Chilolezo chotsika mtengo sichimasiyana ndi zopereka zazikulu, zotsika mtengo chifukwa zoopsa zake ndizofanana kulikonse. Pofuna kuti musayike pachiwopsezo ndikugula chilolezo chokhala ndi 100% chitsimikizo, pali malo ogulitsira omwe amapereka zosankha zonse, zotsatsa pamitengo yotsika mtengo ndi zina zambiri, m'malo onse a ntchito lero. Chilolezo, chotchipa kapena chodula, pakati, chikuyimira kupezeka kwa zofuna za mtundu winawake, dzina mdera lomwelo kapena kupitirira, kukulitsa kulumikizana kwa zigawo, zonse za magalasi otchipa ndi nthambi zazikulu. Kuyambitsa bizinesi ndi kupeza chilolezo ndichopambana, kufunikira chifukwa pakadali pano palibe chifukwa choyambira kaye, malonda odziwika amamvedwa ndipo kasitomala adapangidwa kale. Ndi chilolezo chotsika mtengo, nkhaniyi ndiyosiyana pang'ono, koma mndandanda wathu wamwayi wokhala ndi akatswiri umathandizira pazonse, amalonda amalangiza ndikupereka dongosolo la bizinesi, ndi tchipisi ndi malingaliro ena pantchito.

Chifukwa chiyani kuli kopindulitsa kugula chilolezo chotsika mtengo? Choyamba, palibe chifukwa chopangira ndalama zazikuluzikuluzi. Chachiwiri, pali thandizo la akatswiri ndi akatswiri pankhaniyi. Chachitatu, mwezi uliwonse makasitomala zikwizikwi ndi amalonda amadutsa pazenera, omwe samangofuna kuyambitsa bizinesi yawo komanso amafunafuna anzawo ndi ogulitsa. Ndikosavuta kuti ma franchisees ndi ma franchisor agwire ntchito limodzi, kupanga bizinesi yawo padziko lonse lapansi, kubweretsa mapulojekiti kudera lachigawo, kukulitsa udindo wawo ndi phindu. Kugwiritsa ntchito chilolezo, chotchipa poyang'ana koyamba, ndi njira zothandiza, kumabweretsa chitukuko cha kampani yayikulu kwambiri. Cholinga cha kabukhu kakang'ono ka ndalama ndi kuthandiza amalonda amitundu yotsika mtengo kapena yayikulu kupita kumayiko ena powonetsa ndikuitanitsa katundu ndi ntchito zina.

Ndikopindulitsa kutenga chilolezo chotsika mtengo pankhani zamalonda, ntchito, chithandizo chamankhwala, zoyendera, zodzikongoletsera, zomwe mungasankhe zili kwa inu. Komanso, m'ndandanda wa chilolezocho umapereka zokambirana, thandizo ndi akatswiri, komanso kupereka nthawi yamalingaliro amakampani kukopa makasitomala, kukulitsa kufunika ndi phindu. Kufikira kwamagalimoto ndi malingaliro a SEO kumatha kukulitsa kufunika ndi kuwonekera. Mukalowa m'sitolo, mutha kusankha zomwe mukufuna. Ngati simukudziwa kuti mukufuna kutsegula bizinesi m'dera liti, mutha kungodzidziwitsa nokha zotsatsa, mfundo zamitengo (kuyambira zotsika mtengo mpaka zotsika mtengo), pali kugawa kwa mzinda ndi dziko, ndi magulu ndi magulu ang'onoang'ono, osonyeza ndikuwerengera ndalama zolandilidwa pansi, ndalama zopanda ndalama, popanda ndalama zotsika mtengo popanda iwo. Palinso nthawi yobwezera kuti poyamba musangodziwa ndalama zoyambirira zokha komanso mawu a ndalama zoyambirira. Kodi kampaniyo yakhala ikugulitsa nthawi yayitali bwanji? Kodi anthu amafuna chiyani? Ziwerengero za tsiku ndi tsiku, sabata iliyonse, mwezi uliwonse zimathandiza kupenda ziwerengero.

