Kugula chilolezo ndichosavuta, chinthu chachikulu ndikusankha mtundu wamabizinesi woyenerana ndi inu. Mutha kugula zonse zomwe mungafune ndi chilolezo, popeza, monga lamulo, mumakhala ndi gawo lonse lazidziwitso zoyambira bizinesi. Kugula chilolezo kumathandizanso chifukwa mutha kuyambitsa bizinesi yomwe imabweretsa phindu lalikulu popanda kutsatsa. Wogulitsayo amakupatsirani chidziwitso chonse chomwe mukufuna kuti muyambe kupanga ndalama munthawi yolemba. Mukungoyenera kugula chilolezo ndikusangalala ndi zokumana nazo zomwe anthu ena adapanga kale musanalowe nawo bizinesi iyi. Zachidziwikire, muyenera kupeza chilolezo chogwirizana ndi zomwe mumakonda komanso kuthekera kwanu.

Mwachitsanzo, ngati mulibe ndalama zotsegulira malo odyera, ndiye kuti simungagule chilolezo. Zachidziwikire, makampani omwe amapereka mwayi wopeza chilolezo cha omwe angafune kugula, ndipo zolakwitsa panthawiyi ndizosowa kwenikweni. Ngati mungaganize zokhala ndi chilolezo, ndiye kuti ndinu wolandila chilolezo, wogula mwachindunji mtundu wa bizinesi iyi. Mutha kukhala wazamalonda ndikugwiritsa ntchito dzina lomwe aliyense amamva. Mumakhalanso ndi malingaliro okonzekera ndipo osapanga chilichonse kuchokera pachikhomo chopanda kanthu. Ku Russia, kugulitsa ndalama kwadziwika kwa nthawi yayitali ndipo mu 2021 ndi amodzi mwamabizinesi omwe akuwoneka kuti akupereka ndalama mosavuta mutabzala. Sizinthu zonse zosavuta, komabe, kugula chilolezo ndikosavuta kuposa kupangira bizinesi kuyambira pomwepo.

Kupewa mtengo wopangira logo, kuchotsa kufunikira kodzipangira kalembedwe ndi kapangidwe kanu, zonse zimapangitsa kukhala kosavuta kuyitanitsa bizinesi yanu. Ndikokwanira kungogula chidziwitso chofunikira ndikuchigwiritsa ntchito kuti muwonjezere kuchuluka kwa ndalama zomwe mumapeza.

Kugula chilolezo sikutanthauza kuti kugula kosatha. Mutha kubwereka mwayi wogwiritsa ntchito chizindikirocho ndi zida zonse zomwe zimabwera nawo kwakanthawi. Nthawi zambiri, amalonda amalipira ndalama zochepa. Ndalama zoperekera ndalama zambiri zimamveka ngati mwayi wogwiritsa ntchito mtundu wina wa bizinesi, yomwe idalipo kale, kuti mupeze ndalama. Mutha kuchitapo kanthu m'malo mwanu, kugwiritsa ntchito ukadaulo womwe ulipo, kudya zinthu zoperekedwa, ndikuyika chizindikiro kapena chizindikiro. Imagwira bwino kwambiri pafupifupi kulikonse komanso m'dziko lililonse.

Komabe, mwina nthawi zonse simungathe kugula chilolezo ndikuchilimbikitsa mdera lanu. Ndikofunikira kuti muphunzire mosamala kuthekera kogwiritsa ntchito mtunduwu ndi mtundu wamabizinesi mdera lanu. Ngati mwasankha kugula chilolezo, nthawi zambiri zimakhala zofunikira kusintha mtundu womwe ulipo kale. Izi zitha kukhala zowonjezera zazing'onozing'ono, zapadera, zomwe zimafotokozedwera mdera lanu lokha. Zimaperekanso kuchuluka kwa makasitomala ndipo zinthu ngati izi zitha kugwiritsidwa ntchito ngati gawo lazotsatsa. Mukasankha kugula chilolezo, muyenera kuchitapo kanthu mwachangu kuti ndalamazo zipindule. Chilolezo chimatha kukhalanso njira yolembera.

Monga lamulo, mgwirizano wapadera umapangidwa pakati pa chilolezo ndi wogulitsa chilolezo. Iyi ndiyo njira yogulira chilolezo. Mukuwongoleredwa ndi mgwirizano pakukhazikitsa ntchito zaofesi ndipo bizinesi yanu ikukwera.

