Chilolezo. Makampani azachipatala akuyenera kukumbutsidwa kuti adzagwiritsidwa ntchito pamoyo wamunthu wazaka zosiyanasiyana komanso mayiko osiyanasiyana. Ichi ndichifukwa chake chilolezo chololeza kuchipatala chikufunika kwambiri ndipo sichingachedwe. Ma franchise azachipatala amachokera ku lingaliro lokonzekera lomwe lili ndi njira yapadera. Mukamagula chilolezo chamankhwala, muyenera kuganizira mndandanda wa omwe akupezeka omwe amapezeka pamawebusayiti odzipereka. Ndi mndandanda wapano wa eni, mudzatha kusankha mgwirizano ndi mndandanda wamalingaliro opindulitsa kwambiri pabizinesi.

Pankhaniyi, ziyenera kudziwika kuti ambiri opanga mapulojekiti osiyanasiyana ali ndi mwayi wokhala pamndandanda wapamwamba, wokhala ndi mbiri yapadziko lonse lapansi. Mitundu ina imatha kutenga zaka zambiri kuti ipange, chifukwa chake ziyenera kumveka kuti mtengo wa ntchitoyi uphatikizidwa ndi dzina lalikulu pamitundu yapadziko lonse. Kuchita bwino pamalonda azachipatala ndi mwayi wopanga bizinesi yanu malinga ndi projekiti yovomerezeka, yomwe idapangidwa ndi ogwira ntchito opanga m'njira yomwe yasankhidwa. Ndili ndi malingaliro okonzeka, mutha kuthetsa pamlingo uliwonse chiwopsezo chilichonse chokhazikitsa kampani, chifukwa ichita mogwirizana ndi zomwe zavomerezedwa ndikukonzedwa. Ngati mukufuna kudziwa zambiri za gwero, muyenera kupita ku tsamba lapadera kuti mumve zambiri. Pakapita nthawi yayitali, mukagwirizana zakuti mgwirizano ungakhalepo, muyenera kuyamba kusaina mapangano ogwirizana. Ndikoyenera kudziwa kuti wogwira ntchito aliyense adzaphunzitsidwa mwapadera gwero la lingaliro lomwe lasankhidwa, lomwe lingamuthandize kuyendetsa bwino njira zotsatsa komanso zotsatsa.

Kuti mupeze zomwe mukufuna, kasitomala ayenera kutsatira kwathunthu mawonekedwe abwinoko omwe wopanga adadutsa. Ngati mukufuna kupanga chithandizo chamakalata chapamwamba komanso chothandiza, ndiye, pankhaniyi, nthumwi za kampani yopanga zitha kuthandiza kwathunthu. Tiyenera kunena kuti ndizosavuta kugwira ntchito mogwirizana ndi njirazi, potero kumaliza ulendo womwe udayenda kale. Ndikosavuta kukulitsa bizinesi yanu kuposa kuyamba kupanga kampani kuyambira pachiyambi ndi misampha yambiri. Poterepa, mukamagula chilolezo chazachipatala, mudzayamba kuthandizidwa ndi kampani yopanga zida kuti mupange malingaliro okonzekera ndi njira. Pakadali pano, potengera momwe zinthu ziliri pano, chinthu chofunikira kwambiri ndikotheka kugula zinthu zamankhwala, zomwe zimapangidwa ndi kampani yamalonda. Tiyenera kunena kuti chilolezo chamankhwala ndichosiyanasiyana monga njira zina zilizonse zopangira malingaliro abizinesi.

Kuti apeze zomwe akufuna, kasitomala akuyenera kutsatira zonse zofunika kwa omwe akupatsa mtunduwo. Pali ziyembekezo zambiri pakupanga njira yokonzekereratu kuposa kupanga projekiti yomwe ingachitike bwino ndi wochita bizinesi. Ndizotheka kunena kuti simungalakwitse posankha chilolezo m'malo azachipatala chifukwa gawo lomwe lasankhidwa lakhala phwando lodziwika bwino lomwe likufunika kukwezedwa. Ngati muli ndi mafunso, ndibwino kuti mupemphe thandizo kwa omwe adayambitsa chilolezo chotumiza anthu kuchipatala, chifukwa chiopsezo cholakwika chidzachepetsedwa. Chisankho cholondola kwambiri kwa kasitomala yemwe akufuna kupanga bizinesi yake ndi mwayi wogula chilolezo cha zizindikiritso zamankhwala odziwika komanso otchuka. Kuti mupeze zomwe mukufuna, sankhani chilolezo molingana ndi kuthekera kwanu, kulandira chidziwitso mwachangu kuchokera kwa ogwiritsa ntchito akutali. Padziko lonse lapansi, mitundu ingapo yodziwika bwino imagwiritsidwa ntchito mozungulira pochita ntchito zawo, ndikusaka njira zodziwikiratu zomwe zimabweretsa chipambano mwachangu ndikuyesedwa ndi makasitomala ena.

