Franchise ndi franchisee ndizogwirizana kwambiri. Ngati mukufuna chilolezo, ndiye kuti mukapeza mutha kukhala chilolezo. Iyi ndi bizinesi yopindulitsa kwambiri, pakukhazikitsa komwe muyenera kutsatira malamulowo ndikuperekedwa ndi malamulo a chilolezo. Simuyenera kuchita kubwera ndi china chatsopano, kukonzanso bizinesi, kuchita zina zovuta. Ndikofunikira kokha kugula bizinesi yokonzedwa bwino, yotchedwa chilolezo. Wogulitsa chilolezo ndi munthu amene amakhala ndi ufulu wogwiritsa ntchito zida zomwe kampani iliyonse yabwino imagwiritsa ntchito popanga bizinesi.

Simusowa kuti mupange chilichonse kuyambira pachiyambi, muyenera kungogwiritsa ntchito lingaliro lokonzekera. Kuphatikiza apo, dzinali ladziwika kale, zomwe zikutanthauza kuti ndalama zowonjezerapo chidziwitso chazizindikiro zimachepa kwambiri.

Monga gawo la chilolezo, wolamulirayo ayenera kuuza okhawo okhawo kuti ofesi yoyimilira idatsegulira dera lawo. Ndiotsika mtengo kwambiri kuposa kutsatsa mtundu wosadziwika kuyambira pachiyambi. Franchise ikhoza kukhala khofi yomwe mumagula cafe pafupi m'mawa, shopu komwe mumagula, pizzeria yomwe ili ndi dzina lapadziko lonse lapansi ndipo ili pafupi ndi kasitomala wamba.

Ma Franchise ali paliponse ndipo akutchuka. Bizinesi yokonzekera yotsegulira mtundu wa chilolezo imalola wogulitsa chilolezo kuti azingogwiritsa ntchito ndalama zomwe zilipo kale mu bizinesi yoyeserera kale. Mukungoyenera kukhazikitsa moyenera zoperekedwa ndi chilolezo chololeza. Wogulitsa chilolezo sakhala pachiwopsezo chilichonse, popeza pali bizinesi kumbuyo kwake, dzina lodziwika bwino, chidziwitso chachikulu chomwe chakhala chikusonkhanitsidwa kwazaka zambiri kapena ngakhale zaka makumi ambiri zantchito yamphamvu.

Kugulitsa chilolezo kumadziwika ndi kutchuka kwambiri mdziko lililonse. Munthu amene angafune kukhala wolandila ndalama atha kungopeza ndalama, kupeza anthu ogwira ntchito malinga ndi momwe angafunire, kupanga bizinesi, ndi kupeza zotsatira. Ngakhale zinthuzo nthawi zambiri zimachotsedwa kudziko lomwe amachokera. Izi ndizosavuta chifukwa mutha kupulumutsa anthu ogwira ntchito ndi zandalama. Palibe chifukwa chokhazikitsira njira kapena kugwira ntchito pamtundu. Zonsezi zilipo kale kwa inu ndipo zatsala ndikukhazikitsa mtundu wa biz wokonzeka womwe umabweretsa ndalama ngati bonasi.

Wogulitsa chilolezo amatha kugwiritsa ntchito bwino chilolezocho, kulandira gawo lalikulu lazachuma chomwe angathe. Malamulo a chilolezocho amakambidwa mwachindunji ndi omwe amapereka ndipo akhoza kukhala osiyana. Mwachitsanzo, nthawi zonse mumatha kutenga gawo la phindu, kapena mutha kuvomereza pazinthu zina, zimatengera mwini wa mtundu womwe wagwiritsidwa ntchito.

Ndikokwanira kungogula chilolezo ndikugwiritsa ntchito zomwe zakhala zikuchitika ndi mibadwo yam'mbuyomu zikafika pamalonda akale. Muyenera kukhala osamala kwambiri ndikupewa zolakwitsa chifukwa zolakwika zilizonse pakupanga chilolezo zitha kuzindikiridwa kenako wolowererayo amalandira zovuta m'malo mopindula. Koma izi sizomwe zimachitika kawirikawiri, chifukwa chake, muyenera kuyang'ana pakukwaniritsa koyenera kwamaofesi.

Kutsatira chilolezo ndikuwonjezera zowonjezera pamakampani ampikisano. Kupatula apo, ma franchise ambiri amagwiritsa ntchito njira yakomweko, mwachitsanzo, ku McDonald's amagulitsa zikondamoyo ngati zili ku Russia. Ngati chilolezo chofananira cha McDonald chitsegulidwa ku Kazakhstan, ndiye kuti cafe yodyera mwachangu imapatsa mwayi wosankha ma burger omwe ali ndi nyama ya akavalo kwa anthu amderalo.

