Chilolezo. Makampani azachipatala akuyenera kukumbutsidwa kuti adzagwiritsidwa ntchito pamoyo wamunthu wazaka zosiyanasiyana komanso mayiko osiyanasiyana. Ichi ndichifukwa chake chilolezo chololeza kuchipatala chikufunika kwambiri ndipo sichingachedwe. Ma franchise azachipatala amachokera ku lingaliro lokonzekera lomwe lili ndi njira yapadera. Mukamagula chilolezo chamankhwala, muyenera kuganizira mndandanda wa omwe akupezeka omwe amapezeka pamawebusayiti odzipereka. Ndi mndandanda wapano wa eni, mudzatha kusankha mgwirizano ndi mndandanda wamalingaliro opindulitsa kwambiri pabizinesi.

Pankhaniyi, ziyenera kudziwika kuti ambiri opanga mapulojekiti osiyanasiyana ali ndi mwayi wokhala pamndandanda wapamwamba, wokhala ndi mbiri yapadziko lonse lapansi. Mitundu ina imatha kutenga zaka zambiri kuti ipange, chifukwa chake ziyenera kumveka kuti mtengo wa ntchitoyi uphatikizidwa ndi dzina lalikulu pamitundu yapadziko lonse. Kuchita bwino pamalonda azachipatala ndi mwayi wopanga bizinesi yanu malinga ndi projekiti yovomerezeka, yomwe idapangidwa ndi ogwira ntchito opanga m'njira yomwe yasankhidwa. Ndili ndi malingaliro okonzeka, mutha kuthetsa pamlingo uliwonse chiwopsezo chilichonse chokhazikitsa kampani, chifukwa ichita mogwirizana ndi zomwe zavomerezedwa ndikukonzedwa. Ngati mukufuna kudziwa zambiri za gwero, muyenera kupita ku tsamba lapadera kuti mumve zambiri. Pakapita nthawi yayitali, mukagwirizana zakuti mgwirizano ungakhalepo, muyenera kuyamba kusaina mapangano ogwirizana. Ndikoyenera kudziwa kuti wogwira ntchito aliyense adzaphunzitsidwa mwapadera gwero la lingaliro lomwe lasankhidwa, lomwe lingamuthandize kuyendetsa bwino njira zotsatsa komanso zotsatsa.

Kuti mupeze zomwe mukufuna, kasitomala ayenera kutsatira kwathunthu mawonekedwe abwinoko omwe wopanga adadutsa. Ngati mukufuna kupanga chithandizo chamakalata chapamwamba komanso chothandiza, ndiye, pankhaniyi, nthumwi za kampani yopanga zitha kuthandiza kwathunthu. Tiyenera kunena kuti ndizosavuta kugwira ntchito mogwirizana ndi njirazi, potero kumaliza ulendo womwe udayenda kale. Ndikosavuta kukulitsa bizinesi yanu kuposa kuyamba kupanga kampani kuyambira pachiyambi ndi misampha yambiri. Poterepa, mukamagula chilolezo chazachipatala, mudzayamba kuthandizidwa ndi kampani yopanga zida kuti mupange malingaliro okonzekera ndi njira. Pakadali pano, potengera momwe zinthu ziliri pano, chinthu chofunikira kwambiri ndikotheka kugula zinthu zamankhwala, zomwe zimapangidwa ndi kampani yamalonda. Tiyenera kunena kuti chilolezo chamankhwala ndichosiyanasiyana monga njira zina zilizonse zopangira malingaliro abizinesi.

Kuti apeze zomwe akufuna, kasitomala akuyenera kutsatira zonse zofunika kwa omwe akupatsa mtunduwo. Pali ziyembekezo zambiri pakupanga njira yokonzekereratu kuposa kupanga projekiti yomwe ingachitike bwino ndi wochita bizinesi. Ndizotheka kunena kuti simungalakwitse posankha chilolezo m'malo azachipatala chifukwa gawo lomwe lasankhidwa lakhala phwando lodziwika bwino lomwe likufunika kukwezedwa. Ngati muli ndi mafunso, ndibwino kuti mupemphe thandizo kwa omwe adayambitsa chilolezo chotumiza anthu kuchipatala, chifukwa chiopsezo cholakwika chidzachepetsedwa. Chisankho cholondola kwambiri kwa kasitomala yemwe akufuna kupanga bizinesi yake ndi mwayi wogula chilolezo cha zizindikiritso zamankhwala odziwika komanso otchuka. Kuti mupeze zomwe mukufuna, sankhani chilolezo molingana ndi kuthekera kwanu, kulandira chidziwitso mwachangu kuchokera kwa ogwiritsa ntchito akutali. Padziko lonse lapansi, mitundu ingapo yodziwika bwino imagwiritsidwa ntchito mozungulira pochita ntchito zawo, ndikusaka njira zodziwikiratu zomwe zimabweretsa chipambano mwachangu ndikuyesedwa ndi makasitomala ena.

