Franchise ndi franchisee ndizogwirizana kwambiri. Ngati mukufuna chilolezo, ndiye kuti mukapeza mutha kukhala chilolezo. Iyi ndi bizinesi yopindulitsa kwambiri, pakukhazikitsa komwe muyenera kutsatira malamulowo ndikuperekedwa ndi malamulo a chilolezo. Simuyenera kuchita kubwera ndi china chatsopano, kukonzanso bizinesi, kuchita zina zovuta. Ndikofunikira kokha kugula bizinesi yokonzedwa bwino, yotchedwa chilolezo. Wogulitsa chilolezo ndi munthu amene amakhala ndi ufulu wogwiritsa ntchito zida zomwe kampani iliyonse yabwino imagwiritsa ntchito popanga bizinesi.

Simusowa kuti mupange chilichonse kuyambira pachiyambi, muyenera kungogwiritsa ntchito lingaliro lokonzekera. Kuphatikiza apo, dzinali ladziwika kale, zomwe zikutanthauza kuti ndalama zowonjezerapo chidziwitso chazizindikiro zimachepa kwambiri.

Monga gawo la chilolezo, wolamulirayo ayenera kuuza okhawo okhawo kuti ofesi yoyimilira idatsegulira dera lawo. Ndiotsika mtengo kwambiri kuposa kutsatsa mtundu wosadziwika kuyambira pachiyambi. Franchise ikhoza kukhala khofi yomwe mumagula cafe pafupi m'mawa, shopu komwe mumagula, pizzeria yomwe ili ndi dzina lapadziko lonse lapansi ndipo ili pafupi ndi kasitomala wamba.

Ma Franchise ali paliponse ndipo akutchuka. Bizinesi yokonzekera yotsegulira mtundu wa chilolezo imalola wogulitsa chilolezo kuti azingogwiritsa ntchito ndalama zomwe zilipo kale mu bizinesi yoyeserera kale. Mukungoyenera kukhazikitsa moyenera zoperekedwa ndi chilolezo chololeza. Wogulitsa chilolezo sakhala pachiwopsezo chilichonse, popeza pali bizinesi kumbuyo kwake, dzina lodziwika bwino, chidziwitso chachikulu chomwe chakhala chikusonkhanitsidwa kwazaka zambiri kapena ngakhale zaka makumi ambiri zantchito yamphamvu.

Kugulitsa chilolezo kumadziwika ndi kutchuka kwambiri mdziko lililonse. Munthu amene angafune kukhala wolandila ndalama atha kungopeza ndalama, kupeza anthu ogwira ntchito malinga ndi momwe angafunire, kupanga bizinesi, ndi kupeza zotsatira. Ngakhale zinthuzo nthawi zambiri zimachotsedwa kudziko lomwe amachokera. Izi ndizosavuta chifukwa mutha kupulumutsa anthu ogwira ntchito ndi zandalama. Palibe chifukwa chokhazikitsira njira kapena kugwira ntchito pamtundu. Zonsezi zilipo kale kwa inu ndipo zatsala ndikukhazikitsa mtundu wa biz wokonzeka womwe umabweretsa ndalama ngati bonasi.

Wogulitsa chilolezo amatha kugwiritsa ntchito bwino chilolezocho, kulandira gawo lalikulu lazachuma chomwe angathe. Malamulo a chilolezocho amakambidwa mwachindunji ndi omwe amapereka ndipo akhoza kukhala osiyana. Mwachitsanzo, nthawi zonse mumatha kutenga gawo la phindu, kapena mutha kuvomereza pazinthu zina, zimatengera mwini wa mtundu womwe wagwiritsidwa ntchito.

Ndikokwanira kungogula chilolezo ndikugwiritsa ntchito zomwe zakhala zikuchitika ndi mibadwo yam'mbuyomu zikafika pamalonda akale. Muyenera kukhala osamala kwambiri ndikupewa zolakwitsa chifukwa zolakwika zilizonse pakupanga chilolezo zitha kuzindikiridwa kenako wolowererayo amalandira zovuta m'malo mopindula. Koma izi sizomwe zimachitika kawirikawiri, chifukwa chake, muyenera kuyang'ana pakukwaniritsa koyenera kwamaofesi.