Tikukulimbikitsani kuti mugule chilolezo chomwe chimakusangalatsani komanso chomwe mungalumikizane nacho moyenera, komanso kuti mupindule kwambiri ndi zomwe mwapeza. Franchisor amalandira ndalama kuchokera kwa inu chifukwa chogwiritsa ntchito chizindikiritso kapena kudziwa. Komanso kupezeka kwa zopangira nthawi zambiri kumaperekedwa mgwirizanowu. Njira zopangira, maphunziro antchito, zonsezi zimaphatikizidwa mgwirizanowu. Ndikokwanira kungogula zolingana. Mutha kupeza chilolezo kuti mugwiritse ntchito zanzeru zonse zomwe mungapatsidwe kuchokera kwa wogulitsa.

Migwirizano yogwiritsa ntchito mtundu wa malonda imakambidwanso payokha. Amatha kukhala omasuka komanso olimba, zonse zimatengera zolinga zomwe mbali zonse ziwiri zikutsatira. Wogulitsayo amalipira zonse chifukwa chololedwa kuchita bizinezi pogwiritsa ntchito chiwerengerocho. Simungagule ufulu wogwiritsa ntchito chizindikirocho komanso zowonjezera zowonjezera, matekinoloje, ndi mitundu yazinthu zomwe mungafune munthawi yankhondo.

Sitolo yogulitsa chilolezo ndi mtundu wa nsanja pomwe zopereka zosiyanasiyana zimaperekedwa kunthambi yawo kuti zikatsegulidwe mumzinda kapena dziko lina. Sitolo yotere ingagwiritsidwe ntchito ndi anthu omwe akufuna kupanga bizinesi yawo. Sitolo yotereyi imadziwika ndi kupezeka kwa mitundu ingapo yazopereka zosiyanasiyana pakadali pano. Ngati mukufuna ma franchise, ndiye kuti muli mu shopu yapaderadera yomwe muyenera kuyang'ana. Ndikofunika kuti sitolo yotereyo ikhale ndi nambala yofunikira yazotsatsa, apo ayi, palibe chifukwa. Ma Franchise ndi malongosoledwe awo ayenera kupatsidwa chidwi, ndipo sitoloyo imatha kuthandiza anthu omwe akufuna kupeza mwayi wochita bizinesi ina malinga ndi chiwembucho chomwe chilipo.

Chilolezo ndi njira inayake kapena magawo angapo azinthu zosiyanasiyana zomwe wogula amapeza kuti athe kumasula ndikulimbikitsa yekha. Nthawi yomweyo, kampani yomwe idagulitsa chilolezocho imadzithandiza. Ndikosavuta kugwiritsa ntchito shopu momwe zinthuzi zimayikidwa kuti musankhe yoyenera kwambiri. Mwachitsanzo, wogulitsa ndalama ayenera kukhala ndi chuma ndipo akufuna kugwiritsa ntchito mtundu winawake womwe umadziwika padziko lonse lapansi. Wogulitsa ndalama amangopita kushopu ndikusankha chinthu chomwe chimamuyenerera bwino. Ngati malo ogulitsirawa amafotokozera mwatsatanetsatane chilolezocho, ndiye kuti mutha kupanga chisankho nthawi yomweyo.

Izi zimafotokozedwera payokha, ndipo chilolezo chikamagulidwa ndi wogula m'sitolo, mpikisano ungakonzedwe. Izi ndizofunikira kuti ogula azisankha zabwino kwambiri.

Sitolo yamakono imayenera kugwira ntchito mopanda chilema, chifukwa iyi ndi bizinesi yayikulu kwambiri. Makampani ambiri omwe akufuna kulowa m'misika yoyandikana nayo amatha kupeza m'sitolo iyi. Mutha kupeza chilolezo chilichonse chomwe mungakonde mukapita ku depot ngati iyi. Izi ndizosavuta chifukwa zonse zofunika zimaperekedwa patsamba limodzi. Kuphatikizidwa kwa ma franchise onse papulatifomu imodzi kumakhala malo ofikira omwe amapereka mwayi wogula zinthu zoyenera kwambiri malinga ndi zomwe zikufunika. Ngati mukufuna depot, tsamba lotereli limapezeka pa intaneti.

