Ma franchise amabizinesi ang'onoang'ono ndimalonda ambiri. Mabizinesi ang'onoang'ono ndiabwino chifukwa amafunidwa m'mizinda komanso m'matawuni ang'onoang'ono. Kusankha kosankha kumatha kutchedwa kwakukulu popanda kukokomeza. Mwinanso, lero ndizovuta kutchula nthambi yazachuma komanso ntchito (osati yaying'ono chabe) yomwe ma franchise sangaperekedwe. Chifukwa chake chinthu chachikulu ndikupanga chisankho choyenera chifukwa kupambana kwa bizinesi yanu kumadalira kwambiri chisankhochi. Gawo logulitsa ndalama mu GDP yapadziko lonse lapansi likukula chaka chilichonse, ndikupereka ndalama zambiri pachuma chamayiko osiyanasiyana ndikupanga ntchito zatsopano.

Eni ake amakampani ochita bwino komanso otsatsa malonda akuitana obwera kumene kuti adzajowine bizinesi yawo ndikugula chilolezo, kukhala gawo la bizinesi yopindulitsa. Chimodzi mwazinthu zabwino kwambiri mwanjira iyi yochitira bizinesi ndikukhazikika. Matekinoloje onse, mapulani amachitidwe ndi njira, maphikidwe, dongosolo lolumikizirana ndi ogulitsa ndi makasitomala, malingaliro otsatsa, ndi zina zambiri agwiritsidwa ntchito, kuyesedwa pochita, ndikuwonetsa kuti ndiwothandiza. Izi ndizo zomwe zimapangitsa kuchepa kwa nthawi yobwezera bizinesi ndikubweretsa phindu poyerekeza ndikupanga bizinesi, monga akunenera, kuyambira pachiyambi. Ndizomveka kwa amalonda omwe akugwira ntchito ndi mabizinesi ang'onoang'ono kuti azisamalira kwambiri ndalama zogulitsa, kusamalira (malo ogulitsira khofi, tiyi tating'ono ta mabanja, malo ophika buledi, ndi zina zambiri), ogula (oyeretsa owuma, kukonza nsapato ndi zovala, katundu wachikopa, ndi nyumba Zipangizo) . Kutchuka kwa ma franchise okhudzana ndi zosangalatsa komanso kuyenda, masewera, ntchito zamankhwala (kuphatikiza mitundu yosiyanasiyana ya kutikita minofu, zolimbitsa thupi, ndi zina zambiri), komanso ntchito zamagalimoto, kukonza, ndi zomangamanga, zikukula chaka chilichonse. Ndipo ngakhale mavuto azachuma, miliri, ndi zovuta zina zofananira nthawi zambiri sizimangokhala zopinga mabizinesi ang'onoang'ono pamalonda koma zimaperekanso kukula mwachangu poyerekeza ndi nthawi yabata.

Chitsanzo cha mapulojekitiwa ndi sukulu zamaphunziro oyambira kusukulu komanso zamasukulu zomwe zimagwiritsa ntchito ukadaulo wazidziwitso zamakono. Mabungwe osiyanasiyana opititsa patsogolo maphunziro ndi maphunziro amafunikanso kwambiri munthawi yomwe pali zoletsa zosiyanasiyana pantchito zamasukulu akale ndi masukulu apamwamba. Kupanga chakudya chopita komanso kubereka kumatha kukhala chitsanzo cha chilolezo (chaching'ono kapena chachikulu) chomwe chidzalemekezeke panthawi yokhayokha, zoletsa kuyenda kwa anthu ozungulira mzindawo, ndi zina zambiri. Ntchito zonse zokhudzana ndi kutumizidwa Za chakudya, zogula, mankhwala, ndi zina zambiri zimafunikira kwambiri munthawi zotere.

