I-franchise yesitolo sekhofi kungenzeka ibe ibhizinisi elinenzuzo kepha elingaba yingozi. Ukuze uyisebenzise ngempumelelo nangempumelelo, udinga ukulungiselela kusengaphambili. Ukulungiselela kusho ukuqaliswa komsebenzi wokuhlaziya. Okokuqala, udinga ukusebenzisa ukuhlaziywa kokuncintisana okuzokukhombisa ukuthi yiziphi izinsongo ezingakusongela nokuthi ungabhekana kanjani nazo. Okulandelayo, uma usebenza nge-franchise, udinga ukuqonda ukuthi yiziphi izimo zemakethe ezikulindile uma ufaka uhlobo olusha, oludumile. I-franchisee kufanele futhi inyuswe ngemuva kokuhlaziywa kwe-swot.

Leli thuluzi elinobuhlakani liphumelela kakhulu kangangokuba lizokusiza ukuthi usebenzise iphrojekthi yebhizinisi lakho ezingeni eliphakeme kakhulu. Akunandaba noma ngabe uphromotha isitolo sekhofi noma elinye ibhizinisi, i-franchisee izosebenza ngempumelelo uma ngabe ukulungiselele kahle ukwethulwa kwayo, futhi ngesikhathi sokuqalisa, uzobambelela kuhlelo oludwetshwe ngaphambilini.

Uma usebenza nesitolo sekhofi futhi wenza lo msebenzi uvumelanisa ne-franchise, khona-ke usuvele unethuba lohlelo olukhulu. Le nzuzo ilele ekutheni usebenza nomkhiqizo owaziwayo, okusho ukuthi izindleko zakho zokwenyusa nezokukhangisa zinciphile. Vele, kuzodingeka ukhumbule ukuthi akuwena wedwa osabalalisa lolu hlobo oludumile noludume umhlaba wonke. Kuyafaneleka ukucabangela ukuthi lapho uxhumana ne-franchise yesitolo sekhofi, uzodinga ukukopisha ngokunembile zonke izinto zangaphandle ezibalulekile ku-franchisor. Okokuqala, wukuvela kwamaweta akho nabanye abasebenzi bensizakalo. Okwesibili, ukwakheka kwangaphakathi nangaphandle kufanele futhi kukopishe ngokunembile okwangempela ongena ebudlelwaneni bokuthengiselana.

I-franchise yesitolo sekhofi izoba yibhizinisi elinenzuzo kuphela uma isetshenziswe kahle ngokuya ngamaphethini atholwe kummeleli womkhiqizo.

Hlanganyela ne-franchise yesitolo sekhofi ezingeni elifanele lekhwalithi, usebenzisa lonke ulwazi nobuchwepheshe onakho. Ukwazi okusebenzayo kuzokusiza ukuthi uphathe noma yimuphi umsebenzi wehhovisi ezingeni elifanele lekhwalithi. Ungadinga futhi umsizi we-elektroniki ngendlela yesoftware, ezothatha umthwalo omkhulu wemvelo ejwayelekile. Ungazithenga isoftware ngokwakho noma uyithole kuphawu lokuhweba. Sebenza nge-franchise ezingeni elifanele lekhwalithi, ngenkathi ugwema noma yimaphi amaphutha abalulekile. Ngemuva kwakho konke, uma wenza amaphutha amakhulu, ungalahlekelwa yilungelo elikhethekile lokuba umsabalalisi walo mkhiqizo.

Lokhu kungaba ukulahleka okukhulu ngoba imali etholakala ngokuthengisa i-franchise yesitolo sekhofi ingaba yinani elikhulu lezinsizakusebenza zezezimali.

Lapho usebenzisa i-franchise yesitolo sekhofi, kunikezwa imali eyisamba, okuzodingeka ukuthi uyidlulise ngokushesha ngemuva kokwenza uhlelo lokugcina lwebhizinisi. Le mali ingaba yi-9, 10, noma i-11%, kuya ngezimo ongazisebenzisela zona. Lapho usebenzisana ne-franchise yesitolo sekhofi, kufanele futhi ukhumbule ukuthi ingxenye yemali yakho engenayo izodinga ukudluliselwa kuma-akhawunti e-franchisor. Lokhu kubaluleke kakhulu, njengoba lezi zindleko kumele zibonwe kusengaphambili futhi zikhunjulwe. I-franchise yesitolo sekhofi inikeza okokuqala, ukukhokhwa kwemali yokukhangisa. Abamele umkhiqizo wakho bazosebenzisa le nombolo yezinsizakusebenza zezezimali ukukhuphula izinga lokuqwashisa ngomkhiqizo.

