Chilolezo. Makampani azachipatala akuyenera kukumbutsidwa kuti adzagwiritsidwa ntchito pamoyo wamunthu wazaka zosiyanasiyana komanso mayiko osiyanasiyana. Ichi ndichifukwa chake chilolezo chololeza kuchipatala chikufunika kwambiri ndipo sichingachedwe. Ma franchise azachipatala amachokera ku lingaliro lokonzekera lomwe lili ndi njira yapadera. Mukamagula chilolezo chamankhwala, muyenera kuganizira mndandanda wa omwe akupezeka omwe amapezeka pamawebusayiti odzipereka. Ndi mndandanda wapano wa eni, mudzatha kusankha mgwirizano ndi mndandanda wamalingaliro opindulitsa kwambiri pabizinesi.

Pankhaniyi, ziyenera kudziwika kuti ambiri opanga mapulojekiti osiyanasiyana ali ndi mwayi wokhala pamndandanda wapamwamba, wokhala ndi mbiri yapadziko lonse lapansi. Mitundu ina imatha kutenga zaka zambiri kuti ipange, chifukwa chake ziyenera kumveka kuti mtengo wa ntchitoyi uphatikizidwa ndi dzina lalikulu pamitundu yapadziko lonse. Kuchita bwino pamalonda azachipatala ndi mwayi wopanga bizinesi yanu malinga ndi projekiti yovomerezeka, yomwe idapangidwa ndi ogwira ntchito opanga m'njira yomwe yasankhidwa. Ndili ndi malingaliro okonzeka, mutha kuthetsa pamlingo uliwonse chiwopsezo chilichonse chokhazikitsa kampani, chifukwa ichita mogwirizana ndi zomwe zavomerezedwa ndikukonzedwa. Ngati mukufuna kudziwa zambiri za gwero, muyenera kupita ku tsamba lapadera kuti mumve zambiri. Pakapita nthawi yayitali, mukagwirizana zakuti mgwirizano ungakhalepo, muyenera kuyamba kusaina mapangano ogwirizana. Ndikoyenera kudziwa kuti wogwira ntchito aliyense adzaphunzitsidwa mwapadera gwero la lingaliro lomwe lasankhidwa, lomwe lingamuthandize kuyendetsa bwino njira zotsatsa komanso zotsatsa.

Kuti mupeze zomwe mukufuna, kasitomala ayenera kutsatira kwathunthu mawonekedwe abwinoko omwe wopanga adadutsa. Ngati mukufuna kupanga chithandizo chamakalata chapamwamba komanso chothandiza, ndiye, pankhaniyi, nthumwi za kampani yopanga zitha kuthandiza kwathunthu. Tiyenera kunena kuti ndizosavuta kugwira ntchito mogwirizana ndi njirazi, potero kumaliza ulendo womwe udayenda kale. Ndikosavuta kukulitsa bizinesi yanu kuposa kuyamba kupanga kampani kuyambira pachiyambi ndi misampha yambiri. Poterepa, mukamagula chilolezo chazachipatala, mudzayamba kuthandizidwa ndi kampani yopanga zida kuti mupange malingaliro okonzekera ndi njira. Pakadali pano, potengera momwe zinthu ziliri pano, chinthu chofunikira kwambiri ndikotheka kugula zinthu zamankhwala, zomwe zimapangidwa ndi kampani yamalonda. Tiyenera kunena kuti chilolezo chamankhwala ndichosiyanasiyana monga njira zina zilizonse zopangira malingaliro abizinesi.

