Chilolezo. Makampani azachipatala akuyenera kukumbutsidwa kuti adzagwiritsidwa ntchito pamoyo wamunthu wazaka zosiyanasiyana komanso mayiko osiyanasiyana. Ichi ndichifukwa chake chilolezo chololeza kuchipatala chikufunika kwambiri ndipo sichingachedwe. Ma franchise azachipatala amachokera ku lingaliro lokonzekera lomwe lili ndi njira yapadera. Mukamagula chilolezo chamankhwala, muyenera kuganizira mndandanda wa omwe akupezeka omwe amapezeka pamawebusayiti odzipereka. Ndi mndandanda wapano wa eni, mudzatha kusankha mgwirizano ndi mndandanda wamalingaliro opindulitsa kwambiri pabizinesi.

Pankhaniyi, ziyenera kudziwika kuti ambiri opanga mapulojekiti osiyanasiyana ali ndi mwayi wokhala pamndandanda wapamwamba, wokhala ndi mbiri yapadziko lonse lapansi. Mitundu ina imatha kutenga zaka zambiri kuti ipange, chifukwa chake ziyenera kumveka kuti mtengo wa ntchitoyi uphatikizidwa ndi dzina lalikulu pamitundu yapadziko lonse. Kuchita bwino pamalonda azachipatala ndi mwayi wopanga bizinesi yanu malinga ndi projekiti yovomerezeka, yomwe idapangidwa ndi ogwira ntchito opanga m'njira yomwe yasankhidwa. Ndili ndi malingaliro okonzeka, mutha kuthetsa pamlingo uliwonse chiwopsezo chilichonse chokhazikitsa kampani, chifukwa ichita mogwirizana ndi zomwe zavomerezedwa ndikukonzedwa. Ngati mukufuna kudziwa zambiri za gwero, muyenera kupita ku tsamba lapadera kuti mumve zambiri. Pakapita nthawi yayitali, mukagwirizana zakuti mgwirizano ungakhalepo, muyenera kuyamba kusaina mapangano ogwirizana. Ndikoyenera kudziwa kuti wogwira ntchito aliyense adzaphunzitsidwa mwapadera gwero la lingaliro lomwe lasankhidwa, lomwe lingamuthandize kuyendetsa bwino njira zotsatsa komanso zotsatsa.

Kuti mupeze zomwe mukufuna, kasitomala ayenera kutsatira kwathunthu mawonekedwe abwinoko omwe wopanga adadutsa. Ngati mukufuna kupanga chithandizo chamakalata chapamwamba komanso chothandiza, ndiye, pankhaniyi, nthumwi za kampani yopanga zitha kuthandiza kwathunthu. Tiyenera kunena kuti ndizosavuta kugwira ntchito mogwirizana ndi njirazi, potero kumaliza ulendo womwe udayenda kale. Ndikosavuta kukulitsa bizinesi yanu kuposa kuyamba kupanga kampani kuyambira pachiyambi ndi misampha yambiri. Poterepa, mukamagula chilolezo chazachipatala, mudzayamba kuthandizidwa ndi kampani yopanga zida kuti mupange malingaliro okonzekera ndi njira. Pakadali pano, potengera momwe zinthu ziliri pano, chinthu chofunikira kwambiri ndikotheka kugula zinthu zamankhwala, zomwe zimapangidwa ndi kampani yamalonda. Tiyenera kunena kuti chilolezo chamankhwala ndichosiyanasiyana monga njira zina zilizonse zopangira malingaliro abizinesi.

Kuti apeze zomwe akufuna, kasitomala akuyenera kutsatira zonse zofunika kwa omwe akupatsa mtunduwo. Pali ziyembekezo zambiri pakupanga njira yokonzekereratu kuposa kupanga projekiti yomwe ingachitike bwino ndi wochita bizinesi. Ndizotheka kunena kuti simungalakwitse posankha chilolezo m'malo azachipatala chifukwa gawo lomwe lasankhidwa lakhala phwando lodziwika bwino lomwe likufunika kukwezedwa. Ngati muli ndi mafunso, ndibwino kuti mupemphe thandizo kwa omwe adayambitsa chilolezo chotumiza anthu kuchipatala, chifukwa chiopsezo cholakwika chidzachepetsedwa. Chisankho cholondola kwambiri kwa kasitomala yemwe akufuna kupanga bizinesi yake ndi mwayi wogula chilolezo cha zizindikiritso zamankhwala odziwika komanso otchuka. Kuti mupeze zomwe mukufuna, sankhani chilolezo molingana ndi kuthekera kwanu, kulandira chidziwitso mwachangu kuchokera kwa ogwiritsa ntchito akutali. Padziko lonse lapansi, mitundu ingapo yodziwika bwino imagwiritsidwa ntchito mozungulira pochita ntchito zawo, ndikusaka njira zodziwikiratu zomwe zimabweretsa chipambano mwachangu ndikuyesedwa ndi makasitomala ena.