Kuchita bwino kwa bizinesi kumatsimikiziridwa ndikuwunika koyambirira kwa zinthu zazikulu zomwe zimakhudza mabizinesi ang'onoang'ono ndi akulu, mosasamala kanthu kuti amaperekedwa kudzera mu chilolezo, chongogulidwa kwa eni ake, kapena kupangidwa pawokha. Choyambirira, ndikofunikira kuwunika momwe zinthu zilili pakampani yomwe ikusankhidwa ndi ziyembekezo zake, makamaka pazaka zikubwerazi. Chosafunikira kwenikweni ndikulimba mtima kwa mpikisano, kuchuluka kwa omwe akupikisana nawo kwambiri, mitengo yawo ndi ndondomeko yantchito, ntchito zotsatsa, ndi zina zambiri. Zikhala zofunikira kutengera chidwi cha mawonekedwe: kupezeka ndi kuzindikira chizindikiro, maina amtundu, mawu okumbukira, ndi zina zambiri, kupezeka kwa tsamba lawebusayiti, malamulo, ndi mfundo zoyanjanirana ndi ogula (ali okhutira bwanji ndi mtunduwu wonse) ndi magawo ena. Mukapeza chilolezo mu tsamba lapadera la intaneti, mutha kufufuza pang'ono pazowunikira zingapo ndi ndemanga zake. Mwinanso ena amalonda amawona kuti ndikofunikira kugawana zomwe agwirizana ndikuwapatsa zambiri kwa omwe ali ndi chidwi.

Ndipo, zachidziwikire, wochita bizinesiyo ayenera kuchita kuwerengera konse komwe kumakhudzana ndi bungwe la kampaniyo. Malamulo a chilolezo nthawi zambiri amatanthauza kufunika kolipira koyambirira, kuchuluka kwake kumadalira mtengo wa chizindikirocho, kutengera kupambana, kutchuka, komanso phindu pakampaniyo. Kuphatikiza apo, kukonza kampani, ndikofunikira kuyika ndalama zakuthupi muzinthu zosakhazikika (kugula kapena kubwereketsa kwa mafakitale, kugulitsa, ndi malo ena, kugula zopanga ndi zida zamaofesi, kulemba anthu ntchito, kulemba ntchito, ndi kuphunzitsa ogwira ntchito, kampeni yobweretsa malonda kumsika, ndi zina zambiri). P.). Chifukwa chake wogulitsa ngongole ayenera kuyerekezera kukula kwa ndalama zoyambira bizinesi yaying'ono molondola pomanga dongosolo lazachuma. Zimatengera momwe amayambila kupanga phindu lenileni.

Malipiro a mwezi uliwonse nthawi zambiri amawerengedwa ngati kuchuluka kwa chiwongola dzanja. Nthawi zambiri, ndondomeko yoyendetsera ndalama komanso kuwerengera kwa nthawi yobwezera ya bizinesi yaying'ono (osati yokhayo) imaperekedwa limodzi ndi kufotokozera chilolezocho pamndandanda wapaintaneti. Zomwe mabizinesi akupikisana omwe akugwiritsa ntchito chilolezo chofananira kapena m'magulu ofanana amsika atha kukhala gwero lazidziwitso zothandiza kwambiri ndikuthandizira ma franchisee kusankha bwino. Mukamasankha bwenzi logulitsira, muyenera kukumbukira kufunitsitsa kwake kupereka upangiri pantchito zopanga ukadaulo, kutsatsa, kupititsa patsogolo, kayendetsedwe kabwino ka zochitika zatsiku ndi tsiku, maphunziro antchito, kulembetsa malo ogulitsa, ndi zina zambiri, perekani othandizira ndi zida zidziwitso ndikupereka thandizo lina pokhudzana ndi chitukuko cha bizinesi . Kawirikawiri, kufunsira kotereku kumaphatikizidwanso pamndandanda wazantchito zaulere (mogwirizana ndi mgwirizano wogulitsa). Komabe, palinso zosankha mukamapereka zokambirana zilizonse payokha malinga ndi mndandanda wamitengo yapadera (eni mabizinesi ena amayamikira kwambiri zidziwitso zawo ndipo sali okonzeka kuzipereka kwaulere ngakhale kwa omwe amakhala nawo nthawi zonse). Mwa njira, upangiri ndi upangiri wokhudzana ndi kukhathamiritsa misonkho, kukhazikitsa njira yotsatsira makampani, kuthekera koti wogulitsa ngongole abwereke ku bizinesi ya mnzake wachinyamata zitha kukhala zofunikira kwambiri kumabizinesi ang'onoang'ono.

Mwa njira, palinso ma franchise aulere omwe samapereka ndalama zoyambilira kapena zolipiritsa pamwezi (makamaka m'mabizinesi ang'onoang'ono m'malo opezera anthu chakudya ndi ogula).