Kuti apeze zomwe akufuna, kasitomala akuyenera kutsatira zonse zofunika kwa omwe akupatsa mtunduwo. Pali ziyembekezo zambiri pakupanga njira yokonzekereratu kuposa kupanga projekiti yomwe ingachitike bwino ndi wochita bizinesi. Ndizotheka kunena kuti simungalakwitse posankha chilolezo m'malo azachipatala chifukwa gawo lomwe lasankhidwa lakhala phwando lodziwika bwino lomwe likufunika kukwezedwa. Ngati muli ndi mafunso, ndibwino kuti mupemphe thandizo kwa omwe adayambitsa chilolezo chotumiza anthu kuchipatala, chifukwa chiopsezo cholakwika chidzachepetsedwa. Chisankho cholondola kwambiri kwa kasitomala yemwe akufuna kupanga bizinesi yake ndi mwayi wogula chilolezo cha zizindikiritso zamankhwala odziwika komanso otchuka. Kuti mupeze zomwe mukufuna, sankhani chilolezo molingana ndi kuthekera kwanu, kulandira chidziwitso mwachangu kuchokera kwa ogwiritsa ntchito akutali. Padziko lonse lapansi, mitundu ingapo yodziwika bwino imagwiritsidwa ntchito mozungulira pochita ntchito zawo, ndikusaka njira zodziwikiratu zomwe zimabweretsa chipambano mwachangu ndikuyesedwa ndi makasitomala ena.

Lingaliro lirilonse lilingaliridwa mosamalitsa ndi njira ya wopanga chilolezo mu zamankhwala, ndikulandila chitukuko chachikulu. Kuchita ndi bizinesi yoyenera yamalonda ndi ogwira ntchito zamankhwala athandizidwa ndi akatswiri opanga, omwe adzafotokozere mwatsatanetsatane njira yomwe angaganizire. Mutha kulingalira mwatsatanetsatane wamomwe mungayambitsire mgwirizano pokhudzana ndi mgwirizano muzolemba zomwe zidasainidwa ndi wogulitsa ndi wogula. Njira yopindulitsa kwambiri kwa wochita bizinesi ndi kugula chilolezo chazachipatala, chomwe chiziwonjezera mwayi wakubala zipatso mdziko lapansi.

Franchise ndi franchisee ndizogwirizana kwambiri. Ngati mukufuna chilolezo, ndiye kuti mukapeza mutha kukhala chilolezo. Iyi ndi bizinesi yopindulitsa kwambiri, pakukhazikitsa komwe muyenera kutsatira malamulowo ndikuperekedwa ndi malamulo a chilolezo. Simuyenera kuchita kubwera ndi china chatsopano, kukonzanso bizinesi, kuchita zina zovuta. Ndikofunikira kokha kugula bizinesi yokonzedwa bwino, yotchedwa chilolezo. Wogulitsa chilolezo ndi munthu amene amakhala ndi ufulu wogwiritsa ntchito zida zomwe kampani iliyonse yabwino imagwiritsa ntchito popanga bizinesi.

Simusowa kuti mupange chilichonse kuyambira pachiyambi, muyenera kungogwiritsa ntchito lingaliro lokonzekera. Kuphatikiza apo, dzinali ladziwika kale, zomwe zikutanthauza kuti ndalama zowonjezerapo chidziwitso chazizindikiro zimachepa kwambiri.

Monga gawo la chilolezo, wolamulirayo ayenera kuuza okhawo okhawo kuti ofesi yoyimilira idatsegulira dera lawo. Ndiotsika mtengo kwambiri kuposa kutsatsa mtundu wosadziwika kuyambira pachiyambi. Franchise ikhoza kukhala khofi yomwe mumagula cafe pafupi m'mawa, shopu komwe mumagula, pizzeria yomwe ili ndi dzina lapadziko lonse lapansi ndipo ili pafupi ndi kasitomala wamba.

Ma Franchise ali paliponse ndipo akutchuka. Bizinesi yokonzekera yotsegulira mtundu wa chilolezo imalola wogulitsa chilolezo kuti azingogwiritsa ntchito ndalama zomwe zilipo kale mu bizinesi yoyeserera kale. Mukungoyenera kukhazikitsa moyenera zoperekedwa ndi chilolezo chololeza. Wogulitsa chilolezo sakhala pachiwopsezo chilichonse, popeza pali bizinesi kumbuyo kwake, dzina lodziwika bwino, chidziwitso chachikulu chomwe chakhala chikusonkhanitsidwa kwazaka zambiri kapena ngakhale zaka makumi ambiri zantchito yamphamvu.

