Franchise ndi franchisee ndizogwirizana kwambiri. Ngati mukufuna chilolezo, ndiye kuti mukapeza mutha kukhala chilolezo. Iyi ndi bizinesi yopindulitsa kwambiri, pakukhazikitsa komwe muyenera kutsatira malamulowo ndikuperekedwa ndi malamulo a chilolezo. Simuyenera kuchita kubwera ndi china chatsopano, kukonzanso bizinesi, kuchita zina zovuta. Ndikofunikira kokha kugula bizinesi yokonzedwa bwino, yotchedwa chilolezo. Wogulitsa chilolezo ndi munthu amene amakhala ndi ufulu wogwiritsa ntchito zida zomwe kampani iliyonse yabwino imagwiritsa ntchito popanga bizinesi.

Simusowa kuti mupange chilichonse kuyambira pachiyambi, muyenera kungogwiritsa ntchito lingaliro lokonzekera. Kuphatikiza apo, dzinali ladziwika kale, zomwe zikutanthauza kuti ndalama zowonjezerapo chidziwitso chazizindikiro zimachepa kwambiri.

Monga gawo la chilolezo, wolamulirayo ayenera kuuza okhawo okhawo kuti ofesi yoyimilira idatsegulira dera lawo. Ndiotsika mtengo kwambiri kuposa kutsatsa mtundu wosadziwika kuyambira pachiyambi. Franchise ikhoza kukhala khofi yomwe mumagula cafe pafupi m'mawa, shopu komwe mumagula, pizzeria yomwe ili ndi dzina lapadziko lonse lapansi ndipo ili pafupi ndi kasitomala wamba.

Ma Franchise ali paliponse ndipo akutchuka. Bizinesi yokonzekera yotsegulira mtundu wa chilolezo imalola wogulitsa chilolezo kuti azingogwiritsa ntchito ndalama zomwe zilipo kale mu bizinesi yoyeserera kale. Mukungoyenera kukhazikitsa moyenera zoperekedwa ndi chilolezo chololeza. Wogulitsa chilolezo sakhala pachiwopsezo chilichonse, popeza pali bizinesi kumbuyo kwake, dzina lodziwika bwino, chidziwitso chachikulu chomwe chakhala chikusonkhanitsidwa kwazaka zambiri kapena ngakhale zaka makumi ambiri zantchito yamphamvu.

Kugulitsa chilolezo kumadziwika ndi kutchuka kwambiri mdziko lililonse. Munthu amene angafune kukhala wolandila ndalama atha kungopeza ndalama, kupeza anthu ogwira ntchito malinga ndi momwe angafunire, kupanga bizinesi, ndi kupeza zotsatira. Ngakhale zinthuzo nthawi zambiri zimachotsedwa kudziko lomwe amachokera. Izi ndizosavuta chifukwa mutha kupulumutsa anthu ogwira ntchito ndi zandalama. Palibe chifukwa chokhazikitsira njira kapena kugwira ntchito pamtundu. Zonsezi zilipo kale kwa inu ndipo zatsala ndikukhazikitsa mtundu wa biz wokonzeka womwe umabweretsa ndalama ngati bonasi.

Wogulitsa chilolezo amatha kugwiritsa ntchito bwino chilolezocho, kulandira gawo lalikulu lazachuma chomwe angathe. Malamulo a chilolezocho amakambidwa mwachindunji ndi omwe amapereka ndipo akhoza kukhala osiyana. Mwachitsanzo, nthawi zonse mumatha kutenga gawo la phindu, kapena mutha kuvomereza pazinthu zina, zimatengera mwini wa mtundu womwe wagwiritsidwa ntchito.

Ndikokwanira kungogula chilolezo ndikugwiritsa ntchito zomwe zakhala zikuchitika ndi mibadwo yam'mbuyomu zikafika pamalonda akale. Muyenera kukhala osamala kwambiri ndikupewa zolakwitsa chifukwa zolakwika zilizonse pakupanga chilolezo zitha kuzindikiridwa kenako wolowererayo amalandira zovuta m'malo mopindula. Koma izi sizomwe zimachitika kawirikawiri, chifukwa chake, muyenera kuyang'ana pakukwaniritsa koyenera kwamaofesi.