Kutsatira chilolezo ndikuwonjezera zowonjezera pamakampani ampikisano. Kupatula apo, ma franchise ambiri amagwiritsa ntchito njira yakomweko, mwachitsanzo, ku McDonald's amagulitsa zikondamoyo ngati zili ku Russia. Ngati chilolezo chofananira cha McDonald chitsegulidwa ku Kazakhstan, ndiye kuti cafe yodyera mwachangu imapatsa mwayi wosankha ma burger omwe ali ndi nyama ya akavalo kwa anthu amderalo.

Chilolezo chaukadaulo ndichinthu chopindulitsa koma chowopsa pulojekiti. Kuti muchite bwino komanso moyenera, muyenera kukonzekera bwino kwambiri. Choyamba, muyenera kumvetsetsa omwe akupikisana nawo omwe muyenera kucheza nawo pamsika wakomweko. Kachiwiri, ndikofunikira kuzindikira kulimba ndi zofooka zanu, komanso mpikisano. Iyi ndi njira yokhayo yomwe mungafanizire bungwe lanu ndi omwe akukutsutsani. Uwu ndi mtundu wabwino kwambiri wazosanthula zomwe zimadziwa chilichonse choopsa.

Ngati muli mu bizinesi yamalonda, ndiye kuti muli ndi mpikisano. Chilolezo sichinthu china koma chinthu chogwirizana pakati pa omwe amagawa ndi chizindikiro. Chilolezo chaukadaulo chimaphatikizapo mitundu ingapo ya maubwino osiyanasiyana omwe mungagwiritse ntchito ngati ogawa okha. Izi zitha kukhala njira zogwirira ntchito zamabizinesi, zizindikilo, kudziwa, ndi matekinoloje osiyanasiyana. Kuphatikiza apo, ngati mukugwiritsa ntchito ufulu waukadaulo, onsewa amakwaniritsa zofunikira zawo. Mutha kulandira maubwino, komanso kuwapereka ku phwando lotumizira mukamacheza.

Ngati ndinu chilolezo chaukadaulo, ndiye kuti makampani ena nawonso adachokera kudziko lina atha kupikisana nanu. Ndi ma franchise otere omwe amakhala adani anu akulu pakuchita ukadaulo. Kupatula apo, mutha kuwongolera ochita nawo mpikisano wakunja osachita khama chifukwa choti muli ndi mtundu wolimbikitsidwa, ntchito yokonzekera bizinesi, ndi maubwino ena ambiri. Kugwira ntchito ndi chilolezo chaukadaulo ndi ntchito yovuta yomwe imayenera kukonzedwa mwachangu ndikuchita bwino. Gwiritsani ntchito magawo amitengo osiyanasiyana kuti mukwaniritse zofunikira zofunika mumzinda wanu. Kugwiritsa ntchito ukadaulo waukadaulo kumakupatsirani makasitomala ochuluka, ngati mungasankhe malo odutsa, komanso kudzera pa intaneti mutha kukopa mapulogalamu ambiri.

Chilolezo chaukadaulo chimafunikira kuti mupereke ndalama zochuluka koyambirira, pomwe bizinesi yanu sinayambe. Uwu ndi mtundu wolipira m'malo mwa chizindikirocho chifukwa chokupatsani zidziwitso zonse zofunikira, zikalata, kudziwa momwe mungagwiritsire ntchito, komanso ntchito zamakono zaukadaulo. Muli ndi zabwino zonse zomwe franchisor wapanga, chifukwa chake, mutha kupambana molimba mtima pamakani ampikisano.

Chilolezo chopanda ndalama zonse ndi mwayi wabwino kwambiri. Masiku ano, makampani ambiri amagwira ntchito popanda ndalama zolipira ndalama zambiri, poganizira za mpikisano womwe ukukula nthawi zonse, wopatsa omwe ali ndi mwayi pazinthu zosiyanasiyana. Kuti mumve bwino za zomwe amafalitsa, komanso kupezeka kwa zolipiritsa, muyenera kupita ku mndandanda wama franchise odziwika bwino mderali. Mutu wa ntchito m'ndandanda wa chilolezo ndi kuthandiza amalonda novice kupeza malonda awo, kupeza anthu a maganizo ofanana, kupanga bizinesi mu mtundu wina uliwonse wa ntchito. Mwachitsanzo, wophunzira, mayi wapanyumba, kapena wabizinesi wosadziwa zambiri yemwe akufuna kuyambitsa bizinesi yake, pali ndalama, koma osakumana nazo. Kapena, m'malo mwake, ndalama sizokwanira kuyambitsa bizinesi panokha.

