Chilolezo cha bizinesi yamalonda chimakhala chofananira ndipo chikufunika pamtengo wotsika mtengo. Malo ogulitsa zovala, zopangidwa, zomanga, ndi mayina ena azogulitsa. Palibe chifukwa chochitira pawokha kuti mutsegule bizinesi. Makamaka ngati mwatsopano pankhaniyi, ndiye kuti mukufunika thandizo ndi upangiri kuchokera kwa akatswiri omwe angakuthandizeni kutsegula ndikuwongolera bizinesi mdera linalake, kuphatikiza malonda. Makasitomala ambiri pankhani yamalonda amakonda mitundu yodalirika ndipo ngakhale akuchokera kuti, funso lokhalo ndilofunika, koma palibe amene akufuna kulipira. Pogulitsa zida zamalonda kapena zogulitsa, ndikofunikira kudziwa kuti kuphatikiza pamtengo woyambirira (mtengo), poganizira mayendedwe, ogulitsa amalunga kuchokera pamtengo wonsewo.

Chifukwa chake, zinthu zapakhomo ndizotsika mtengo, koma makasitomala sada nkhawa nazo. Kuti tibweretse zinthu, ndikofunikira kuvomereza ndi wopanga ndikupewa kupikisana, kenako kulembetsa ufulu wogulitsa kuti akhale nthumwi yokha pamalonda. Kusamutsidwa kwa ufulu wopereka zokonda kumatchedwa kugulitsa. Chilolezocho chikukula tsiku ndi tsiku ndipo chikufunika kwambiri. Pali ma catalog apadera okhala ndi ma franchise amakampani osiyanasiyana, omwe amasiyana pamlingo wawo, kuchuluka kwake, komanso kapangidwe kake. M'ndandanda yamalonda, mutha kupeza chilichonse chomwe chingagwirizane ndi moyo wanu. Kugawa ndi kusefa ndi gulu kumakupatsani mwayi wowona chilolezo kuchokera pamtundu winawake, mutha kutanthauzira kuchuluka kwa mtengo, dera, ndi zina zowonjezera.

Ndi chilolezo, mosakayikira ndikosavuta komanso mwachangu kutsegula bizinesi yanu, kuyang'anira ndikuwongolera, chifukwa ma franchisors azilumikizana nthawi zonse, kuthandiza wogulitsa ufulu pankhani iyi kapena ina. Komanso, nkoyenera kulingalira za mpikisano, ndipo kuyambitsa bizinesi kuyambira pomwepo ndizowopsa. Muyenera kuyika ndalama pakutsatsa, kuchita zotsatsa zosiyanasiyana, kupeza makasitomala, koma ndi chilolezo, palibe chifukwa chakuti simukugula chilolezo chokhala ndi ufulu wokha, komanso dzina lomwe lili pansi. Ma Franchise amagawika m'magulu, m'magulu kutengera magawo a ntchito, malo ogulitsa ayenera kuwunikiridwa, ndi zina zambiri. Kupatula zodyera, ili ndi chilolezo chofunidwa kwambiri. Mudzawona mtengowo nthawi yomweyo, poganizira za ndalama zowonjezera pazinthu zosiyanasiyana zamalonda kapena zina, ndipo ndiyeneranso kulingalira za ndalama zolipiritsa, zomwe zimawerengedwa potengera mtengo wathunthu wa wogulitsa chilolezo chogulitsa chilolezo chogulitsa . Makampani ambiri, poganizira za mpikisano, amakana ndalama zolipira, ndikupita kuzinthu zabwino, chifukwa potsegulira malo ogulitsira ambiri, mumawonetsetsa kuti zabwinozo zikuwonjezeka komanso phindu pazogulitsidwazo.

Inde, mutha kutsatsa malonda anu paokha, koma muyenera kuvomereza kuti izi ndizosatheka, chifukwa chakutali, makamaka ngati kutsegulidwa kwa malo ogulitsira atsopano m'maiko ena. Chilolezocho ndi kusamutsa ufulu wopereka zofuna, osati kugulitsa bizinesi yonse, chifukwa chake onse amapindula ndi mgwirizano. Kupereka chilolezo sikungotenga ufulu wokha komanso kulumikizana kwathunthu munthawi yonse yamgwirizanowu, kuthandizira oyang'anira, kuwongolera, kupeza anthu ntchito, kuzindikira komwe kugulitsa malonda, kupereka kwa makasitomala, kuyendera malo onse ogulitsa atsopano, ndi zina zambiri.