Chilolezo cha mipando ndi ntchito yovuta kwambiri yomwe imafunikira chidwi chachikulu. Kupatula apo, amalonda ambiri amachita nawo mipando, chifukwa chake, chilolezo chimayenera kusankhidwa mwanzeru. Iyenera kukupatsani mwayi wopikisana nawo. Ichi si chizindikiro chodziwika bwino komanso chodziwika bwino. Mukamayendetsa chilolezo cha mipando, ziyeneranso kukumbukiridwa kuti njira zamabizinesi zomwe mumalandira kuchokera kwa omwe ali ndi ufulu wogulitsa ziyenera kugwira bwino ntchito ndikukupatsani mpikisano waukulu. Kupatula apo, kupanga chilolezo cha mipando kumafunikira kuti mupange ndalama zochulukirapo kuposa momwe mumakhala mukugwiritsa ntchito dzina lanu.

Kusiyanitsa ndikuti mukamagwira ntchito ndi chilolezo, mumavomera kulipira ndalama zina, ndipo gawo loyamba liyenera kulipidwa koyambirira kwa chilolezo cha mipando. Kuphatikiza apo, kuchuluka kwake ndi pafupifupi 11% ya kuchuluka kwachuma komwe mukagwiritse ntchito poyambira. Iyi ndi ndalama yovuta kwambiri, chifukwa chake muyenera kulingalira bwino musanapange chisankho chokomera chilolezo. Mutha kukambirana ndikumvetsetsa zomwe mudzakhale nazo mukamayanjana ndi mtundu winawake. Mipando ndi chinthu chodula kwambiri, kugulitsa komwe mutha kupeza ndalama zambiri. Ngati mukugwira ntchito ndi chilolezo, ndiye kuti ndalama zitha kukulitsidwa kwambiri.

Chilolezo cha mipando ndi bizinesi yomwe ingakhale yowopsa. Adakhala wowopsa chifukwa choti mpikisano ulidi wopanda kale. Ngati mufufuza pa intaneti za funso mugule mipando, mupeza mayankho ambiri. Izi zikutanthauza kuti mipando ndiyopikisana kwambiri. Ichi ndichifukwa chake ndikofunikira kugwira ntchito ndi chilolezo, samalani. Zachidziwikire, pogula chilolezo cha mipando, nthawi yomweyo mumakhala ndi mwayi wopikisana chifukwa chogwiritsa ntchito dzina lodziwika bwino.

Komabe, kuzunza pamisika kokha sikungapange bizinesi. Ndikofunikanso kukhazikitsa njira zamabizinesi zamtunduwu zomwe zingakuthandizeni kupambana otsutsa onse. Katundu woyang'anira mipando azigwira ntchito moyenera pokhapokha zolembazo zitachitidwa moyenera. Kuti mukonzekere bwino poyambira bizinesi, muyenera kuchita zowunikira pasadakhale. Choyamba, muyenera kuwunika omwe mukupikisana nawo, ndiye kuti ndi koyenera kuwunika. Mukamayendetsa chilolezo cha mipando, kusanthula swot ndichida chofunikira kwambiri. Ndi chithandizo chake, zidzakhala zotheka kudziwa mphamvu ndi zofooka za polojekiti yanu ndikumvetsetsa ngati zingachitike bwino.

Katundu woyendetsa bwino wa mipando amakupatsirani mpikisano waukulu. Kudzakhala kotheka kuthana ndi zovuta zilizonse zopikisana, patsogolo pawo ndi sitepe kapena ziwiri. Chilolezocho chiyenera kuchitidwa motere kuti ndalama zomwe mumapeza ndizokwera kuposa za otsutsa omwe akugulitsa kale pamsika. Kupatula apo, simuyenera kungopezera zosowa zanu ndikulandira ndalama komanso mumapereka zopereka mwezi uliwonse. Ndipo gawo loyamba lomwe mudzasamutse kumaakaunti a franchisor ndi gawo limodzi. Ndalamayi imawerengedwa ngati gawo la kuchuluka kwa zinthu zomwe mumayika poyamba.

