Chilolezo. Kwa ana, zosankha zingapo pazamalonda zikhala yankho pazomwe zikuchitika, pomwe kuli kovuta kumvetsetsa lingaliro lokha lopeza zabwino ndi phindu. Mothandizidwa ndi chilolezo, potengera ana, makasitomala ambiri azitha kukonda ntchito zamabizinesi amtunduwu, ndi njira zokonzekereratu zantchito. Kwa chilolezo chokhala ndi ana, ndikosavuta kusankha aliyense payekhapayekha, ndikuganiza mwatsatanetsatane za malangizo omwe asankhidwa. Masiku ano, makasitomala ambiri amagula chilolezocho, chomwe chimagwira ntchito mosadalira nthambi ndi magawano, kuthetseratu zovuta ndi misampha. Tiyenera kudziwa kuti kukwezeka kwamalangizo ophunzitsira, kukwera mtengo kwa ntchitoyi komanso kutsimikizika kwa kampaniyi.

Pachiyambi choyambirira, posankha wopanga, m'pofunika kukhala ndi msonkhano, kuti mukambirane mwatsatanetsatane zonse komanso chiyembekezo chothandizana nawo pa chilolezocho. M'tsogolomu, mutha kudzidziwitsa nokha ndi mndandanda wazolemba zomwe zimasonkhanitsidwa mwatsatanetsatane ndi ogwira ntchito oyenerera. Mungafunike kuyendetsa masemina ochepa otsatsa ndi otsatsa kwa makasitomala omwe angakuthandizeni kuti moyo wanu ukhale wogulitsa kwambiri. Nthawi zonse mumakhala ndi mwayi wofunsa mafunso okhudza chilolezo cha ana, kufotokozera zochitika zosiyanasiyana ndi akatswiri amtunduwu, pokambirana pamutuwu. Zakhala zikuwonetsedwa kale kuti ndizosavuta kutenga nawo mbali pakupanga bizinesi yokhala ndi chilolezo kwa ana kuposa kuyambitsa bizinesi yanu kuyambira pachiyambi pomwe. Ma franchise a ana atha kugulidwa kuti apange zinthu, kugulitsa katundu, ndi kupereka ntchito. Ndi chilolezo cha ana, makasitomala omwe ali ndi malangizo amtunduwu atha kugwiritsa ntchito malingaliro ndi malingaliro awo.

Makasitomala adzakhutira ndi kusankha kwa chizindikirocho, popeza njira yonse yachitukuko ya Mlengi iphatikizidwa ndi njira zogwirira ntchito ndikuwonjezera kupereka ntchito. Pakadali pano, ma franchise okonzeka ndiofala kwambiri padziko lonse lapansi, popeza makasitomala awadalira omwe ali ndi chiyembekezo chodzapanga lingaliro labwino kwambiri komanso logwira ntchito lomwe lidzagwiritsidwe ntchito pamlingo waukulu. Kusankha kwa wopanga winawake wogula kumakhudzidwa ndi chizindikiritso chodziwika bwino komanso chodziwika bwino, chomwe chakhala chikupanga dzina lake labwino kwazaka zambiri. Ngati mugulira chilolezo cha ana, ndiye kuti mwanzeru mudzayamba kutsatira njira yomwe yapondedwayo, pomwe pali malangizo pazochita zilizonse. Ndi kupezeka kwa chilolezo kwa ana, muyenera kugwiritsa ntchito ma levers osiyanasiyana chitukuko, chachikulu chomwe chiziwonetsedwa ndi omwe amapanga malingaliro. Ndikosavuta kwambiri kupanga bizinesi yanu pomaliza ntchito kuposa kupanga bizinesi yanu ndi ma analytics amsika, omwe muli ndi mwayi uliwonse wowerengera molakwika. Tiyenera kunena kuti ndizolondola kudalira akatswiri nthawi zonse kuposa kugwira ntchito mwa njira yodziyimira payokha malinga ndi malingaliro omwe mwasankha komanso ntchito yomwe mwasankha.