Kutsatira chilolezo ndikuwonjezera zowonjezera pamakampani ampikisano. Kupatula apo, ma franchise ambiri amagwiritsa ntchito njira yakomweko, mwachitsanzo, ku McDonald's amagulitsa zikondamoyo ngati zili ku Russia. Ngati chilolezo chofananira cha McDonald chitsegulidwa ku Kazakhstan, ndiye kuti cafe yodyera mwachangu imapatsa mwayi wosankha ma burger omwe ali ndi nyama ya akavalo kwa anthu amderalo.

Chilolezocho m'makampani omanga ndichofunikira ndipo chimaperekedwa m'mitundu yambiri yamakalata. Anthu ambiri azolowera kukhulupirira zotsatsa ndipo ngakhale adaziwona kuti ndi ziti. Zachidziwikire, atakambirana ndikulandila upangiri kuchokera kwa anzawo, ambiri amaganiza kuti mtundu wakumanga kwa kampani inayake ndiyabwino, mosasamala kanthu komwe kampaniyo ili. Kuitanitsa zida zomangira kapena zida zakunja sizopindulitsa, kuphatikiza mayendedwe, koma pakakhala mtundu wazinthu zomangira pamsika, padzakhala zofunikira ndipo ndalama ziziwonjezeka. Kutsegula malo atsopano omanga padziko lonse lapansi ndiopindulitsa pamalingaliro azachuma, ndipo kufunikira, malowo azikhala abwino nthawi zonse, koma simuyenera kuiwala za kuwongolera ndi kuwongolera. Mwakuthupi, zimakhala zovuta kuti wopanga azisamalira ndikuwongolera bizinesi m'maiko ena, poganizira malamulo ndi mpikisano, kuchuluka kwakukulu kwa zinthu, motero kwakhala kofunikira kupereka ufulu wogulitsa zinthu kwa ma franchisees.

Pofuna kuti asataye nthawi yawoyawo osapita kwa omwe amapereka katundu, ku kampani yodziwika bwino, pali mindandanda yapaderadera ya chilolezocho, momwe aliyense angapeze bizinesi yake, momwe angafunire, poganizira za capital capital yoyamba ndi magawo ena. Tiyenera kumvetsetsa kuti pali zoopsa mu bizinesi iliyonse, ndipo palibe amene sangatengeke ndi izi. Koma potenga chilolezo, zimakhala zosavuta kuzolowera ntchito zomangamanga, kuti mumvetse zomwe, kulandira upangiri wanthawi yayitali pakukweza zinthu, osagwiritsa ntchito ndalama ndi zotsatsa, poganizira zomwe wopanga amapanga pazinthu zatsopano. M'ndandanda wa zida zomangamanga kapena zida zamankhwala, zilipo kuti muwone zopereka kuchokera kwa omwe ali ndi mwayi wodziyimira pawokha, koma atha kugwiritsa ntchito othandizira athu. Kuphatikiza apo, ma franchisees omwe amatha kusanthula msika, awone dera lomwe malowa ndi otseguka, ndi mitundu iti yomwe ikufunika kwambiri, ndipo amatha kuwerengera nthawi yolipira, poganizira zonse zida, zinthu, lendi, ndi zina zambiri. Mukamagula chilolezo, mumalandila ndalama zochuluka, zomwe zimatengera kuwerengera kwa omwe adayambitsa chizindikirocho, akagulitsa chilolezocho. Chifukwa chake, simuyenera kuchita mantha, anthu ambiri amakana kulipira ndalama zoyambirirazo, poganizira za mpikisano womwe ulipo, koma kwenikweni, zinali, zilipo ndipo zidzachitika.

Pogula chilolezo, mumadzipatsa bizinesi yokhazikika, koma osayiwala za dera lanu ndikupempha malo ano. Komanso, pafupifupi kuthandizira usana ndi usiku sikunangoperekedwa kuchokera kwa iwo okhawo ogulitsa ma franchise komanso ma franchisees, omwe amatsimikizira kuyang'anira bwino, kuwongolera ndalama, ndi kuwongolera, posamutsa osati ufulu wokha wokha wopereka dzina, dzina komanso maluso, tchipisi, china chake omwe mpikisano sadziwa za. Zachidziwikire, mtsogolomo, wogulitsa akhoza kuvutika, chifukwa nthawi yamgwirizano imatha, koma maluso amakhalabe, koma uwu ndi msika ndipo palibe kothawira ku izi. Zambiri, kasitomala adasamutsira kwa wogulitsa ufuluwo, kuti akagwire ntchito mderali, ndikupanga zinthu zamtunduwu. Potsegula malonda atsopano azogulitsa ndi anzanu, popereka ntchito zomanga, mumakulitsa kufunikira ndi phindu la chizindikirocho. Chilolezocho chikuyenda bwino tsiku ndi tsiku, zomwe zimafunikira ndalama zochepa zoyeserera, nthawi, ndi ndalama. Kuti muwunikire ma franchise omwe alipo, yerekezerani kuchuluka kwa mtengo ndi zikhalidwe, mawu, ndi magawo ena, muyenera kutsatira ulalo wa kabuku ka franchise pansipa kuti mumve zambiri.

