I-Franchise. Ezinganeni, izinketho ezahlukahlukene zomsebenzi wezamabhizinisi zizoba yisixazululo sesimo samanje, lapho kunzima ukuqonda kuphela umqondo wokuthola umphumela omuhle ngenzuzo. Ngaphakathi kohlaka lwe-franchise, ohlangothini olufana nezingane, amaklayenti amaningi azokwazi ukuthanda umsebenzi wezamabhizinisi wale fomethi, ngamasu okulungele ukusetshenziswa kwephrojekthi. Ukuze uthole i-franchise yezingane, kufanelekile ukukhetha umnikazi ngamunye ngokuzimela, ucabange ngokuningiliziwe ngesiqondisi esikhethiwe. Namuhla, amakhasimende amaningi athenga uhlobo olwenziwe ngomumo lwe-franchise, olusebenza ngokuzimela ezingeni lamagatsha nokwahlukana, kuqeda ngokuphelele izingozi nezingibe ezahlukahlukene. Kumele kuqashelwe ukuthi lapho izinga lokulawula lo mbono liphakeme, izindleko eziphakeme zephrojekthi ziphakama futhi nomkhiqizo wale nkampani uthembisa ngokwengeziwe.

Esigabeni sokuqala, lapho ukhetha umenzi, kuyadingeka ukuthi kubanjwe umhlangano, lapho kuzoxoxwa ngokuningiliziwe ngayo yonke imininingwane kanye namathemba wokubambisana ngokuhlanganyela ku-franchise. Ngokuzayo ungazijwayela nohlu lwamadokhumenti adingekayo, aqoqwa ngokuningiliziwe ngabasebenzi abaqeqeshiwe bomkhiqizi. Ungahle udinge ukwenza izingqungquthela ezimbalwa zokumaketha nezokuphromotha zamakhasimende ezizosiza indlela yakho yokuphila ikhuphule ukuthengisa kwakho kakhulu. Uhlala njalo unethuba lokuphakamisa noma yimiphi imibuzo mayelana ne-franchise yezingane, ucacisa izimo ezahlukahlukene nochwepheshe bomkhiqizo, ngokuba nengxoxo ehlanganyelwe ngalesi sihloko. Sekuyisikhathi eside kufakazelwa ukuthi kulula kakhulu ukuzibandakanya ekwakhiweni kwebhizinisi nge-franchise yezingane kunokuziqalela ibhizinisi lakho zisuka nje. Ama-franchise ezingane angathengwa ngenhloso yokukhiqiza imikhiqizo, ukuthengisa izimpahla, nokunikeza izinsizakalo. Nge-franchise yezingane, amaklayenti anesiqondiso salesi sakhiwo azokwazi ukusebenzisa umbono wawo namasu.

Amakhasimende azokwaneliseka ngohlobo lomkhiqizo, njengoba yonke indlela yentuthuko yomkhiqizi izohambisana nezinqubo zomsebenzi nokwanda kokunikezwa kwezinsizakalo. Njengamanje, ama-franchise enziwe ngomumo athandwa kakhulu emhlabeni wonke, njengoba ethole ukwethenjwa kwamakhasimende ngethemba lokwakha umqondo osezingeni eliphezulu futhi osebenzayo ozosetshenziswa ngezinga elikhulu. Ukukhethwa komkhiqizi othile ohlangothini lomthengi kuzothonywa uphawu lwentengiso olonyuselwe nolwaziwayo, obeludala igama lalo eliyimpumelelo iminyaka eminingi. Uma uthenga i-franchise yezingane, khona-ke uzoqala ngokulandela indlela esivele inyathelwe, lapho kunemiyalo yesenzo ngasinye. Ngokutholwa kwe-franchise yezingane, udinga ukusebenzisa ama-levers ahlukahlukene entuthuko, okuyinhloko okuzokhonjiswa ngabakhiqizi bemibono. Kulula kakhulu ukwakha ibhizinisi lakho kuphrojekthi eseqedile kunokuthuthukisa ibhizinisi lakho ngezibalo zemakethe, onethuba ngalinye lokuzibala ngokungalungile. Kufanele kuthiwe kulungile kakhulu ukwethemba ochwepheshe njalo kunokuqhuba umsebenzi ngefomethi ezimele ngokwamasu akhethiwe nephrojekthi ekhethiwe.