Komanso, malo ogulitsira amakhala abwino, pomwe ma franchise amakhala ambiri. Zolemba zambiri zimapereka mwayi wabwino wosankha molondola.

Kufotokozera mwatsatanetsatane chilolezocho kumakuthandizani kuti mumvetse ngati zikugwirizana ndi zomwe mumakonda komanso ngati zingatheke kupititsa patsogolo dera linalake. M'sitolo, mumatha kufananiza njira zingapo. Zotsatira zake, ndizotheka kusankha yabwino kwambiri. Tithokze sitolo yamtengo wapatali, amalonda omwe akufuna kuyika ndalama pazachuma ndikugwiritsa ntchito dzina lodziwika bwino lomwe lokhoza kukwaniritsa zolinga zawo mwachangu komanso moyenera. Payenera kukhala kosavuta kuyenda kuti mupeze chilolezo choyenera. Sitolo yotere imagwira ntchito pa intaneti, ndipo mbiri yazomwe zimayikidwa pamenepo zimadalira kukhazikika ndi chitetezo chake.

Mwachilengedwe, depo yotere iyenera kukwaniritsa zofunikira zonse zachitetezo ndikukhala ndi ziphaso zofunika. Malo osungira nthawi zonse amayenera kupereka chidziwitso chokwanira pazazinthu zomwe zimapereka. Sitolo yogulitsa chilolezo ndiosiyanso chifukwa iyenera kukwaniritsa zofunikira zamakono. Chifukwa cha pulatifomu yotereyi, mutha kulumikizana bwino ndi oimira ma brand osiyanasiyana. Ndizotheka kukambirana ngati sitolo yogulitsira malonda idapangidwa bwino.

Posankha malo ogulitsira katundu, chinthu chachikulu sikuti mulakwitse, chifukwa iyi ndi bizinesi yofunika kwambiri, chifukwa wogulitsa ndalama amasankha dera lomwe adzagwiritse ntchito ndalama. Sitolo yogulitsira ma franchise imapatsa aliyense mwayi wazosankha zosiyanasiyana. Ma Franchise amatha kupitilizidwa poganizira zachigawo. Nthawi zambiri, izi ndizofunikira ndipo malongosoledwe atsatanetsatane azomwe wogulitsa amapereka kwa wogula ayenera kuperekedwa m'sitolo. Izi zimalola wochita bizinesi yemwe akufuna kuchita nawo chilolezo kuti apange chisankho choyenera pa pulani imeneyi.

Catalog ya franchise ndi mndandanda wamapulogalamu amakono pakukweza bizinesi kutengera mtundu wodziwika kale. Makina oterewa atha kugwiritsidwa ntchito ndi wabizinesi yemwe akufuna kuyika chuma chake ndipo safuna kupanga bizinesi kuyambira nthawi yomweyo. Kabukhuko ndi koyenera kwa munthu wotere. Chilolezo chilichonse pamsika zalembedwa pano. Chifukwa cha kabukhu lotere, zinali zotheka kusankha malo okondedwa kwambiri komanso abwino kwambiri. Katalogi imeneyi imathandizanso kuti muthe kulumikizana ndi wogulitsa ndikufunsani mafunso achidwi.

Mwa chimango cha bukhu lazamalonda, sizoperekedwa zonse zomwe zingaperekedwe, komanso kufotokozera zamtunduwu ziyenera kupezeka. Chifukwa cha malongosoledwe, ndikotheka kupanga chisankho choyenera kwambiri komanso chokhoza kuyang'anira. Simungathe kuchita popanda mndandanda wazamalonda ngati kasitomala atha kusankha njira yoyenera kwambiri.

Ndondomeko iti yamalonda yomwe ingakhale yaulere kapena yolipira imadalira mwiniwake watsambalo. Nthawi yomweyo, olipirawo amalipira kuti athe kutumiza patsamba lino kapena chida china chofalitsa uthenga. Chifukwa cha bukhu lazamalonda, ndizotheka kukopa ogula atsopano. Wogula chilolezo amatchedwa chilolezo. Amapeza mwayi wochita bizinesi malinga ndi zomwe zilipo, zomwe zimaperekedwa kwa wogula. Chiwembucho chidapangidwa ndi wogulitsa chilolezocho, pomwe wolowa m'malo mwake amakhala ndi zonse zofunika pakukonzekera, kukhazikitsa, ndi magwiridwe antchito a bizinesiyo.