Pali ndemanga zamakasitomala zomwe mosakayikira zimathandizira posankha. Kuti mumve zambiri pa chilolezocho, muyenera kulumikizana ndi akatswiri athu pogwiritsa ntchito manambala omwe akupezeka mgululi. Tili othokoza pasadakhale chifukwa cha chidwi chanu komanso chidaliro chathu, tikuyembekeza mgwirizano wogwira mtima ndikukula kwa bizinesi yanu, kufikira zigawo, ndi ndalama zambiri.

Chilolezo cha mipando ndi ntchito yovuta kwambiri yomwe imafunikira chidwi chachikulu. Kupatula apo, amalonda ambiri amachita nawo mipando, chifukwa chake, chilolezo chimayenera kusankhidwa mwanzeru. Iyenera kukupatsani mwayi wopikisana nawo. Ichi si chizindikiro chodziwika bwino komanso chodziwika bwino. Mukamayendetsa chilolezo cha mipando, ziyeneranso kukumbukiridwa kuti njira zamabizinesi zomwe mumalandira kuchokera kwa omwe ali ndi ufulu wogulitsa ziyenera kugwira bwino ntchito ndikukupatsani mpikisano waukulu. Kupatula apo, kupanga chilolezo cha mipando kumafunikira kuti mupange ndalama zochulukirapo kuposa momwe mumakhala mukugwiritsa ntchito dzina lanu.

Kusiyanitsa ndikuti mukamagwira ntchito ndi chilolezo, mumavomera kulipira ndalama zina, ndipo gawo loyamba liyenera kulipidwa koyambirira kwa chilolezo cha mipando. Kuphatikiza apo, kuchuluka kwake ndi pafupifupi 11% ya kuchuluka kwachuma komwe mukagwiritse ntchito poyambira. Iyi ndi ndalama yovuta kwambiri, chifukwa chake muyenera kulingalira bwino musanapange chisankho chokomera chilolezo. Mutha kukambirana ndikumvetsetsa zomwe mudzakhale nazo mukamayanjana ndi mtundu winawake. Mipando ndi chinthu chodula kwambiri, kugulitsa komwe mutha kupeza ndalama zambiri. Ngati mukugwira ntchito ndi chilolezo, ndiye kuti ndalama zitha kukulitsidwa kwambiri.

Chilolezo cha mipando ndi bizinesi yomwe ingakhale yowopsa. Adakhala wowopsa chifukwa choti mpikisano ulidi wopanda kale. Ngati mufufuza pa intaneti za funso mugule mipando, mupeza mayankho ambiri. Izi zikutanthauza kuti mipando ndiyopikisana kwambiri. Ichi ndichifukwa chake ndikofunikira kugwira ntchito ndi chilolezo, samalani. Zachidziwikire, pogula chilolezo cha mipando, nthawi yomweyo mumakhala ndi mwayi wopikisana chifukwa chogwiritsa ntchito dzina lodziwika bwino.

Komabe, kuzunza pamisika kokha sikungapange bizinesi. Ndikofunikanso kukhazikitsa njira zamabizinesi zamtunduwu zomwe zingakuthandizeni kupambana otsutsa onse. Katundu woyang'anira mipando azigwira ntchito moyenera pokhapokha zolembazo zitachitidwa moyenera. Kuti mukonzekere bwino poyambira bizinesi, muyenera kuchita zowunikira pasadakhale. Choyamba, muyenera kuwunika omwe mukupikisana nawo, ndiye kuti ndi koyenera kuwunika. Mukamayendetsa chilolezo cha mipando, kusanthula swot ndichida chofunikira kwambiri. Ndi chithandizo chake, zidzakhala zotheka kudziwa mphamvu ndi zofooka za polojekiti yanu ndikumvetsetsa ngati zingachitike bwino.

