Kulandila galimoto kumatha kubweretsanso phindu kwa wochita bizinesi yemwe angaganize zotere m'dera la mzinda wake. Kugwira ntchito ndi chilolezo kumakhudzanso kufunikira kokhala ndi udindo wina kwa wolamulirayo. Choyamba, mukamagulitsa chilolezo choyendetsa galimoto, mudzayenera kukalipiritsa ndalama koyambirira kwa bizinesi yanu, zomwe zimakhala 9 mpaka 11% yazogulitsa zoyambirira. Izi ndi ndalama zolipiritsa. Ndalama izi ndi zomwe zimayambira kuyanjana kwanu ndi chizindikiritso chodziwika bwino. Kuphatikiza apo, pogwiritsa ntchito chilolezo cha magalimoto, mudzapezanso ndalama zina pamwezi kuchokera kwa woyang'anira.

Choyamba, pali mafumu, chindapusa, kuchuluka kwake kumatha kusiyanasiyana ndikudalira ndalama zomwe mumalandira. Ma Royalty amawerengera 2 mpaka 6% ya ndalama zomwe mwapeza pamwezi. Kuphatikiza apo, mukamagulitsa chilolezo choyendetsa galimoto, mudzayeneranso kulipira ndalama zotsatsa mu 1 mpaka 3%, zomwe ziziwerengedwa kuchokera pamalipiro omwe muli nawo mwezi umodzi.

Ngati mungaganize zopangira magalimoto, sankhani mtundu woyenera. Pofuna kusankha njira yoyenera kwambiri, msika wazamalonda kapena malo ogulitsira pa intaneti ndioyenera. Imatchula mitundu yosiyanasiyana yazinthu ndi malingaliro ndi machitidwe oyanjana nawo. Muthanso kuchita zokambirana zachindunji kuti mumve bwino momwe zinthu zilili ndikusankhirani njira yoyenera kwambiri kwa inu. Magalimoto azigwira ntchito mosasunthika ngati chilolezo chikakwaniritsidwa bwino. Zachidziwikire, amafunika kuthandizidwa munthawi yake, kuthiridwa mafuta, kusintha mafuta, komanso kuwunika momwe zinthu zilili.

Komanso zikalata zamagalimoto ziyenera kukhala munthawi yake. Kuphatikiza apo, chilolezocho chimaperekanso zina zomwe ziyenera kukwaniritsidwa. Mwachitsanzo, itha kukhala mawonekedwe akunja amgalimoto, komanso kapangidwe kake mkati.

Ogwira ntchito anu omwe ali ndi chilolezo chogulitsa magalimoto ayenera kuvala zovala zomwe zikufanana ndi kavalidwe. Kuphatikiza apo, muyenera kukumbukiranso kuti mumagwira ntchito yoimira mtundu mumzinda wanu ndipo muyenera kukhalabe okhulupilika kwa makasitomala ambiri. Lumikizanani ndi chilolezo chamagalimoto pamlingo wapamwamba kwambiri ndipo osanyalanyaza zomwe zimawoneka ngati zazing'ono. Mutha kuthana ndi zovuta zilizonse mukamakonzekera koyambirira. Zimapangidwa ndikuwunika zochitika zosiyanasiyana. Choyamba ndi kusanthula kwa swot.

Ndicho, mudzatha kumvetsetsa zabwino ndi zovuta za chilolezo cha galimoto yanu. Chotsatira, muyenera kulabadira zidziwitso za omwe akupikisana nawo. Iyi ndi njira yokhayo yomwe mungadziwire omwe akutsutsana nawo omwe angakusokonezeni ndipo ayesetsa m'njira iliyonse kuti asunge misika yomwe amakhala nayo kwakanthawi.

