I-Franchise. Ezinganeni, izinketho ezahlukahlukene zomsebenzi wezamabhizinisi zizoba yisixazululo sesimo samanje, lapho kunzima ukuqonda kuphela umqondo wokuthola umphumela omuhle ngenzuzo. Ngaphakathi kohlaka lwe-franchise, ohlangothini olufana nezingane, amaklayenti amaningi azokwazi ukuthanda umsebenzi wezamabhizinisi wale fomethi, ngamasu okulungele ukusetshenziswa kwephrojekthi. Ukuze uthole i-franchise yezingane, kufanelekile ukukhetha umnikazi ngamunye ngokuzimela, ucabange ngokuningiliziwe ngesiqondisi esikhethiwe. Namuhla, amakhasimende amaningi athenga uhlobo olwenziwe ngomumo lwe-franchise, olusebenza ngokuzimela ezingeni lamagatsha nokwahlukana, kuqeda ngokuphelele izingozi nezingibe ezahlukahlukene. Kumele kuqashelwe ukuthi lapho izinga lokulawula lo mbono liphakeme, izindleko eziphakeme zephrojekthi ziphakama futhi nomkhiqizo wale nkampani uthembisa ngokwengeziwe.

Esigabeni sokuqala, lapho ukhetha umenzi, kuyadingeka ukuthi kubanjwe umhlangano, lapho kuzoxoxwa ngokuningiliziwe ngayo yonke imininingwane kanye namathemba wokubambisana ngokuhlanganyela ku-franchise. Ngokuzayo ungazijwayela nohlu lwamadokhumenti adingekayo, aqoqwa ngokuningiliziwe ngabasebenzi abaqeqeshiwe bomkhiqizi. Ungahle udinge ukwenza izingqungquthela ezimbalwa zokumaketha nezokuphromotha zamakhasimende ezizosiza indlela yakho yokuphila ikhuphule ukuthengisa kwakho kakhulu. Uhlala njalo unethuba lokuphakamisa noma yimiphi imibuzo mayelana ne-franchise yezingane, ucacisa izimo ezahlukahlukene nochwepheshe bomkhiqizo, ngokuba nengxoxo ehlanganyelwe ngalesi sihloko. Sekuyisikhathi eside kufakazelwa ukuthi kulula kakhulu ukuzibandakanya ekwakhiweni kwebhizinisi nge-franchise yezingane kunokuziqalela ibhizinisi lakho zisuka nje. Ama-franchise ezingane angathengwa ngenhloso yokukhiqiza imikhiqizo, ukuthengisa izimpahla, nokunikeza izinsizakalo. Nge-franchise yezingane, amaklayenti anesiqondiso salesi sakhiwo azokwazi ukusebenzisa umbono wawo namasu.

Amakhasimende azokwaneliseka ngohlobo lomkhiqizo, njengoba yonke indlela yentuthuko yomkhiqizi izohambisana nezinqubo zomsebenzi nokwanda kokunikezwa kwezinsizakalo. Njengamanje, ama-franchise enziwe ngomumo athandwa kakhulu emhlabeni wonke, njengoba ethole ukwethenjwa kwamakhasimende ngethemba lokwakha umqondo osezingeni eliphezulu futhi osebenzayo ozosetshenziswa ngezinga elikhulu. Ukukhethwa komkhiqizi othile ohlangothini lomthengi kuzothonywa uphawu lwentengiso olonyuselwe nolwaziwayo, obeludala igama lalo eliyimpumelelo iminyaka eminingi. Uma uthenga i-franchise yezingane, khona-ke uzoqala ngokulandela indlela esivele inyathelwe, lapho kunemiyalo yesenzo ngasinye. Ngokutholwa kwe-franchise yezingane, udinga ukusebenzisa ama-levers ahlukahlukene entuthuko, okuyinhloko okuzokhonjiswa ngabakhiqizi bemibono. Kulula kakhulu ukwakha ibhizinisi lakho kuphrojekthi eseqedile kunokuthuthukisa ibhizinisi lakho ngezibalo zemakethe, onethuba ngalinye lokuzibala ngokungalungile. Kufanele kuthiwe kulungile kakhulu ukwethemba ochwepheshe njalo kunokuqhuba umsebenzi ngefomethi ezimele ngokwamasu akhethiwe nephrojekthi ekhethiwe.

