Franchise ndi franchisee ndizogwirizana kwambiri. Ngati mukufuna chilolezo, ndiye kuti mukapeza mutha kukhala chilolezo. Iyi ndi bizinesi yopindulitsa kwambiri, pakukhazikitsa komwe muyenera kutsatira malamulowo ndikuperekedwa ndi malamulo a chilolezo. Simuyenera kuchita kubwera ndi china chatsopano, kukonzanso bizinesi, kuchita zina zovuta. Ndikofunikira kokha kugula bizinesi yokonzedwa bwino, yotchedwa chilolezo. Wogulitsa chilolezo ndi munthu amene amakhala ndi ufulu wogwiritsa ntchito zida zomwe kampani iliyonse yabwino imagwiritsa ntchito popanga bizinesi.

Simusowa kuti mupange chilichonse kuyambira pachiyambi, muyenera kungogwiritsa ntchito lingaliro lokonzekera. Kuphatikiza apo, dzinali ladziwika kale, zomwe zikutanthauza kuti ndalama zowonjezerapo chidziwitso chazizindikiro zimachepa kwambiri.

Monga gawo la chilolezo, wolamulirayo ayenera kuuza okhawo okhawo kuti ofesi yoyimilira idatsegulira dera lawo. Ndiotsika mtengo kwambiri kuposa kutsatsa mtundu wosadziwika kuyambira pachiyambi. Franchise ikhoza kukhala khofi yomwe mumagula cafe pafupi m'mawa, shopu komwe mumagula, pizzeria yomwe ili ndi dzina lapadziko lonse lapansi ndipo ili pafupi ndi kasitomala wamba.

Ma Franchise ali paliponse ndipo akutchuka. Bizinesi yokonzekera yotsegulira mtundu wa chilolezo imalola wogulitsa chilolezo kuti azingogwiritsa ntchito ndalama zomwe zilipo kale mu bizinesi yoyeserera kale. Mukungoyenera kukhazikitsa moyenera zoperekedwa ndi chilolezo chololeza. Wogulitsa chilolezo sakhala pachiwopsezo chilichonse, popeza pali bizinesi kumbuyo kwake, dzina lodziwika bwino, chidziwitso chachikulu chomwe chakhala chikusonkhanitsidwa kwazaka zambiri kapena ngakhale zaka makumi ambiri zantchito yamphamvu.

Kugulitsa chilolezo kumadziwika ndi kutchuka kwambiri mdziko lililonse. Munthu amene angafune kukhala wolandila ndalama atha kungopeza ndalama, kupeza anthu ogwira ntchito malinga ndi momwe angafunire, kupanga bizinesi, ndi kupeza zotsatira. Ngakhale zinthuzo nthawi zambiri zimachotsedwa kudziko lomwe amachokera. Izi ndizosavuta chifukwa mutha kupulumutsa anthu ogwira ntchito ndi zandalama. Palibe chifukwa chokhazikitsira njira kapena kugwira ntchito pamtundu. Zonsezi zilipo kale kwa inu ndipo zatsala ndikukhazikitsa mtundu wa biz wokonzeka womwe umabweretsa ndalama ngati bonasi.

Wogulitsa chilolezo amatha kugwiritsa ntchito bwino chilolezocho, kulandira gawo lalikulu lazachuma chomwe angathe. Malamulo a chilolezocho amakambidwa mwachindunji ndi omwe amapereka ndipo akhoza kukhala osiyana. Mwachitsanzo, nthawi zonse mumatha kutenga gawo la phindu, kapena mutha kuvomereza pazinthu zina, zimatengera mwini wa mtundu womwe wagwiritsidwa ntchito.

Ndikokwanira kungogula chilolezo ndikugwiritsa ntchito zomwe zakhala zikuchitika ndi mibadwo yam'mbuyomu zikafika pamalonda akale. Muyenera kukhala osamala kwambiri ndikupewa zolakwitsa chifukwa zolakwika zilizonse pakupanga chilolezo zitha kuzindikiridwa kenako wolowererayo amalandira zovuta m'malo mopindula. Koma izi sizomwe zimachitika kawirikawiri, chifukwa chake, muyenera kuyang'ana pakukwaniritsa koyenera kwamaofesi.

Kutsatira chilolezo ndikuwonjezera zowonjezera pamakampani ampikisano. Kupatula apo, ma franchise ambiri amagwiritsa ntchito njira yakomweko, mwachitsanzo, ku McDonald's amagulitsa zikondamoyo ngati zili ku Russia. Ngati chilolezo chofananira cha McDonald chitsegulidwa ku Kazakhstan, ndiye kuti cafe yodyera mwachangu imapatsa mwayi wosankha ma burger omwe ali ndi nyama ya akavalo kwa anthu amderalo.

