Franchise ndi franchisee ndizogwirizana kwambiri. Ngati mukufuna chilolezo, ndiye kuti mukapeza mutha kukhala chilolezo. Iyi ndi bizinesi yopindulitsa kwambiri, pakukhazikitsa komwe muyenera kutsatira malamulowo ndikuperekedwa ndi malamulo a chilolezo. Simuyenera kuchita kubwera ndi china chatsopano, kukonzanso bizinesi, kuchita zina zovuta. Ndikofunikira kokha kugula bizinesi yokonzedwa bwino, yotchedwa chilolezo. Wogulitsa chilolezo ndi munthu amene amakhala ndi ufulu wogwiritsa ntchito zida zomwe kampani iliyonse yabwino imagwiritsa ntchito popanga bizinesi.

Simusowa kuti mupange chilichonse kuyambira pachiyambi, muyenera kungogwiritsa ntchito lingaliro lokonzekera. Kuphatikiza apo, dzinali ladziwika kale, zomwe zikutanthauza kuti ndalama zowonjezerapo chidziwitso chazizindikiro zimachepa kwambiri.

Monga gawo la chilolezo, wolamulirayo ayenera kuuza okhawo okhawo kuti ofesi yoyimilira idatsegulira dera lawo. Ndiotsika mtengo kwambiri kuposa kutsatsa mtundu wosadziwika kuyambira pachiyambi. Franchise ikhoza kukhala khofi yomwe mumagula cafe pafupi m'mawa, shopu komwe mumagula, pizzeria yomwe ili ndi dzina lapadziko lonse lapansi ndipo ili pafupi ndi kasitomala wamba.

Ma Franchise ali paliponse ndipo akutchuka. Bizinesi yokonzekera yotsegulira mtundu wa chilolezo imalola wogulitsa chilolezo kuti azingogwiritsa ntchito ndalama zomwe zilipo kale mu bizinesi yoyeserera kale. Mukungoyenera kukhazikitsa moyenera zoperekedwa ndi chilolezo chololeza. Wogulitsa chilolezo sakhala pachiwopsezo chilichonse, popeza pali bizinesi kumbuyo kwake, dzina lodziwika bwino, chidziwitso chachikulu chomwe chakhala chikusonkhanitsidwa kwazaka zambiri kapena ngakhale zaka makumi ambiri zantchito yamphamvu.

Kugulitsa chilolezo kumadziwika ndi kutchuka kwambiri mdziko lililonse. Munthu amene angafune kukhala wolandila ndalama atha kungopeza ndalama, kupeza anthu ogwira ntchito malinga ndi momwe angafunire, kupanga bizinesi, ndi kupeza zotsatira. Ngakhale zinthuzo nthawi zambiri zimachotsedwa kudziko lomwe amachokera. Izi ndizosavuta chifukwa mutha kupulumutsa anthu ogwira ntchito ndi zandalama. Palibe chifukwa chokhazikitsira njira kapena kugwira ntchito pamtundu. Zonsezi zilipo kale kwa inu ndipo zatsala ndikukhazikitsa mtundu wa biz wokonzeka womwe umabweretsa ndalama ngati bonasi.

Wogulitsa chilolezo amatha kugwiritsa ntchito bwino chilolezocho, kulandira gawo lalikulu lazachuma chomwe angathe. Malamulo a chilolezocho amakambidwa mwachindunji ndi omwe amapereka ndipo akhoza kukhala osiyana. Mwachitsanzo, nthawi zonse mumatha kutenga gawo la phindu, kapena mutha kuvomereza pazinthu zina, zimatengera mwini wa mtundu womwe wagwiritsidwa ntchito.

Ndikokwanira kungogula chilolezo ndikugwiritsa ntchito zomwe zakhala zikuchitika ndi mibadwo yam'mbuyomu zikafika pamalonda akale. Muyenera kukhala osamala kwambiri ndikupewa zolakwitsa chifukwa zolakwika zilizonse pakupanga chilolezo zitha kuzindikiridwa kenako wolowererayo amalandira zovuta m'malo mopindula. Koma izi sizomwe zimachitika kawirikawiri, chifukwa chake, muyenera kuyang'ana pakukwaniritsa koyenera kwamaofesi.