Ucezu olubalulekile noluyinhloko luzohlala luyisimo sokukhetha i-franchise, ongaxoxa ngayo ngokuningiliziwe nabamele umkhiqizo, ukuze uhlukanise kahle phakathi kwamakhono amaklayenti namathemba amanje. Noma iyiphi i-franchise ethuthukile izokwazi ukuthola isikali esibalulekile ngokuhamba kwesikhathi, esingathuthukiswa ngokwakhiwa kwamagatsha noqhekeko emhlabeni jikelele. Uzokwazi ukuthuthukisa i-franchise yezingane ekwaziyo ukwenza inzuzo oyifunayo ngokufinyelela ezingeni lomhlaba jikelele.

Imikhiqizo emikhulu ye-franchise enegama elaziwayo, ithatha isikhundla esiphambili emakethe, emhlabeni jikelele. Amadili amakhulu, inzuzo enkulu futhi lokhu akuyona imfihlo kunoma ngubani. Labo abanemali abachithi isikhathi ezintweni ezincane, bavula ngokushesha inethiwekhi enkulu yezindawo zokudlela, izitolo, izindawo zokucwala izinwele, izindawo zokugunda izinwele, izakhiwo zehhotela, amagalaji kaphethiloli, njll. Imikhiqizo edume kakhulu iMcDonald's, Holiday Inn, Subway, Chanel, Gucci UDior, uZara, nabanye abaningi. Nsuku zonke kuneziningi zazo. Kungani ukuthenga i-franchise eshibhile noma enkulu kudingeka kangaka? Konke kulula okuyisisekelo.

Akunasidingo sokuqala konke kusuka ekuqaleni, lokhu kusebenza ikakhulukazi kwabaqalayo abangazitholi isisekelo noma abaphathi bebodwa. Lapho uthenga i-franchise, enkulu, ephakathi, noma eshibhile, kufanele uqonde ukuthi ngaphezu kwalolu hlelo, uthola ukwesekwa kuma-franchisors, ongoti bethu, ngohlelo nemiyalo eyengeziwe, izeluleko zokukhushulwa, kanye nokukhangisa. Vula ibhizinisi, ungaqali ekuqaleni, kodwa ngokusekelwa kwebhizinisi loshaka. Ngasikhathi sinye, ngenzuzo enkulu, amaphesenti adonswa kuma-franchisor awasho lutho, abuyisa zonke izindleko kusukela ngenyanga yokuqala. Lapho ubambisana nekhathalogi ye-franchise, uzibeka engcupheni ngamaphesenti amancane lapho uhlola umsebenzi wenkampani ethile, ucabangela isikhathi somsebenzi emakethe, imali ekhokhwayo, neminye imingcele. Futhi, isitolo siyatholakala ukuthola imibiko yokuhlaziya nsuku zonke, masonto onke, njalo ngenyanga, minyaka yonke. Futhi, kukhathalogi kuyatholakala ukubona ukuhlukaniswa kwawo wonke ama-franchise amakhulu (kusuka kubiza kuya kushibhile), kucacisa indawo (isifunda).

Inkokhelo yokuqala, kucatshangelwa inkokhelo eyisamba kanye nemigomo yokuthengiselana nabasunguli, ukuhlola isidingo sesimo emakethe nenye idatha. Okunye ukuhlanganisa ekutholeni i-franchise enkulu ukuthi asikho isidingo sokuchitha isikhathi sisebenzisa izinsiza.

Ngeminye imininingwane, sicela uthinte ongoti bethu usebenzisa izinombolo zokuxhumana ezinikeziwe. Thumela isicelo nge-imeyili, kanye nokuya kukhathalogi ye-franchise enkulu ukuze ujwayelane nokunikezwa kwentengo, amagama e-franchise enkulu noma eshibhile, funda izibuyekezo zamakhasimende (ama-franchisees nama-franchisors). Sikubonga kusengaphambili ngentshisekelo yakho futhi sibheke phambili ekubambisaneni kwesikhathi eside.