Lingaliro lirilonse lilingaliridwa mosamalitsa ndi njira ya wopanga chilolezo mu zamankhwala, ndikulandila chitukuko chachikulu. Kuchita ndi bizinesi yoyenera yamalonda ndi ogwira ntchito zamankhwala athandizidwa ndi akatswiri opanga, omwe adzafotokozere mwatsatanetsatane njira yomwe angaganizire. Mutha kulingalira mwatsatanetsatane wamomwe mungayambitsire mgwirizano pokhudzana ndi mgwirizano muzolemba zomwe zidasainidwa ndi wogulitsa ndi wogula. Njira yopindulitsa kwambiri kwa wochita bizinesi ndi kugula chilolezo chazachipatala, chomwe chiziwonjezera mwayi wakubala zipatso mdziko lapansi.

Franchise ndi franchisee ndizogwirizana kwambiri. Ngati mukufuna chilolezo, ndiye kuti mukapeza mutha kukhala chilolezo. Iyi ndi bizinesi yopindulitsa kwambiri, pakukhazikitsa komwe muyenera kutsatira malamulowo ndikuperekedwa ndi malamulo a chilolezo. Simuyenera kuchita kubwera ndi china chatsopano, kukonzanso bizinesi, kuchita zina zovuta. Ndikofunikira kokha kugula bizinesi yokonzedwa bwino, yotchedwa chilolezo. Wogulitsa chilolezo ndi munthu amene amakhala ndi ufulu wogwiritsa ntchito zida zomwe kampani iliyonse yabwino imagwiritsa ntchito popanga bizinesi.

Simusowa kuti mupange chilichonse kuyambira pachiyambi, muyenera kungogwiritsa ntchito lingaliro lokonzekera. Kuphatikiza apo, dzinali ladziwika kale, zomwe zikutanthauza kuti ndalama zowonjezerapo chidziwitso chazizindikiro zimachepa kwambiri.

Monga gawo la chilolezo, wolamulirayo ayenera kuuza okhawo okhawo kuti ofesi yoyimilira idatsegulira dera lawo. Ndiotsika mtengo kwambiri kuposa kutsatsa mtundu wosadziwika kuyambira pachiyambi. Franchise ikhoza kukhala khofi yomwe mumagula cafe pafupi m'mawa, shopu komwe mumagula, pizzeria yomwe ili ndi dzina lapadziko lonse lapansi ndipo ili pafupi ndi kasitomala wamba.

Ma Franchise ali paliponse ndipo akutchuka. Bizinesi yokonzekera yotsegulira mtundu wa chilolezo imalola wogulitsa chilolezo kuti azingogwiritsa ntchito ndalama zomwe zilipo kale mu bizinesi yoyeserera kale. Mukungoyenera kukhazikitsa moyenera zoperekedwa ndi chilolezo chololeza. Wogulitsa chilolezo sakhala pachiwopsezo chilichonse, popeza pali bizinesi kumbuyo kwake, dzina lodziwika bwino, chidziwitso chachikulu chomwe chakhala chikusonkhanitsidwa kwazaka zambiri kapena ngakhale zaka makumi ambiri zantchito yamphamvu.

Kugulitsa chilolezo kumadziwika ndi kutchuka kwambiri mdziko lililonse. Munthu amene angafune kukhala wolandila ndalama atha kungopeza ndalama, kupeza anthu ogwira ntchito malinga ndi momwe angafunire, kupanga bizinesi, ndi kupeza zotsatira. Ngakhale zinthuzo nthawi zambiri zimachotsedwa kudziko lomwe amachokera. Izi ndizosavuta chifukwa mutha kupulumutsa anthu ogwira ntchito ndi zandalama. Palibe chifukwa chokhazikitsira njira kapena kugwira ntchito pamtundu. Zonsezi zilipo kale kwa inu ndipo zatsala ndikukhazikitsa mtundu wa biz wokonzeka womwe umabweretsa ndalama ngati bonasi.

Wogulitsa chilolezo amatha kugwiritsa ntchito bwino chilolezocho, kulandira gawo lalikulu lazachuma chomwe angathe. Malamulo a chilolezocho amakambidwa mwachindunji ndi omwe amapereka ndipo akhoza kukhala osiyana. Mwachitsanzo, nthawi zonse mumatha kutenga gawo la phindu, kapena mutha kuvomereza pazinthu zina, zimatengera mwini wa mtundu womwe wagwiritsidwa ntchito.