Lingaliro lirilonse lilingaliridwa mosamalitsa ndi njira ya wopanga chilolezo mu zamankhwala, ndikulandila chitukuko chachikulu. Kuchita ndi bizinesi yoyenera yamalonda ndi ogwira ntchito zamankhwala athandizidwa ndi akatswiri opanga, omwe adzafotokozere mwatsatanetsatane njira yomwe angaganizire. Mutha kulingalira mwatsatanetsatane wamomwe mungayambitsire mgwirizano pokhudzana ndi mgwirizano muzolemba zomwe zidasainidwa ndi wogulitsa ndi wogula. Njira yopindulitsa kwambiri kwa wochita bizinesi ndi kugula chilolezo chazachipatala, chomwe chiziwonjezera mwayi wakubala zipatso mdziko lapansi.

Franchise ndi franchisee ndizogwirizana kwambiri. Ngati mukufuna chilolezo, ndiye kuti mukapeza mutha kukhala chilolezo. Iyi ndi bizinesi yopindulitsa kwambiri, pakukhazikitsa komwe muyenera kutsatira malamulowo ndikuperekedwa ndi malamulo a chilolezo. Simuyenera kuchita kubwera ndi china chatsopano, kukonzanso bizinesi, kuchita zina zovuta. Ndikofunikira kokha kugula bizinesi yokonzedwa bwino, yotchedwa chilolezo. Wogulitsa chilolezo ndi munthu amene amakhala ndi ufulu wogwiritsa ntchito zida zomwe kampani iliyonse yabwino imagwiritsa ntchito popanga bizinesi.

Simusowa kuti mupange chilichonse kuyambira pachiyambi, muyenera kungogwiritsa ntchito lingaliro lokonzekera. Kuphatikiza apo, dzinali ladziwika kale, zomwe zikutanthauza kuti ndalama zowonjezerapo chidziwitso chazizindikiro zimachepa kwambiri.

Monga gawo la chilolezo, wolamulirayo ayenera kuuza okhawo okhawo kuti ofesi yoyimilira idatsegulira dera lawo. Ndiotsika mtengo kwambiri kuposa kutsatsa mtundu wosadziwika kuyambira pachiyambi. Franchise ikhoza kukhala khofi yomwe mumagula cafe pafupi m'mawa, shopu komwe mumagula, pizzeria yomwe ili ndi dzina lapadziko lonse lapansi ndipo ili pafupi ndi kasitomala wamba.

Ma Franchise ali paliponse ndipo akutchuka. Bizinesi yokonzekera yotsegulira mtundu wa chilolezo imalola wogulitsa chilolezo kuti azingogwiritsa ntchito ndalama zomwe zilipo kale mu bizinesi yoyeserera kale. Mukungoyenera kukhazikitsa moyenera zoperekedwa ndi chilolezo chololeza. Wogulitsa chilolezo sakhala pachiwopsezo chilichonse, popeza pali bizinesi kumbuyo kwake, dzina lodziwika bwino, chidziwitso chachikulu chomwe chakhala chikusonkhanitsidwa kwazaka zambiri kapena ngakhale zaka makumi ambiri zantchito yamphamvu.

Kugulitsa chilolezo kumadziwika ndi kutchuka kwambiri mdziko lililonse. Munthu amene angafune kukhala wolandila ndalama atha kungopeza ndalama, kupeza anthu ogwira ntchito malinga ndi momwe angafunire, kupanga bizinesi, ndi kupeza zotsatira. Ngakhale zinthuzo nthawi zambiri zimachotsedwa kudziko lomwe amachokera. Izi ndizosavuta chifukwa mutha kupulumutsa anthu ogwira ntchito ndi zandalama. Palibe chifukwa chokhazikitsira njira kapena kugwira ntchito pamtundu. Zonsezi zilipo kale kwa inu ndipo zatsala ndikukhazikitsa mtundu wa biz wokonzeka womwe umabweretsa ndalama ngati bonasi.

Wogulitsa chilolezo amatha kugwiritsa ntchito bwino chilolezocho, kulandira gawo lalikulu lazachuma chomwe angathe. Malamulo a chilolezocho amakambidwa mwachindunji ndi omwe amapereka ndipo akhoza kukhala osiyana. Mwachitsanzo, nthawi zonse mumatha kutenga gawo la phindu, kapena mutha kuvomereza pazinthu zina, zimatengera mwini wa mtundu womwe wagwiritsidwa ntchito.