Chidutswa chofunikira komanso chachikulu chidzatsalira pakusankha chilolezo, chomwe mungakambirane mwatsatanetsatane ndi omwe akuyimira chizindikirocho, kuti musiyanitse bwino pakati pa maluso a kasitomala ndi ziyembekezo zomwe zilipo pano. Chilolezo chilichonse chotsogola chitha kupeza phindu pakapita nthawi, chomwe chitha kupangidwa ndikupanga nthambi ndi magawano padziko lonse lapansi. Mutha kukhala ndi chilolezo chokhala ndi ana omwe amatha kupanga phindu lomwe angafune ndikupeza mwayi wapadziko lonse lapansi.

Franchise ndi franchisee ndizogwirizana kwambiri. Ngati mukufuna chilolezo, ndiye kuti mukapeza mutha kukhala chilolezo. Iyi ndi bizinesi yopindulitsa kwambiri, pakukhazikitsa komwe muyenera kutsatira malamulowo ndikuperekedwa ndi malamulo a chilolezo. Simuyenera kuchita kubwera ndi china chatsopano, kukonzanso bizinesi, kuchita zina zovuta. Ndikofunikira kokha kugula bizinesi yokonzedwa bwino, yotchedwa chilolezo. Wogulitsa chilolezo ndi munthu amene amakhala ndi ufulu wogwiritsa ntchito zida zomwe kampani iliyonse yabwino imagwiritsa ntchito popanga bizinesi.

Simusowa kuti mupange chilichonse kuyambira pachiyambi, muyenera kungogwiritsa ntchito lingaliro lokonzekera. Kuphatikiza apo, dzinali ladziwika kale, zomwe zikutanthauza kuti ndalama zowonjezerapo chidziwitso chazizindikiro zimachepa kwambiri.

Monga gawo la chilolezo, wolamulirayo ayenera kuuza okhawo okhawo kuti ofesi yoyimilira idatsegulira dera lawo. Ndiotsika mtengo kwambiri kuposa kutsatsa mtundu wosadziwika kuyambira pachiyambi. Franchise ikhoza kukhala khofi yomwe mumagula cafe pafupi m'mawa, shopu komwe mumagula, pizzeria yomwe ili ndi dzina lapadziko lonse lapansi ndipo ili pafupi ndi kasitomala wamba.

Ma Franchise ali paliponse ndipo akutchuka. Bizinesi yokonzekera yotsegulira mtundu wa chilolezo imalola wogulitsa chilolezo kuti azingogwiritsa ntchito ndalama zomwe zilipo kale mu bizinesi yoyeserera kale. Mukungoyenera kukhazikitsa moyenera zoperekedwa ndi chilolezo chololeza. Wogulitsa chilolezo sakhala pachiwopsezo chilichonse, popeza pali bizinesi kumbuyo kwake, dzina lodziwika bwino, chidziwitso chachikulu chomwe chakhala chikusonkhanitsidwa kwazaka zambiri kapena ngakhale zaka makumi ambiri zantchito yamphamvu.

Kugulitsa chilolezo kumadziwika ndi kutchuka kwambiri mdziko lililonse. Munthu amene angafune kukhala wolandila ndalama atha kungopeza ndalama, kupeza anthu ogwira ntchito malinga ndi momwe angafunire, kupanga bizinesi, ndi kupeza zotsatira. Ngakhale zinthuzo nthawi zambiri zimachotsedwa kudziko lomwe amachokera. Izi ndizosavuta chifukwa mutha kupulumutsa anthu ogwira ntchito ndi zandalama. Palibe chifukwa chokhazikitsira njira kapena kugwira ntchito pamtundu. Zonsezi zilipo kale kwa inu ndipo zatsala ndikukhazikitsa mtundu wa biz wokonzeka womwe umabweretsa ndalama ngati bonasi.

Wogulitsa chilolezo amatha kugwiritsa ntchito bwino chilolezocho, kulandira gawo lalikulu lazachuma chomwe angathe. Malamulo a chilolezocho amakambidwa mwachindunji ndi omwe amapereka ndipo akhoza kukhala osiyana. Mwachitsanzo, nthawi zonse mumatha kutenga gawo la phindu, kapena mutha kuvomereza pazinthu zina, zimatengera mwini wa mtundu womwe wagwiritsidwa ntchito.