Chifukwa chake, malo ogulitsa masheya amagwirira ntchito molingana ndi malamulo omveka bwino, kupereka mabizinesi pamtengo wotsika, wapakatikati, komanso wokwera kwamakampani, omwe nawonso, ali ndi chidwi chothandizana nawo, kufikira zigawo.

Kupatula apo, ndibwino kuti ma franchisor afunefune chilolezo kumadera ena, komwe onse atha kutsegula malo ogulitsira, kuwongolera ntchito zonse za omwe ali pansi pawo, ndikuwongolera mofananamo pansi paufulu wofanana, kuti athandizire mbali zonse ziwiri. Ndalama zolipirira zokha ndi zomwe zimatsimikizira wolandila ufuluwo, panthawi yomwe amasaina kontrakitalayo komanso asanayambe ntchito, kupereka chidziwitso, njira yothandizira, kulumikizana, komanso kubisa zinsinsi. Ndalama zolipirira chilolezocho zimatsimikizika kutengera mtengo womwe ungalandiridwe pang'onopang'ono, mutakambirana zonse ndi mnzake.

Ngati chilolezocho ndichokwera mtengo kuchokera ku mtundu wodziwika bwino, ndiye kuti muyenera kutenga zoperekazo mozama kwambiri, chifukwa sizabweza. Ndalama zoperekera ndalama zitha kutchedwa kuti ndalama zonse zomwe zimatuluka kuchokera kwa franchisor poyerekeza ndi wogulitsa, potengera dzina, dzina, kuchezera misonkhano, kuthandizira kupeza ntchito, kupereka mwayi kwa kasitomala, kanthu pulani, komanso maulendo kuti mutsegule mfundo zatsopano, ndi zina zambiri. Mukamagula chilolezo kudzera m'ndandanda, kapena mulibe ndalama, muyenera kumvetsetsa kuti, choyamba, kutsatsa, kupeza chidziwitso, kuchuluka kwa makasitomala atsopano, ndi zina zambiri. Komanso, m'ndandanda wazamalonda, ndizotheka kuwerengera pasadakhale mtengo wa ndalama, kubweza, ndi zina zomwe zimasokoneza bizinesi iliyonse.

Kuti mudziwe bwino zomwe zingatheke, zopereka zomwe zilipo pakadali pano, werengani ndemanga za makasitomala athu, ingotsatirani ulalowu mwachindunji ku sitolo yogulitsa katundu. Mutha kufunsa mafunso ndikufunsira akatswiri athu pogwiritsa ntchito zidziwitso zomwe zingapezeke pamenepo.

Chilolezo chopanda kulipira ngongole chimakhalanso ndi ufulu wokhala. Chofunikira ndikuti mukambirane zofunikira zonse ndi wogulitsa musanamalize mgwirizano. Ngati mukufuna kugula chilolezo, muyenera kuyang'ana m'ndandanda kapena webusayiti, yomwe ndi malo ogulitsira amtunduwu. Kulipira koyambirira sikofunikira nthawi zonse kuchotseredwa. Izi zimatengera momwe zinthu zilili, momwe amafotokozera payekha. Nthawi zambiri, zimakhala zosatheka kupeza ndi kulimbikitsa chilolezo popanda kubweza.

Wogulitsa sakugwirizana ndi izi, Komabe, mlandu uliwonse ndiwokha. Mwambiri, mtunduwu umagwira bwino kwambiri ndipo wabweretsa kale ndalama zambiri kwa iwo omwe akuchita nawo.