I-franchise yezesekeli iphrojekthi ethile yebhizinisi, ekusetshenzisweni kwayo okudingeka ugxile kuzithameli ezihlosiwe. Ukuqaliswa kwalolu hlobo lwe-franchise kucabanga ukuthi amaklayenti akho amakhulu azoba ngabesifazane abathanda ubucwebe. Futhi kuya ngohlobo lwezesekeli ozozithengisa. Lapho ukhetha i-franchise, udinga ukukhetha izethameli ezihlosiwe ezikhethwe kahle. Uma uthengisa izesekeli ezibizayo, i-franchise kufanele ifaneleke. Uma uqondiswa izethameli eziqondiswe ngokwengeziwe ngokwenzuzo, i-franchise kufanele ikhethwe ukuze ingaphazami.

Ngemuva kwakho konke, impumelelo yakho yesikhathi eside incike kuyo. Lapho usebenzisana ne-franchise, kubalulekile futhi ukukhumbula ukuthi ubophezelekile ukwenza imisebenzi ethile. Ukuzibophezela kuvamile kuwo wonke ama-franchise, hhayi lokho kuphela okubandakanya ukuxhumana nezesekeli. Lo mkhuba ovamile osetshenziswa emhlabeni wonke. Lapho usebenzisa i-franchise yezesekeli, kufanele futhi ukhumbule ukuthi lolu hlobo lwephrojekthi yebhizinisi luzokhokha kuphela uma lwenziwe kahle. Kuyadingeka ukwenza ukuhlaziywa kokuncintisana kusengaphambili futhi uqonde ukuthi kuzofanele ulwele nobani izimakethe zokuthengisa. Ngaphezu kwalokho, kungasiza ukwenza ukuhlaziywa kwe-swot futhi uqonde nokuthi iziphi izethameli eziqondiwe ongafinyelela kuzo, nokuthi yiziphi izingxenye zamanani okufanele uhlanganyele nazo.

I-franchise yokufinyelela izobandakanya ukukhokhwa kwesamba ekuqaleni. Leli inani elithile lezinsizakusebenza zezezimali ozozibala njengephesenti lenani lotshalo-mali. Ngaphezu kwalokho, ngokusebenzisa lolu hlobo lwebhizinisi, futhi uzibophezela ukukhokha inani elithile lemali nyangazonke kwi-franchisor. Ukusebenza nge-franchise yesesekeli kungaba nemigomo nemibandela eyengeziwe. Isibonelo, kuzodingeka ukuthi uthenge inani elithile lezinto kusuka ku-franchisor njalo ngenyanga. Kungaba futhi ukuhlinzekwa kwezinsizakalo, hhayi izimpahla.

Lapho usebenza nge-franchise yokufinyelela, udinga ukukhumbula iqiniso lokuthi udinga ukuthola i-oda elikhulu kakhulu kunalokho uma uzenzela wena. Lokhu kungenxa yokuthi osomabhizinisi abazisebenzelayo abangasebenzisi insiza yama-franchise abahlanganyeli emholweni wabo futhi abakhiphi mali nyangazonke. Futhi abanazo izibopho ku-franchisor; ngakho-ke, kulula kancane ukuba benze. Kodwa-ke, i-franchise yezesekeli isakhokha, ngoba usebenza ngokuvumelana namaphethini womkhiqizo owaziwayo, futhi uthengisa imikhiqizo yakho kusuka kumkhiqizo odumile emhlabeni wonke. Lokhu kukodwa sekuvele kukwenza ube usomabhizinisi oncintisana ngokwengeziwe onamathuba okuphumelela emncintiswaneni wezimakethe.

I-franchise yesitolo esesekayo iyiphrojekthi yokubhala esesikhathini, ongabhekana nayo kalula nobunzima. Ukuze uzinqobe ngempumelelo, kuyadingeka ukwenza izinqubo eziningi ezifanele. Esigabeni sokulungiselela, lezi yizenzo zokuhlaziya ezizokuvumela ukuthi uzulazule ngokwenzekayo emakethe naphakathi kwenkampani. Sebenza nge-franchise ngokufanelekile, uqoqa njalo futhi uhlaziye imingcele yezibalo. Lokhu kuzonikeza umbono wesimo, okusho ukuthi kuzokwazi ukusebenzisa lolu lwazi ukuze kuzuze iphrojekthi yebhizinisi. Uma unesithakazelo ku-franchise, bese uya esitolo esikhethekile noma ikhathalogi.