Katundu woyendetsa bwino wamagalimoto amakupatsirani ndalama zambiri chifukwa chakuti anthu adzabwera kwa inu mofunitsitsa ngati kampani yomwe ikupereka chithandizo chabwino kwambiri. Kuchita ndi chilolezo choyendetsa galimoto kumatha kukhala ndi zochitika zosiyanasiyana. Kuphatikiza pa udindo wolipira zopereka zosiyanasiyana, mutha kukhalanso ndi zina. Mwachitsanzo, kugula kwa zinthu zina ndi zigawo zina kuchokera kwa omwe amagawa omwe franchisor angakulimbikitseni. Gwiritsani ntchito chiwongola dzanja chachikulu cha galimoto kuti muwonjezere ndalama. Kupatula apo, simuyenera kungolipira ndalama zanu komanso kuti mupeze ndalama.

Muyeneranso kugawira mpaka 10% ya zomwe mumapeza pamwezi mokomera franchisor. Kuchita zochitika ndi magalimoto nthawi zonse kumakhala koopsa. Ichi ndichifukwa chake chilolezo chanu chimafunikira kukonzekera kuti chikhale chokhazikika nthawi iliyonse, ngakhale zosayembekezereka. Khalani ndi malire kotero kuti nthawi zonse muzikhala ndi magwiridwe antchito. Kupezeka kwa chuma chamadzi nthawi zonse ndi njira yachitetezo yomwe ingakuthandizeni pakavuto.

Kukhazikitsa chilolezo chogulitsa magalimoto kumakuthandizani kuti muzitha kuyendetsa bwino bizinesi yanu yonse pakadali pano ndikukhala amalonda opambana kwambiri. Simusowa kuti mudzavutike chifukwa choti mudzatumikira makasitomala omwe awalankhula mwaluso kwambiri. Kuphatikiza apo, mudzakhala ndi malonda otsiriza omwe muli nawo, omwe ndi maginito amakasitomala okha. Chilolezo choyendetsa galimoto sikuti chimangodzaza ndi zoopsa, komanso chimapatsanso mwayi wopanga ndalama zabwino. Izi ziyenera kugwiritsidwa ntchito kuti musaphonye mwayi. Kugwiritsa ntchito chilolezo chokhala mgalimoto ndi ntchito yowopsa chifukwa mwina palibe amene angapewe ngozi, chifukwa chake, muyenera kukhala ndi zikalata zonse zofunikira.

Iyi ndi inshuwaransi yokhudza ngozi, kuyendera ukadaulo, ndi zolemba zina, zomwe zimafunikira malinga ndi malamulo aboma.

Gwirani ntchito ndi chilolezo cha magalimoto molingana ndi zofunikira za chilolezocho kuti asakhale ndi zonena zilizonse, chifukwa mutha kuwunika nthawi iliyonse ndikupezeka kuti simukukwaniritsa udindo wanu malinga ndi malamulowo. Kuti mupewe izi, muyenera kuthandiza kasitomala aliyense amene akugwiritsa ntchito ngati kuti akuyimira chizindikirocho. Mwa njira, chilolezo chokhala mgalimoto chitha kutsimikiziridwa ndi njira yachinsinsi yogulira. Munthu wodzibisa ngati kasitomala adzabwera kwa inu ndipo adzagwiritsa ntchito ntchitozo kapena kuyesa kugula malonda. Kuphatikiza apo, amalumikizana ndi omwe akukugwirani ntchito, ndipo chifukwa chake, amasiya kuyankha kwa wogulitsa amene wawalemba ntchito. Izi ndizofunikira kuzikumbukira kuti mawonekedwe a munthu wotereyu ali ndi cheke asadabwe.

Ingolumikizanani ndi makasitomala onse omwe amafunsira chimodzimodzi ngati kuti akukuyesani ntchito yabwino.