Ngaphezu kwalokho, kufanele futhi kushiwo ukuthi kukhona nemali ekhokhwayo. Lo mnikelo ungaba yi-3, 4, 5, noma i-6% yemali oyiholayo. Vele, wonke amanani ayalinganiselwa futhi akhombisa ingqikithi ye-franchise. Kodwa-ke, izimo ngazinye zingahlukahluka kakhulu.

Unethuba lokuhlela amaklayenti ngokuya ngemibandela ethile ukuze ukwazi ukuxhumana nawo kahle kakhulu. I-franchise yesitolo sekhofi ihlinzeka ngokuxhumana nezithameli ezihlukene ezihlosiwe, okumele zihlolwe kusengaphambili. Sekukonke, ukuba nohlelo lwebhizinisi olusebenzayo kuzoqinisekisa ukuthi usebenzisana kahle nanoma yiliphi iklayenti. Ungaqhuba usesho lwemininingwane esesikhathini uma kunesidingo. Ukuze wenze lokhu, udinga injini yokusesha ephumelelayo. Kungakusiza kakhulu ngokuqaliswa kwe-franchise nokuba khona kwenani elikhulu labalingani namakhasimende.

Noma yiliphi ibhizinisi lidinga ukwenziwa ngesoftware efanele. Ungayinikezwa i-franchisor, noma udinga ukuyinakekela le nkinga ngokwakho. Kuyadingeka ukuthi ukhethe isoftware esebenza kahle kakhulu, ngosizo lokuthi ukwenziwa kwe-franchise esitolo sekhofi kuzokwenziwa ngendlela esebenza kahle kakhulu.

Lungiselela izinsiza zokugcina izinto lapho usebenzisa i-franchise yesitolo sekhofi - lokhu kuzokuvumela ukuthi wehlise izindleko zezezimali. Ngemuva kwakho konke, isikhala esincane esenziwe yimpahla yakho, imali encane oyidingayo ukukhokhela irenti noma yesondlo. Kuyadingeka ukuthi ulahle izimpahla ezingadingekile lapho ukhuthaza i-franchise ngendlela efanayo nalapho uxhumana nanoma yimuphi omunye umsebenzi wobufundisi. Ukwahlukaniswa kwempahla ngezigaba zamanani nakho kungenye yezinto ezidingekayo ekufezeni impumelelo ekuqalisweni kwephrojekthi yebhizinisi. I-franchise ephumelelayo yesitolo sekhofi yikhono lokubhekana ngokushesha nanoma yiluphi uhla lomsebenzi wasehhovisi, uwenze kahle nangendlela efanele. Ungaqapha namahhovisi egatsha ngokuya ngomsebenzi okwenziwa ngesikhathi esithile.

I-franchise yokususa ikhofi ngumsebenzi webhizinisi lesimanjemanje, lapho udinga khona ukulandela ngokuqinile imithethonqubo namazinga aboniswe enkontilekeni. Lokhu kuzokunikeza inzuzo enkulu lapho ubhekene nabaphikisi. Awukwazi ukudlula kuzinkomba eziyisisekelo zezimali kepha ngokujwayelekile uzinyathela, ungazishiyi ithuba lokuncintisana nawe ngokulingana. Lapho usebenza nge-franchise, kufanele wazi kahle ukuthi uzibophezela ukukhokha isethi ethile yeminikelo ehlukahlukene. Okokuqala, lena yimali eyisamba, eyenziwa ngesikhathi sokuqala kokuxhumana ne-franchisor. Ngaphezu kwalokho, lapho uthengisa i-franchise yekhofi, kuzodingeka futhi ukhokhe inani elithile lemali njalo ngenyanga ku-franchisor.

Isibonelo, umnikelo obizwa ngama-royalties uzoba ngu-3 kuye ku-6% wenani lemali ophethe ukuyithola esikhathini esingangenyanga. Ngaphezu kwalokho, lapho usebenza nge-franchise yekhofi yokuya, uzophinde unikeze i-franchisor ngezinsizakusebenza zezezimali zokwenza imisebenzi yomhlaba. Lokhu kubizwa ngokuthi umnikelo wokukhangisa osezingeni lomhlaba. Kwenziwa ngendlela efanayo namaroyalties, njalo ngenyanga.