Ucezu olubalulekile noluyinhloko luzohlala luyisimo sokukhetha i-franchise, ongaxoxa ngayo ngokuningiliziwe nabamele umkhiqizo, ukuze uhlukanise kahle phakathi kwamakhono amaklayenti namathemba amanje. Noma iyiphi i-franchise ethuthukile izokwazi ukuthola isikali esibalulekile ngokuhamba kwesikhathi, esingathuthukiswa ngokwakhiwa kwamagatsha noqhekeko emhlabeni jikelele. Uzokwazi ukuthuthukisa i-franchise yezingane ekwaziyo ukwenza inzuzo oyifunayo ngokufinyelela ezingeni lomhlaba jikelele.

I-franchise yomkhakha wezokudoba izosebenza ngokungenaphutha uma isetshenziswe kahle ngokulandela isethi yonke yamazinga ahlukahlukene usomabhizinisi, ngokuba ngumsabalalisi okhethekile, awathola ku-franchisor. I-franchise yokudoba kufanele isetshenziswe ngaphansi komthetho wesifunda ukuze ingayephuli nganoma iyiphi indlela. Ngaphezu kwalokho, uzobandakanyeka kwi-franchise yokudoba ngezinga eliphezulu lokusebenza kahle uma wenza ukuhlaziywa kwe-swot ngaphambi kwesikhathi. Lolu hlobo lwezibalo lunikela ngolwazi lokuthi ubhekana kanjani ngempumelelo nezibopho ozicabangayo. Ngaphezu kwalokho, esigabeni sohlobo lokulungiselela, ukuhlaziywa kwe-swot kusiza ukunquma ukuthi yimaphi amandla nobuthakathaka bephrojekthi yebhizinisi lakho. Akufanele ungakunaki ukuqaliswa kokuhlaziywa kokuncintisana.

Uma wenza umsebenzi wokudoba noma olunye uhlobo lomsebenzi, udinga ukwazi kahle ukuthi yibuphi ubunzima ohlangabezana nabo endleleni yakho ekufezeni le phrojekthi. I-franchise yokudoba kufanele isetshenziswe ngendlela yokuthi izinga lekhwalithi yemikhiqizo ethengisiwe idlula wonke ama-analogs emakethe. Lokhu akukuniki kuphela ngokufunwa okusebenzayo kepha futhi nezinga eliphakeme ledumela lomkhiqizo. I-franchisor mhlawumbe ifuna ukukuhlola, ngakho-ke, kufanele ukulungele lokhu.

I-franchise yokudoba ngumsebenzi othile. Impela, ezinye izinkampani sezivele zibambe iqhaza kuphrojekthi enjalo edolobheni lakho. Kuyadingeka ukuhlola amandla nobuthakathaka babo kusengaphambili ukuze wazi ukuthi ungancintisana kanjani nabo emzabalazweni wezimakethe zokuthengisa. Kungenzeka ukuthi ususe i-stale inventory uma uthengisa i-franchise. Lokhu kuqinisekisa ukuthi ungahlala uthengisa izinsizakusebenza ezintsha futhi, ngaleyo ndlela, ugcine izinga lomkhiqizo ezikhundleni lapho kufanele libe khona. Cishe noma yimuphi usomabhizinisi onenani elithile lezinsizakusebenza zezezimali angahlanganyela kwi-franchise yokudoba.

Azidingi ukutshalwa kwemali hhayi kuphela ekukhuthazeni ibhizinisi, kepha futhi nokubeka izindleko zokuqalisa zemisebenzi ngendlela yokuhlangabezana namazinga aphezulu. Kepha lokhu akukhawuleli uhlu lwalezo zidingo onazo ekusetshenzisweni uma uphoqelela ilungelo lokudoba. Kufanele futhi ukhokhe imali ethile elindelwe i-franchisor kuwe njalo ngenyanga - lena yimali yokukhangisa, kanye nemali yasebukhosini. Inani labo eliphelele lingaba cishe yi-9% yemali okwazile ukuyithola esikhathini esithile. Ungasiphosi isiphakamiso esikhangayo esinjalo, esingahle sehle kanye eminyakeni eyikhulu, kepha kunalokho uhambele ikhasi lewebhu elisemthethweni lenhlangano yethu ethembekile nephephile.