Tiyenera kunena kuti, chilolezo chodyera, monga chosowa chachilengedwe cha anthu, chimagwiritsidwa ntchito masana ndi anthu azaka zosiyanasiyana komanso mayiko osiyanasiyana. Ichi ndichifukwa chake chilolezo chodyera chakudya chimafunikira kwambiri chomwe sichitha kupereka kukula kwa dziko lapansi. Chilolezo monga chakudya cha anthu tsiku lililonse, makasitomala ambiri amafuna kugula ndikupanga makasitomala osiyanasiyana. Mukapeza chilolezo chodyera, muyenera kuganizira kaye mndandanda wa omwe alipo omwe amapezeka m'malo apadera amitundu yosiyanasiyana. Ndi mndandanda womwe ulipo wa eni, zinthu zitha kukhala zosiyana, popeza mumatha kusankha mgwirizano ndikulimbikitsa thumba lanu. Pogwirizana izi, ziyenera kudziwika kuti opanga mapulojekiti ambiri amakhala ndi chilolezo chodyera chakudya chodziwika bwino padziko lonse lapansi.

Kupanga kwa mitundu ina kumatha kutenga zaka zambiri, chifukwa chake muyenera kumvetsetsa kuti mtengo wa ntchito yomalizidwa umapangidwa kuchokera ku dzina lalikulu ladzina la mtundu wapadziko lonse lapansi. Kukula kwa chilolezo chazakudya kumakhala ndi chiyembekezo chodzipangira bizinesi yanu, malinga ndi projekiti yokhazikitsidwa, yomwe idapangidwa ndi ogwira ntchito opanga omwe asankhidwa. Ndikulandila malingaliro okonzeka, mutha kuthetseratu mwatsatanetsatane chiwopsezo chilichonse chokhazikitsa kampani, popeza mumachita mogwirizana ndi projekiti yokhazikitsidwa bwino komanso yoyesedwa bwino. Ngati mukufuna kudziwa zambiri zokhudzana ndi wogulitsayo, muyenera kuyang'ana patsamba lina lomwe lili ndi zofunikira. Pakapita nthawi yayitali, atagwirizana zakuti mgwirizano ungagwirizane, wina ayenera kupitiliza kusaina mapangano pazinthu zopindulitsa. Tiyenera kunena kuti wogwira ntchito aliyense amaphunzitsidwa mwapadera ndi omwe amapereka malingaliro ake, zomwe zimawathandiza kuyendetsa bwino njira zotsatsa ndi zotsatsa. Kuti mupeze zomwe mukufuna, kasitomala akuyenera kutsatira kwathunthu njira zopangira zomwe wopanga wadutsa.

Ngati mukufunikira kuti mupange chithandizo chamakalata chapamwamba komanso chothandiza, oimira kampani yopanga nawo athe kuthandiziranso koyamba pankhaniyi. Ziyenera kunenedwa kuti ndikosavuta kuchita mogwirizana ndi zomwe zachitika, potero njira yopita kale. Ndikosavuta kwambiri kukhazikitsa bizinesi yanu kusiyana ndi kuyamba kuchokera koyambirira pomanga bizinesi yokhala ndi misampha yambiri. Poterepa, mukapeza chilolezo chodyera, mudzamva thandizo kuchokera ku kampani yopanga zinthu kuti ipange malingaliro okonzeka ndi njira. Pakadali pano, poganizira momwe zinthu ziliri pano, chinthu chofunikira kwambiri chimakhalabe kuthekera kogula zinthu ndi chakudya chopangidwa kale, chifukwa ziyenera kumveka kuti njirayi ndiyofunika kwambiri. Ma franchise azakudya ndi osiyanasiyana monga momwe mungaganizire mayendedwe omwe ali ndi mndandanda wazakudya, zomwe zimaphatikizapo ma confectionery, omwe amafunikira msika wambiri. Kuti mupeze chakudya chatsopano, simuyenera kukhumudwitsa wopanga wanu polemba chizindikiro.

