Zogulitsa zokongola zitha kugwiritsidwa ntchito ndi makampani osiyanasiyana omwe akukonzekera kukhazikitsa bizinesi yawo. Masiku ano, ma franchise okongoletsa adzagwiritsidwa ntchito kwambiri ndi nthumwi zamagulu osiyanasiyana azachuma, kuyambira mabizinesi ang'onoang'ono mpaka apakati mpaka mabizinesi akuluakulu. Tiyenera kunena kuti chilolezo chomwe chimagwira ntchito ndi malo okongoletsa zokongoletsa ndi zinthu zokhudzana ndi kukongola ndizosavuta kupanga popeza gawo lazantchito limawonedwa kuti ndi ntchito yocheperako nthawi ngati mungakhale ndi njira yopangira kapena kugulitsa. Mutha kupeza nsanja zodzipereka ndi mavenda osiyanasiyana omwe amapereka malingaliro okonzekera. Poyamba, posankha wogulitsa, muyenera kuphunzira mosamala bungwe lovomerezeka, chizindikiritso, komanso kuphunzira momwe mungakhalire eni ake. Poyamba, muyenera kuyambitsa zokambirana pakati pawo, ndikukambirana mfundo zosangalatsa zokhudzana ndi kupeza chilolezo chokongola.

Pambuyo pokambirana kopindulitsa, pomaliza bwino, muyenera kupita kumalo osainirana mgwirizano, ndikupereka chilolezo kuti mupange dzina pakampani yanu. Kuyambitsa bizinesi yanu, muyenera kugwiritsa ntchito mwayi wokhala ndi chilolezo chokongola, chomwe akatswiri opanga amakuthandizani kuti mudziwe bwino mwatsatanetsatane ndikupereka kwamisonkhano yotsatsa komanso yotsatsira kuti ntchito ikuyendere bwino. Ngati muli ndi mafunso, nthawi zonse muyenera kufunafuna thandizo kuchokera kwa akatswiri omwe angakuthandizeni kuthana ndi mavuto m'malo mwa wogulitsa chilolezo. Zitenga nthawi kuti mulowe mumsika, chifukwa ndikofunikira kukonzekera mwatsatanetsatane za ntchitoyi, yomwe ingatenge miyezi ingapo. Kuphatikiza apo, mudzatha kutsatira malangizo opangidwa kuchokera kwa wopanga, makamaka mukayamba bizinesi yokongola. Mtengo wophatikizira chilolezo umadalira kukula kwa ntchitoyo, yomwe yatengera dzina lake pamsika pazaka zambiri.

Pachifukwa ichi, kasitomala aliyense ayenera kumvetsetsa kuti mgwirizano wopindulitsa udzawononga ndalama zina, zomwe mtsogolo, zikapatsidwa mawonekedwe abwino ndi olondola, zidzalungamitsidwa. Chilolezo chokongola ndi bizinesi yomwe imafunikira njira zambiri zowongolera.

Ngati simungathe kuthana ndi zosayembekezereka kwakanthawi, ndibwino kuti mufunsane ndi wopanga kuti mupeze zotsatira zolondola, komanso mungaganizire zosankha nokha. Zochita pazogulitsa zokongola zitha kukhala zosiyana kwambiri chifukwa wochita bizinesi aliyense amasankha yekha komwe angalimbikitse malingaliro ndi malingaliro. Zowopsa zingapo ndi mbuna zomwe zingasokoneze ntchito sizichotsedweratu pakakhala chilolezo chogulidwa popeza wopanga wazindikira ndikuchotsa nthawi zowopsa kwambiri. Ndiponso, lingaliro la njirayi ndi njira yokhala ndi polojekiti yokonzedwa bwino, yomwe mosakayikira idzabweretsa chipambano ngati mumamatira ku dongosololi.