Ndikokwanira kungogula chilolezo ndikugwiritsa ntchito zomwe zakhala zikuchitika ndi mibadwo yam'mbuyomu zikafika pamalonda akale. Muyenera kukhala osamala kwambiri ndikupewa zolakwitsa chifukwa zolakwika zilizonse pakupanga chilolezo zitha kuzindikiridwa kenako wolowererayo amalandira zovuta m'malo mopindula. Koma izi sizomwe zimachitika kawirikawiri, chifukwa chake, muyenera kuyang'ana pakukwaniritsa koyenera kwamaofesi.

Kutsatira chilolezo ndikuwonjezera zowonjezera pamakampani ampikisano. Kupatula apo, ma franchise ambiri amagwiritsa ntchito njira yakomweko, mwachitsanzo, ku McDonald's amagulitsa zikondamoyo ngati zili ku Russia. Ngati chilolezo chofananira cha McDonald chitsegulidwa ku Kazakhstan, ndiye kuti cafe yodyera mwachangu imapatsa mwayi wosankha ma burger omwe ali ndi nyama ya akavalo kwa anthu amderalo.

Chilolezo chogulitsira malonda ndi bizinesi yomwe ikuyenera kuyendetsedwa bwino popanda zolakwika zazikulu. Mwambiri, ngakhale mukugwira ntchito ndi chilolezo kapena kulimbikitsa bizinesi yodziyimira payokha, muyenera kukonzekera koyamba. Mwachitsanzo, kusanthula kwa swot kuli koyenera, komwe kungakuthandizeni kuti mumvetsetse zoopsa zomwe zingawononge ntchito yanu, komanso mwayi womwe ulipo kuti mukwaniritse zotsatira zabwino. Ufulu wogulitsa m'sitolo uyenera kuyendetsedwa mwanjira yoti malo omwe adzapezeke amakupatsani mwayi wokopa anthu ambiri ogula. Ngati muli ndi chidwi m'sitolo yomwe mudzagulitse katundu ndipo mukufuna kugula chilolezo, ndizomveka kulumikizana ndi tsamba lapadera. Mwachitsanzo, itha kukhala mtundu wina wogulitsa pa intaneti kapena mtundu wina wosinthanitsa chilolezo.

Awa ndi mawebusayiti omwe amapereka zidziwitso zaposachedwa pazomwe zilipo ma franchise ogulitsa.

Pogulitsa katundu m'sitolo, muyenera kukumbukira kuti mukugulitsa chilolezo, ndipo machitidwe osiyanasiyana ayenera kutsatiridwa. Choyamba, izi ndizofunikira pa kavalidwe ka ogwira nawo ntchito, ndipo chachiwiri, ndikapangidwe kamalo mogwirizana ndi kalembedwe ka kampani, kunja ndi mkati. Kugwira ntchito ndi chilolezo chogulitsa malo ogulitsa kumayenera kutsatira malamulo osiyanasiyana. Mudzawalandira kuchokera kwa franchisor koyambirira kwa bizinesi yanu. Komanso, koyambirira, uyenera kupanga ndalama zambiri, ndalamazi zitha kukhala mpaka 11% yazachuma chomwe mumapanga. Kugwira ntchito ndi chilolezo chogulitsira malonda ndi njira yofunikira kwambiri yamabizinesi, kuyambitsa yomwe, simuyenera kuiwala kuti mukugawira ena.

Zisankho zilizonse zodziyimira pawokha ziyenera kuchitidwa molingana ndi zofunikira za wolandila ufuluwo. Kuphatikiza apo, zitha kufunsidwa ndi omwe akuyimira malonda.

Kugwira ntchito ndi chilolezo chogulitsira malonda kumafuna kufunika kowongolera makasitomala. Kutuluka kwa makasitomala kwayamba, ndiye kuti pakufunika kuchitapo kanthu mwachangu. Izi ndizowopsa ndipo ndizolondola komanso kuyimitsa kwakanthawi kukuthandizani kuti mukhale ndi zotsatira zabwino. Kudzakhala kotheka kupewa zomwe zingachitike munthawi yake, chifukwa chake, ziwopsezo zanu zidzachepetsedwa. Kugwira ntchito ndi chilolezo chogulitsira malonda kumakupatsani mwayi wogwiritsa ntchito zinthu zosungika moyenera. Mutha kugawa molondola m'matangadza, ndipo izi zidzakuthandizani kuthana ndi zosunga zawo.