M'ndandanda ya ma franchise, ndizotheka kuwunika mtundu wazopereka, kuwunika, kuwona mavoti ndi zina zowonjezera. Mtengo wamakampani pama franchise umasiyana. Komanso, m'ndandandawu umawonetsa dzina la malo otseguka mdera linalake, okhala ndi chidziwitso chonse, mbiri yotsegulira, ndi ndalama. Ndikotheka kuwerengera mtengo wobwezereranso, zolipirira, ndi ndalama zanu zoyamba kapena ndi chithandizo cha akatswiri athu. Zomwe zimapezeka m'sitolo yogulitsa masheya zimasinthidwa pafupipafupi, ndikupanga mgwirizano wabwino kwambiri pakati pa amalonda ndi omwe ali ndi chilolezo. Kuonetsetsa kuti ntchito ikuyenda bwino komanso yosavuta, mutha kulumikiza malo onse ogulitsira ma franchise mu kachitidwe kamodzi kuti makasitomala athe kuwona madera onse, komanso kukonza zopereka zogulitsa kumadera aliwonse adziko lapansi.

Mwachitsanzo, kasitomala amayitanitsa ndipo akafotokozera mzinda wanu, wogwiritsa ntchitoyo amasinthana ndi malo omwe akufuna.

Kuti mumve zambiri zama franchise, kuti mupeze mwayi woyenera, tsatirani ulalo waku kabuku ka franchise pansipa. Sitoloyo ili ndi gulu losavuta losanja gulu linalake, zomwe zimapangitsa kuti zikhale zosavuta kuzifufuza. Komanso, mu sitolo yogulitsa zamalonda, mutha kupeza zambiri pazowunikira za makasitomala athu, komanso kulumikizana ndi akatswiri athu. Tikukuthokozani chifukwa cha chidwi chanu komanso chidaliro chanu. Tikuyembekeza mgwirizano wopindulitsa chifukwa cholinga choyambitsa kabukhu ndikumagwirizanitsa makampani omwe ali ndi ma franchisees, kukulitsa bizinesi, udindo, ndalama, komanso phindu.

Chilolezo cha mipando ndi ntchito yovuta kwambiri yomwe imafunikira chidwi chachikulu. Kupatula apo, amalonda ambiri amachita nawo mipando, chifukwa chake, chilolezo chimayenera kusankhidwa mwanzeru. Iyenera kukupatsani mwayi wopikisana nawo. Ichi si chizindikiro chodziwika bwino komanso chodziwika bwino. Mukamayendetsa chilolezo cha mipando, ziyeneranso kukumbukiridwa kuti njira zamabizinesi zomwe mumalandira kuchokera kwa omwe ali ndi ufulu wogulitsa ziyenera kugwira bwino ntchito ndikukupatsani mpikisano waukulu. Kupatula apo, kupanga chilolezo cha mipando kumafunikira kuti mupange ndalama zochulukirapo kuposa momwe mumakhala mukugwiritsa ntchito dzina lanu.

Kusiyanitsa ndikuti mukamagwira ntchito ndi chilolezo, mumavomera kulipira ndalama zina, ndipo gawo loyamba liyenera kulipidwa koyambirira kwa chilolezo cha mipando. Kuphatikiza apo, kuchuluka kwake ndi pafupifupi 11% ya kuchuluka kwachuma komwe mukagwiritse ntchito poyambira. Iyi ndi ndalama yovuta kwambiri, chifukwa chake muyenera kulingalira bwino musanapange chisankho chokomera chilolezo. Mutha kukambirana ndikumvetsetsa zomwe mudzakhale nazo mukamayanjana ndi mtundu winawake. Mipando ndi chinthu chodula kwambiri, kugulitsa komwe mutha kupeza ndalama zambiri. Ngati mukugwira ntchito ndi chilolezo, ndiye kuti ndalama zitha kukulitsidwa kwambiri.

Chilolezo cha mipando ndi bizinesi yomwe ingakhale yowopsa. Adakhala wowopsa chifukwa choti mpikisano ulidi wopanda kale. Ngati mufufuza pa intaneti za funso mugule mipando, mupeza mayankho ambiri. Izi zikutanthauza kuti mipando ndiyopikisana kwambiri. Ichi ndichifukwa chake ndikofunikira kugwira ntchito ndi chilolezo, samalani. Zachidziwikire, pogula chilolezo cha mipando, nthawi yomweyo mumakhala ndi mwayi wopikisana chifukwa chogwiritsa ntchito dzina lodziwika bwino.

Komabe, kuzunza pamisika kokha sikungapange bizinesi. Ndikofunikanso kukhazikitsa njira zamabizinesi zamtunduwu zomwe zingakuthandizeni kupambana otsutsa onse. Katundu woyang'anira mipando azigwira ntchito moyenera pokhapokha zolembazo zitachitidwa moyenera. Kuti mukonzekere bwino poyambira bizinesi, muyenera kuchita zowunikira pasadakhale. Choyamba, muyenera kuwunika omwe mukupikisana nawo, ndiye kuti ndi koyenera kuwunika. Mukamayendetsa chilolezo cha mipando, kusanthula swot ndichida chofunikira kwambiri. Ndi chithandizo chake, zidzakhala zotheka kudziwa mphamvu ndi zofooka za polojekiti yanu ndikumvetsetsa ngati zingachitike bwino.