Izi ndizosavuta kwa iwo omwe ali ndi mwayi wopeza ndalama koma sakufuna kupanga chatsopano. Amatenga chilolezo chokonzekera, chomwe ndi chosavuta kwa iwo. Kumbali inayi, kabukhuli limakuthandizani kusankha, kusankha zoyenera kwambiri pakuwongolera, ndikupeza ndalama zochuluka pazandalama zomwe zaperekedwa.

M'ndandanda yamalonda, mutha kudziwa kukula kwa zolipira zonse. Uwu ndiye mtengo wa chilolezocho, chomwe chimakhazikika komanso chomwe chilolezo chimalandila kuchokera kwa wogulitsa chilolezo koyambirira. Izi zitha kukhala pafupifupi 10% ya ndalama zonse zoyambira. Nthawi yomweyo, mkati mwa chimango cha bukhu lazamalonda, mutha kufotokoza zambiri zomwe zimafotokoza momwe angagwirire ntchito mwatsatanetsatane. Mwachitsanzo, buku lotchedwa bizinesi lingaperekedwe ngati bonasi. Palibe china koma lamulo lokonzedwa bwino lomwe limavomereza kuti zochitika zizikhala bwino kwambiri.

Ntchito yomweyi ndiyopanga kampani, kukhazikitsa zotsatsa, ndi ntchito zina zokhudzana ndi kulumikizana ndi ogula. Buku lomwe limatchedwa kuti brand limakuthandizani kuti muziyenda momwe mungalumikizirane bwino ndi makasitomala. Pokhapokha pamndandanda wamakalata azamalonda, zinthu izi ziyenera kufotokozedwa mwatsatanetsatane ndipo izi zimathandiza kuti kasitomala apange chisankho chabwino.

Ngati kabukhu ka ma franchise ndi katsopano, ndiye kuti ikulemba zonse zomwe zingapezeke pakadali pano komanso makasitomala omwe angakhale makasitomala amatha kupeza zabwino kwambiri. Katalogi imeneyi imalola kugulitsa ma franchise ambiri popeza onse amapezeka pamalo amodzi. Kabukhu kameneka kamayenera kukhala kokonzedwa bwino ndi kokonzedwa bwino. Njira zoterezi zimapangitsa kuyenda mosavuta ndikupangitsa kugwiritsa ntchito kabukhuko kukhala kogwira mtima komanso kosangalatsa kwa kasitomala. Ngati mukufuna kabukhu, ndibwino kuti muzilemba moyenera komanso moyenera. Ma Franchise ayenera kusamalidwa kuti awonetsetse kuti palibe zolakwika zakuthupi zomwe zimafotokozedwa.

Chifukwa cha kabukhu ka chilolezocho, makasitomala ambiri omwe angathe kukhala nawo amatha kupeza omwe akuwagulitsa ndipo bizinesiyo iyamba kukula, ndipo nthambi zonse zatsopano zitsegulidwa m'mizinda ndi mayiko oyandikana nawo.

Katalogi yoyenerera yamalonda iyenera kukhala ndi mayendedwe osavuta kwa wogwiritsa ntchito kuti athe kupeza yankho labwino kwambiri. Chifukwa cha bukhu lazamalonda ogula aliyense amatha kuthana ndi zochitika zilizonse zachitetezo ngati gawo lopeza zambiri zomwe zimawayenerera.

Bizinesi yamalonda iyenera kukwezedwa potsatira malamulo operekedwa ndi wogulitsa. Wogulitsayo amatchedwa kuti franchisor ndipo amasiyana chifukwa kuti ufulu wogwiritsa ntchito kudziwika kapena chizindikiritso, amalandila ndalama zingapo kuchokera ku komwe amati chilolezo. Momwemonso, akuyenera kulipira zopereka, zomwe zimasamutsidwa kuti zikhale ndi ufulu wochita bizinesi pogwiritsa ntchito chiwembucho. Chiwembucho chimapangidwa ndi omwe akuyimira chilolezo, pomwe ndalama zonse zoyambira ndikukonzekera bizinesi zimanyamulidwa ndi wopezayo.