Mwambiri, potchula zonsezi pamwambapa, titha kunena kuti bizinesi yaying'ono yamalonda ili ndi maubwino ambiri kuposa mitundu yamabizinesi apamwamba. Pali, zachidziwikire, mtengo, zoopsa, ndi mavuto, koma sizowonekera kwambiri ndikuwopseza zotsatira zomaliza. Ndi bizinesi yaying'ono yolinganizidwa bwino komanso yowerengeredwa pansi pa pulogalamu yogulitsa ndalama, wochita bizinesi amatha kukhala wolimba mtima mumzinda wawukulu komanso mdera laling'ono kapena malo ochepa okhala ndi tanthauzo m'deralo. Chinthu chachikulu ndikusankha gawo labwino pamsika ndikuyesetsa kuti likule bwino.

Chilolezocho ndi mnzake ayenera kulumikizana bwino kuti akwaniritse ntchito yogwirira ntchito limodzi. Ngati mukufuna chilolezo, muyeneranso kufunafuna bwenzi loyenera kuti bizinesiyo ikhale yothandiza kwambiri. Ma franchise osiyanasiyana amagwira ntchito m'njira yomwe imakulolani kuti mukonze bizinesi yanu moyenera, osadzetsa chilichonse chatsopano kuchokera kwa inu. Munthu amatenga kale bizinesi yokonzedwa kale ndipo amaigwiritsa ntchito kuti iwongolere msika. Njirayi ndiyabwino kwambiri kwa anthu omwe amangofuna ndalama komanso njira zina zopezera ndalama. Chilolezo chitha kugulidwa motchipa ngati mungakambirane bwino.

Kuphatikiza apo, ndikofunikira kuchita zonse potsatira malamulo operekedwa ndi mnzake. Izi ndizofunikira kwambiri kuti mukwaniritse zotsatira zabwino. Ngati muli mnzake wa chilolezo, ndiye kuti mutha kukulitsa kuchuluka kwa ndalama zomwe mungapeze pongotsogozedwa ndi zikhalidwe ndi malamulo omwe akhazikitsidwa molingana ndi malamulo oyenera. Kugwiritsa ntchito zinthu zomwe zidayesedwa kale kumapereka kuyambika mwachangu. Chilolezo chimagwira bwino ntchito ngati wogula akuganizira momwe mabizinesi akhalira mdera lomwe akufuna kuti akwaniritse ntchitoyi. Wothandizana naye chilolezo ayenera kukhala tcheru pakusiyana kwam'magawo ndikuwapindulitsa kwambiri. Chifukwa chake, kupezeka kwa chilolezo ndikulingalira zakomweko kumamupatsa mwayi mwayi wopanga bizinesi yawo molingana ndi zomwe apatsidwa.

Chilolezocho chimagwira bwino ntchito ngati mnzakeyo atsatira malangizowo kuchokera pakati. Kuphatikiza apo, simuyenera kuyambitsa china chatsopano munjira zamabizinesi, potero ndikupulumutsa nthawi. Chilolezocho chimagulidwa izi kuti muthe kugwiritsa ntchito mtundu wina wa biz ndikupanga ndalama nthawi yomweyo. Chilolezo choyenera chiyenera kuchitika nthawi zonse ndi manja a anzawo omwe ali ndi malingaliro amomwe angagwiritsire ntchito ofesi. Zida zokhazokha zoperekedwa ndi mwini chilolezo zitha kukhala zabwino. Komabe, izi sizofunikira, popeza mnzake amene ali ndi ufulu wogwiritsa ntchito ufuluwo amatha kugwiritsa ntchito mayankho ake ngati pakufunika kutero.

Franchising imagwiritsidwa ntchito m'mabizinesi osiyanasiyana. Mosakayikira, ikukula mwakhama m'makampani ndi ntchito monga makampani opanga magalimoto ndi ntchito zamagalimoto, kuthandizira kukonza bizinesi (zowerengera ndalama, ntchito zaofesi, kutsatsa, ndi zina zambiri), zomangamanga, ntchito zokhudzana ndi kukonza ndi kukonza nyumba , ntchito zamaphunziro, zosangalatsa, zosangalatsa, malo odyera mwachangu, malo odyera, malo ogulitsira zakudya, malo ogulitsa, zamankhwala ndi zokongola, ntchito zapakhomo, kugulitsa, monga USU Software bungwe.