Hlanganyela ne-franchise yekhofi oyithathayo ukuze uthole ulwazi olungenakuqhathaniswa, ubuchwepheshe obuphezulu, nolwazi olusesikhathini sokwenza wonke umsebenzi wasehhovisi odingekayo. Uzoba nayo incwadi ebizwa ngokuthi yibhizinisi, iqoqo lemithetho elawula imisebenzi yenkampani yakho. I-franchise yekhofi ethathiwayo izokunikeza ukuqala okubaluleke kakhulu kunanoma ibaphi abaphikisi. Ngokuthuthuka kwayo okunekhono, akufanele ube nobunzima ngohlelo olubalulekile. Ukuze uthole okuningi ku-franchise yakho yokuthatha, udinga ukwenza okungaphezulu kakhulu kubathengi kunomphikisi wakho oqondile. Lokhu kuzonikeza ithuba lokwakha izinga lokwethembeka kwamakhasimende, ngaleyo ndlela kutholakale inzuzo yokuncintisana yohlelo lwebhizinisi olukhulu.

I-franchise yekhofi eyakhiwe kahle nayo ingakunika umngcele wokuncintisana ngokumane ukukunikeze wonke amathuba okuthola ukunqoba okuzethembayo. Sebenza ngokuhlaziywa kwamandla okuzosiza ekutholeni ukuthi zingaki izingxenye okufanele uzithenge ngosuku lokusebenza. Uzokwazi ukunquma ngokunembile inani lezinsizakusebenza bese, ngeke ube nobunzima ngokukhiqiza. I-franchise yekhofi ethathiwayo akuyona nje kuphela ithuba lokuxhaphaza uhlobo lwentengiso lwentengiso, kodwa futhi kuyithuba lokuthatha isikhundla esiphambili emakethe, ukuxhaphaza ubuchwepheshe besigaba esiphakeme, ubuchwepheshe obuyingqayizivele bokuzibandakanya, nokusetha konke yezinhlobo ezahlukahlukene zolwazi. Yiba ngusomabhizinisi ophumelele kakhulu futhi oncintisanayo emakethe ngokusebenzisa ngokunenzuzo uhla oluphelele lwezinzuzo ezivela ekusebenzeni ne-franchise.

I-franchise yekhofi ezosuswa izosebenza kahle ngangokunokwenzeka ngemuva kokuhlaziywa kokuqala. Isibonelo, ukuhlaziywa kwe-SWOT kuyithuluzi elisezingeni eliphezulu lapho unganquma khona ngqo ukuthi iziphi izingqinamba ozohlangabezana nazo nokuthi imaphi amathuba azokunika ithuba lokuzinqoba, kanye nokuthi yimaphi amandla nobuthakathaka iphrojekthi yebhizinisi lakho elinalo. Lolu wusizo oluwusizo kakhulu okungafanele lunganakwa. Sebenzisa i-franchise yekhofi esebenza kahle kahle usebenzisa incwadi yebhizinisi. Uma usesigabeni sokuqala sokusebenzisa i-franchise, khona-ke imali yesamba kuzodingeka ikhokhwe ngenani elifinyelela ku-11% wenani lezimali, lena yimali enikezwa ukuqaliswa komsebenzi . Amagrafu namashadi azokusiza ukuthi ufunde izibalo futhi wenze isinqumo esifanele sokuphatha.

Ngemuva kwakho konke, ukutholakala kolwazi uhlobo lwesikhali. Ngaphezu kwalokho, akunandaba ukuthi usebenza kwi-franchise yekhofi ethathwayo, noma wenza amanye amaphepha. Uzophumelela kuphela ngokuqaliswa kahle komsebenzi.

Ngokuhamba kwesikhathi, wonke umuntu uzama ukushintshela kwimpilo enempilo, ngoba i-franchise yezemidlalo ifaneleka kakhulu, futhi yethulwe ezinhlobonhlobo. Kukhathalogi ye-franchise, ungathola izikhungo zokuzivocavoca umzimba, izingcezu ezahlukahlukene zokuqeqeshwa kanye namaphrojekthi wezifundo, ibhola, ukuqina, ukudansa, ithenisi, njll. Kungani lolu hlobo lwebhizinisi lufunwa kangaka? Njengogwayi nje, lokhu kungukuncika okufanayo futhi ngokutshalwa kwemali okuthile, kungenzeka ukuthi kwandiswe imali. Ukuvulwa kwenani elikhulu lezitolo kuthinta kahle ukukhushulwa kwenkampani, igama, kepha kunzima ukuyilawula, ikakhulukazi lapho kuvulwa izindawo ezintsha emhlabeni jikelele. Kulula ukuthengisa i-franchise futhi unamalungelo okusebenza kunokukwenza ngokwakho. I-franchise yezemidlalo izuzisa i-franchisor kanye ne-franchisee.

