Franchise ndi franchisee ndizogwirizana kwambiri. Ngati mukufuna chilolezo, ndiye kuti mukapeza mutha kukhala chilolezo. Iyi ndi bizinesi yopindulitsa kwambiri, pakukhazikitsa komwe muyenera kutsatira malamulowo ndikuperekedwa ndi malamulo a chilolezo. Simuyenera kuchita kubwera ndi china chatsopano, kukonzanso bizinesi, kuchita zina zovuta. Ndikofunikira kokha kugula bizinesi yokonzedwa bwino, yotchedwa chilolezo. Wogulitsa chilolezo ndi munthu amene amakhala ndi ufulu wogwiritsa ntchito zida zomwe kampani iliyonse yabwino imagwiritsa ntchito popanga bizinesi.

Simusowa kuti mupange chilichonse kuyambira pachiyambi, muyenera kungogwiritsa ntchito lingaliro lokonzekera. Kuphatikiza apo, dzinali ladziwika kale, zomwe zikutanthauza kuti ndalama zowonjezerapo chidziwitso chazizindikiro zimachepa kwambiri.

Monga gawo la chilolezo, wolamulirayo ayenera kuuza okhawo okhawo kuti ofesi yoyimilira idatsegulira dera lawo. Ndiotsika mtengo kwambiri kuposa kutsatsa mtundu wosadziwika kuyambira pachiyambi. Franchise ikhoza kukhala khofi yomwe mumagula cafe pafupi m'mawa, shopu komwe mumagula, pizzeria yomwe ili ndi dzina lapadziko lonse lapansi ndipo ili pafupi ndi kasitomala wamba.

Ma Franchise ali paliponse ndipo akutchuka. Bizinesi yokonzekera yotsegulira mtundu wa chilolezo imalola wogulitsa chilolezo kuti azingogwiritsa ntchito ndalama zomwe zilipo kale mu bizinesi yoyeserera kale. Mukungoyenera kukhazikitsa moyenera zoperekedwa ndi chilolezo chololeza. Wogulitsa chilolezo sakhala pachiwopsezo chilichonse, popeza pali bizinesi kumbuyo kwake, dzina lodziwika bwino, chidziwitso chachikulu chomwe chakhala chikusonkhanitsidwa kwazaka zambiri kapena ngakhale zaka makumi ambiri zantchito yamphamvu.

Kugulitsa chilolezo kumadziwika ndi kutchuka kwambiri mdziko lililonse. Munthu amene angafune kukhala wolandila ndalama atha kungopeza ndalama, kupeza anthu ogwira ntchito malinga ndi momwe angafunire, kupanga bizinesi, ndi kupeza zotsatira. Ngakhale zinthuzo nthawi zambiri zimachotsedwa kudziko lomwe amachokera. Izi ndizosavuta chifukwa mutha kupulumutsa anthu ogwira ntchito ndi zandalama. Palibe chifukwa chokhazikitsira njira kapena kugwira ntchito pamtundu. Zonsezi zilipo kale kwa inu ndipo zatsala ndikukhazikitsa mtundu wa biz wokonzeka womwe umabweretsa ndalama ngati bonasi.

Wogulitsa chilolezo amatha kugwiritsa ntchito bwino chilolezocho, kulandira gawo lalikulu lazachuma chomwe angathe. Malamulo a chilolezocho amakambidwa mwachindunji ndi omwe amapereka ndipo akhoza kukhala osiyana. Mwachitsanzo, nthawi zonse mumatha kutenga gawo la phindu, kapena mutha kuvomereza pazinthu zina, zimatengera mwini wa mtundu womwe wagwiritsidwa ntchito.

Ndikokwanira kungogula chilolezo ndikugwiritsa ntchito zomwe zakhala zikuchitika ndi mibadwo yam'mbuyomu zikafika pamalonda akale. Muyenera kukhala osamala kwambiri ndikupewa zolakwitsa chifukwa zolakwika zilizonse pakupanga chilolezo zitha kuzindikiridwa kenako wolowererayo amalandira zovuta m'malo mopindula. Koma izi sizomwe zimachitika kawirikawiri, chifukwa chake, muyenera kuyang'ana pakukwaniritsa koyenera kwamaofesi.

Kutsatira chilolezo ndikuwonjezera zowonjezera pamakampani ampikisano. Kupatula apo, ma franchise ambiri amagwiritsa ntchito njira yakomweko, mwachitsanzo, ku McDonald's amagulitsa zikondamoyo ngati zili ku Russia. Ngati chilolezo chofananira cha McDonald chitsegulidwa ku Kazakhstan, ndiye kuti cafe yodyera mwachangu imapatsa mwayi wosankha ma burger omwe ali ndi nyama ya akavalo kwa anthu amderalo.

Chilolezo chokula ndichinthu chofunikira kwambiri chomwe chiyenera kuchitidwa molingana ndi miyezo yomwe mudzakhale nayo mukamaliza mgwirizano. Kugwira ntchito pachilolezo, mumapeza zabwino zochulukirapo kuposa otsutsa omwe alibe mwayiwu. Khazikitsani chilolezo chanu moyenera ndikukonzekera musanachitike. Kukula kumakhala kovuta kwambiri, ndipo mukugwiritsa ntchito chilolezo, mudzalandira zida zonse zofunikira kuti muchite ntchitoyi popanda vuto lililonse. Chilolezo chomwe chikuwonjezeka chikuyenera kupatsidwa chidwi, zomwe zikutanthauza kuti muyenera kuyesetsa kuti mukwaniritse zomwe mukuyenera kuchita. Ziyeneranso kukhala zowonekeratu kuti mumayenera kupereka ndalama zina, komanso pamwezi.