Kutsatira chilolezo ndikuwonjezera zowonjezera pamakampani ampikisano. Kupatula apo, ma franchise ambiri amagwiritsa ntchito njira yakomweko, mwachitsanzo, ku McDonald's amagulitsa zikondamoyo ngati zili ku Russia. Ngati chilolezo chofananira cha McDonald chitsegulidwa ku Kazakhstan, ndiye kuti cafe yodyera mwachangu imapatsa mwayi wosankha ma burger omwe ali ndi nyama ya akavalo kwa anthu amderalo.

Chilolezo chotsika mtengo sichimasiyana ndi zopereka zazikulu, zotsika mtengo chifukwa zoopsa zake ndizofanana kulikonse. Pofuna kuti musayike pachiwopsezo ndikugula chilolezo chokhala ndi 100% chitsimikizo, pali malo ogulitsira omwe amapereka zosankha zonse, zotsatsa pamitengo yotsika mtengo ndi zina zambiri, m'malo onse a ntchito lero. Chilolezo, chotchipa kapena chodula, pakati, chikuyimira kupezeka kwa zofuna za mtundu winawake, dzina mdera lomwelo kapena kupitirira, kukulitsa kulumikizana kwa zigawo, zonse za magalasi otchipa ndi nthambi zazikulu. Kuyambitsa bizinesi ndi kupeza chilolezo ndichopambana, kufunikira chifukwa pakadali pano palibe chifukwa choyambira kaye, malonda odziwika amamvedwa ndipo kasitomala adapangidwa kale. Ndi chilolezo chotsika mtengo, nkhaniyi ndiyosiyana pang'ono, koma mndandanda wathu wamwayi wokhala ndi akatswiri umathandizira pazonse, amalonda amalangiza ndikupereka dongosolo la bizinesi, ndi tchipisi ndi malingaliro ena pantchito.

Chifukwa chiyani kuli kopindulitsa kugula chilolezo chotsika mtengo? Choyamba, palibe chifukwa chopangira ndalama zazikuluzikuluzi. Chachiwiri, pali thandizo la akatswiri ndi akatswiri pankhaniyi. Chachitatu, mwezi uliwonse makasitomala zikwizikwi ndi amalonda amadutsa pazenera, omwe samangofuna kuyambitsa bizinesi yawo komanso amafunafuna anzawo ndi ogulitsa. Ndikosavuta kuti ma franchisees ndi ma franchisor agwire ntchito limodzi, kupanga bizinesi yawo padziko lonse lapansi, kubweretsa mapulojekiti kudera lachigawo, kukulitsa udindo wawo ndi phindu. Kugwiritsa ntchito chilolezo, chotchipa poyang'ana koyamba, ndi njira zothandiza, kumabweretsa chitukuko cha kampani yayikulu kwambiri. Cholinga cha kabukhu kakang'ono ka ndalama ndi kuthandiza amalonda amitundu yotsika mtengo kapena yayikulu kupita kumayiko ena powonetsa ndikuitanitsa katundu ndi ntchito zina.

Ndikopindulitsa kutenga chilolezo chotsika mtengo pankhani zamalonda, ntchito, chithandizo chamankhwala, zoyendera, zodzikongoletsera, zomwe mungasankhe zili kwa inu. Komanso, m'ndandanda wa chilolezocho umapereka zokambirana, thandizo ndi akatswiri, komanso kupereka nthawi yamalingaliro amakampani kukopa makasitomala, kukulitsa kufunika ndi phindu. Kufikira kwamagalimoto ndi malingaliro a SEO kumatha kukulitsa kufunika ndi kuwonekera. Mukalowa m'sitolo, mutha kusankha zomwe mukufuna. Ngati simukudziwa kuti mukufuna kutsegula bizinesi m'dera liti, mutha kungodzidziwitsa nokha zotsatsa, mfundo zamitengo (kuyambira zotsika mtengo mpaka zotsika mtengo), pali kugawa kwa mzinda ndi dziko, ndi magulu ndi magulu ang'onoang'ono, osonyeza ndikuwerengera ndalama zolandilidwa pansi, ndalama zopanda ndalama, popanda ndalama zotsika mtengo popanda iwo. Palinso nthawi yobwezera kuti poyamba musangodziwa ndalama zoyambirira zokha komanso mawu a ndalama zoyambirira. Kodi kampaniyo yakhala ikugulitsa nthawi yayitali bwanji? Kodi anthu amafuna chiyani? Ziwerengero za tsiku ndi tsiku, sabata iliyonse, mwezi uliwonse zimathandiza kupenda ziwerengero.