Ndikokwanira kungogula chilolezo ndikugwiritsa ntchito zomwe zakhala zikuchitika ndi mibadwo yam'mbuyomu zikafika pamalonda akale. Muyenera kukhala osamala kwambiri ndikupewa zolakwitsa chifukwa zolakwika zilizonse pakupanga chilolezo zitha kuzindikiridwa kenako wolowererayo amalandira zovuta m'malo mopindula. Koma izi sizomwe zimachitika kawirikawiri, chifukwa chake, muyenera kuyang'ana pakukwaniritsa koyenera kwamaofesi.

Kutsatira chilolezo ndikuwonjezera zowonjezera pamakampani ampikisano. Kupatula apo, ma franchise ambiri amagwiritsa ntchito njira yakomweko, mwachitsanzo, ku McDonald's amagulitsa zikondamoyo ngati zili ku Russia. Ngati chilolezo chofananira cha McDonald chitsegulidwa ku Kazakhstan, ndiye kuti cafe yodyera mwachangu imapatsa mwayi wosankha ma burger omwe ali ndi nyama ya akavalo kwa anthu amderalo.

Chilolezo chodyera chakudya cha ana mumsewu ndichodziwika bwino, koma ntchito yopindulitsa mtsogolo. Kuti mugwiritse ntchito mosalakwitsa, muyenera kukonzekera bwino. Kuphatikiza apo, kupezeka kwa pulani sizodziwika ndi bizinesi yokha yomwe imachitika pansi pa chilolezo. Zochita zilizonse zolimbikitsa ntchito yamalonda ziyenera kutsatiridwa ndikukhazikitsa analytics yolondola. Mukamayanjana ndi chilolezo cha ana, muyenera kudziwa momveka bwino kuti omvera anu ndi ndani. Choyamba, awa ndi achinyamata okha, ndipo chachiwiri, awa ndi makolo awo omwe atha kukhala ndi chidwi ndi bizinesi yomwe ingakhale yachilendo.

Ngati mukufuna kuchita nawo chakudya cha ana mumsewu ndi chilolezo, ndiye kuti kukhazikitsa kwa ofesi iyi kuyenera kuyang'aniridwa mosamalitsa. Palibe chifukwa chodandaula, nthawi yomweyo mumalandira zofunikira zonse kuchokera kwa franchisor mukangomaliza mgwirizano ndikulipira chindapusa. Kutsogozedwa ndi miyezo yonse yomwe mwalandila ndiyeno, mudzakhala opambana nthawi zonse ndipo pakapita nthawi, chilolezo chanu chodyera ana mumsewu chidzalipira.

Sinthani bizinesi kuti kuti mukamachita musakhale ndi zovuta zazikulu. Ma franchise a ana m'misewu akuyenera kusamalidwa kwambiri, kukhathamiritsa zothandizira kumathandiza kupulumutsa ndalama. Mutha kugwira ntchito ndi chida chotchedwa swot analysis. Zimakupatsani mwayi wabwino kwambiri kuti mumvetsetse pasadakhale zoopsa zomwe zingaphatikizidwe ndi bizinesi yanu, komanso mwayi womwe mungagwiritse ntchito kuti muchepetse. Kuphatikiza apo, zomwe mumachita ndi zofooka zanu mukamagwiritsa ntchito chilolezo chodyera ana mumsewu zikuyenera kumvetsedwa bwino. Mutha kukwaniritsa zotsatira zabwino, chifukwa chake, pitani kutali ndi omwe akupikisana nawo ndipo ndalama zanu zidzakulitsidwa.

Kugwirizana ndi kavalidwe mukamachita bizinesi ndi chimodzi mwazinthu zomwe mungachite polumikizana ndi chilolezo. Chakudya cha mumsewu cha ana chiyenera kukhazikitsidwa motsatira malamulo omwe mumalandira kuchokera kwa akuluakulu aboma. Kenako malo oyang'anira ukhondo komanso matenda opatsirana sangakuopsezeni. Koma, kuwonjezera apo, mukamayendetsa chilolezo chodyera ana mumsewu, mutha kuyang'aniridwa ndi shopper wachinsinsi, motsatana, muyenera kukhala okonzeka.