Kuphatikiza apo, mukamagulitsa chilolezo cha mipando, mudzalipira mitundu iwiri ya zolipira pamwezi. Choyamba chimatchedwa Zopereka Zotsatsa Padziko Lonse Lapansi. Kuchuluka kwake ndi 1, 2, kapena 3% ya kuchuluka kwachuma komwe mudakwanitsa kulandira ngati ndalama kapena chiwongola dzanja. Kuphatikiza apo, pogulitsa chilolezo cha mipando, kumbukirani kuti palinso zopindulitsa. Choperekachi pamlingo wake chimasiyanasiyana kuyambira 3 mpaka 6% ndipo chimawerengedwa ngati gawo lazopeza zomwe alandila. Zitha kuwerengedwanso ngati kuchuluka kwa phindu; zimadalira momwe mumakwanitsira kukambirana.

Ma Franchise a chilimwe ndi njira yofunikira kwambiri kwa amalonda ambiri omwe ali ndi bizinesi yazanyengo m'nyengo yozizira ndipo akuganiza zosamutsa zina mwa zochitika zawo nthawi yotentha. Poterepa, chilolezo chokonzekera chikuwoneka ngati chosangalatsa kwambiri kuposa kupanga bizinesi yanu kuyambira pachiyambi, kukwezedwa kwake, ndalama zoyambirira zoyambira, ndi ntchito zina zingapo zomwe zimasokoneza phindu poyamba. Pofuna kupeza ndalama zowonjezera chilimwe, zimawoneka zovuta kwambiri. Poterepa, momwe zinthu ziliri ndi kupeza chilolezo ndizosiyana - mwachangu, mosavuta, moyenera!

Ndi chilolezo chapamwamba, kuyambitsa bizinesi yanu sikungatenge nthawi, chifukwa zida zonse zomwe mukufuna pazoyambira zidzakhala kale kale. Zina mwazizindikiro za kampeni, monga logo, mawu, mawonekedwe amgwirizano, zidindo za zinthu zosindikizidwa, njira zachitukuko monga malangizo, njira, ndi malingaliro, ndipo nthawi zina likulu la ogwira ntchito komanso upangiri wamoyo poyamba kuti athetse mikangano yonse amene adza. Chifukwa chake, kuyambitsa bizinesi yaying'ono yotentha nthawi yotentha sikungakhale kovuta konse, ndipo mudzabwezeretsa ndalama zoyambirirazo mu bizinesi yanu.

Komabe, monga kugula kwina kulikonse, pali mwayi wochita zachinyengo, kuti mumvetsetse china chake cholakwika, kuti mukulakwitsa posankha bwenzi kapena chilolezo chokha. Izi ndizomwe zimachitika kuti pamakhala apakatikati omwe ali okonzeka kukuthandizani kusankha chilolezo cha maloto anu. Kampani yathu imapereka chithandizo pazinthu zonse zokhudzana ndi kupeza chilolezo. Mutha kudziwana ndi anzathu omwe mumawakhulupirira ndikusankha zomwe zikukuyenererani. Akatswiri athu adzakuthandizaninso kusankha pa bajeti, sankhani chilolezo cha ndalama zomwe mwasankha ndi izi: mwachitsanzo, kuti kampaniyo izigwira ntchito nthawi yayitali chilimwe. Ma nuances ang'onoang'ono onsewa ndiosavuta kuzilingalira ndi akatswiri omwe ali ndi mindandanda yokonzekereratu komanso yophunziridwa mosamala.

Ma Franchise Achilimwe ndi njira yabwino kwambiri kwa iwo omwe akufuna kuyambitsa bizinesi yayikulu. Zitha kukhala zomangamanga, zosangalatsa, bungwe loyendera maulendo otentha, ndi zina zambiri zomwe mungasankhe. Zomwe muyenera kuchita ndikuwona malangizowo, kuvomerezana ndi bajeti ndikugula bizinesi yanu yopindulitsa! Kuyamba kothandiza komanso kuthandizira kozungulira kwa akatswiri athu kudzakuthandizani kuti muyambe kupanga phindu kuchokera kuntchito yachilimwe posachedwa. Ntchito yayikulu mchilimwe komanso mtendere wamumtima wonse pa bizinesi yanu m'nyengo yozizira. Bizinesi yabwino komanso yopindulitsa ndichomwe chilolezo chochokera kwa anzanu odalirika komanso odalirika chimakupatsirani.

Ichi ndi ntchito yamabizinesi, yopindulitsa kwambiri. Kuti mulibe zovuta zilizonse pakukwaniritsa, muyenera kutsatira mosamalitsa malamulowo ndikutsatira miyezo yoyenera. Izi zidzakupangitsani kuti mupambane mosakayikira ndipo mutha kukhala ndi ndalama zambiri. Mukamayendetsa chilolezo, mumachita mogwirizana ndi zomwe mnzanu akuchita. Izi zidzakuthandizani kuti mudzachite bwino nthawi zonse. Kuyankha mafunso a ogula ndikofunikanso kwambiri.