Kugulitsa chilolezo kumadziwika ndi kutchuka kwambiri mdziko lililonse. Munthu amene angafune kukhala wolandila ndalama atha kungopeza ndalama, kupeza anthu ogwira ntchito malinga ndi momwe angafunire, kupanga bizinesi, ndi kupeza zotsatira. Ngakhale zinthuzo nthawi zambiri zimachotsedwa kudziko lomwe amachokera. Izi ndizosavuta chifukwa mutha kupulumutsa anthu ogwira ntchito ndi zandalama. Palibe chifukwa chokhazikitsira njira kapena kugwira ntchito pamtundu. Zonsezi zilipo kale kwa inu ndipo zatsala ndikukhazikitsa mtundu wa biz wokonzeka womwe umabweretsa ndalama ngati bonasi.

Wogulitsa chilolezo amatha kugwiritsa ntchito bwino chilolezocho, kulandira gawo lalikulu lazachuma chomwe angathe. Malamulo a chilolezocho amakambidwa mwachindunji ndi omwe amapereka ndipo akhoza kukhala osiyana. Mwachitsanzo, nthawi zonse mumatha kutenga gawo la phindu, kapena mutha kuvomereza pazinthu zina, zimatengera mwini wa mtundu womwe wagwiritsidwa ntchito.

Ndikokwanira kungogula chilolezo ndikugwiritsa ntchito zomwe zakhala zikuchitika ndi mibadwo yam'mbuyomu zikafika pamalonda akale. Muyenera kukhala osamala kwambiri ndikupewa zolakwitsa chifukwa zolakwika zilizonse pakupanga chilolezo zitha kuzindikiridwa kenako wolowererayo amalandira zovuta m'malo mopindula. Koma izi sizomwe zimachitika kawirikawiri, chifukwa chake, muyenera kuyang'ana pakukwaniritsa koyenera kwamaofesi.

Kutsatira chilolezo ndikuwonjezera zowonjezera pamakampani ampikisano. Kupatula apo, ma franchise ambiri amagwiritsa ntchito njira yakomweko, mwachitsanzo, ku McDonald's amagulitsa zikondamoyo ngati zili ku Russia. Ngati chilolezo chofananira cha McDonald chitsegulidwa ku Kazakhstan, ndiye kuti cafe yodyera mwachangu imapatsa mwayi wosankha ma burger omwe ali ndi nyama ya akavalo kwa anthu amderalo.

Chilankhulo cha chilankhulo ndi bizinesi yomwe imayenera kuchitidwa mosamala komanso osalakwitsa. Chilolezocho chikhoza kugulidwa pa kusinthanitsa koyenera kapena malo omwe amatchedwa intaneti. Ngati mukufuna chilolezo chololeza kugwira ntchito ndi chilankhulo chilichonse, muyenera kusankha choyenera kwambiri. Njira yabwino kwambiri yomwe ikukuyenererani malinga ndi zomwe franchisor amakupatsirani. Zachidziwikire, ma franchise ena ndiokwera mtengo kwambiri chifukwa chakuti ndiwotchuka kwambiri, chifukwa chake, amapereka mwayi wokhala wochita bizinesi wopambana kwambiri. Ngati muli ndi chidwi ndi chilankhulo ndipo mukufuna kugula chilolezo, ndiye kuti muyenera kulabadira ntchito yomwe ili yokongola kwambiri chifukwa muyenera kupikisana ndi otsutsa ambiri akumaloko.

Koma, kuwonjezera apo, nthumwi zambiri zamagulu amtunduwu zitha kugwira ntchito mdera lanu, ndipo muyenera kupikisana nawo. Komabe, mulibe zovuta zilizonse mukamagwiritsa ntchito chilolezo chazilankhulo, muyenera kusankha mtundu wopambana kwambiri, wotchuka, komanso wotsatsa.

