Mitundu yayikulu yamalonda yokhala ndi dzina lodziwika bwino, imakhala patsogolo pamsika, padziko lonse lapansi. Zochita zazikulu, phindu lalikulu ndipo ichi sichinsinsi kwa aliyense. Omwe ali ndi ndalama sataya nthawi pachabe, amangotsegula malo ambiri odyera, malo ogulitsira, malo owetera, malo ogulitsira malo, malo ogulitsira mafuta, ndi zina zambiri. Mitundu yotchuka kwambiri ndi McDonald's, Holiday Inn, Subway, Chanel, Gucci, Dior, Zara, ndi ena ambiri. Tsiku lililonse pamakhala zochulukirapo. Chifukwa chiyani kugula chilolezo chotsika mtengo kapena chachikulu ndikofunikira? Chilichonse ndichapafupi.

Palibe chifukwa choyambira zonse kuyambira pachiyambi, izi ndizothandiza makamaka kwa oyamba kumene omwe samazindikira maziko kapena oyang'anira pawokha. Mukamagula chilolezo, chachikulu, chapakatikati, kapena chotchipa, muyenera kumvetsetsa kuti kuwonjezera pa dongosololi, mumalandira thandizo kuchokera kwa omwe amalipira ngongole, akatswiri athu, ndi pulani ndi malangizo ena, upangiri wotsatsa, komanso kutsatsa. Tsegulani bizinesi, kuyambira osati koyambira, koma mothandizidwa ndi bizinesi ya shark. Nthawi yomweyo, ndi zotembenuka zazikulu, kuchuluka komwe amachotsera kwa franchisors sikofunikira, kubweza ndalama zonse kuyambira mwezi woyamba. Mukamayanjana ndi katunduyu wa chilolezocho, mumakhala pachiwopsezo chochepa pofufuza momwe kampani inayake imagwirira ntchito, poganizira nthawi yogwirira ntchito pamsika, chindapusa, ndi magawo ena. Komanso, malo ogulitsira omwe amapezeka kuti azilandila malipoti tsiku lililonse, sabata iliyonse, mwezi uliwonse, pachaka. Komanso, m'ndandandawu mulipo kuti muwone momwe magulu onse akuluakulu amagulitsira (kuyambira mtengo wotsika mtengo), kutanthauzira malowa (dera).

Malipiro oyambilira, poganizira zolipira ndi kuchuluka kwa zomwe adayambitsa ndi omwe adayambitsa, kuti awone kufunikira kwa udindo pamsika ndi zina. China chowonjezera pakupeza chilolezo chachikulu ndikuti palibe chifukwa chowonongera nthawi kukhathamiritsa zinthu.

Kuti mudziwe zambiri, chonde lemberani akatswiri athu pogwiritsa ntchito manambala olumikizidwawo. Tumizani pempho kudzera pa imelo, komanso pitani ku kabukhu ka chilolezocho kuti mudziwe zambiri zamitengoyo, mayina a chilolezo chachikulu kapena chotchipa, werengani ndemanga zamakasitomala (omwe ali ndi chilolezo chokwera). Tikukuthokozani pasadakhale chifukwa cha chidwi chanu ndipo tikuyembekeza mgwirizano wanthawi yayitali.

Chilolezo chofululira moŵa ndi ntchito yomwe ingapindulitse, pomwe ndikofunikira kutsatira malamulo omwe agwirizana ndi wogulitsa. Ndikopindulitsa kuchita nawo chilolezo, pokhapokha ngati zochitika zamtunduwu zimakupatsirani mwayi wogwiritsa ntchito mitundu yokonzekera yoyesedwa. Izi zikutanthauza kuti mudzapulumutsidwa pazinthu zomwe zimatchedwa zolakwika zaubwana zomwe amalonda oyamba kumene amapanga chifukwa sadziwa kuchita bizinesi. Khazikitsani chilolezocho moyenera komanso moyenera, popewa zolakwika za pulani yofunikira. Mutha kugwira ntchito ndi makasitomala ndikuvomera kulipira kuchokera kwa iwo m'njira zosiyanasiyana ngati mungasamalire nkhaniyi. Muthanso kupanga makhadi amakasitomala omwe amalandila ma bonasi kuti awalimbikitse kugula zina zambiri kapena katundu.