Imikhiqizo emikhulu ye-franchise enegama elaziwayo, ithatha isikhundla esiphambili emakethe, emhlabeni jikelele. Amadili amakhulu, inzuzo enkulu futhi lokhu akuyona imfihlo kunoma ngubani. Labo abanemali abachithi isikhathi ezintweni ezincane, bavula ngokushesha inethiwekhi enkulu yezindawo zokudlela, izitolo, izindawo zokucwala izinwele, izindawo zokugunda izinwele, izakhiwo zehhotela, amagalaji kaphethiloli, njll. Imikhiqizo edume kakhulu iMcDonald's, Holiday Inn, Subway, Chanel, Gucci UDior, uZara, nabanye abaningi. Nsuku zonke kuneziningi zazo. Kungani ukuthenga i-franchise eshibhile noma enkulu kudingeka kangaka? Konke kulula okuyisisekelo.

Akunasidingo sokuqala konke kusuka ekuqaleni, lokhu kusebenza ikakhulukazi kwabaqalayo abangazitholi isisekelo noma abaphathi bebodwa. Lapho uthenga i-franchise, enkulu, ephakathi, noma eshibhile, kufanele uqonde ukuthi ngaphezu kwalolu hlelo, uthola ukwesekwa kuma-franchisors, ongoti bethu, ngohlelo nemiyalo eyengeziwe, izeluleko zokukhushulwa, kanye nokukhangisa. Vula ibhizinisi, ungaqali ekuqaleni, kodwa ngokusekelwa kwebhizinisi loshaka. Ngasikhathi sinye, ngenzuzo enkulu, amaphesenti adonswa kuma-franchisor awasho lutho, abuyisa zonke izindleko kusukela ngenyanga yokuqala. Lapho ubambisana nekhathalogi ye-franchise, uzibeka engcupheni ngamaphesenti amancane lapho uhlola umsebenzi wenkampani ethile, ucabangela isikhathi somsebenzi emakethe, imali ekhokhwayo, neminye imingcele. Futhi, isitolo siyatholakala ukuthola imibiko yokuhlaziya nsuku zonke, masonto onke, njalo ngenyanga, minyaka yonke. Futhi, kukhathalogi kuyatholakala ukubona ukuhlukaniswa kwawo wonke ama-franchise amakhulu (kusuka kubiza kuya kushibhile), kucacisa indawo (isifunda).

Inkokhelo yokuqala, kucatshangelwa inkokhelo eyisamba kanye nemigomo yokuthengiselana nabasunguli, ukuhlola isidingo sesimo emakethe nenye idatha. Okunye ukuhlanganisa ekutholeni i-franchise enkulu ukuthi asikho isidingo sokuchitha isikhathi sisebenzisa izinsiza.

Ngeminye imininingwane, sicela uthinte ongoti bethu usebenzisa izinombolo zokuxhumana ezinikeziwe. Thumela isicelo nge-imeyili, kanye nokuya kukhathalogi ye-franchise enkulu ukuze ujwayelane nokunikezwa kwentengo, amagama e-franchise enkulu noma eshibhile, funda izibuyekezo zamakhasimende (ama-franchisees nama-franchisors). Sikubonga kusengaphambili ngentshisekelo yakho futhi sibheke phambili ekubambisaneni kwesikhathi eside.

I-franchise yendawo yokudlela yezinhlanzi iphrojekthi efanelekile, futhi lapho uyithuthukisa, kufanele futhi ukhumbule ukuthi ungummeleli womkhiqizo owaziwayo edolobheni lakho. Yenza umsebenzi wasehhovisi ngokuphelele, ngakho-ke akekho umuntu onesikhalazo ngokumelene nawe. Kuyiqiniso, abathengi bangase bangagculiseki, noma kunjalo, ngaphakathi kohlaka lwenhlanzi yezinhlanzi, kubalulekile ukuqeqesha abasebenzi ngendlela yokuthi bakwazi ukuxhumana nabathengi ngenhlonipho nangokwethembeka ngangokunokwenzeka. Thuthukisa i-franchise ngokuya ngemithethonqubo ukuze umphathi wakho angabi nezikhalazo. Indawo yokudlela yezinhlanzi idinga inani elikhulu lamakhasimende; ngakho-ke, udinga ukuwaheha, ukukhangisa kufanelekile kulokhu. Kumele yenziwe ngokufanele nangendlela efanele, iqondiswe ngamathuluzi wakamuva avela ku-franchisor.