Monga wogulitsa chilolezo pakampani yamipando, amaliza ntchito zonse pakupanga munthawi yolemba. Padzakhala chilichonse cha izi, kuyambira matekinoloje apamwamba mpaka miyezo yophunzitsira ogwira ntchito. Ndipo ngati mukuchita kupanga mipando mkati mwa chilolezo, mwayi wanu wopeza zotsatira ukuwonjezeka kwambiri. Kupatula apo, sikuti mukungodzichitira nokha, koma mukugwira ntchito mogwirizana ndi bungwe lapadziko lonse lapansi. Chifukwa chake, chidziwitso chonse, luso, ukadaulo, kudziwa momwe mungachitire, ndi mayankho pakusintha zili kumbali yanu. Mutha kupambana kuposa adani anu am'deralo. Patsani chilolezo mipando yanu kuti muwonjezere mwayi wopambana.

Ochita nawo mpikisano ndi amodzi mwazowopsa zazikulu pachilolezo chopangira mipando. Palibe aliyense wa iwo amene angafune kusiya malonda omwe amawadyetsa. Zotsatira zake, ena a iwo adzamenya nkhondo mpaka kumapeto, pomwe ena atha kugwiritsa ntchito njira zosawona mtima komanso zoyipa. Ndipo mukuyenera kukhala okonzekera izi ndipo muyenera kusiya vutoli. Pazifukwa izi muyenera kudziwa pasadakhale mwayi ndi zoopsa zomwe chilolezo chili nacho pakupanga mipando. Kufufuza kwa SWOT ndi chida chabwino kwambiri chodziwira mwayi ndi ziwopsezozi.

Ichi ndi chida chapamwamba komanso chapamwamba. Imagwira ntchito iliyonse, osati chilolezo chokha. Chifukwa chake, pogwiritsa ntchito ma analytics amakono, mudzatha kubweretsa zopanga mipando kuzinthu zatsopano zantchito. Ziwerengero zowerengera mosalekeza. Komanso, mukawonetsedwa bwino, mudzakhala ndi mwayi wopambana mtsogolo. Zidzakhala zofunikira kuthana ndi ntchito zamtundu uliwonse ndikufika pakupambana. Chilolezo chogwiritsira ntchito mipando sichingakumane ndi zovuta.

Chifukwa chake, zonse zidzayenda monga mudakonzera.

Franchise ku Reykjavik imakupatsani mwayi kuti mutsegule bizinesi yatsopano ya mtundu wodziwika bwino, kupereka ntchito kapena kupereka katundu. Kuti mupeze mwayi wogulitsa chilolezo ku Reykjavik kapena dziko lina lililonse ndi mzinda, amapezeka kuti mupite kumabuku apadera, komwe mungapeze zotsatsa zapano pamtengo wotsika mtengo. Malamulo a chilolezo chilichonse amatengera wolandira chilolezo, yemwe azilumikizana nthawi zonse, samangopereka upangiri kokha komanso kupereka upangiri ndi upangiri pa kasamalidwe, kuwongolera, kusankha anthu ogwira nawo ntchito, ndikuwaphunzitsa. Komanso, kasitomala m'munsi adzaphatikizidwa pamndandanda wazidziwitso zoperekedwa ndi franchisor, mbiri ya maziko, komanso kupeza zinsinsi, pakuchita bwino kwamilandu yonse. Mtengo wa chilolezo umadalira pazinthu zambiri, chimodzi mwazomwe zimakhala kutalika kwa nthawi pamsika, kuchita bwino, komanso phindu, ndipo ndiyeneranso kumvetsetsa kasitomala ndi kukulitsa. Makampani ambiri, akamapereka chilolezo, amakana kale ndalama zolipiritsa, koma ambiri amatsatira chifukwa, kuti awerengere mtengo wa zolipiritsa, ndikofunikira kulingalira mtengo wonse wa wogulitsa.

Kudutsa m'ndandanda wazamalonda, mutha kupeza mwayi wopindulitsa kwa Reykjavik ndi Moscow. Istanbul ndi mizinda ina padziko lonse lapansi. Kuti mumve zambiri, chonde lemberani akatswiri athu omwe angakuthandizeni ndi upangiri ndi chithandizo, mpaka kumapeto kwa malonda ndi chithandizo chalamulo. Tikukuthokozani chifukwa cha chidwi chanu ndipo tikuyembekeza ubale wabwino kwa zaka zambiri zikubwerazi.