Kusankha kumodzi kwa chizindikiro chotsimikizika ndikofunikira pakuchita chilolezo chazilankhulo. Ndikofunikanso kuchita bizinesi yomwe mumapanga mogwirizana ndi chilolezo. Ndichizolowezi choti mumalumikizana nthawi zonse ndi oimira logo omwe mwasankha kukhala mnzake. Kugwira ntchito ndi chilankhulo kungafune kuti mupereke ndalama zingapo. Yoyamba mwa iyo idzakhala ndalama yolandila ndalama, muyenera kulipira nthawi yomweyo, mukangoyamba kumene bizinesi yanu. Kuphatikiza apo, kukula kwakukwaniritsidwa kwa chiwongola dzanja cha ndalama ndi pafupifupi 10%.

Zimatha kusiyanasiyana kutengera mtundu wamgwirizano womwe mungakwaniritse. Kugwira ntchito ndi chilolezo chazilankhulo ndi bizinesi yayikulu, yomwe imafunikira kutsatira malamulowo. Ngati simukutsatira malamulowo, mutha kuwunika ndipo ngati mungakwaniritse molakwika, ufulu wogawa nokha ungalandidwe. Kuchita chilolezo chokhala chilankhulo ndi bizinesi yomwe ingakhale yopindulitsa, komabe, pali zovuta zingapo zomwe mungakumane nazo mukamazigwiritsa ntchito. Pofuna kuti musadziteteze pachabe, muyenera kuchita ntchitoyi moyenera komanso mwanzeru. Njira yogwirira ntchito ndi chilolezo chilichonse ichitika mosalakwitsa ngati mungakwaniritse bwino zomwe mukuganiza. Choyamba, muyenera kutumiza ndalama kumaakaunti a franchisor munthawi yake.

Chachiwiri, muyenera kutsatira kavalidwe mukamapatsa antchito anu zovala.

Chilolezo chasukulu yophunzitsa chilankhulo ndi ntchito yatsopano, yomwe, ikamakula, imatha kukumana ndi mavuto osiyanasiyana mwachangu. Choyambirira, omwe akupikisana nawo mwina sakufuna kuti mupite kwa inu ngati mtsogoleri. Chifukwa chake, achita zonse kuwonetsetsa kuti panthawi yogulitsa chilolezo mumakhala ndi mavuto oyenera, chifukwa amatha kugwiritsa ntchito njira zosawona mtima zolimbana ndi omwe amalembetsa omwe akulemba m'malo ochezera a pa Intaneti. Koma pa izi mutha kuletsa malo ochezera a pa Intaneti, chifukwa chake, muyenera kukonzekera pasadakhale zochitika izi. Pafupifupi bungwe lililonse lomwe lili ndi zinthu zoyenera lingatengere mwayi wopeza chilolezo kusukulu. Mukungoyenera kukonza ntchito zowongolera, zibweretseni mogwirizana ndi zoyambirirazo.

Yendetsani sukulu yanu moyenera momwe mungathere, moganizira zilankhulo komanso kuphunzira chilankhulo. Chilolezo chimakuthandizani kuthana ndi vuto lakumanga bizinesi yabwino. Muyenera kudziwa nthawi zonse kuti boma amathanso kukulamulirani. Zovuta zina zitha kuchitika ndi oyang'anira. Chifukwa chake, muyeneranso kukhala okonzekera izi. Payenera kukhala zilankhulo zosiyanasiyana pasukulu yanu. Kupezeka kwa chilolezo kumapereka mwayi woyenera.

Mutha kulemba ntchito anthu oyenerera, kuwaphunzitsa ndi ntchito yayikulu ndikuyesa kudziwa kwawo.

Ndi chilolezo chamasukulu olankhula chilankhulo, mutha kukumana ndi zovuta zosiyanasiyana. Mutha kuthana nawo bwino pokhapokha mukamamizidwa mu bizinesi. Kuphunzira mosamala kwambiri zomwe zaperekedwa kumafunikira. Izi zidzakupatsani lingaliro la momwe mungachitire bwino. Gwiritsani ntchito njira yoti aliyense wa adani anu asayandikire konse ntchito. Kuchitira makasitomala anu pang'ono ndikofunikira kuti muwayamikire gulu lanu.