Pali gulu lomwe franchisors angachite nawo chilolezo chotsika mtengo. Akatswiri athu amakuthandizani pazinthu zonse. Kuthandiza kwa nthawi ndi nthawi kwa akatswiri kumathandizira pa bizinesi iliyonse, yotsika mtengo komanso yotsika mtengo.

Kuti mudziwe zambiri, kufunsa ndi kupeza dongosolo, lemberani manambala omwe atchulidwa. Komanso, m'ndandanda wathu wama franchise otchipa, mutha kudzidziwitsa nokha kuwunika kwamakasitomala, kuchuluka kwa chilolezo chotsika mtengo, nkhani, ndi zikhalidwe, kukwezedwa, ndi zina. Tikukuthokozani pasadakhale chifukwa cha chidwi chanu, kuyembekezera mgwirizano wanthawi yayitali .

Ndalama yolumikizirana ndi bizinesi yaposachedwa. Kuti mugwiritse ntchito bwino, muyenera kukhala ndi njira yabwino. Izi zikutanthauza kukhazikitsidwa kwa analytics yoyambirira kuti mtsogolo musakhale zovuta. Pogwira chilolezo, inu, monga chilolezo, mumakhala ndi zovuta zina kwa mnzanu wamkulu. Choyamba, mukamagwiritsa ntchito chilolezo, mumayenera kuchotsera zopereka pamwezi, zomwe zimasiyanasiyana kutengera ndalama. Komanso kuchuluka kwa kuchotsedwa kumatha kukhala kosiyana, zimangotengera mapangano omwe akwaniritsidwa.

Chilolezo cholumikizirana chiziwonetsetsa kuti muli ndi ukadaulo womwe omwe akupikisana nawo alibe. Ichi pachokha ndi mwayi wofunikira polimbana ndi omwe akupikisana nawo. Sizingatheke kuti otsutsa anu adzafuna kupereka maulalo a msika omwe mukufuna kukhala nawo. Chilolezo chitha kupereka chidziwitso chofunikira, kudziwa, ndi ukadaulo. Zachidziwikire, kukhala ndi dzina lodziwika bwino pa chilolezo cholumikizirana ndikofunikanso. Kuyankhulana ndiye gwero la kulumikizana, chifukwa chake, muyenera kupeza chilolezo chogwirira ntchito bwino pamsika. Sankhani kuchokera m'sitolo yomwe imapereka njira zomwe mungasankhe.

Ngati mukufuna kulumikizana ndi kukhazikitsa mtundu uwu wa chilolezo, ndiye kuti muyenera kuzindikira omwe akupikisana nawo omwe muyenera kukumana nawo mukamagwira ntchito kuofesi. Ngati mukugwira ntchito yopenda mpikisano, musanyalanyaze zida zina zofunika. Mukamayendetsa chilolezo cholumikizirana, ndikofunikira kukumbukira chida chotchedwa swot analysis. Zimakupatsani mwayi wongodziwa zabwino ndi zoyipa zanu komanso kumvetsetsa mwayi womwe muli nawo komanso zoopsa zomwe zingawopseze kukhazikitsidwa kwa bizinesi. Chilolezo chopangidwira bwino cholumikizirana chikuthandizani kuti mugwiritse bwino ntchito malo osungira kuti kusungira katundu sikubweretsa zovuta. Pangani ndalama pamlingo woyambirira posamutsa 9 mpaka 11% mokomera franchisor.

Adzakondwera ndipo adzakupatsirani chidziwitso chonse momwe mungapangire chilolezo choyenera cholumikizirana. Kupatula apo, mbali zonsezo zimakondweretsana, chifukwa chake zonse zidzatheka.