Ndikokwanira kungogula chilolezo ndikugwiritsa ntchito zomwe zakhala zikuchitika ndi mibadwo yam'mbuyomu zikafika pamalonda akale. Muyenera kukhala osamala kwambiri ndikupewa zolakwitsa chifukwa zolakwika zilizonse pakupanga chilolezo zitha kuzindikiridwa kenako wolowererayo amalandira zovuta m'malo mopindula. Koma izi sizomwe zimachitika kawirikawiri, chifukwa chake, muyenera kuyang'ana pakukwaniritsa koyenera kwamaofesi.

Kutsatira chilolezo ndikuwonjezera zowonjezera pamakampani ampikisano. Kupatula apo, ma franchise ambiri amagwiritsa ntchito njira yakomweko, mwachitsanzo, ku McDonald's amagulitsa zikondamoyo ngati zili ku Russia. Ngati chilolezo chofananira cha McDonald chitsegulidwa ku Kazakhstan, ndiye kuti cafe yodyera mwachangu imapatsa mwayi wosankha ma burger omwe ali ndi nyama ya akavalo kwa anthu amderalo.

Chilolezo cha mafuta onunkhira ndi bizinesi yofunikira masiku ano, ndipo muyenera kumvetsetsa kuti zovuta zosiyanasiyana ndizotheka. Kuti muchepetse zoopsa ndi ziwopsezo, ndikofunikira kutsatira mosamalitsa miyezo ndi malangizo. Mukamayendetsa chilolezo chanu, muyenera kuyang'ana pakusungabe ulemu kwambiri pochita ndi makasitomala. Ogwira ntchito akuyenera kukhala okwanira ndikuyankha momveka bwino mafunso omwe wofunsayo akufuna. Ngati mwasankha kuthana ndi mafuta onunkhira, ndiye kuti mupeze zabwino zomwe mwasankha. Mutha kuyerekezera zomwe mungachite pofufuza katalog kapena shopu yamalonda.

Izi ndi zinthu zapadera pa intaneti, pokhapokha mutapeza mwayi wopeza chilolezo. Mwachitsanzo, ngati mukufuna kugulitsa mafuta onunkhira, sankhani njira yofanana ndi dzinalo. Ndizotheka kufananizira zopereka zomwe zikugulitsidwa pano. Mukasankha bwino kwambiri, pitirizani kukhazikitsa chilolezo cha mafuta onunkhira. Muyenera kuyamba mwakonzekera kukonzekera. Monga gawo la zochitikazi, padzakhala koyenera kuyang'ana pakuwunika kwa swot. Chida chapamwamba kwambirichi chimapereka chidziwitso pakuwopsa, mwayi, zovuta, komanso phindu la bizinesi.

Kuphatikiza apo, pakukwaniritsa chilolezo cha mafuta onunkhira, muyenera kumvetsetsa bwino kuti ndinu odzipereka kuyesetsa kukwaniritsa udindo wanu moyenera komanso moyenera. Choyamba, mukutsanzira kalembedwe kapaderadera ka chizindikirocho. Izi ndizofunikira kuti pasakhale zovuta. Kuphatikiza apo, mukamapereka chilolezo chonunkhira, muyenera kugwiritsa ntchito zida zokha zololedwa komanso zapadera. Zomwe zimaperekedwa zimaperekedwa ndi franchisor, yemwe amapanga ziyeneretso zoyenera. Chitani chilolezo cha mafuta onunkhira ndikubweza ndalama zambiri kuti mukhoze kulipira anzanu. Mwachitsanzo, franchisor amayembekeza mpaka 9% kuchokera kwa inu mwezi uliwonse ngati gawo logawana.

Makamaka, magawo omwe amachokera kugulitsidwe kwa chilolezo cha mafuta onunkhiritsa amatchedwa mafumu ndi kusamutsa kutsatsa kwapadziko lonse. Potengera mafumu, iyi ndiye gawo lalikulu pamwezi. Kuchuluka kwake kumasiyana ndipo kumachokera ku 2 mpaka 6%. Peresenti iyi imawerengedwa ngati gawo la ndalama zomwe mudakwanitsa kupeza pamwezi.