Konzani moŵa wanu kuti muthe kupanga zinthu zambiri momwe mungathere mukamagwiritsa ntchito zochepa. Chilolezocho chimakuthandizani kukhazikitsa ofesi yanu munjira yoyenera, yomwe ndi yabwino kwambiri. Ngati muli mu bizinesi yopanga moŵa, chilolezocho ndichinthu chabwino kwa inu. Ndi chithandizo chake, ndizotheka kupanga mabotolo mumachitidwe am'makampani ndikumwa zakumwa momwe ziyenera kukhalira malinga ndi malamulo ochokera kudziko lina. Ndikothekanso kulandira zinthu zosiyanasiyana pamitengo yotsika ngati mungakambirane malamulowo ndikukwaniritsa mgwirizano ndi wogulitsa. Kugwira ntchito ndi kampani yopanga moŵa kumakupatsani mwayi wofuna makasitomala ambiri.

Kupatula apo, anthu adzagwiritsa ntchito modzipereka, kugula zinthu zomwe zimadziwika padziko lonse lapansi. Nthawi zambiri anthu amakonda amakonda odziwika padziko lonse lapansi chifukwa amangowadalira kuposa mtundu wakomweko.

Bwerolo lidzagwira ntchito mosasamala ngati mungayambitse bizinesi yanu mwanzeru. Izi zimathandiza chilolezocho, chomwe chimakupatsani mwayi wodziwa momwe mungagwirire bwino ntchitoyi. Franchise ya brewery ndi bizinesi yomwe ingathe kuchita bwino pamipikisano. Mutha kukonza bwino makasitomala anu pogwiritsa ntchito mawonekedwe ena. Mutha kugwiritsa ntchito njira zingapo zamachitidwe, zomwe ndizosavuta. Kugwira ntchito ndi chilolezo kumaphatikizapo kufunikira kolipira zopereka zosiyanasiyana.

Choyamba, mumapereka ndalama zambiri, zomwe zimasiyanasiyana kutengera momwe mumavomerezera. Kuphatikiza apo, mukamagwira ntchito ndi kampani yopanga moŵa, muyenera kukumbukiranso kuti pakufunika kupereka ndalama zachifumu mwachangu, zomwe mumapereka mwezi uliwonse kumaakaunti a woimira chizindikiro. Kuphatikiza apo, pakufunikiranso kupitiliza kupereka ndalama zotsatsira. Kuchuluka kwake kumatha kukhala kuyambira 1 mpaka 3% ya ndalama zomwe mumapeza. Chilolezo chofululira chimalola kukhathamiritsa zinthu zosungira ngati wogulitsayo apereka pulogalamu kapena ukadaulo woyenera. Kugwira ntchito ndi zinthu zopanda madzi kuyeneranso kuchitidwa ndi mtundu wapamwamba kuti muwazindikire munthawi ndikusiya kupanga. Chilolezo chofululira chimalola kugwira ntchito ndi makasitomala anu m'njira yabwino kwambiri, yomwe imatsimikizira kuti kasitomala amadziwikanso munthawi yake.

Kutulutsa kasitomala ndi chizindikiro chofunikira kwambiri chomwe chimakuwuzani kuti zinthu sizikuyenda bwino pakampani.

Chilolezo chofululira moŵa chimakupatsani mpata wogwira ntchito moyenera komanso molondola popeza muli ndi zida zonse zomwe muli nazo. Pogula chilolezo, mumakhala ndi mwayi wokhazikitsa ntchito zamabizinesi moyenera. Zolakwitsa zonse zidapangidwa kale, chifukwa chake, simuyenera kukhumudwa chifukwa cha misampha yomwe franchisor adapeza kale. Mukamagwira ntchito ndi kampani yopanga moŵa, ndibwino kuwunika koyambirira kwa omwe akupikisana nawo. Mukutha kumvetsetsa omwe mungapikisane nawo ndi ndani wamphamvu kuposa gulu lanu. Bungwe loyendetsa moyenera liyeneranso kusanthula pogwiritsa ntchito zida zina likatsegulidwa.

Mwachitsanzo, kuwunika kwa swot kumalola kumvetsetsa mphamvu ndi zofooka za polojekiti yomwe mudapanga. Izi ndizofunikira chifukwa zimapereka lingaliro lazomwe ziyenera kuchitika pambuyo pake.