Choyamba, iyi ndi ndalama yolandila ndalama, yomwe imalipidwa kamodzi, komabe, ndi 11% ya ndalama zoyambira zomwe mudzagwiritse ntchito kukhazikitsa bizinesi. Mukamagwira ntchito ndi chilolezo chokula, ndiyeneranso kukumbukira kuti mwina mungafunike kugula zinthu zina. Akakula, amatha kukhala mbewu, mbande, ndi zina zotero. Chilolezo ndi mtundu wa zochitika zomwe zimalonjeza zabwino kwa onse, omwe amagawa komanso eni ake.

Chilolezo chomwe chikukula bwino chidzakupatsani mwayi wokhazikitsira udindo wanu ngati mtsogoleri wamsika. Mudzakhala ndi mwayi uliwonse wolimbana ndi zochitika zampikisano ndikupeza mwayi m'misika yopindulitsa kwambiri pamsika. Koma ndikofunikanso kukumbukira kuti mwezi uliwonse mumalipira pafupifupi 9% ya ndalama zanu osabweza mokomera franchisor. Iye yekha adzagwiritsa ntchito ndalamazi mwanzeru zake. Malipiro amwezi uliwonse pakukhazikitsa chilolezo chokula amagawika m'magulu awiri. Yoyamba mwa izi ndi yachifumu ndipo imakhala pakati pa 2 mpaka 6% yamayendedwe amwezi pamwezi.

Kuphatikiza apo, pali ndalama zotsatsira zomwe siziyenera kuchotsedwanso. Zili mpaka 3% yazambiri zomwe mungapeze mwezi umodzi. Kugwira ntchito ndi chilolezo chokula kumatanthauza kufunika kotsatira mosamalitsa malamulowo, mpaka kutsata kavalidwe ka antchito anu. Kuphatikiza apo, mukamagulitsa zinthu, muyenera kukongoletsa malo anu molingana ndi nambala imodzi yopangira. Zachidziwikire, mukamapereka chilolezo chokula, mudzalandira ukadaulo wonse wofunikira ndi kudziwa momwe zingagwiritsidwe ntchito kuti mupange mawonekedwe apadera omwe mabungwe onse akugwira ntchito yomwe yatchulidwa kale.

Chilolezo ku Almaty chili ndi mwayi wopambana. M'madera amzindawu, ma franchise ambiri akugwira kale ntchito ngati McDonald's, KFC, Burger King, ndi ena. Palinso Starbucks ndi malo ena ogulitsa khofi ndi malo odyera, zomwe zimapangitsa mzinda wa Almaty kukhala mpikisano wampikisano. Ufuluwo uyenera kukwezedwa mwanjira yoti mudziwe pasadakhale kuchuluka kwa ndalama zomwe mumapereka mokomera wolamulirayo. Ndikofunikira kuti bajeti ipangidwe molondola. Limbikitsani chilolezo chanu moyenera, poganizira kuti muli ku Almaty.

Mwachitsanzo, kampani yodziwika bwino yomwe imagulitsa ma burger imapereka mwayi wogula zinthu ndi kudzaza kazy. Izi zimakhudza kwambiri kufunikira ndipo, zimawonjezera kukhulupirika kwamakasitomala. Chilolezo ku Almaty chimalola kuti zikwaniritse bwino zotsatira zake popeza pali zofunika kwambiri mdera lino.

Gwiritsani ntchito chilolezo ku Almaty ndikuwunika koyambirira. Zimakupatsani mwayi wodziwa bwino mwayi wanu wopambana komanso mavuto omwe mungakumane nawo. Izi zimakuthandizani kuthana ndi ntchitoyi molondola. Gwiritsani ntchito mwayi ku Almaty ndikukhala wazamalonda wopambana kwambiri, ndikusintha thanzi lanu komanso momwe mulili pachuma. Mukamayanjana ndi mwayi, muyenera kukumbukira ndendende kuti muyenera kuwalipira pafupifupi 10% ya ndalama zomwe mukufuna kugwiritsa ntchito polimbikitsa. Ndikofunikira kwambiri poganizira kuti muyenera kukonza ndalamayi.

Kukonzekera moyenera kumatsimikizira kuchita bwino kwanu ndipo kumalola kupititsa patsogolo chilolezo ku Almaty moyenera kwambiri komanso ndi zotayika zochepa.

Pogwira ntchito ndi chilolezo ku Almaty, m'pofunika kukumbukira kuti mzindawu uli ndi zikhalidwe zawo komanso zina. Komanso, malamulo am'deralo amayenera kuphunziridwa bwino kuti adziwe komanso kuti asavomerezedwe. Mwambiri, chilolezo ku Almaty chimakhala ndi mwayi wopambana chifukwa lamuloli pano ndilabwino ndipo ndi lochezeka kumakampani apadziko lonse lapansi. Izi zikutanthauza kuti mulibe zovuta kulumikizana ndi nyumba yamalamulo yamphamvu yaboma, bola mukamatsatira malamulowo. Chilolezo mu mzinda kapena dziko lirilonse ndi bizinesi yomwe imalipira munthawi yochepa kwambiri. Gwirani ntchito ndi chizindikirocho, moyipititsa patsogolo molingana ndi njira zomwe franchisor amakupatsirani.