Chilolezo cha mafuta onunkhira chidzagwira ntchito bwino ngati mungaganizire kakhazikitsidwe kake ndipo mutha kumvera zowerengera. Kuphunzira nthawi zonse zomwe zikupezeka pano kumakupatsani lingaliro la momwe mungachitire. Mutha kulamulira bwino ndikupeza omwe akutsutsana nawo, ndikuphatikiza udindo wanu ngati mtsogoleri weniweni. Kuchita bizinesi ya mafuta onunkhira kumatha kukumana ndi zovuta zosiyanasiyana. Kuti asakhale osagonjetseka, muziwerenga pafupipafupi ziwerengero, kenako, mudzakhala ndi mwayi wogwiritsa ntchito. Ngati mutha kuyankha mwachangu pakawopsedwe, mumapewa tsoka.

Kupatula apo, kupezeka kwazidziwitso ndi mwayi wabwino kwambiri wogwiritsa ntchito nthawi. Kuyendetsa chilolezo cha mafuta onunkhira ndi ntchito yomwe iyenera kukhazikitsidwa malinga ndi malamulo aboma. Osaphwanya lamuloli ndiye kuti simudzayenera kulipira chindapusa kapena chindapusa chilichonse. Ndinu ogawa wokhawo wa chilolezo cha mafutawo. Chifukwa chake, wofalitsa wamtunduyu amatchedwa chilolezo. Mnzanu wamkulu wamabizinesi, franchisor, akuwunikirani. Atha kuwunika chilolezo ngati angaphatikizepo ndi wosamvetsetsa.

Uwu ndi mtundu wovomerezeka kwambiri pokwaniritsa ntchito yabizinesi. Pafupifupi onse ogulitsa ndalama amagwiritsa ntchito njira yosavuta yogulira. Chilolezo chanu, momwe mumagulitsa zonunkhira, osati zosiyana. Ndi munthu uyu yemwe, pobisalira wogula, amagula kena kake kwa inu nthawi iliyonse. Kenako, amapanga lingaliro lake momwe angagwirire antchito anu. Kuphatikiza apo, amawunika mtundu wa malonda mwakusiyapo ndemanga. Ingoyenderani kasitomala aliyense mkati mwa chilolezocho ngati kuti ndiye wosamvetsetseka.

Chilolezo cha mafuta onunkhira ndi ntchito yofunikira komanso yosangalatsa kwambiri. Komabe, kuti mugwiritse ntchito bwino kwambiri, muyenera kukhala okhazikika komanso kutchera khutu. Mukamapereka chilolezo, mutha kukumana ndi zovuta zosiyanasiyana, komabe, mumatha kuzithetsa. Kuti muchite izi, muyenera kutsatira mosamalitsa malamulo ndi malangizo, komanso kutsogozedwa ndi nzeru. Ngati mumagwiritsa ntchito chilolezo, mafuta onunkhiritsawa ayenera kukhala apamwamba kwambiri ndikukwaniritsa miyezo yabwino kwambiri padziko lonse lapansi. Ndikofunikira chifukwa muyenera kuthana ndi ogula olemera kwambiri.

Ngati mungaganize zopanga zonunkhira, sankhani wazamalonda yemwe amapereka njira zabwino zolumikizirana. Ndizothandiza kwambiri, popeza muli ndi mwayi wambiri womwe mungagwiritse ntchito kuti mukwaniritse bwino kwakanthawi. Konzani mafuta anu onunkhira poyendetsa bizinesi yanu yamalonda. Ndikotheka kulandira kuchokera kwa wogulitsayo seti ya matekinoloje apamwamba kwambiri a zonunkhira, mayankho oyenerera, ndi luso laukatswiri wa sayansi. Pogwiritsa ntchito maubwino onsewa, mumasanthula, ndikuwonjezera kutsogola kwa omwe akutsutsana nawo.

Chilolezo chogwiritsidwa ntchito moyenera cha mafuta onunkhira chimakupatsani ndalama mosalekeza ndipo cholembera ndalama chimakhala chodzaza nthawi zonse. Ndikotheka kulipira ngongole zonse zomwe zachitika popanda zovuta, kuphatikiza ndi wogulitsa. Koma amayembekezera ndalama zochuluka kuchokera kwa inu monga zopereka zina. Zoperekazi zimakhazikika mu mgwirizano wazamalonda. Mumasamutsa, choyamba, chopereka cha ndalama, chomwe chimachitika nthawi imodzi. Chotsatira, muyenera kugwira ntchito ndi mafumu ndi mindandanda, komanso kutsatsa kwapadziko lonse.