Kukula kwa chilolezo chasukulu yophunzitsa chilankhulo sikungakumane ndi zovuta zosagonjetseka pokhapokha mutakonzekera bwino, chifukwa mutha kuthana ndi zovuta zilizonse, potero mumadzipatsa mwayi woti muchite zambiri. Ntchito yopereka chilolezo pasukulu yolankhula ndi ntchito yolimba mtima komanso yoyenera. M'masiku amakono, kudziwa ziyankhulo zina kumapangitsa moyo kukhala wosavuta kwambiri, komanso kumapatsa mpata wopambana pakumenyana ndi omwe akupikisana nawo kuti apeze malo padzuwa. Zomwezo zimagwiranso ntchito pachilichonse cha chilankhulo cha sukulu ya chilankhulo, zimakhala bwino ndikamachitika, mwayi wambiri wopeza zotsatira zabwino ndi womwe.

Chilolezo cha chilankhulo cha Chingerezi chidzagwira ntchito bwino ngati chingachitike malinga ndi miyezo ndi malamulo. Izi zitha kuchitika mosavuta pogwira ntchito limodzi ndi franchisor. Pangani chilolezocho m'njira yoti pasadzakhale zotsutsana nanu chifukwa chilolezocho akhoza kukuyang'anani mosavuta potumiza komiti. Palinso njira yotchuka kwambiri m'makampani adziko lonse yowunika kukhazikitsa chilolezo cha Chingerezi. Wogulitsa zinsinsi amabwera kwa inu, yemwe, podzinamizira kasitomala wamba, amagula kena kake kapena amagwiritsa ntchito ntchito zanu. Kuphatikiza apo, chifukwa chakulumikizana, amasiya mayankho mwatsatanetsatane kwa wogulitsa.

Oimira chizindikirocho amagwiritsa ntchito izi kuti apeze mayankho oyenera. Ngati mungaganize zophunzira Chingerezi kuti mulandire chilolezo, ndiye kuti nthawi zonse muyenera kudziwa zowopsa zomwe mumakumana nazo. Komanso, mwayi womwe ulipo, muyenera kuzindikira, kulingalira mmanja mwanu ndikugwiritsa ntchito kwambiri. Mvetserani chilankhulo cha Chingerezi mkati mwa chilolezo ndipo, mudzachita bwino pamapeto pake. Phunzitsani makasitomala omwe afunsira m'njira kuti asakhale ndi zodandaula zilizonse. Ngakhale pakakhala kusakhutira, ogwira nawo ntchito akuyenera kuthana ndi madandaulowo mwaulemu kwambiri. Makhalidwe abwino ndiimodzi mwazinthu zofunikira popereka ntchito zosiyanasiyana.

Chilolezo cha Chingerezi chidzakukakamizani kuti mulipire ndalama zosiyanasiyana. Choyamba, uku ndikuchotsa ndalama zochuluka, zomwe mudzapanga mukangosaina mgwirizano. Kuphatikiza apo, kukhazikitsa bizinesi iyi, mudzapatsidwa magawo awiri mkati mwa chilolezo cha chilankhulo cha Chingerezi. Yoyamba ndi yachifumu, yachiwiri ndiyo yotsatsa malonda. Amawonjezera mpaka 3 mpaka 9% pamwezi, ndipo gawolo lidzawerengedwa ngati gawo la ndalama zanu. Wogulitsayo alandila ndalamazi ndipo azigwiritsa ntchito mwanzeru zake.

Chilolezo cha Chingerezi chitha kukumana ndi zovuta zosiyanasiyana pakukula kwake. Mwachitsanzo, omwe akupikisana nawo safuna kusiya malonda pamsika ndipo agwiritsa ntchito njira zachinyengo zotsutsana ndi makasitomala. Mwachitsanzo, mtundu wodziwikiratu wodziwika bwino pakupanga bizinesi ndikubera olembetsa pamasamba ochezera. Ma social media algorithms samazikonda akamachita izi. Ochita nawo mpikisano wachingerezi amatha kuchita izi kuti awononge polojekiti yanu. Mukungoyenera kudziwa zomwe zingawopseze, ndikumvetsetsa momwe mungazigonjetsere. Ndiye kuti palibe amene angakupwetekeni, ndipo mutha kukhalabe pamwamba pa mpikisano.