Lingaliro lirilonse lilingaliridwa mosamalitsa ndi njira ya wopanga chilolezo mu zamankhwala, ndikulandila chitukuko chachikulu. Kuchita ndi bizinesi yoyenera yamalonda ndi ogwira ntchito zamankhwala athandizidwa ndi akatswiri opanga, omwe adzafotokozere mwatsatanetsatane njira yomwe angaganizire. Mutha kulingalira mwatsatanetsatane wamomwe mungayambitsire mgwirizano pokhudzana ndi mgwirizano muzolemba zomwe zidasainidwa ndi wogulitsa ndi wogula. Njira yopindulitsa kwambiri kwa wochita bizinesi ndi kugula chilolezo chazachipatala, chomwe chiziwonjezera mwayi wakubala zipatso mdziko lapansi.

Franchise ndi franchisee ndizogwirizana kwambiri. Ngati mukufuna chilolezo, ndiye kuti mukapeza mutha kukhala chilolezo. Iyi ndi bizinesi yopindulitsa kwambiri, pakukhazikitsa komwe muyenera kutsatira malamulowo ndikuperekedwa ndi malamulo a chilolezo. Simuyenera kuchita kubwera ndi china chatsopano, kukonzanso bizinesi, kuchita zina zovuta. Ndikofunikira kokha kugula bizinesi yokonzedwa bwino, yotchedwa chilolezo. Wogulitsa chilolezo ndi munthu amene amakhala ndi ufulu wogwiritsa ntchito zida zomwe kampani iliyonse yabwino imagwiritsa ntchito popanga bizinesi.

Simusowa kuti mupange chilichonse kuyambira pachiyambi, muyenera kungogwiritsa ntchito lingaliro lokonzekera. Kuphatikiza apo, dzinali ladziwika kale, zomwe zikutanthauza kuti ndalama zowonjezerapo chidziwitso chazizindikiro zimachepa kwambiri.

Monga gawo la chilolezo, wolamulirayo ayenera kuuza okhawo okhawo kuti ofesi yoyimilira idatsegulira dera lawo. Ndiotsika mtengo kwambiri kuposa kutsatsa mtundu wosadziwika kuyambira pachiyambi. Franchise ikhoza kukhala khofi yomwe mumagula cafe pafupi m'mawa, shopu komwe mumagula, pizzeria yomwe ili ndi dzina lapadziko lonse lapansi ndipo ili pafupi ndi kasitomala wamba.

Ma Franchise ali paliponse ndipo akutchuka. Bizinesi yokonzekera yotsegulira mtundu wa chilolezo imalola wogulitsa chilolezo kuti azingogwiritsa ntchito ndalama zomwe zilipo kale mu bizinesi yoyeserera kale. Mukungoyenera kukhazikitsa moyenera zoperekedwa ndi chilolezo chololeza. Wogulitsa chilolezo sakhala pachiwopsezo chilichonse, popeza pali bizinesi kumbuyo kwake, dzina lodziwika bwino, chidziwitso chachikulu chomwe chakhala chikusonkhanitsidwa kwazaka zambiri kapena ngakhale zaka makumi ambiri zantchito yamphamvu.

Kugulitsa chilolezo kumadziwika ndi kutchuka kwambiri mdziko lililonse. Munthu amene angafune kukhala wolandila ndalama atha kungopeza ndalama, kupeza anthu ogwira ntchito malinga ndi momwe angafunire, kupanga bizinesi, ndi kupeza zotsatira. Ngakhale zinthuzo nthawi zambiri zimachotsedwa kudziko lomwe amachokera. Izi ndizosavuta chifukwa mutha kupulumutsa anthu ogwira ntchito ndi zandalama. Palibe chifukwa chokhazikitsira njira kapena kugwira ntchito pamtundu. Zonsezi zilipo kale kwa inu ndipo zatsala ndikukhazikitsa mtundu wa biz wokonzeka womwe umabweretsa ndalama ngati bonasi.