Pali ziyembekezo zambiri pakukula kwa njira yokonzekereratu kuposa pakupanga projekiti yaumwini, yomwe imakhala ndi ma analytics okha kuchokera kumbali ya wochita bizinesi. Titha kunena motsimikiza kuti posankha chilolezo chodyera, simukulakwitsa, popeza makampani azakudya nthawi zonse amakhala chipani chofunidwa chomwe chimafuna kukwezedwa. Mukayamba kukhala ndi mafunso amitundu yonse, ndibwino kuti muthe kuwathetsa ndi omwe amapanga chilolezo chodyera, popeza chiopsezo cholakwitsa chidzachepetsedwa. Chisankho cholondola kwambiri kwa kasitomala yemwe akufuna kupanga bizinesi yake ndikuyembekeza kugula chilolezo chodyera kuchokera ku mtundu wodziwika komanso wotchuka. Kuti mupeze zomwe mukufuna, sankhani chilolezo molingana ndi kuthekera kwanu, ndikulandila zidziwitso munjira yogwiritsa ntchito mwachangu. Padziko lonse lapansi, ma franchise amitundu osiyanasiyana odziwika bwino amagwiritsidwa ntchito mozungulira, ndi njira zosasinthika zomwe zimafuna kuti makasitomala ena azichita bwino mwachangu. Lingaliro lirilonse lokhala ndi njira yolingaliridwa mosamala ndi wopanga chilolezo chodyera, kumasulidwa kwakukula kwakukulu.

Mupanga chisankho cholondola kwambiri pogula chilolezo chodyera, chomwe chimakulitsa kwambiri mwayi wopanga zipatso padziko lonse lapansi.

Chilolezo chanyama chimakhala funso lofunikirabe pakufufuza. Chifukwa chiyani izi zikuchitika? Pali zifukwa zambiri, zomwe tikambirana pansipa. Koma zikuwonekeratu kuti mitu yokhudzana ndi nyama ikukhala yotchuka kwambiri, komanso mtundu womwewo wopangira bizinesi potengera chilolezocho. Ambiri amalonda amafika pamalingaliro kuti ndizopindulitsa kwambiri kupeza bizinesi yokonzedwa bwino, osati kuti ayisonkhanitse kuyambira pachiyambi, kudutsa misampha yambiri ndikuwonongeka kwakukulu chifukwa chosadziwa zambiri, kusatsimikizika, mpikisano, ndi zina zambiri zomwe zimapangitsa kulowa mu malo amabizinesi ovuta kwambiri.

Chifukwa chake, tibwerereni chifukwa chake ma franchise adatchuka kwambiri. Chowonadi ndi chakuti pafupifupi 80% ya anthu aku Russia amasunga izi kapena nyamazi m'nyumba zawo, ndipo buluwu wa ziweto ukukula: awa ndi amphaka ndi agalu wamba, ndi nsomba, ndi zolengedwa zosowa monga mbalame, akangaude, ndi abuluzi. Zolengedwa zonsezi zimafunikira chakudya, zida, mankhwala, ndi zina zambiri kuti zisamalire. Chiwerengero cha eni ziweto chikuwonjezeka. Chifukwa chake, kupeza chilolezo chazinyama kungatchedwe kochitika m'zaka zaposachedwa, chifukwa zikufunikiradi. Chilolezo chodyera ziweto chimathandizanso kupanga shopu yayikulu komanso yapadera komanso malo ogulitsira ang'onoang'ono omwe mwina adzawonongeka.

Chilolezo chanyama chabwino chimapereka njira zosiyanasiyana zokulitsira bizinesi yanu. Mutha kulandira ndalama mosalekeza, ndipo patapita kanthawi, mumalipiratu ndalama zoyambirira. Pankhani ya bizinesi ya ziweto, izi ndizofunikira monga dera lina lililonse. Chilolezo chomwe chimasankhidwa choyenera m'mizinda yambiri, yonse yayikulu (pomwe kufunika kumakhala kokulirapo) ndi yaying'ono (pomwe sipangakhale mpikisano, makamaka ndi dzina lodziwika, ndi kufunsa, poganizira ziwerengero, zidzakhala). Chifukwa cha zochitika zazing'ono zonsezi, lingaliro lakugulitsa nyama likuyamba kukopa.