Akunasidingo sokuthi umuntu othenga imali avule ibhizinisi lakhe lezemidlalo kusukela ekuqaleni, ukukhulisa nokwakha amakhasimende. Kulula kakhulu ukuthola i-franchise efunwayo kanye nenkampani ebisemakethe isikhathi esingaphezu konyaka, enesisekelo samakhasimende anqwabelene, futhi futhi lokho akudingi ukukhangisa. Amanani angahluka ngokuya ngokunikezwa kwe-franchisor, kucatshangelwa izindleko zemali yesamba semali. Vele, ungathola izinkampani zezemidlalo okuthi, uma unikezwa umncintiswano okhula ngamandla, unganikezi isamba semali, kepha lokhu kuyivelakancane. Imali yesamba semali iyikhadi lesiqinisekiso se-franchisor, ngakho-ke ikhokhwa ngesikhathi sokusayina inkontileka nangaphambi kokudluliswa kwamalungelo nezimfihlo zenkampani yezemidlalo. Ngaphezu kwamalungelo, i-franchisor inikeza i-franchisee imininingwane ephelele ngentuthuko, kumagatsha akhona, ekuhlaziyweni, nasekuphathweni kwezindleko eziphansi lapho kuvulwa amagatsha amasha namaqembu. I-franchisor iza ekuvuleni ngakunye, ngokunikezwa koqeqesho lwabasebenzi.

Uma izinto zezemidlalo zitholakala ukudayiswa, khona-ke futhi kunikezwa ngokulandela imigomo yesivumelwano. Ngesikhathi sokukhetha i-franchise nokuthenga ibhizinisi lezemidlalo, awukwazi ukulinganisa izindleko kuphela kepha nesikhathi sokukhokha, idatha yemali engenayo yokuqala, nezinye izindleko. Ochwepheshe bethu kukhathalogi ye-franchise basiza ukuthola okunikezwayo okunenzuzo emkhakheni wezemidlalo, kanye nokubamba imihlangano, okuhambisana nomthetho ngesikhathi sokusayina isivumelwano. Ngemininingwane engaphezulu, kuyatholakala ukubonisana ngokudayela inombolo yokuxhumana ebaluliwe. Futhi, ikhathalogu ye-franchise iyatholakala ukuthola izindaba zamanje, hlaziya ukubuyekezwa kwamakhasimende ethu, qhathanisa zonke izinzuzo nezingozi. Ama-Franchisees ahlukaniswa ngesigaba, amanani entengo, nolunye ulwazi. Siyabonga kusengaphambili ngentshisekelo yakho futhi sibheke phambili ekubambisaneni kwesikhathi eside nasekuthuthukiseni okuphumelelayo kwebhizinisi lakho kwi-franchise yezemidlalo esiyinikezayo.

I-franchise yesitolo sokuzenzela ikhambi elilula lebhizinisi elincane noma ukuqala ibhizinisi elikhulu. Kusho ukuthini ukuzisebenzela? Lokhu kusho ukuthi izinkokhelo ezimbalwa zezinsizakalo ekuphakeleni komphakathi futhi umthengi uzokuthanda. Ukuzisebenzela kunezinzuzo kusomabhizinisi uqobo ngoba akadingi ukuheha abasebenzi abengeziwe esitolo sekhofi. Ukuvula idepho yekhofi kuwina, abantu bayalithanda ikhofi futhi bakulungele ukulijabulela nganoma yisiphi isikhathi sonyaka. Ukuphatha isitolo sekhofi nakho akunzima, into esemqoka ukuthi ube nesu lakho futhi abahlinzeki bekhofi abahle, abahle, abahle, nabanelisayo. Yilapho i-franchise ifika kahle.

I-franchisor inganikela ngokukhethekile, ikakhulukazi futhi iveze izimfihlo zayo zokuhweba ngempumelelo. Ngasikhathi sinye, awudingi ukukhathazeka ngokumaketha, ukufunwa kwemakethe, ukuthengwa kwezinto zokusetshenziswa, nezinye izinto ezibalulekile zecala, i-franchisor inakekela into esemqoka. Ngokubuya kwakhe, uthola imali yasebukhosini nemali eyisamba. I-franchise yekhofi ezisebenzelayo iyinzuzo etholakalayo, njengomthetho, i-biz ikhokha ngokushesha futhi iletha inzuzo ezinzile. Ungayitholaphi i-franchise ehloniphekile ngentengo engabizi? Kukhathalogi yethu eyingqayizivele. Sikhethe izixazululo zesimanjemanje, ezihlukaniswe ngokulingana nokutshalwa kwemali okwenziwayo. Kungani ungasethemba? Ngoba sisebenza kuphela nabathengisi be-franchise abathembekile abasebenza ngaphakathi kwezwe lethu nakwamanye amazwe.

Qala ibhizinisi lakho nathi, qala usesho lwakho lwe-self-service shop shop franchise enkombeni yethu.