Ndalama zoyendetsera ntchito zowerengera ndalama ndi bizinesi yopindulitsa mtsogolo. Komabe, atha kukumana ndi zoopsa zina zomwe zimawopseza kukhazikitsa ntchitoyi. Mukamayendetsa chilolezo, muyenera kukumbukira kuti iyenera kukhala yotchuka kwambiri mdera lomwe mumatsegula. Ngati mukufuna chilolezo chowerengera ndalama, ndiye kuti chisankho choyenera ndicho kusankha njira yoyenera kwambiri. Pachifukwa ichi, masitolo ndi malo osiyanasiyana omwe amagulitsidwira amakhala oyenera. Ntchito zowerengera ndalama zimayenera kusamalidwa makamaka chifukwa chakuti izi ndizofunikira kwambiri zomwe, ngati sizichita molakwika, zimawopseza kukhazikika kwa bizinesi.

Muyenera kugwira ntchito ndi chilolezo chowerengera ndalama osalakwitsa kuti musavutike osakonza makasitomala anu. Chifukwa chake, chilolezo ndi mtundu wa zochitika pakukhazikitsa zomwe zolakwika sizovomerezeka. Mukalakwitsa, ndiye kuti simulephera nokha komanso franchisor, yemwe adakupatsani mwayi wogulitsa ntchito ndi katundu m'malo mwawo. Gwirani ntchito ndi kuphunzira zambiri kudzera pazithunzi ndi zithunzi kuti zisankho zavuto zisakhale zovuta. Kukhala ndi zidziwitso zaposachedwa kukuthandizani kusankha koyenera.

Chilolezo chothandizira pantchito zowerengera ndalama chitha kukhala pulojekiti yomwe ingakhale yopindulitsa pokhapokha ngati ikuyendetsedwa bwino. Choyamba, muyenera kukumbukira kuti mupeze zocheperako kuposa omwe amakutsutsani. Kupatula apo, muchita zinthu m'malo mwa woyimilira, chifukwa chake, muyenera kumulipira ndalama zingapo kuti akhale ndi mwayi wogwira ntchito ndi chilolezo chazachuma. Iyi ndi ntchito yamabizinesi, yomwe ndiyofunika kuyang'anira zambiri, ngakhale zowoneka ngati zazing'ono. Kukhala ndi chidziwitso chokwanira kumakupatsani mwayi pampikisano, chifukwa chake, mutha kuthana ndi zovuta zilizonse, kuthana nazo ndikukhala olimba. Kugwira ntchito ndi chilolezo chazachuma pantchito zowerengera ndalama ndi ntchito yovuta kwambiri, momwe muyenera kuyang'anira.

Mwambiri, kugwira ntchito ndi chilolezo, muyenera kupeza mulingo wambiri kuposa amalonda ena omwe sagwiritsa ntchito ntchito yotchuka. Izi zimachitika kokha chifukwa mumalipira mpaka 10% ya ndalama zanu kuti mugwire ntchito ndi chilolezo chowerengera ndalama. Chifukwa chake, ziyenera kulipira.

Chilolezo chowerengera ndalama ndi bizinesi yodalirika, yomwe ikukula yomwe mavuto osiyanasiyana sangapeweke. Atha kugonjetsedwa mosavuta kenako mudzatha kuchita bwino. Izi zimafuna kukonzekera bwino. Kugulitsa chilolezo ndi njira yodziwikiratu. Pali zofananira zina ndi zolipira lendi. Kupatula apo, inu, pozindikira chilolezo chowerengera ndalama, mumakhala ndiudindo wina.

Choyamba, ndikofunikira kutsatira mosamalitsa miyezo ndi malangizo. Kachiwiri, izi ndi zopereka pamwezi. Chachitatu, kumayambiriro kwa chilolezo chosungira ndalama, mumalipira ndalama zoyambirira, zomwe zimatchedwa kuchotsera ndalama. Kuchuluka kwake kumasiyanasiyana ndipo zimadalira pamgwirizano wanu. Kawirikawiri, pogulitsa chilolezo chowerengera ndalama, kuchotsera ndalama kumatha kuchoka pa 10 mpaka 11% ya ndalama zonse. Ndalamazo ziwerengedwa ngati gawo la ndalama zomwe mumapanga koyambirira kwa bizinesi. Ngati ndinu osungira ndalama, muyenera kukhala bwino kuposa omwe mukupikisana nawo.