Chilolezo chanyama, monga tanena kale, chitha kuwoneka ngati lingaliro labwino. Koma wochita bizinesi wachinyamata amakumana ndi funso lalikulu lokhudzana ndi kupeza chilolezo chodalirika. Mwamwayi, mutha kulumikizana ndi akatswiri athu omwe amakhala otetezera anu. Mutiuza za zokhumba zanu, onani zambiri zomwe mwapereka ndikusankha zomwe zikuwoneka zokongola kwambiri pamtengo ndi mawonekedwe. Mgwirizanowu udatha kudzera mwa ogwira ntchito athu odalirika komanso otetezeka. Mutha kukhala otsimikiza kuti simunanyengedwe, ndipo chilolezo chanu mwalamulo chili ndi ufulu wokhala ndikubweretsa zomwe mwagwirizana.

Ndalama zakunja zakunja zimatsimikizira ndalama zambiri chifukwa banja lililonse lili ndi galimoto yomwe imafunikira kukonza kwakanthawi ndikusintha ziwalo zamagalimoto. Kusankha chilolezo choyenera chogwiritsa ntchito magalimoto akunja kapena ziwalo zamagalimoto kumakupatsani mwayi woti musadere nkhawa za tsogolo lanu. Choyamba, musanasankhe chilolezo, ndikofunikira kuwunika kuchuluka kwa luso lanu lowerenga, ganizirani zachuma komanso kuthekera kwa momwe angagwiritsire ntchito, pendani zofunikira zamagalimoto akunja, poyerekeza ndi zosowa za ogula. Kuphatikiza apo, ndikofunikira kuti muyambe kuwunika msika ndi mpikisano, kulembetsa bungwe, kusonkhanitsa zofunikira, kubwereketsa malo, ndi zina zambiri. Ndikosavuta kugula chilolezo osadandaula ndi ntchito zovuta, monga kutsatsa ndi kusinkhasinkha kwa makasitomala chifukwa kutsatsa sikofunikira pamalonda apadziko lonse lapansi. Pogula chilolezo, sikuti maufulu ogwiritsa ntchito dzinalo, magalimoto akunja komanso chidziwitso cha kasamalidwe, malonda, kuyesa, ndi kasitomala wamba amaperekedwa.

Wogulitsa chilolezo akuyendera malo otsegulira atsopano ndi malo ogulitsira, ndikupereka upangiri kwa wazogulitsa ndi malamulo pazinthu zosiyanasiyana, kupereka logo, ndi tsamba la webusayiti. Deta yonse yamagalimoto akunja ndi magalimoto adalowa mu nkhokweyo, yomwe imafanana ndi nthambi za chilolezo, kupeza mosavuta mitundu yofunidwa ndi zinthu zamagalimoto. Webusayiti ya kampaniyo imawonetsa zambiri zakomwe kuli malo ogulitsira ndi ma salon, pomwe makasitomala amatha kufunsira upangiri, thandizo, ndi kugula. Kuti musankhe chilolezo chofunikira, muyenera kupita ku kalozera wazamalonda, komwe amaperekedwa kuchokera kwa omwe ali ndi ufulu wopeza chilolezo. Akatswiri amndandanda wathu amakuthandizani posankha ndi kuwunika magalimoto chilolezo, okhala ndi tsatanetsatane wa momwe zinthu ziliri ndi mtengo wake, poganizira zopereka ndi ndalama zapadera. Wogulitsayo amakhazikitsa ndalama zolipirira ndipo amafanana ndi zonse zofunikira, popanda izi mgwirizanowo sunamalizidwe ndipo ufulu wa chilolezocho umasamutsidwa. Kuphatikiza apo, akatswiri athu atha kutsagana nanu kumisonkhano ndi zokambirana, ndikupereka thandizo lazamalamulo zikalata.