Uma usebenzisa i-franchise yokudlela yezinhlanzi, ibhizinisi lakho lidinga ukuba nekhwalithi ephezulu futhi lisebenze kahle. Ekuthuthukisweni kwemisebenzi, kuyadingeka ukuthembela kuhlelo lwebhizinisi olwenziwe ngaphambilini ukuze uhlole njalo ngalo.

Uma kuvela ubunzima ekukhuleni kwe-franchise yesitolo sezinhlanzi, udinga ukubunqoba, usebenzisa ulwazi nobuchwepheshe be-franchisor. Impela umngani omkhulu uzokwabelana nawe ngolwazi nesipiliyoni sakhe, nobuchwepheshe obutholakalayo. Izinzuzo ezinjalo ezibalulekile zokuncintisana azinakubukelwa phansi. Uzokwazi ukuxhumana ngempumelelo nanoma ibaphi abathengi uma ulandela ngokuqinile yonke imithethonqubo. I-franchise yesitolo sezinhlanzi iphrojekthi yebhizinisi efaka izingozi ezithile. Isibonelo, ukuncintisana okungafanele.

Ngaphezu kwalokho, amasheya asezinqolobaneni angonakala kabi, ngakho-ke, kubalulekile ukwenza ngcono inqubo yokugcina. Kepha inqubo yokwakha i-franchise yendawo yokudlela yezinhlanzi nayo ingabhekana nobunzima obuhlotshaniswa nezinhlaka zikahulumeni. Inkohlakalo isabalele kwamanye amazwe. Ngenxa yalokho, izikhulu ezingathembekile zingazibandakanya nokuqola, okusho ukuthi kuyadingeka ukuthi zikulungele ukuthuthukiswa kwemicimbi enjalo. Umsebenzi we-franchise yendawo yokudlela yezinhlanzi uzoletha inani elikhulu lenzuzo, unikeze indlela yokuphatha efanele, futhi wandise imisebenzi ngokunaka imininingwane ehlukahlukene. Ukufunda izibalo nakho kuyisidingo, le nqubo kumele yenziwe ngokunakekelwa okukhethekile. I-franchise iqoqa idatha ebalulekile engashayela umugqa ophansi wendawo yokudlela yakho.

Ama-franchise eKosovo ngamabhizinisi ayingozi. Lesi simo esaziwa ngokuphelele singahle sigcwale izingozi ezithile ezidinga ukufundwa kusengaphambili. Kodwa-ke, eKosovo, konke akulula kangako, futhi usengasebenza ne-franchise uma ungavumelana nabaholi besifunda. Qala i-franchise yakho kahle bese ukhetha iphrojekthi efanele iKosovo. Udinga ukuxoxa ngayo yonke imibandela kusengaphambili ukuze ukuthathwa kwezinqumo kungabi yinto ekhethekile. Lapho uphromotha i-franchise eKosovo, kufanele futhi ukhumbule ukuthi lapho uqala ibhizinisi, uzophoqeleka ukuthi ukhokhe cishe i-10% ngokuthanda i-franchisor.

Lokhu kubizwa ngokuthi yisamba semali, esivame ukwenziwa ekuqaleni kokuxhumana ne-franchise.

I-franchise eseKosovo isebenza ngokusho kwamaphethini amukelwa kakhulu, lapho wena, kanye nomnikelo wesamba semali osuwenzile, ukhokha imali ebizwa ngokuthi yimali yobukhosi. Ngaphezu kwalokho, i-franchise eKosovo ingahlinzeka ngelungelo lokukhokhisa amaphesenti athile ku-franchisor ngenxa yokuthi wenza imikhankaso yokukhangisa. Le mikhankaso yenziwa emhlabeni wonke futhi yandisa izinga lokuqwashisa ngemikhiqizo emhlabeni jikelele. Sebenzisa i-franchise eKosovo, usebenze uhlelo lwebhizinisi ngawodwana, bese-ke uzophumelela. Ngokuvamile, ama-franchise eKosovo asevele esebenza, futhi osomabhizinisi abaningi abathathe isinqumo ngalolu hlobo lomsebenzi bazicebise kahle. Ama-Franchise eKosovo azosebenza ngokungenaphutha uma ukwazi ukusebenzisana ngempumelelo nabaphathi bezombusazwe bendawo.

Kuyadingeka ukuthi ucabangele umthetho wesifunda nakho konke izici zesiko lapho uzodinga ukuxhumana khona nensimu yaseKosovo. Vele uthenge i-franchise bese uqala ukwenza imali, ngaphandle kokuhlehlisa lolu daba.