Wogulitsa chilolezo amatha kugwiritsa ntchito bwino chilolezocho, kulandira gawo lalikulu lazachuma chomwe angathe. Malamulo a chilolezocho amakambidwa mwachindunji ndi omwe amapereka ndipo akhoza kukhala osiyana. Mwachitsanzo, nthawi zonse mumatha kutenga gawo la phindu, kapena mutha kuvomereza pazinthu zina, zimatengera mwini wa mtundu womwe wagwiritsidwa ntchito.

Ndikokwanira kungogula chilolezo ndikugwiritsa ntchito zomwe zakhala zikuchitika ndi mibadwo yam'mbuyomu zikafika pamalonda akale. Muyenera kukhala osamala kwambiri ndikupewa zolakwitsa chifukwa zolakwika zilizonse pakupanga chilolezo zitha kuzindikiridwa kenako wolowererayo amalandira zovuta m'malo mopindula. Koma izi sizomwe zimachitika kawirikawiri, chifukwa chake, muyenera kuyang'ana pakukwaniritsa koyenera kwamaofesi.

Kutsatira chilolezo ndikuwonjezera zowonjezera pamakampani ampikisano. Kupatula apo, ma franchise ambiri amagwiritsa ntchito njira yakomweko, mwachitsanzo, ku McDonald's amagulitsa zikondamoyo ngati zili ku Russia. Ngati chilolezo chofananira cha McDonald chitsegulidwa ku Kazakhstan, ndiye kuti cafe yodyera mwachangu imapatsa mwayi wosankha ma burger omwe ali ndi nyama ya akavalo kwa anthu amderalo.

Chilolezo chopanda ndalama zonse ndi mwayi wabwino kwambiri. Masiku ano, makampani ambiri amagwira ntchito popanda ndalama zolipira ndalama zambiri, poganizira za mpikisano womwe ukukula nthawi zonse, wopatsa omwe ali ndi mwayi pazinthu zosiyanasiyana. Kuti mumve bwino za zomwe amafalitsa, komanso kupezeka kwa zolipiritsa, muyenera kupita ku mndandanda wama franchise odziwika bwino mderali. Mutu wa ntchito m'ndandanda wa chilolezo ndi kuthandiza amalonda novice kupeza malonda awo, kupeza anthu a maganizo ofanana, kupanga bizinesi mu mtundu wina uliwonse wa ntchito. Mwachitsanzo, wophunzira, mayi wapanyumba, kapena wabizinesi wosadziwa zambiri yemwe akufuna kuyambitsa bizinesi yake, pali ndalama, koma osakumana nazo. Kapena, m'malo mwake, ndalama sizokwanira kuyambitsa bizinesi panokha.

Chifukwa chake, malo ogulitsa masheya amagwirira ntchito molingana ndi malamulo omveka bwino, kupereka mabizinesi pamtengo wotsika, wapakatikati, komanso wokwera kwamakampani, omwe nawonso, ali ndi chidwi chothandizana nawo, kufikira zigawo.

Kupatula apo, ndibwino kuti ma franchisor afunefune chilolezo kumadera ena, komwe onse atha kutsegula malo ogulitsira, kuwongolera ntchito zonse za omwe ali pansi pawo, ndikuwongolera mofananamo pansi paufulu wofanana, kuti athandizire mbali zonse ziwiri. Ndalama zolipirira zokha ndi zomwe zimatsimikizira wolandila ufuluwo, panthawi yomwe amasaina kontrakitalayo komanso asanayambe ntchito, kupereka chidziwitso, njira yothandizira, kulumikizana, komanso kubisa zinsinsi. Ndalama zolipirira chilolezocho zimatsimikizika kutengera mtengo womwe ungalandiridwe pang'onopang'ono, mutakambirana zonse ndi mnzake.