Kuwerengera mwadala, kusanthula, njira yolankhulirana yosankhika ndi chitsimikizo chakukula kwamphamvu kwa njira yolumikizirana pama foni ndikutsatsa mwachangu malo ogulitsa ogulitsa. Eni ake a franchise ya salon yolumikizirana, onse ali mofanana komanso olingana polimbikitsa bizinesi yawo. Chilichonse chogula chilolezo, ndi cholinga chokhala mnzake wa woyendetsa, kulumikizana pafoni, kuli ndi zabwino zake komanso zoyipa zake, ndipo m'malo osiyanasiyana mdziko muno amadziwonetsera m'njira zosiyanasiyana. M'madera ena akumaloko, kulumikizana, matelefoni amayenda bwino, m'malo ena, ngakhale 'kuzizira' kwa chizindikiritso cha woyendetsa. Makasitomala malinga ndi kuchuluka kwa makasitomala sawonetsa zopatuka zazikulu. Mtengo wa zolipiritsa pamwezi, mtengo wamagalimoto paintaneti, kulumikizana kwa mafoni, mitengo yolowera ndi yotuluka mitengo imathandizira kwambiri pakukula kwamakasitomala.

Bizinesi, kupindulitsana kwa mgwirizano pakati pa franchisor ndi franchisee ndikofunikira kwambiri pakufunira ufulu wa salon. Choyamba, kutseguka kwathunthu kwamgwirizano wamgwirizano kuli patsogolo. Kutalika kwakuti mgwirizano wamalonda udzakwaniritsidwa mokhulupirika, ndikukwaniritsa magawo onse amgwirizanowu. Mwabwino komanso pamulingo woyenera, thandizo lazithandizo limaperekedwa kwa omwe ali ndi salon franchisee. Kuchita maphunziro opitilira a franchisee ogwira ntchito kuti akwaniritse njira zamalonda zodzikongoletsera zomwe zitha kukopa chidwi cha makasitomala, kukhala olembetsa chilolezo chanu, ndikugula, kokha mu salon yanu. Mgwirizano wogwira ntchito, wogwirizira wosinthira mitengo yamitengo, wokhala ndi kuchotsera kwa ntchito, imalola kukweza makasitomala mwachangu ndikufikira gawo lokhala ndi chilolezo chogulidwa.

Ma franchise olumikizirana ndi ma cellular, omwe amakhala ndi kampani yotsatsa bwino, amapereka ndalama kubizinesi yaying'ono - koyambirira kuposa miyezi isanu ndi umodzi, ndi chitsimikiziro, mwezi uliwonse, phindu lazamalonda - franchisee, opitilira 5 madola US. Chilolezo cha ma cell ndi chisonyezo cha kutsatsa, phindu, ndi kugulitsa kwamphamvu, chitukuko champhamvu cha mtundu. Ma franchise olumikizana ndi ma cellular ndi mitundu yonse yothandizidwa ndi wogulitsa nthawi yogwirira ntchito komanso kutenga nawo mbali mwatsatanetsatane kwa wochita bizinesi-wotsatsa malonda, kutsatsa malonda, ndi kukwezedwa. Chilolezo cha mafoni olumikizirana chimapangitsa kuti zinthu zizikhala bwino pamtengo wotsika kwambiri wazigawo zosungunulira za anthu amderali. Chilolezocho chimapangitsa kuti zikhale zotheka kupereka ntchito ndi kugulitsa katundu wamagetsi pamitengo yotsika pamsika, kutsatira njira yosinthira mitengo, yolimbikitsa kudalirika komanso kukhulupirika kwa makasitomala pamalonda. Kumanga ma cell ndi chitsimikizo cha ogwira ntchito pafupipafupi njira yophunzitsira a salon, m'malo awo ophunzitsira ndi maphunziro, ndi mitundu yonse yama franchise omwe amakhala nawo komanso nthawi yayitali yolumikizana nawo.

Kupereka zida zosiyanasiyana za telefoni, katundu, ndi zina ndi kuchotsera kwakukulu. Pangano lomaliza lamalumikizidwe apakompyuta limapereka zotsimikizika kwa wogulitsa katundu wabwino kwambiri kuchokera kwa opanga pamtengo wabwino, kuchepetsa chiopsezo chogula zinthu zotsika kapena zabodza. Kupereka chithandizo pansi pa chilolezo cha mtundu wodziwika bwino wamalonda ndi chitsimikizo chokwaniritsidwa kosatha, kufunika kopindulitsa kwa anthu, pazogulitsa zamakampani, ndikupeza ndalama zambiri kwa wolipira ufulu.