Franchise ndi franchisee ndizogwirizana kwambiri. Ngati mukufuna chilolezo, ndiye kuti mukapeza mutha kukhala chilolezo. Iyi ndi bizinesi yopindulitsa kwambiri, pakukhazikitsa komwe muyenera kutsatira malamulowo ndikuperekedwa ndi malamulo a chilolezo. Simuyenera kuchita kubwera ndi china chatsopano, kukonzanso bizinesi, kuchita zina zovuta. Ndikofunikira kokha kugula bizinesi yokonzedwa bwino, yotchedwa chilolezo. Wogulitsa chilolezo ndi munthu amene amakhala ndi ufulu wogwiritsa ntchito zida zomwe kampani iliyonse yabwino imagwiritsa ntchito popanga bizinesi.

Simusowa kuti mupange chilichonse kuyambira pachiyambi, muyenera kungogwiritsa ntchito lingaliro lokonzekera. Kuphatikiza apo, dzinali ladziwika kale, zomwe zikutanthauza kuti ndalama zowonjezerapo chidziwitso chazizindikiro zimachepa kwambiri.

Monga gawo la chilolezo, wolamulirayo ayenera kuuza okhawo okhawo kuti ofesi yoyimilira idatsegulira dera lawo. Ndiotsika mtengo kwambiri kuposa kutsatsa mtundu wosadziwika kuyambira pachiyambi. Franchise ikhoza kukhala khofi yomwe mumagula cafe pafupi m'mawa, shopu komwe mumagula, pizzeria yomwe ili ndi dzina lapadziko lonse lapansi ndipo ili pafupi ndi kasitomala wamba.

Ma Franchise ali paliponse ndipo akutchuka. Bizinesi yokonzekera yotsegulira mtundu wa chilolezo imalola wogulitsa chilolezo kuti azingogwiritsa ntchito ndalama zomwe zilipo kale mu bizinesi yoyeserera kale. Mukungoyenera kukhazikitsa moyenera zoperekedwa ndi chilolezo chololeza. Wogulitsa chilolezo sakhala pachiwopsezo chilichonse, popeza pali bizinesi kumbuyo kwake, dzina lodziwika bwino, chidziwitso chachikulu chomwe chakhala chikusonkhanitsidwa kwazaka zambiri kapena ngakhale zaka makumi ambiri zantchito yamphamvu.

Kugulitsa chilolezo kumadziwika ndi kutchuka kwambiri mdziko lililonse. Munthu amene angafune kukhala wolandila ndalama atha kungopeza ndalama, kupeza anthu ogwira ntchito malinga ndi momwe angafunire, kupanga bizinesi, ndi kupeza zotsatira. Ngakhale zinthuzo nthawi zambiri zimachotsedwa kudziko lomwe amachokera. Izi ndizosavuta chifukwa mutha kupulumutsa anthu ogwira ntchito ndi zandalama. Palibe chifukwa chokhazikitsira njira kapena kugwira ntchito pamtundu. Zonsezi zilipo kale kwa inu ndipo zatsala ndikukhazikitsa mtundu wa biz wokonzeka womwe umabweretsa ndalama ngati bonasi.

Wogulitsa chilolezo amatha kugwiritsa ntchito bwino chilolezocho, kulandira gawo lalikulu lazachuma chomwe angathe. Malamulo a chilolezocho amakambidwa mwachindunji ndi omwe amapereka ndipo akhoza kukhala osiyana. Mwachitsanzo, nthawi zonse mumatha kutenga gawo la phindu, kapena mutha kuvomereza pazinthu zina, zimatengera mwini wa mtundu womwe wagwiritsidwa ntchito.

Ndikokwanira kungogula chilolezo ndikugwiritsa ntchito zomwe zakhala zikuchitika ndi mibadwo yam'mbuyomu zikafika pamalonda akale. Muyenera kukhala osamala kwambiri ndikupewa zolakwitsa chifukwa zolakwika zilizonse pakupanga chilolezo zitha kuzindikiridwa kenako wolowererayo amalandira zovuta m'malo mopindula. Koma izi sizomwe zimachitika kawirikawiri, chifukwa chake, muyenera kuyang'ana pakukwaniritsa koyenera kwamaofesi.

Kutsatira chilolezo ndikuwonjezera zowonjezera pamakampani ampikisano. Kupatula apo, ma franchise ambiri amagwiritsa ntchito njira yakomweko, mwachitsanzo, ku McDonald's amagulitsa zikondamoyo ngati zili ku Russia. Ngati chilolezo chofananira cha McDonald chitsegulidwa ku Kazakhstan, ndiye kuti cafe yodyera mwachangu imapatsa mwayi wosankha ma burger omwe ali ndi nyama ya akavalo kwa anthu amderalo.

Katundu wogulitsa mphatso pano amawerengedwa kuti ndi bizinesi yopindulitsa kwambiri yomwe sikutanthauza ndalama zambiri zoyambirira. Nthawi zonse zimakhala zachizolowezi kuti anthu azipereka zikumbutso nthawi iliyonse ndipo popanda chifukwa, chifukwa cha izi, zikumbutso ndi mphatso mwachangu 'zimagulitsa ngati makeke otentha', munthawi iliyonse yazachuma, mosasamala kanthu za momwe chuma chikuyendera, mavuto, kapena nthawi yachuma. Pomwe wochita bizinesi akufuna kugula chilolezo chogulitsira zinthu zokumbutsa anthu, koyambirira, ndikofunikira kusankha kuti ndi zikumbutso ziti zomwe zidzagulitsidwe, poganizira kupezeka ndi kufunika kwa katunduyo, pamalo ogulitsa. Kuphatikiza apo, msika wogulitsa, kuchuluka kwa zinthu zokumbutsa, kupezeka kwa mpikisano, ndi assortment akufufuzidwa. Kutsatira kufufuzidwa pamsika, amadziwana bwino ndikuwerenga mwatsatanetsatane malingaliro amaloledwa, malinga ndi mindandanda yomwe idaperekedwa. Ndipo mtsogolomu, pangani chisankho molingana ndi malingaliro otsatsa ndi njira zomwe zingatengeke pulojekitiyo kuti ipange shopu yokumbutsa.

Kuti mupeze zotsatira pa chilolezo chogulitsira mphatso, muyenera kungopeza malo oyenera munthawi yochepa. Zikumbutso zomwe zimalandiridwa pansi pa chilolezo ndi mtundu wotsatsa zimaperekedwa ndi franchisor pamtengo wotsika, zomwe zimapangitsa kuti azichita kukwezedwa pafupipafupi komanso kugulitsa kwakukulu. Ndondomeko yogulitsa yomanga bwino komanso yoganiza bwino imakuthandizani kuti mwachangu komanso mwachangu 'mugonjetse' msika wamphatso ndikudutsa opikisana nawo, ndikuwonjezera kasitomala wokhazikika komanso phindu la malo ogulitsira mphatso.