Chilolezo, komano, ndi njira yogwirira ntchito bwino yomwe imafotokoza mwatsatanetsatane njira zonse, zikhalidwe, ndi mbali, zomwe zimalola kuchita bizinesi moyenera kwambiri. Nthawi yomweyo, njira yochitira bizinesi iyenera kutsatira mosamalitsa zomwe wofunsayo akufuna. Ndipamene chilolezocho chimakhala chogwira ntchito momwe zingathere, ndipo bizinesiyo imapatsidwa chisamaliro chomwe amafunikira. Ochita bizinesi opambana kwambiri amatha kutengera ntchito zonse zautumiki, ndipo ena mwa iwo amapitiliza kukonza. Ntchito iliyonse ngakhale zosintha zimakambidwa ndi wogulitsa, popeza iyi ndi malamulo ake.

Pambuyo pomaliza mgwirizano, ndizotheka kuyambitsa bizinesi pogwiritsa ntchito chilolezo. Njira zoterezi zimalola kuti wogula apange phindu mwachangu chifukwa chopeza ndalama sizongowonjezera ndalama muzinthu zomwe zilipo kale, zotukuka, komanso zotsimikizika. Mtundu wabizinesi iyi umalola kuchita moyenera maofesi, poganizira zomwe zanenedwa mdera. Nthawi zina chilolezocho sichimagwira ntchito ngati njira zamabizinesi zimamangidwa molakwika kapena malo ozungulira sakugwirizana ndi omwe anali kwawo.

Bizinesi yama franchise imatha kuwoneka tsiku lililonse m'misewu yamizinda yanu. Itha kukhala cafe iliyonse, shopu, kometera tsitsi, kapena bungwe lina lililonse. Ngakhale a McDonald's ndi KFC ndi ma franchise omwe ali ndi mbiri yotchuka kwambiri. Onse otsegulira chilolezo ndikuchita bizinesi kutsatira dongosololi amalembedwa mgwirizanowu. Panganoli limatsimikiziridwa kuti liziwongolera mikangano yonse ndikuti magulu onsewa adziwe ufulu wawo ndi zomwe ayenera kuchita. Ngati mukufuna kuchita bizinesi yazamalonda, ndi bwino kusankha mtundu woyenera kwambiri wamabizinesi.

Komanso, kuganizira zenizeni za zochitika mdera lanu ndikofunikira kwambiri. Mwachitsanzo, titha kulingalira za kugulitsa zikondamoyo ndi a McDonald's ku Russia. Mwayi wamakono woyendetsa bizinesi yamalonda umapatsa mwayi wopanda malire kwa iwo omwe ali ndi ndalama zaulere ndipo akufuna kuzigwiritsa ntchito moyenera. Bizinesi yamtunduwu ndiyothandiza kwambiri kuposa kutsatsa kwazogulitsa kuyambira pachiyambi. Wabizinesi wina wakwanitsa kale kupanga mtunduwu ndikugawana zomwe akumana nazo kwa gawo lina. Izi ndizosavuta chifukwa bizinesi yamalonda imakupatsani mwayi wabwino kuti musapangire china chilichonse chatsopano, koma kugwiritsa ntchito njira yabwino yomwe ilipo kale. Bizinesi yotereyi imagwira bwino ntchito ngati ntchito zonse zopanga zikuchitika malinga ndi malamulo omwe agulitsidwa.

Bizinesi yamalondayo idzakhazikika mwachangu ngati zosintha zivomerezedwa ndi wogulitsa, zomwe zingaganizire za zigawo.

Kwa iwo omwe akufuna kuyambitsa bizinesi yamalonda, tsamba lapadera, kabukhu, kapena sitolo ikufunika, komwe zopereka zonse pamsika zimaperekedwa. Mothandizidwa ndi kabukhuli, mutha kusankha njira yoyenera kwambiri. Gwirani ntchito ndi bizinesi yamalonda, posankha njira yoyenera kwambiri momwe mungathetsere bwino ntchitoyi. Chifukwa cha bizinesi yama franchise yokha, anthu ambiri awonjezera ndalama zawo zoyambirira. Pambuyo pochita bizinesi yamalonda, mutha kukhala ndi chiyembekezo chopeza ndalama zambiri. Kubweza ndalama izi nthawi zambiri kumakhala kwakukulu.

Izi ndizomwe zimatsimikizira kutchuka kwamtundu wamabizinesi amtunduwu. Anthu ambiri amangofuna kuyika ndalama pazitsanzo zomwe zayesedwa kale ndikuwongoleredwa pazaka zambiri.