Pali gulu lomwe franchisors angachite nawo chilolezo chotsika mtengo. Akatswiri athu amakuthandizani pazinthu zonse. Kuthandiza kwa nthawi ndi nthawi kwa akatswiri kumathandizira pa bizinesi iliyonse, yotsika mtengo komanso yotsika mtengo.

Kuti mudziwe zambiri, kufunsa ndi kupeza dongosolo, lemberani manambala omwe atchulidwa. Komanso, m'ndandanda wathu wama franchise otchipa, mutha kudzidziwitsa nokha kuwunika kwamakasitomala, kuchuluka kwa chilolezo chotsika mtengo, nkhani, ndi zikhalidwe, kukwezedwa, ndi zina. Tikukuthokozani pasadakhale chifukwa cha chidwi chanu, kuyembekezera mgwirizano wanthawi yayitali .

Popita nthawi, aliyense akuyesera kusinthana kuti akhale ndi moyo wathanzi, chifukwa chilolezo cha masewerawa ndichofunikira kwambiri, ndikuwonetsedwa mosiyanasiyana. M'ndandanda yazamalonda, mutha kupeza malo olimbitsira thupi, maphunziro ndi mapulogalamu ena pa intaneti, mpira, kulimbitsa thupi, kuvina, tenisi, ndi zina zambiri. Monga ndudu, uku ndikudalira komweko ndipo ndimabizinesi ena, ndizotheka kuwonjezera ndalama. Kutsegulidwa kwa malo ogulitsira ambiri kumakhudza kukwezedwa kwa kampaniyo, dzina, koma ndizovuta kuyendetsa, makamaka mukatsegula malo ogulitsa padziko lonse lapansi. Ndikosavuta kugulitsa chilolezo ndikukhala ndi ufulu wogwiritsa ntchito kuposa kungodzichita nokha. Chilolezo chokhala ndi masewera chimapindulira chilolezo kwa franchisor komanso kwa franchisee.

Palibe chifukwa choti wogulitsa chilolezo atsegule bizinesi yawo pamasewera, kulera ndi kupanga makasitomala. Ndikosavuta kupeza chilolezo chofunidwa ndi kampani yomwe yakhala ikugulitsidwa kwazaka zopitilira chimodzi, yokhala ndi makasitomala, komanso zomwe sizifuna kutsatsa. Mitengo imatha kusiyanasiyana kutengera kupereka kwa franchisor, poganizira mtengo wa ndalama zolipirira. Zachidziwikire, mutha kupeza makampani azamasewera omwe, chifukwa cha mpikisano wokula msanga, samapereka ndalama zochulukirapo, koma izi ndizosowa. Ndalama zolipiritsa ndi khadi yotsimikizira kuti ndiwotheka, chifukwa chake amalipidwa panthawi yosaina mgwirizano komanso asanasamutse ufulu ndi zinsinsi za kampani yamasewera. Kuphatikiza pa maufuluwo, franchisor amapatsa wolandirayo chidziwitso chonse cha chitukuko, nthambi zomwe zilipo kale, kuwunika, ndi kuwongolera ndalama zochepa potsegula nthambi ndi zibonga zatsopano. Franchisor amabwera kutsegulira kulikonse, ndikupereka maphunziro kwa ogwira ntchito.

Ngati zida zamasewera zilipo kuti zigulitsidwe, zimaperekedwanso malinga ndi mgwirizano. Panthawi yosankha chilolezo ndikugula bizinesi yamasewera, mumatha kulingalira osati mitengo yokha komanso nthawi yobwezera, zambiri pamalipiro oyamba, ndi zina. Akatswiri athu m'ndandanda wazamalonda amathandizira kupeza mwayi wopezera masewera, komanso kuchita misonkhano, kutsata mwalamulo panthawi yosaina mgwirizano. Kuti mudziwe zambiri, amapezeka kuti mufunse poyimba nambala yolumikizirana. Komanso, mndandanda wazamalonda ulipo kuti mupeze nkhani zaposachedwa, pendani ndemanga za makasitomala athu, yerekezerani zabwino zonse ndi zoyipa zake. Franchisees amagawidwa m'magulu, mitengo, ndi zina. Tili othokoza pasadakhale chifukwa cha chidwi chanu ndipo tikuyembekeza mgwirizano wanthawi yayitali komanso chitukuko chabizinesi yanu pamasewera omwe timapereka.