Katundu woyendetsa bwino wa mipando amakupatsirani mpikisano waukulu. Kudzakhala kotheka kuthana ndi zovuta zilizonse zopikisana, patsogolo pawo ndi sitepe kapena ziwiri. Chilolezocho chiyenera kuchitidwa motere kuti ndalama zomwe mumapeza ndizokwera kuposa za otsutsa omwe akugulitsa kale pamsika. Kupatula apo, simuyenera kungopezera zosowa zanu ndikulandira ndalama komanso mumapereka zopereka mwezi uliwonse. Ndipo gawo loyamba lomwe mudzasamutse kumaakaunti a franchisor ndi gawo limodzi. Ndalamayi imawerengedwa ngati gawo la kuchuluka kwa zinthu zomwe mumayika poyamba.

Kuphatikiza apo, mukamagulitsa chilolezo cha mipando, mudzalipira mitundu iwiri ya zolipira pamwezi. Choyamba chimatchedwa Zopereka Zotsatsa Padziko Lonse Lapansi. Kuchuluka kwake ndi 1, 2, kapena 3% ya kuchuluka kwachuma komwe mudakwanitsa kulandira ngati ndalama kapena chiwongola dzanja. Kuphatikiza apo, pogulitsa chilolezo cha mipando, kumbukirani kuti palinso zopindulitsa. Choperekachi pamlingo wake chimasiyanasiyana kuyambira 3 mpaka 6% ndipo chimawerengedwa ngati gawo lazopeza zomwe alandila. Zitha kuwerengedwanso ngati kuchuluka kwa phindu; zimadalira momwe mumakwanitsira kukambirana.

Ichi ndi ntchito yamabizinesi, yopindulitsa kwambiri. Kuti mulibe zovuta zilizonse pakukwaniritsa, muyenera kutsatira mosamalitsa malamulowo ndikutsatira miyezo yoyenera. Izi zidzakupangitsani kuti mupambane mosakayikira ndipo mutha kukhala ndi ndalama zambiri. Mukamayendetsa chilolezo, mumachita mogwirizana ndi zomwe mnzanu akuchita. Izi zidzakuthandizani kuti mudzachite bwino nthawi zonse. Kuyankha mafunso a ogula ndikofunikanso kwambiri.

Monga wogulitsa chilolezo pakampani yamipando, amaliza ntchito zonse pakupanga munthawi yolemba. Padzakhala chilichonse cha izi, kuyambira matekinoloje apamwamba mpaka miyezo yophunzitsira ogwira ntchito. Ndipo ngati mukuchita kupanga mipando mkati mwa chilolezo, mwayi wanu wopeza zotsatira ukuwonjezeka kwambiri. Kupatula apo, sikuti mukungodzichitira nokha, koma mukugwira ntchito mogwirizana ndi bungwe lapadziko lonse lapansi. Chifukwa chake, chidziwitso chonse, luso, ukadaulo, kudziwa momwe mungachitire, ndi mayankho pakusintha zili kumbali yanu. Mutha kupambana kuposa adani anu am'deralo. Patsani chilolezo mipando yanu kuti muwonjezere mwayi wopambana.

Ochita nawo mpikisano ndi amodzi mwazowopsa zazikulu pachilolezo chopangira mipando. Palibe aliyense wa iwo amene angafune kusiya malonda omwe amawadyetsa. Zotsatira zake, ena a iwo adzamenya nkhondo mpaka kumapeto, pomwe ena atha kugwiritsa ntchito njira zosawona mtima komanso zoyipa. Ndipo mukuyenera kukhala okonzekera izi ndipo muyenera kusiya vutoli. Pazifukwa izi muyenera kudziwa pasadakhale mwayi ndi zoopsa zomwe chilolezo chili nacho pakupanga mipando. Kufufuza kwa SWOT ndi chida chabwino kwambiri chodziwira mwayi ndi ziwopsezozi.

Ichi ndi chida chapamwamba komanso chapamwamba. Imagwira ntchito iliyonse, osati chilolezo chokha. Chifukwa chake, pogwiritsa ntchito ma analytics amakono, mudzatha kubweretsa zopanga mipando kuzinthu zatsopano zantchito. Ziwerengero zowerengera mosalekeza. Komanso, mukawonetsedwa bwino, mudzakhala ndi mwayi wopambana mtsogolo. Zidzakhala zofunikira kuthana ndi ntchito zamtundu uliwonse ndikufika pakupambana. Chilolezo chogwiritsira ntchito mipando sichingakumane ndi zovuta.

Chifukwa chake, zonse zidzayenda monga mudakonzera.