Pangani chilankhulo cha Chingerezi ndi ukadaulo wapamwamba komanso kuchita bwino.

Chilolezo cha sukulu ya Chingerezi ndichinthu chochita masiku ano. Kupatula apo, zilankhulo zakunja ndizotchuka, makamaka Chingerezi. Chifukwa chake, pangani chilolezo chanu mwaluso, osamala zonse zomwe ndizofunikira komanso zomwe zimawoneka ngati zosafunikira. Kenako mutha kupanga mtundu wogwira ntchito komanso wapamwamba kwambiri. Khazikitsani chilolezo molingana ndi malamulowa pounikira malamulowo. Mutha kukonzekeretsa sukulu yanu ya Chingerezi ndikupita nayo kuntchito yatsopano.

Mutha kusangalala ndi kuchuluka kwa makasitomala omwe adzakulipireni. Zachidziwikire, aliyense wa iwo amafunika kutumikiridwa mwaluso kwambiri komanso payekhapayekha. Ngati mukuchita sukulu ya Chingerezi komanso pa chilolezo, ndiye kuti muyenera kudziwa zoopsa zomwe zingakuwopsezeni. Zowopseza zimatha kudziwika koyambirira kwa nthawi yokonzekera. Pali zida zapadera za izi. Mwachitsanzo, kusanthula kwa SWOT kudzakuthandizani kuti mumvetsetse zabwino ndi zoyipa zakulipira kwa sukulu ya Chingerezi. Kudziwa pasadakhale zomwe zikuwopseze kudzakuthandizani kukonzekera bwino ndikuchitapo kanthu koyenera.

Komanso, kusunga ndalama panthawi yopanga chilolezo ku sukulu ya Chingerezi ndikofunikira. Ndi ndalama iyi, mutha kuchoka pazovuta ngati zingachitike ngati izi. Ndizosatheka kuchita popanda kupezeka kwa ndalama zina popanga bizinesi yamakono.

Mwambiri, chilolezocho ndi njira yobwerekera chizindikiritso ndi mwayi wonse womwe umaphatikizidwa. Mumalipira mwezi uliwonse; franchisor amapereka njira zoyenera. Chilolezo cha sukulu ya Chingerezi chimakupatsani mwayi wopanga sukulu yanu pachitsanzo chomwe chadzetsa phindu lalikulu kwa ochita bwino. Gwiritsani ntchito bwino chilolezo ku sukulu ya Chingerezi, ndikuwononga ndalama mtsogolo. Kupatula apo, ndalama izi mumtundu wodziwika bwino zimapindulitsa. Kugwira ntchito ndi chilolezo ku sukulu ya Chingerezi kungakhale kovuta chifukwa cha malamulo amderalo.

Ndikofunikiranso kuwawerengera pasadakhale ndikukhala okonzekera chilichonse. Koma izi sizingachepetse mndandanda wazowopseza zomwe mungakumane nazo. Chilolezo cha sukulu ya Chingerezi chitha kuthana ndi mpikisano wopanda chilungamo pomwe omwe akupikisana nawo atha kugwiritsa ntchito njira zosiyanasiyana zolimbirana, nthawi zambiri zachinyengo kapena zauve. Pofuna kuthana ndi vutoli, kukonzekera koyambirira kumafunikira. Zotsatira zake, mukakhazikitsa chilolezo chasukulu ya Chingerezi, mudzatha kuthana ndi zovuta zilizonse chifukwa chakuzindikira kopambana kwa franchisor, mayankho apamwamba aukadaulo, ndi zina zabwino zomwe mungakhale nazo. Pazifukwa izi, muyenera kulipira mpaka 9% ya phindu lathu mwezi uliwonse kwa mwini chilolezo.