Kuti mumve zambiri, muyenera kulumikizana ndi akatswiri athu kuti akuthandizeni. M'ndandandawu mulibe chilolezo chokha, komanso ndemanga zamakasitomala, ndikosavuta kusankha mwayi woyenera, poganizira momwe gulu limasankhidwira. Ndife okondwa kukuwonani pagulu la makasitomala athu ndipo tikuyembekeza ubale wabwino.

Chilolezo ndi woimira - malingaliro awiriwa ndi ofanana. Kuti mumvetsetse momwe mungagwiritsire ntchito ofesi, muyenera kugwiritsa ntchito mapulogalamu apamwamba kwambiri. Ngati mukufuna chilolezo, ndiye kuti nthumwi yake iyenera kupatsidwa chidwi. Pulogalamuyi imangothandiza kuthana ndi ntchitoyi. Mutha kuyigwiritsa ntchito moyenera komanso mopindulitsa, osalakwitsa. Kugwiritsa ntchito chilolezo ndikuyimira nthumwi kumagwira bwino ntchito pakompyuta iliyonse.

Ntchito zake zimakwaniritsidwa kudzera pakupanga kwapamwamba. Matekinoloje opangidwa mwapamwamba kwambiri amatheketsa kumapeto kwake kukhala chinthu chabizinesi yopambana kwambiri. Woyimirirayo sayeneranso kulumikizana ndi antchito, ndipo mutha kubweretsa chilolezocho kuntchito yatsopano. Mutha kukhala ndi mbiri yayikulu popereka kasitomala kapena bizinesi ina iliyonse moyenera momwe mungathere.

Mukamayanjana ndi chilolezo, mulibe zovuta zazikulu pomwe pulogalamu yamapulogalamu imayamba. Ndizosavuta komanso zothandiza, zomwe zikutanthauza kuti njira yophatikizira siyenera kunyalanyazidwa. Mufunika yankho labwino kwambiri pamakompyuta lomwe linapangidwa ndendende kuti ntchito yanu kuofesi ikhale yosavuta.

Mukamayendetsa chilolezo, ndizotheka kucheza ndi woimira pogwiritsa ntchito zida zamagetsi. Mwachitsanzo, mutha kupanga malipoti pogwiritsa ntchito luntha lochita kupanga lophatikizidwa ndi zovuta ngati mutagula chinthu choyenera. Pulogalamuyi ndiyosavuta kuyiyika, ndipo imatha kuthana ndi zochitika zovuta kwambiri zomwe zimayendetsedwa payokha. Malipoti nthawi zonse amakhala m'manja mwa woimira, ndipo chilolezo chimatha kukula mwamphamvu. Kuyendetsa kayendetsedwe kazinthu zandalama chifukwa chazomwe zathandizidwa moyenera zitha kukhala zothandiza kwambiri. Zomwe zimapangidwa ndi opanga mapulogalamu odziwa bwino zimalola kuchita zofunikira zonse mwachangu kwambiri komanso moyenera.

Chilolezo chosavuta kuphunzira komanso chitukuko cha nthumwi chimavomereza kulumikizana ndi kasitomala m'modzi. Akatswiri anu onse amasiyanitsa malingana ndi kuchuluka kwa mwayi wowonetsetsa kuti akutetezedwa kwambiri.

Franchise ndi woimira amafuna zida zina kuti achite bwino. Mwachitsanzo, makina omwe amalola kugwiritsa ntchito kusanja kapena kusintha magwiridwe antchito, zonse pempho la omwe akuyendetsa. Kusintha kwamanja kumafunikira pakafunika china chake kuwongolera. Magwiridwe antchito amalola kugwira ntchito iliyonse muofesi moyenera, komanso kukulitsa. Kampani yogulitsa chilolezo imalola kuyanjana osati ndi nthumwi yokha komanso ndi ena. Ndizosavuta, chifukwa chake gwiritsani ntchito pulogalamu yabwino.

Njira yolumikizirana ya chilolezo ndi woimilira amatsogolera bizinesiyo kuzipamwamba zatsopano.