Ngemuva kokuqhathanisa izinketho ezihlongozwayo, ungakhetha eyodwa ekufanele kakhulu. Uma uqhuba isitolo lapho uthengisa khona izesekeli ze-franchise, kuzodingeka ukuthi wenze kahle i-assortment. Kumele ihambisane ngokuphelele nezimfuno ezenziwa abathengi. Izinga eliphakeme lobuchwepheshe bengcweti yakho kufanele futhi linakwe futhi lilwele ukuzuza. Naka izesekeli ngaphakathi kwesitolo se-franchise, ngoba ikhwalithi yazo kufanele ihambisane nezibonelo ezinhle kakhulu zomkhiqizo wangaphandle.

Lapho wenza imisebenzi ngaphakathi kohlaka lwe-franchising, kuyadingeka ukuthi ukhokhe njalo ngenyanga ku-franchisor. Kukhona nomnikelo wokuqala, obizwa ngokuthi ukudonswa kwesamba. I-franchise eyenzelwe kahle futhi enekhono yesitolo esisekelayo iphrojekthi yebhizinisi, ngesikhathi sokuthuthuka ongahlangabezana nobunzima obuhlukahlukene. Isibonelo, izindlela zokungathembeki zokuncintisana zivame ukusetshenziswa kakhulu ezweni lanamuhla. Ukuze ulungele futhi unqobe ubunzima, kuzothatha ukuqeqeshwa okuseqophelweni eliphezulu, ukwenze kusengaphambili ukuze ulungele. Uzodinga nohlelo lokusebenza ongalwakha ngokubambisana ne-franchisor.

Ngesikhathi sokusebenza nge-franchise yesitolo esisekelayo, udinga ukuqonda ngokucacile ukuthi ungancintisana nabancintisana nabo kuphela lapho unethuba lale mpikiswano. Lolu hlobo lwenzuzo lungaqamba amanga kuphela lapho kukhona umkhiqizo ofanele. Kungabuye kube ubuchwepheshe obusezingeni eliphezulu, uhlelo lwebhizinisi olusebenzayo, ulwazi olwehlukile nolungenakulinganiswa. Lapho lezi zinzuzo zisetshenziswa ngokuhlakanipha, i-franchise yesitolo esezingeni eliphezulu izokhiqiza izinga eliphezulu lemali engenayo.

I-franchise yesitolo sesesekeli samaselula izokhiqiza kuphela imali ephezulu uma uqhuba ibhizinisi lakho kahle ngangokunokwenzeka. Ngokusebenzisa i-franchise, unethuba elihle lokuthola izinzuzo ezibaluleke kakhulu. Zizoqhamuka eqinisweni lokuthi uxhumana ngqo nosomabhizinisi ophumelelayo. Useyinyusile i-franchise yakhe, futhi uvula isitolo ngosizo lwakhe. Lokhu okuhlangenwe nakho okuyigugu kuzosisiza. Kuzokwenzeka ukusebenzisa i-franchise futhi ulethe isitolo sakho ezingeni elisha lobuchwepheshe.

Thatha izesekeli zeselula ziye ezingeni elilandelayo. Kuzoba nethuba lokudlula noma yimuphi umphikisi, noma ngabe angabonakala enamandla kangakanani ekuqaleni. Ngemuva kwakho konke, uzobe usebenzisa i-franchise. Ithuluzi elisezingeni eliphakeme elikuvumela ukuthi uliphindaphinde ngokunembile uhlobo lwangempela ngemali ekhokhwayo. Uma usebhizinisi lama-franchise, isitolo sidinga ukunakwa ngokufanele. Mayelana nokukhiqiza, abasebenzi bakho kufanele bahambisane nokwangempela. Isitolo esingumahamba nendlwana sinikeza ithuba elingaphezu kokukopisha nje uphawu.