Pokhazikitsa cholinga chosintha mwachangu, zidzatheka kuti zinthu zikuyendereni bwino ndikupeza mwayi wokhala ndi dzina la eni ake, komanso luso logwirira ntchito makasitomala. Kuphatikiza apo, ma franchisees amakhala opindulitsa kwambiri, ndi inshuwalansi ya bizinesi yomwe imagwira ntchito bwino. Ngati kasitomala ali ndi mafunso okhudzana ndi kukhazikitsidwa kwamitengo yopitilira muyeso ndi kuchita bwino, muyenera kuyang'ana yankho lavutoli mothandizidwa ndi akatswiri amalingaliro a eni. Kwa wochita bizinesi wamalonda, kugula chilolezo chokongola ndi mwayi wofunikira kuphunzira momwe angapangire bizinesi ndi mapangidwe olondola a projekiti, ma nuances, ndi tsatanetsatane wazomwe ndizo zinsinsi za zaka zambiri zomwe zakhala zikuchitika pakapita nthawi. Wofuna chithandizo sayenera kudziyimira pawokha za lingaliro ili kapena lingalirolo, pangani njira yomwe ingabise zolakwika zosiyanasiyana zomwe zimapanga gawo lalikulu lazachitukuko cha kampani. Kukhala ndi chilolezo chokongoletsa kumathetseratu chiopsezo chokhala ndi ndalama popeza pali mwayi wogwiritsa ntchito mtundu wopangidwa womwe uli wapadera pakupanga kwake.

Pofuna kupanga bizinesi, kupanga chilolezo chokongola, wogula azitha kulipira kuchuluka komwe kulipo, popeza pali njira zingapo zomwe zingaganizidwe, zomwe angapeze ntchito yake. Ma Franchise adatchuka padziko lonse lapansi masiku ano pomwe ogula ambiri awona chiyembekezo chodzakhala ndi mabizinesi amtunduwu. Magawo omalizidwawa athandiza kwambiri wobwerayo kuzindikira ntchito zake pamsika. Ma Franchise okhala ndi magawo osiyanasiyana azinthu akhala akugwiritsidwa ntchito padziko lonse lapansi popeza kupanga zinthu kungagwiritsidwe ntchito, kugawa katundu, kuwonjezera pazonse, ntchito zitha kupangidwa. Malingaliro atsopano akutuluka mosalekeza, omwe amasamutsidwa kupita ku chitukuko, zomwe zimatsogolera kumapulojekiti abwino.

Franchise ndi franchisee ndizogwirizana kwambiri. Ngati mukufuna chilolezo, ndiye kuti mukapeza mutha kukhala chilolezo. Iyi ndi bizinesi yopindulitsa kwambiri, pakukhazikitsa komwe muyenera kutsatira malamulowo ndikuperekedwa ndi malamulo a chilolezo. Simuyenera kuchita kubwera ndi china chatsopano, kukonzanso bizinesi, kuchita zina zovuta. Ndikofunikira kokha kugula bizinesi yokonzedwa bwino, yotchedwa chilolezo. Wogulitsa chilolezo ndi munthu amene amakhala ndi ufulu wogwiritsa ntchito zida zomwe kampani iliyonse yabwino imagwiritsa ntchito popanga bizinesi.

Simusowa kuti mupange chilichonse kuyambira pachiyambi, muyenera kungogwiritsa ntchito lingaliro lokonzekera. Kuphatikiza apo, dzinali ladziwika kale, zomwe zikutanthauza kuti ndalama zowonjezerapo chidziwitso chazizindikiro zimachepa kwambiri.

Monga gawo la chilolezo, wolamulirayo ayenera kuuza okhawo okhawo kuti ofesi yoyimilira idatsegulira dera lawo. Ndiotsika mtengo kwambiri kuposa kutsatsa mtundu wosadziwika kuyambira pachiyambi. Franchise ikhoza kukhala khofi yomwe mumagula cafe pafupi m'mawa, shopu komwe mumagula, pizzeria yomwe ili ndi dzina lapadziko lonse lapansi ndipo ili pafupi ndi kasitomala wamba.

Ma Franchise ali paliponse ndipo akutchuka. Bizinesi yokonzekera yotsegulira mtundu wa chilolezo imalola wogulitsa chilolezo kuti azingogwiritsa ntchito ndalama zomwe zilipo kale mu bizinesi yoyeserera kale. Mukungoyenera kukhazikitsa moyenera zoperekedwa ndi chilolezo chololeza. Wogulitsa chilolezo sakhala pachiwopsezo chilichonse, popeza pali bizinesi kumbuyo kwake, dzina lodziwika bwino, chidziwitso chachikulu chomwe chakhala chikusonkhanitsidwa kwazaka zambiri kapena ngakhale zaka makumi ambiri zantchito yamphamvu.