Uwu ukhala mwayi wotsatira wopikisana nawo. Izi, limodzi ndi mabhonasi ochokera pakampani yogulitsa masheya, zithandizira kuchuluka kwamakasitomala. Ndikofunikira kuyanjana ndi kufunikira koyenera. Kuti mudziwe, muyenera kuchita kuwunika kwa SWOT.

Zolakwitsa sizilandiridwa pantchito yosunga ndalama. Chifukwa chake, woimira chilolezo sangasangalale ngati mungalakwitse ndikuwononga dzina la chilolezocho. Kupatula apo, mitengo yotchuka nthawi zonse imakhala yovuta kwambiri komanso yowononga. Ndikofunikira kupewa zolakwazo m'njira iliyonse, kukhala bizinesi yopambana komanso yopikisana pamsika. Pangani chilolezo chokhala ndi ndalama moyenera komanso popanda zovuta, ndiye kuti mudzachita bwino. Mutha kuwonjezera kuchuluka kwa ma risiti a bajeti, kukhala wamalonda wopambana kwambiri komanso mpikisano.

Simudzakhala ndi zovuta ndi pulani yayikulu kenako, kampaniyo ikhoza kuchita bwino mwachangu. Chilolezo chowerengera ndalama ndi bizinesi yomwe ingakumane ndi zovuta zosiyanasiyana pakukwaniritsidwa kwake. Muyenera kuthana nawo malinga ndi pulani yomwe idapangidwa kale. Kukonzekera moyenera kuli kale theka la mtengo wopambana. Ndalama zoyendetsedwa bwino zowerengera ndalama zimakupatsirani ma code a malo ndi kavalidwe ka ogwira ntchito. Zidzakhala zotheka kuvala antchito anu mogwirizana kwathunthu ndi chilolezo choyambirira cha bizinesi. Kukongoletsa malo anu kukupatsani mwayi woti musinthe kwambiri mbiri ya mtundu wanu.

Khazikitsani chilolezo chowerengera ndalama moyenera momwe mungathere, kenako kampani yanu ipeza zotsatira zabwino ndikupambana. Khalani wochita bizinesi wopambana komanso mpikisano ndipo mudzatha kuthana ndi zovuta zonse popanda vuto lililonse.

Ma Franchise ku Qatar amagwira ntchito motsatira malamulo ndi malamulo omwewo omwe amavomerezedwa padziko lonse lapansi. Ngati ndinu wazamalonda yemwe akuyang'ana kuti mupititse patsogolo chilolezo chatsopano, ndiye kuti muyenera kuganizira izi zomwe zili ku Qatar. Itha kukhala miyambo, malamulo, ndi zina zilizonse zolumikizirana ndi akunja mukamalimbikitsa bizinesi yatsopano. Anthu okhalamo amanyadira Qatar, ndipo chilolezo ndi mtundu wabwino wa zochitika zomwe zimakupatsani mwayi woti muyambe kulandira ndalama kuchokera kuzandalama zomwe munagulitsa munthawi yochepa. Limbikitsani chilolezo chanu kugwiritsa ntchito zosankha, malamulo, ndi malamulo omwe mumagwirizana nawo ndi ufulu wogwiritsa ntchito chizindikirocho.

Mukamagulitsa chilolezo ku Qatar, mudzakakamizidwa kutsatira malamulo omwe amatsatiridwa pochita izi. Mwachitsanzo, muyenera kulipira ndalama zina panthawi yonse yomwe mwachita. Izi ndizomwe zimatchedwa mafumu. Mukamagwiritsa ntchito chilolezo, ndalama zanyumba zitha kukhala mpaka 3%, ndipo kuchuluka kwake kumasiyana. Kuphatikiza apo, ndalama zomwe zimaperekedwa zimawerengedwa kuchokera pamalipiro ndi phindu. Mgwirizanowu udzalembedwa payekhapayekha.

Gwiritsani ntchito chilolezo ku Qatar pogwiritsa ntchito bizinesi yokonzeka komanso yotsimikizika. Izi zikuthandizani kuti muchepetse ndalama zolakwitsa, zomwe zimachitika ngati mukuyamba bizinesi yatsopano kuyambira pachiyambi. Chilolezo ku Qatar chikubweretserani ndalama zochulukirapo, malinga ngati mtundu wa bizinesi ukugwiritsidwa ntchito moyenera komanso kutchuka kwa chizindikirocho kukwaniritsidwa.