Chilolezo chokhazikitsa madontho ndi ntchito yosangalatsa, kuyigwiritsa ntchito, muyenera kufotokozera omvera anu, chifukwa chinthu chodabwitsachi, chomwe chimadziwika mu CIS, sichingapeze makasitomala ake m'maiko ena. Kuti muwadziwitse ogula kuti mukupanga zokongoletsa, muyenera kulengeza. Zachidziwikire, ngati mukugwiritsa ntchito chilolezo, mudzapatsidwa malamulo oyenera kutsatsa malonda anu moyenera. Kuphatikiza pa miyezo imeneyi, mudzakhala ndi malingaliro, malangizo, ndi buku lazamalonda zosiyanasiyana. Zambiri zomwe mukufuna kuti mugwiritse ntchito popanga chilolezo zimakupatsani mwayi wopikisana nawo. Otsutsa atha kuponderezedwa pokhala bizinesi yopambana komanso yopikisana.

Khalani nawo pakupanga ndipo tengani zodula zanu pamlingo watsopano wonse pogwira ntchito ndi chilolezo. Zochita zoterezi zimakhudzanso zoopsa ndi zoperewera. Mwachitsanzo, malo aukhondo ndi matenda am'magazi angakuyang'anitseni, chifukwa chake, ndikofunikira kukhalabe aukhondo.

Ngati mukugwira ntchito ndi zidebe ndikupanga zokolola, ndiye kuti chilolezocho chithandizira kukhazikitsa ntchitoyi. Chitani zowerengera zoyambirira ndikumvetsetsa zoopsa zomwe mungakumane nazo. Ndikofunikanso kusanthula swot musanachite zochitika zamtunduwu. Kufotokozera kwathunthu magawo onse amitengo kudzakuthandizani kuti mugwire bwino ntchito zonse. Ufulu wopanga udzagwiritsidwa ntchito poganizira zomwe franchisor wasonkhanitsa kwazaka zambiri kuti akwaniritse bwino maudindo ake. Mwa kusanthula kwamphamvu, mutha kudziwa kuti ndi mapaketi angati a zidebe zomwe mungasunge kuchuluka kwa chilolezo chomwe mungafune.

Izi ndizofunikira kuti tipewe kuchuluka kwa malo ogulitsa. Izi zimasungidwa mufiriji, chifukwa chake mukamayendetsa chilolezo cha zidebe, muyenera kukhazikitsa mphamvu. Komanso, iyenera kukhazikika kuti firiji isazime kwa nthawi yayitali ndipo zomwe zidalumikizidwa kale sizimatha. Kulankhulana bwino ndi makasitomala anu ndikofunikanso kwambiri. Kuti chilolezo chotayira dumpling chiziyenda bwino, muyenera kuchitira ogula kuposa omwe akupikisana nawo.

Franchise ku Reykjavik imakupatsani mwayi kuti mutsegule bizinesi yatsopano ya mtundu wodziwika bwino, kupereka ntchito kapena kupereka katundu. Kuti mupeze mwayi wogulitsa chilolezo ku Reykjavik kapena dziko lina lililonse ndi mzinda, amapezeka kuti mupite kumabuku apadera, komwe mungapeze zotsatsa zapano pamtengo wotsika mtengo. Malamulo a chilolezo chilichonse amatengera wolandira chilolezo, yemwe azilumikizana nthawi zonse, samangopereka upangiri kokha komanso kupereka upangiri ndi upangiri pa kasamalidwe, kuwongolera, kusankha anthu ogwira nawo ntchito, ndikuwaphunzitsa. Komanso, kasitomala m'munsi adzaphatikizidwa pamndandanda wazidziwitso zoperekedwa ndi franchisor, mbiri ya maziko, komanso kupeza zinsinsi, pakuchita bwino kwamilandu yonse. Mtengo wa chilolezo umadalira pazinthu zambiri, chimodzi mwazomwe zimakhala kutalika kwa nthawi pamsika, kuchita bwino, komanso phindu, ndipo ndiyeneranso kumvetsetsa kasitomala ndi kukulitsa. Makampani ambiri, akamapereka chilolezo, amakana kale ndalama zolipiritsa, koma ambiri amatsatira chifukwa, kuti awerengere mtengo wa zolipiritsa, ndikofunikira kulingalira mtengo wonse wa wogulitsa.

Kudutsa m'ndandanda wazamalonda, mutha kupeza mwayi wopindulitsa kwa Reykjavik ndi Moscow. Istanbul ndi mizinda ina padziko lonse lapansi. Kuti mumve zambiri, chonde lemberani akatswiri athu omwe angakuthandizeni ndi upangiri ndi chithandizo, mpaka kumapeto kwa malonda ndi chithandizo chalamulo. Tikukuthokozani chifukwa cha chidwi chanu ndipo tikuyembekeza ubale wabwino kwa zaka zambiri zikubwerazi.