Zopereka ziwirizi pamodzi zimapangitsa 9% ya ndalama pamwezi. Mulimonse, voliyumu yawo ikhoza kuchepetsedwa kukhala 3%. Zochepa sizichita. Mlandu wa mafuta onunkhira ungakupatseni mtundu wazinthu zabwino kwambiri zomwe mupambane nazo. Makasitomala amayamikira ntchito yabwino kwambiri ndikubwerera kwa inu kuti alandire ntchito ndi kugula katundu. Ngati wogulitsayo aganiza zakukuyang'ana, atha kutumiza chinsinsi. Ndi kudziwika kodziwika bwino komanso kothandiza kwa njira zophunzitsira mafuta onunkhira.

Mukungoyenera kukhala okonzekera izi kenako, mulibe zovuta zilizonse zosagonjetseka. Nthawi zonse muzigwira ntchito bwino ndikutsatira malamulowo, ndiye kuti kampani yanu ikupambana. Mukakwaniritsa chilolezo cha mafuta onunkhira, muyenera kukhala okonzeka pafupifupi chilichonse, ngakhale kuti omwe akupikisana nawo amayesa kuchita zolanda. Ngati mwakonzeka kuchita izi, ndiye kuti palibe chomwe chingakuwopsezeni.

Sitolo yogulitsira mafuta onunkhira imatha kukupindulitsani ngati mungasunge malamulo ndi malamulo. Amaperekedwa ndi franchisor ndipo amafanana ndi mtundu womwe amagwiritsa ntchito kuti achite bwino. Ngati mukugwiritsa ntchito chilolezo chokhala ndi chilolezo, muyenera kudziwa kuti muli ndiudindo wonse osati kuboma kokha kutsatira lamuloli komanso kwa wolamulirayo. Akuyembekeza kuti mugwiritse ntchito moyenera bizinesi. Mulimonsemo, simuyenera kuwononga mbiri ya chizindikirocho, chifukwa ndi chosasinthika. Chifukwa chake, chifukwa cha kusalongosoka kotereku, wolamulirayo atha kulanda mwayi wolandila ufulu wokhala wogawa okha mdera lino.

Ngati mukugwiritsa ntchito chilolezo kuti mugwire ntchito zodzaza mafuta onunkhira, ndiye kuti muyenera kudziwa kuti muyenera kugula zinthu kuchokera pamtunduwu, chifukwa mwina simungathe kudzipangira nokha kapena kugula kwina. Zida zina zapadera zitha kupezeka kwa mwini sitolo. Patsani chisamaliro chanu chazonunkhira moyenera. Iyenera kukhala yogwirizana kwathunthu ndi bungwe loyambirira. Izi zikutanthauza kuti ndikofunikira kutsatira kwathunthu mawonekedwe opangira shopu. Zachidziwikire, kavalidwe ka ogwira nawo ntchito ndikofunikanso modabwitsa. Mukasunga moyenera, sikuti mumangodziteteza nokha kuzachinyengo kuchokera kwa wogulitsa.

Malo ogulitsira mafuta onunkhira amathandizanso kukopa anthu ambiri ogula. Amadziwa motsimikiza kuti amalumikizana ndi chizindikiritso chodziwika bwino chomwe chimayamikira mbiri yake. Franchise yanu yamtengo wapatali imakopa makasitomala pochita zinthu m'malo mwa odziwika, odziwika komanso opambana. Chizindikirocho chimagwira ntchito yofunikira, komabe, chilolezo chazogulitsa mafuta onunkhira sichimangothekera kogwira ntchito pansi pa logo ya kampani yopambana. Mulinso ndi maubwino ena ambiri. Mwachitsanzo, mukamapanga chilolezo chonunkhira, mumatha kugwira ntchito ndi zida zapadera, kuwonjezera apo, mumakhala ndi luso lowoneka bwino komanso labwino. Sitolo yopanga chilolezo yokonzedwa bwino imakupatsani mwayi wothana ndi zovuta zilizonse.

Mumawagonjetsa, motero, bungwe limachita bwino. Bizinesi yanu imabweretsa ndalama zambiri kenako bizinesiyo imatha kuthana ndi zovuta zilizonse. Mumalipira mosavuta misonkho, misonkho, ndi kuchotsera kwa franchisor. Zotsitsa izi zimapanga gawo lalikulu la ndalama zanu. Kupatula apo, pogulitsa mafuta onunkhira, mumakhala kuti mukufunika kulipira ndalama zachifumu. Kuphatikiza apo, limodzi ndi ndalama zachifumu, muyeneranso kulipira chindapusa chachikulu chotsatsira. Koma kuchuluka kwa maubwino, mukamachita chilolezo, amaposa zovuta zazing'ono zomwe muyenera kungoganiza.