Katundu woyendetsa bwino wa mipando amakupatsirani mpikisano waukulu. Kudzakhala kotheka kuthana ndi zovuta zilizonse zopikisana, patsogolo pawo ndi sitepe kapena ziwiri. Chilolezocho chiyenera kuchitidwa motere kuti ndalama zomwe mumapeza ndizokwera kuposa za otsutsa omwe akugulitsa kale pamsika. Kupatula apo, simuyenera kungopezera zosowa zanu ndikulandira ndalama komanso mumapereka zopereka mwezi uliwonse. Ndipo gawo loyamba lomwe mudzasamutse kumaakaunti a franchisor ndi gawo limodzi. Ndalamayi imawerengedwa ngati gawo la kuchuluka kwa zinthu zomwe mumayika poyamba.

Kuphatikiza apo, mukamagulitsa chilolezo cha mipando, mudzalipira mitundu iwiri ya zolipira pamwezi. Choyamba chimatchedwa Zopereka Zotsatsa Padziko Lonse Lapansi. Kuchuluka kwake ndi 1, 2, kapena 3% ya kuchuluka kwachuma komwe mudakwanitsa kulandira ngati ndalama kapena chiwongola dzanja. Kuphatikiza apo, pogulitsa chilolezo cha mipando, kumbukirani kuti palinso zopindulitsa. Choperekachi pamlingo wake chimasiyanasiyana kuyambira 3 mpaka 6% ndipo chimawerengedwa ngati gawo lazopeza zomwe alandila. Zitha kuwerengedwanso ngati kuchuluka kwa phindu; zimadalira momwe mumakwanitsira kukambirana.

Ichi ndi ntchito yamabizinesi, yopindulitsa kwambiri. Kuti mulibe zovuta zilizonse pakukwaniritsa, muyenera kutsatira mosamalitsa malamulowo ndikutsatira miyezo yoyenera. Izi zidzakupangitsani kuti mupambane mosakayikira ndipo mutha kukhala ndi ndalama zambiri. Mukamayendetsa chilolezo, mumachita mogwirizana ndi zomwe mnzanu akuchita. Izi zidzakuthandizani kuti mudzachite bwino nthawi zonse. Kuyankha mafunso a ogula ndikofunikanso kwambiri.

Monga wogulitsa chilolezo pakampani yamipando, amaliza ntchito zonse pakupanga munthawi yolemba. Padzakhala chilichonse cha izi, kuyambira matekinoloje apamwamba mpaka miyezo yophunzitsira ogwira ntchito. Ndipo ngati mukuchita kupanga mipando mkati mwa chilolezo, mwayi wanu wopeza zotsatira ukuwonjezeka kwambiri. Kupatula apo, sikuti mukungodzichitira nokha, koma mukugwira ntchito mogwirizana ndi bungwe lapadziko lonse lapansi. Chifukwa chake, chidziwitso chonse, luso, ukadaulo, kudziwa momwe mungachitire, ndi mayankho pakusintha zili kumbali yanu. Mutha kupambana kuposa adani anu am'deralo. Patsani chilolezo mipando yanu kuti muwonjezere mwayi wopambana.

Ochita nawo mpikisano ndi amodzi mwazowopsa zazikulu pachilolezo chopangira mipando. Palibe aliyense wa iwo amene angafune kusiya malonda omwe amawadyetsa. Zotsatira zake, ena a iwo adzamenya nkhondo mpaka kumapeto, pomwe ena atha kugwiritsa ntchito njira zosawona mtima komanso zoyipa. Ndipo mukuyenera kukhala okonzekera izi ndipo muyenera kusiya vutoli. Pazifukwa izi muyenera kudziwa pasadakhale mwayi ndi zoopsa zomwe chilolezo chili nacho pakupanga mipando. Kufufuza kwa SWOT ndi chida chabwino kwambiri chodziwira mwayi ndi ziwopsezozi.

Ichi ndi chida chapamwamba komanso chapamwamba. Imagwira ntchito iliyonse, osati chilolezo chokha. Chifukwa chake, pogwiritsa ntchito ma analytics amakono, mudzatha kubweretsa zopanga mipando kuzinthu zatsopano zantchito. Ziwerengero zowerengera mosalekeza. Komanso, mukawonetsedwa bwino, mudzakhala ndi mwayi wopambana mtsogolo. Zidzakhala zofunikira kuthana ndi ntchito zamtundu uliwonse ndikufika pakupambana. Chilolezo chogwiritsira ntchito mipando sichingakumane ndi zovuta.

Chifukwa chake, zonse zidzayenda monga mudakonzera.