Kugulitsa chilolezo kumadziwika ndi kutchuka kwambiri mdziko lililonse. Munthu amene angafune kukhala wolandila ndalama atha kungopeza ndalama, kupeza anthu ogwira ntchito malinga ndi momwe angafunire, kupanga bizinesi, ndi kupeza zotsatira. Ngakhale zinthuzo nthawi zambiri zimachotsedwa kudziko lomwe amachokera. Izi ndizosavuta chifukwa mutha kupulumutsa anthu ogwira ntchito ndi zandalama. Palibe chifukwa chokhazikitsira njira kapena kugwira ntchito pamtundu. Zonsezi zilipo kale kwa inu ndipo zatsala ndikukhazikitsa mtundu wa biz wokonzeka womwe umabweretsa ndalama ngati bonasi.

Wogulitsa chilolezo amatha kugwiritsa ntchito bwino chilolezocho, kulandira gawo lalikulu lazachuma chomwe angathe. Malamulo a chilolezocho amakambidwa mwachindunji ndi omwe amapereka ndipo akhoza kukhala osiyana. Mwachitsanzo, nthawi zonse mumatha kutenga gawo la phindu, kapena mutha kuvomereza pazinthu zina, zimatengera mwini wa mtundu womwe wagwiritsidwa ntchito.

Ndikokwanira kungogula chilolezo ndikugwiritsa ntchito zomwe zakhala zikuchitika ndi mibadwo yam'mbuyomu zikafika pamalonda akale. Muyenera kukhala osamala kwambiri ndikupewa zolakwitsa chifukwa zolakwika zilizonse pakupanga chilolezo zitha kuzindikiridwa kenako wolowererayo amalandira zovuta m'malo mopindula. Koma izi sizomwe zimachitika kawirikawiri, chifukwa chake, muyenera kuyang'ana pakukwaniritsa koyenera kwamaofesi.

Kutsatira chilolezo ndikuwonjezera zowonjezera pamakampani ampikisano. Kupatula apo, ma franchise ambiri amagwiritsa ntchito njira yakomweko, mwachitsanzo, ku McDonald's amagulitsa zikondamoyo ngati zili ku Russia. Ngati chilolezo chofananira cha McDonald chitsegulidwa ku Kazakhstan, ndiye kuti cafe yodyera mwachangu imapatsa mwayi wosankha ma burger omwe ali ndi nyama ya akavalo kwa anthu amderalo.

Nthawi yolipira ngongole yogulitsa, monga malo omwe anthu ambiri amagwiritsa ntchito chilolezo, malinga ndi ziwerengero, zimasiyana miyezi iwiri kapena kupitilira pamene mulandira ndalama za theka la mwezi mpaka 25-35% yazandalama. Kupeza phindu lalikulu chonchi, komanso kuchuluka kwa ndalama zomwe zimatuluka mwachangu, zimakonzekereratu kayendetsedwe ka malonda, kusankha koyenera kwa katundu wopezeka, kupezeka kwa malonda a 'flair' ndi 'vein' yogwiritsira ntchito otchuka mtundu. Okonza ma biz franchise amadziwika ndi kuthekera kokhazikitsa njira zoyendetsera kutsatsa kwapaintaneti pazofunikira pazogulitsa mdera lawo ndi dera lawo. Unikani molondola mpikisano wamsika, pangani zowerengera zolondola zowerengera ndalama za ndalama zomwe akuyerekezera, kuphatikiza ndi kuchuluka kwa 'kutuluka' kwa anthu ndi kutchuka pakati pa anthu ogulitsa, ndiwo njira yopambana ndi chilolezo chatsopano chobwezera mwachangu. Ndiko kukondera kwa bizinesi yokhala ndi chilolezo, njira yophatikizira yowerengera zochitika kubizinesi, zomwe zimatsimikizira nthawi yolipira chilolezo ndikupeza phindu lalikulu pamalonda, katundu wambiri, popereka ntchito kwa ogula ndi anthu okhala m'nyumba ntchito.