Uthola futhi ithuba elihle kakhulu lokuhlela ngempumelelo yonke iqoqo lemithetho. Uzonikezwa uhlelo lwebhizinisi olwenziwe ngomumo, futhi uzokwazi ukunikeza izesekeli zakho zeselula ukunakwa okufanele. I-franchise izoqinisekisa ukubusa okuphumelelayo emakethe.

Uzoba nalo lonke ithuba lokuzuza impumelelo enkulu lapho ufaka i-franchise esitolo sezesekeli zamaselula. Sebenza kahle nangendlela efanelekile ngaphandle kokulahlekelwa yimininingwane ebalulekile. Lokhu kuzokwenza ukuthi ukwazi ukubhekana kalula nomsebenzi, kungakhathalekile ubunzima bawo. I-franchise yezesekeli zamaselula yenza kube nokwenzeka ukukhuthaza isitolo ngokuhambisana ngokuphelele nekhophi yoqobo yesitayela salo mkhiqizo, iba ngusomabhizinisi ophumelele kakhulu futhi onokuncintisana. Leli yithuba elihle lokubusa ngokuphumelelayo ngokusebenzisa izinzuzo eziningi ezibalulekile ngaphakathi kwe-franchise yesitolo sesesekeli seselula. Ubuhle ukuthi usebenza ngokuvumelanisa nosomabhizinisi onolwazi.

Futhi i-franchisor ihlala yabelana ngolwazi lwayo nezintshisekelo zayo. Ngemuva kwakho konke, kudingeka ukuthi ukhokhe imali ethile ngaphansi kwe-franchise yesitolo sezesekeli zamaselula. Lokhu kubaluleke kakhulu ngoba udinga ukuthola okuningi. Futhi ungathola kalula okuningi ngoba i-franchise izonikeza ukungena kwamakhasimende. Isitolo sakho sezesekeli zamaselula sizoheha abathengi ngokusebenza ngaphansi komkhiqizo owaziwayo.

Ama-franchise eKosovo ngamabhizinisi ayingozi. Lesi simo esaziwa ngokuphelele singahle sigcwale izingozi ezithile ezidinga ukufundwa kusengaphambili. Kodwa-ke, eKosovo, konke akulula kangako, futhi usengasebenza ne-franchise uma ungavumelana nabaholi besifunda. Qala i-franchise yakho kahle bese ukhetha iphrojekthi efanele iKosovo. Udinga ukuxoxa ngayo yonke imibandela kusengaphambili ukuze ukuthathwa kwezinqumo kungabi yinto ekhethekile. Lapho uphromotha i-franchise eKosovo, kufanele futhi ukhumbule ukuthi lapho uqala ibhizinisi, uzophoqeleka ukuthi ukhokhe cishe i-10% ngokuthanda i-franchisor.

Lokhu kubizwa ngokuthi yisamba semali, esivame ukwenziwa ekuqaleni kokuxhumana ne-franchise.

I-franchise eseKosovo isebenza ngokusho kwamaphethini amukelwa kakhulu, lapho wena, kanye nomnikelo wesamba semali osuwenzile, ukhokha imali ebizwa ngokuthi yimali yobukhosi. Ngaphezu kwalokho, i-franchise eKosovo ingahlinzeka ngelungelo lokukhokhisa amaphesenti athile ku-franchisor ngenxa yokuthi wenza imikhankaso yokukhangisa. Le mikhankaso yenziwa emhlabeni wonke futhi yandisa izinga lokuqwashisa ngemikhiqizo emhlabeni jikelele. Sebenzisa i-franchise eKosovo, usebenze uhlelo lwebhizinisi ngawodwana, bese-ke uzophumelela. Ngokuvamile, ama-franchise eKosovo asevele esebenza, futhi osomabhizinisi abaningi abathathe isinqumo ngalolu hlobo lomsebenzi bazicebise kahle. Ama-Franchise eKosovo azosebenza ngokungenaphutha uma ukwazi ukusebenzisana ngempumelelo nabaphathi bezombusazwe bendawo.

Kuyadingeka ukuthi ucabangele umthetho wesifunda nakho konke izici zesiko lapho uzodinga ukuxhumana khona nensimu yaseKosovo. Vele uthenge i-franchise bese uqala ukwenza imali, ngaphandle kokuhlehlisa lolu daba.