Ngati chilolezocho ndichokwera mtengo kuchokera ku mtundu wodziwika bwino, ndiye kuti muyenera kutenga zoperekazo mozama kwambiri, chifukwa sizabweza. Ndalama zoperekera ndalama zitha kutchedwa kuti ndalama zonse zomwe zimatuluka kuchokera kwa franchisor poyerekeza ndi wogulitsa, potengera dzina, dzina, kuchezera misonkhano, kuthandizira kupeza ntchito, kupereka mwayi kwa kasitomala, kanthu pulani, komanso maulendo kuti mutsegule mfundo zatsopano, ndi zina zambiri. Mukamagula chilolezo kudzera m'ndandanda, kapena mulibe ndalama, muyenera kumvetsetsa kuti, choyamba, kutsatsa, kupeza chidziwitso, kuchuluka kwa makasitomala atsopano, ndi zina zambiri. Komanso, m'ndandanda wazamalonda, ndizotheka kuwerengera pasadakhale mtengo wa ndalama, kubweza, ndi zina zomwe zimasokoneza bizinesi iliyonse.

Kuti mudziwe bwino zomwe zingatheke, zopereka zomwe zilipo pakadali pano, werengani ndemanga za makasitomala athu, ingotsatirani ulalowu mwachindunji ku sitolo yogulitsa katundu. Mutha kufunsa mafunso ndikufunsira akatswiri athu pogwiritsa ntchito zidziwitso zomwe zingapezeke pamenepo.

Chilolezo chopanda kulipira ngongole chimakhalanso ndi ufulu wokhala. Chofunikira ndikuti mukambirane zofunikira zonse ndi wogulitsa musanamalize mgwirizano. Ngati mukufuna kugula chilolezo, muyenera kuyang'ana m'ndandanda kapena webusayiti, yomwe ndi malo ogulitsira amtunduwu. Kulipira koyambirira sikofunikira nthawi zonse kuchotseredwa. Izi zimatengera momwe zinthu zilili, momwe amafotokozera payekha. Nthawi zambiri, zimakhala zosatheka kupeza ndi kulimbikitsa chilolezo popanda kubweza.

Wogulitsa sakugwirizana ndi izi, Komabe, mlandu uliwonse ndiwokha. Mwambiri, mtunduwu umagwira bwino kwambiri ndipo wabweretsa kale ndalama zambiri kwa iwo omwe akuchita nawo.

Malipiro oyambilira nthawi zambiri amapatsidwa chidwi chapadera chifukwa sialiyense amene atha kugulitsa chilolezocho ndikupatsanso wogulitsa nthawi yomweyo. Ndicho chifukwa chake oimira ambiri odziwika bwino ali okonzeka kukambirana ndikukambirana za mgwirizano. Malipiro apansi nthawi zambiri amapangidwa mukamaliza mgwirizano mukalandira zonse zofunika pa chilolezo. Izi ndizosavuta kugwiritsa ntchito malamulo ambiri odziwika bwino komanso opambana. Komabe, mutha kupeza mayankho ovomerezeka kuchokera patsamba loyenera, pomwe palinso zosankha zingapo. Nthawi zonse kumakhala bwino kusankha pamitengo yambiri kuti mupeze zabwino pamapeto pake.

Ngati mukufuna chilolezo chopanda malipiro, nthawi zambiri muyenera kukhala okonzeka kuti zina mwazomwe zikuperekedwazo sizikukuyenderani.

Chilolezo chopanda malipiro ndichosowa. Komabe, kuti mupange chisankho cholondola kwambiri, muyenera kukambirana mwachangu kulumikizana kwina ndi boma komwe mungapeze ufulu wogwiritsa ntchito logo ndi mabizinesi. Chilolezo ndi ndalama zabwino kwambiri. Wogula amangotenga mtundu womwe ulipo ndikuugwiritsa ntchito kuti apeze ndalama. Malipiro oyamba mukamagula chilolezo chitha kukhala pakati pa 9 mpaka 11%, Zonse zimadalira momwe zimayendera ndi chizindikiritso china. Palinso zosankha zina pamene chilolezo chimaperekedwa popanda kulipiritsa koyamba.

Zimangodalira momwe mumakwanitsira kukambirana komanso momwe zinthu zilili pakadali pano.

Chilolezo chopanda kubweza chimatha kukhala chipulumutso chenicheni kwa ena mwa omwe angakhale mabizinesi.