awuxabisileyo umsebenzi wakhe, uphawu alufumeneyo, kubandakanya zonke iindleko eziphakathi zokudala loo mveliso.

Isiphelo kufuneka senziwe ngexabiso elinexabiso eliphantsi, kuthathelwa ingqalelo zonke iinkqubo zomsebenzi, ukumisela ixabiso eliphakathi lemveliso egqityiweyo. Ukuthenga isicwangciso esele senziwe ngexabiso eliphantsi yeyona nto ixhaphakileyo phakathi kwabaxhasi abafuna ukukhetha eyona ndlela ifanelekileyo. Yimalini imali ezakukhutshelwa, ungabuza abasebenzi bethu ukuba ngubani oza kutyikitya inqanaba ngalinye lesivumelwano. Uyakwazi ukuphakamisa ukusebenza nzima koogxa bakho ukuze ufumane ukuqonda kwiimpawu zokusebenza zesicwangciso esiliqili. Zingaphi iiyure eziza kuthathwa ngulo msebenzi ziya kuchazwa ngokuchanekileyo kwisivumelwano. Kule meko, iingcali zethu ezikhokelayo ziya kuqhuba uthotho lweesemina kunye noqeqesho ukuqhubela phambili ukuphucula ulwazi loogxa babo kwinkampani, abazakuhamba ngendlela enzima yokwenza ishishini lobuqu. Abathengi abanomdla banokunxibelelana neengcali zethu ezikhokelayo ukuba zixele naziphi na iinkxalabo malunga nokukhetha ezona mbono zitshiphu.

Yimalini ukuthenga iprojekthi inokuvavanywa ngokwakho ukuba unamava kuphuhliso lweeprojekthi kunye neendlela zokusebenzisa kwifomathi ebanzi. Ukuba ufuna ukujoyina ngempumelelo ukukhula kwelungelo lokuthengisa, sinokukucebisa ukuba uqhakamshele inkampani yanamhlanje i-USU, eneenkqubo ezizodwa kunye nemibono yokuqalisa ishishini lakho.

I-franchise yobisi yetshizi iya kufumana ukusetyenziswa okubanzi kuluhlu olukhulu loosomashishini abacinga ngokuqala inkampani yabo. Izinto eziluncedo zeshizi yobisi efrijini yobisi ilele kwintsebenziswano edibeneyo eneziqhamo esekwe ngabavelisi abaninzi abafuna ukufumana amaqabane afanelekileyo. Ukukhetha i-franchise enobisi lwesonka samasi, abathengi abaninzi bayaqonda ukuba kuyinzuzo ngakumbi ukuthenga uphawu ngakwicebo eliphucukileyo kunokudala ishishini ngokupheleleyo. Kungenxa yoko le nto ukubakho kwemingcipheko eyahlukeneyo kunye nemigibe enokonakalisa ukukhula kwengcinga yeprojekthi ikhutshelwe ngaphandle ngokupheleleyo. Uya kuba nakho ukufumana uluhlu lwabavelisi kwiqonga elinikezelweyo eliqukethe iinguqulelo ezahlukeneyo ezahlukeneyo zeefranchised, eziqhelekileyo namhlanje. Kufuneka kuqatshelwe ukuba i-franchise eyenziweyo yobisi lweshizi ine-brand yayo esele yenziwe, kunye nexabiso elixhomekeke kwinqanaba lokuthandwa elikhethwe ngumthengi wenkampani.

Kwimeko yothethathethwano nomenzi, kufuneka kuxoxwe ngeenkcukacha zentsebenziswano ngokudibeneyo, emva koko kuya kubakho ukutyikitya isivumelwano sokudluliswa kwamalungelo okuphuhlisa ilungelo lokuthengisa ubisi lwesonka samasi. Ukuba unemibuzo malunga nohlobo lomsebenzi, kuya kufuneka ufune uncedo kwiingcali zomenzi ezineempendulo zomsebenzi. Oosomashishini banamhlanje basandula ukuqalisa ukunika iifriji zabo ubisi lwesonka samasi kuba kukho izinto eziyimfuneko ekulula kakhulu ukuzalisekisa umbono osele ulungile kwintengiso yentengiso kunokuza neprojekthi enophuhliso oluzimeleyo. I-franchise yetshizi yobisi kufuneka iphuhliswe ngentsebenziswano epheleleyo nomenzi-mveliso, apho inqanaba ngalinye elitsha liza kwakhiwa ngokulandelelana. Okwangoku, ii-franchise zendlela ezahlukeneyo, kuxhomekeke kukhetho lomthengi, zisetyenziswe ngempumelelo kwihlabathi liphela. Uyakwazi ukuvelisa amaxwebhu aphambili kunye nengxelo yerhafu ngokungqinelana nayo yonke imilinganiselo ehlanganisiweyo kunye esekwe kwifomathi yemihla ngemihla, ngokunxulumana nayo ekufuneka ufumane imiyalelo evela kumenzi. Sisoloko sinethuba lokuxoxa ngayo nayiphi na ingxaki nomthengisi weprojekthi ethengiweyo, ngokuphunyezwa ngokupheleleyo kwazo zonke iingcebiso ekuqaleni.

Xa utshintshela ekuqhubeni ishishini lakho, kuyacetyiswa ukuba usebenzise ilungelo lokushishina ngobisi lwesonka samasi, kunye nokudala imisebenzi eyimfuneko yokurhweba eya kuthi ifikelele kwinqanaba lehlabathi.