Malipiro oyambilira nthawi zambiri amapatsidwa chidwi chapadera chifukwa sialiyense amene atha kugulitsa chilolezocho ndikupatsanso wogulitsa nthawi yomweyo. Ndicho chifukwa chake oimira ambiri odziwika bwino ali okonzeka kukambirana ndikukambirana za mgwirizano. Malipiro apansi nthawi zambiri amapangidwa mukamaliza mgwirizano mukalandira zonse zofunika pa chilolezo. Izi ndizosavuta kugwiritsa ntchito malamulo ambiri odziwika bwino komanso opambana. Komabe, mutha kupeza mayankho ovomerezeka kuchokera patsamba loyenera, pomwe palinso zosankha zingapo. Nthawi zonse kumakhala bwino kusankha pamitengo yambiri kuti mupeze zabwino pamapeto pake.

Ngati mukufuna chilolezo chopanda malipiro, nthawi zambiri muyenera kukhala okonzeka kuti zina mwazomwe zikuperekedwazo sizikukuyenderani.

Chilolezo chopanda malipiro ndichosowa. Komabe, kuti mupange chisankho cholondola kwambiri, muyenera kukambirana mwachangu kulumikizana kwina ndi boma komwe mungapeze ufulu wogwiritsa ntchito logo ndi mabizinesi. Chilolezo ndi ndalama zabwino kwambiri. Wogula amangotenga mtundu womwe ulipo ndikuugwiritsa ntchito kuti apeze ndalama. Malipiro oyamba mukamagula chilolezo chitha kukhala pakati pa 9 mpaka 11%, Zonse zimadalira momwe zimayendera ndi chizindikiritso china. Palinso zosankha zina pamene chilolezo chimaperekedwa popanda kulipiritsa koyamba.

Zimangodalira momwe mumakwanitsira kukambirana komanso momwe zinthu zilili pakadali pano.

Chilolezo chopanda kubweza chimatha kukhala chipulumutso chenicheni kwa ena mwa omwe angakhale mabizinesi.

Chilolezo chogulitsa masitolo ndi ntchito yamabizinesi, yomwe ikukwaniritsidwa, muyenera kuyandikira moyenera kukhazikitsa maofesi. Mukamagwira ntchito ndi chilolezo, muyenera kumvetsetsa kuti muli ndiudindo wina. Kuphatikiza apo, osati pamaso pa makasitomala okha komanso pamaso pa chilolezo. Boma likhozanso kukhala ndi zotsutsana ndi kampani yomwe imachita chilolezocho. Yendetsani sitolo yanu moyenera komanso moyenera kuti musakhale ndi vuto lililonse. Sitolo yanu, komwe mumagwira ntchito yogulitsa ukadaulo, imasowa chilolezo ngati mulingo wampikisano mumsika wakomweko ndi wamphamvu kwambiri.

Kupatula apo, mutha kuthana ndi kukana kwa adani anu pokhapokha mutakhala ndi mwayi wofunikira kwambiri. Mpikisano wopikisana udzaonetsedwa kudzera pakukhazikitsa zochitika pansi pa dzina la chilolezo chodziwika bwino chamasitolo ogulitsa. Mudzalandira maubwino ena angapo omwe atha kugwiritsidwa ntchito moyenera pothandizira bizinesi yanu.

Chitani bizinesi yanu mwanzeru ndipo pambuyo pazochitika zonse zowunikira mumtundu wapano. Chilolezo chokonzedwa bwino cha sitolo yamagetsi chimakupatsirani mwayi wolipira zomwe mukuyenera kuchita. Kuphatikiza ndi franchisor, popeza mwezi ndi mwezi ndalama zambiri zimayenera kutumizidwa kumaakaunti ake. Chilolezo chokonzedwa bwino cha sitolo yamagetsi ndi projekiti yomwe imafunikira kuti izipangika. Mothandizidwa ndi mapulogalamu apadera, mudzapeza zotsatira zabwino, chifukwa simudzafunika kuchita ntchito zosiyanasiyana zaofesi. Kupeza magawo amitengo kudzakhalanso kotheka ngati mutagwiritsa ntchito mapulogalamu apamwamba.

Kuchita zinthu mosamala pakufunika kogwiritsa ntchito chilolezo chogulitsa masitolo. Malingaliro amakasitomala amafunikiranso kupezeka mukamagwiritsa ntchito chilolezo. Zipangizo zamalonda m'masitolo anu moyenera komanso popanda zolakwika. Izi ziwonetsetsa kuti mulandila makasitomala abwino.