Kudzakhala kotheka kugwira ntchito poganizira mphamvu yogula ya bizinesi ngati muli ndi ziwerengero zoyenera. Monga gawo la chilolezo chogulitsira malonda, muyenera kubisa magawo onse amitengo, omwe angakupatseni mwayi wokhala wochita bwino pantchito.

Sitolo yapaintaneti yogulitsa katundu imagwira ntchito bwino kwambiri ndikutsatira malamulowo moyenera komanso molondola. Mawu omwewo ndiofunikira pokwaniritsa ntchito zonse zomwe apatsidwa. Chifukwa chake kupambana sikubwera posachedwa. Mukamagwiritsa ntchito chilolezo, kumbukirani kuti ndinu woyankha kwa wopanga, boma, ndi makasitomala. Amayembekezera kuchokera kwa inu kuchuluka kwa ntchito, boma - kutsatira malamulo, ndi wogulitsa - kuyendetsa bwino chilolezocho, ndalama zambiri, komanso kuteteza mbiri ya chizindikirocho. Sitolo yapaintaneti yazinthu zamalonda ili ndi mwayi wopeza ndalama zochulukirapo chifukwa chakudziwika kwa mgwirizano, womwe umatsimikizira kuti ukugwira ntchito bwino, ndikuwonjezera kutuluka kwa ogula omwe akufuna kulipira.

Poterepa, mwayi pamasitolo aliwonse paintaneti umaperekedwanso.

Webusayiti yapaintaneti imapereka chilolezo chogulitsa katundu. Ndi chithandizo chake, mutha kukonza zochitika zakuofesi ndikuthana ndi mavuto ambiri ndiukadaulo wapamwamba. Zogulitsa pa intaneti ziyenera kusungidwa kwinakwake, chifukwa chake perekani malo osungira katundu. Chitani zosintha munthawi yake kuti mupewe kuunjikana. Izi zimakuthandizani ndi mapulogalamu ena omwe atha kupezeka kwa franchisor. Ngati kulibe, ndizotheka kuti muzichita nokha, koma kumbukirani kuti njira yokhayokha ndiyo njira yopambana, popanda zomwe ndizosatheka kugwira ntchito ndi chilolezo.

Chilolezo chogulitsa katundu ku China ndi ntchito yoyenera, pakukwaniritsa komwe muyenera kutsogozedwa ndi malamulo ndi mfundo zomwe muli nazo. Izi zimakupatsani mwayi wopikisana ndipo mutha kusamalira mabizinesi amtundu uliwonse mosavuta. Mukamayanjana ndi chilolezo, mumangokhala ndi udindo, zovuta, komanso mumakhala ndi mpikisano. Mukamayendetsa chilolezo chanu, sitoloyo imayenera kupereka chisamaliro choyenera. Muyeneranso kulipira chindapusa ngati mungalumikizane ndi chilolezo. Akuyembekeza kuti mupereke ndalama zambiri panthawi yogulitsa masitolo aku Asia.

Ndalamazo zimasamutsidwa koyambirira ndipo zimagwiritsidwa ntchito ndi franchisor mwakufuna kwake. Sitoloyo imayenera kuyendetsedwa bwino, moyenera, ndipo katundu waku China akuyenera kutsatira malamulo, malangizo, ndi kusintha. Mwini chilolezocho amakupatsirani zambiri zazamalonda zatsopano, malamulo, malamulo, maluso, umisiri, ndi zothandizira. Zowonjezera zimatengera zinthu zomwe mungagule. Ngati mumalumikizana ndi malonda achi China m'sitolo yogulitsa chilolezo, mwayi wanu wopambana mpikisanowu ndiwambiri.

Kukwaniritsidwa kwa bizinesi kumatha kukumana ndi zovuta, komabe, mutha kuzithana nazo mosavuta mukamatsata zowongolera ndi makonda. Njira yabwino yosungira chilolezo yaku China ndiye njira yanu yopambana. Ndikofunikira kukwaniritsa bwino zolinga ndi ntchito, kugwiritsa ntchito dongosolo lamabizinesi, ndikuwunika nthawi zonse. Ngati mupatuka pazomwe mwakhazikitsa ndikukonzekera, ndiye kuti muyenera kulabadira izi. Pochita ndi chilolezo chaku shopu yaku China, wogulitsayo amakhala ndiudindo. Kuphatikiza apo, sikofunikira kokha kutsatira malamulowa ndikukhala ndi mbiri yotchuka.

Ndikofunikanso kuchokera kwa franchisor kuti apereke ndalama zosiyanasiyana. Pali mitundu itatu yopereka. Izi ndiye ndalama zomwe muyenera kupereka mukamagulitsa chilolezo chilichonse. Zonsezi zimawerengedwa payekha.