I-franchise yokuvelisa ishizi yinto efanelekileyo, ethembisayo kunye nenzuzo. Nangona kunjalo, unokujamelana nobunzima, kuba lo msebenzi weshishini uhlala unxulunyaniswa nomngcipheko wefomathi ethile. Xa unxibelelana ne-franchise, ungabanciphisa ubuncinci, kuba unenani elikhulu lezixhobo ezisebenzayo nez kuvavanywa ixesha. Ukuseka imveliso yelungelo lokuthengisa kunye namathuba okuphumelela ngokuchasene neembangi ezinkulu ziya kwanda. Kuyenzeka ukuba ujongane ngempumelelo nayo nayiphi na imisebenzi, nokuba inzima kangakanani. Ukuba uthatha isigqibo sokubandakanyeka kwimveliso kunye nentengiso yetshizi, i-franchise ikunceda ukuba usete iofisi yakho ngendlela efanelekileyo.

I-franchisor ngokwakhe ikunika ibhloko yonke yolwazi olufanelekileyo. Ufumana uphawu olusebenzayo. Kodwa oku akupheli uluhlu lwezibonelelo onokuthembela kuzo ukuba useta imveliso yamasi. Unokusebenzisa izisombululo zetekhnoloji, izixhobo ezizodwa kwaye ufumane nokubonisana nomntu ngamnye. Ukubuya, i-franchisor ilindele kuphela kuwe ukuba wabelane ngengeniso. Kukho intlawulo yesixa-mali, esele senziwe kwinqanaba lokuqala lokumiliselwa kwelungelo lokuvelisa itshizi. Nangona kunjalo, ayinkulu kakhulu kwaye ingavela kwi-9%, kodwa ingabi ngaphezulu kwe-11%, yotyalo-mali lwakho lokugqibela kwinqanaba lokuqala.

Nika ingqwalasela ekhethekileyo kwi-franchise yokuvelisa ushizi. Iimpahla kufuneka zihambelane neesampulu ezikumgangatho wehlabathi. I-franchisor ikwajonga inkqubo yokufezekiswa kweprojekthi yeshishini lakho. Uthumela ikhomishini okanye i-shopper eyimfihlakalo. Konke kuxhomekeke kwinto oyenzayo. Ukuba uvelisa itshizi kwi-franchise kuphela, i-shopper eyimfihlakalo ayisebenzi.

Kukulungele ngakumbi ukuzalisekiswa okulula kwezinto esele zenziwe. Njengenxalenye yetshizi yokwenza i-franchise, unokuyithengisa ngokwakho. Ukwenza oku, unokuvula ivenkile ezinophawu. Ngokuhambelana, isoyikiso semfihlelo se-shopper siba sesifanelekileyo kuwe. Nangona kunjalo, unokuzilungiselela ukuba uziphumelele zonke iimvavanyo ngokugqibeleleyo. Kufuneka uthobele nje imigangatho emiselweyo kwaye ungaphuli ngenjongo ngabom. Kuya kufuneka ujonge rhoqo iingcali ukuqinisekisa ubuchule bazo.

Yenza imveliso yelungelo lokufumana kunye nembuyekezo yemali ephezulu. Oku kukunika ithuba lokufezekisa ngokulula uxanduva lwakho lwezezimali hayi kwi-brand kuphela kodwa nakurhulumente ngokuhlawula irhafu.

I-franchising boom yee-1950s ibhekisa kwisizukulwane sesibini seefranchise, ezaziwa njenge 'fomathi yeshishini', ebonakaliswa njengendlela eyahlukileyo yokwenza i-biz kwasekuqaleni ukuze i-franchisor ifumane isibonelelo esongeziweyo sokukhula ngokukhawuleza ngomngcipheko omncinci, i-franchisee- kuba yayiyinxalenye yenkqubo eqinisekisiweyo yorhwebo kunye nethuba lokufumana umvuzo. E-United States, umthetho wophawu lwentengiso owapasiswa ngo-1946 waba negalelo kuphuhliso olukhawulezileyo lokuthengisa ngokuthengisa.

I-Zagreb franchise ikhula kwifomathi ebanzi isebenzisa ezona ngcamango ziphambili nezaziwayo. Ngokuhambelana ne-franchise, kwisixeko esinjengeZagreb, kunokwenzeka ukufaka iiprojekthi ezahlukeneyo ezinoluhlu olupheleleyo lwezicwangciso ezizodwa. Umvelisi omkhulu unokwenza i-franchise yeZagreb, kuba esi sixeko sinendawo ephuhlisiweyo yokuvelisa i-biz ngengqondo ebanzi, inemibono yanamhlanje nehambileyo kwintengiso. Ungabusebenzisa ngokufanelekileyo ubuhlakani kunye nomenzi weshishini, ngokufumana iisemina kwiindlela ezahlukeneyo zokuthengisa kunye nezentengiso. Imingcipheko eyahlukeneyo iyancitshiswa ngokulungiselela i-franchise yenkampani. Kule nto, ekudalweni kwamaxwebhu ngokuvulwa kweofisi, abathengi ekuqaleni banethuba lokubonisana neengcali zebhrendi, abazithumelayo xa amaxwebhu ayenziwe ngokuchanekileyo.

Iingcali ze-brand zinceda ngokukhetha iiprojekthi, ezibonelela ngethemba lokuqhubeka nokungena kwinqanaba lehlabathi. Uyakwazi ukusebenzisa ii-franchise eZagreb ukwenza umgangatho kunye nokusebenza ngokufanelekileyo kweshishini eliphakamisa ubuchule bakho boshishino kwinqanaba elifunwayo kunye nenzuzo oyifunayo.