Franchise ndi franchisee ndizogwirizana kwambiri. Ngati mukufuna chilolezo, ndiye kuti mukapeza mutha kukhala chilolezo. Iyi ndi bizinesi yopindulitsa kwambiri, pakukhazikitsa komwe muyenera kutsatira malamulowo ndikuperekedwa ndi malamulo a chilolezo. Simuyenera kuchita kubwera ndi china chatsopano, kukonzanso bizinesi, kuchita zina zovuta. Ndikofunikira kokha kugula bizinesi yokonzedwa bwino, yotchedwa chilolezo. Wogulitsa chilolezo ndi munthu amene amakhala ndi ufulu wogwiritsa ntchito zida zomwe kampani iliyonse yabwino imagwiritsa ntchito popanga bizinesi.

Simusowa kuti mupange chilichonse kuyambira pachiyambi, muyenera kungogwiritsa ntchito lingaliro lokonzekera. Kuphatikiza apo, dzinali ladziwika kale, zomwe zikutanthauza kuti ndalama zowonjezerapo chidziwitso chazizindikiro zimachepa kwambiri.

Monga gawo la chilolezo, wolamulirayo ayenera kuuza okhawo okhawo kuti ofesi yoyimilira idatsegulira dera lawo. Ndiotsika mtengo kwambiri kuposa kutsatsa mtundu wosadziwika kuyambira pachiyambi. Franchise ikhoza kukhala khofi yomwe mumagula cafe pafupi m'mawa, shopu komwe mumagula, pizzeria yomwe ili ndi dzina lapadziko lonse lapansi ndipo ili pafupi ndi kasitomala wamba.

Ma Franchise ali paliponse ndipo akutchuka. Bizinesi yokonzekera yotsegulira mtundu wa chilolezo imalola wogulitsa chilolezo kuti azingogwiritsa ntchito ndalama zomwe zilipo kale mu bizinesi yoyeserera kale. Mukungoyenera kukhazikitsa moyenera zoperekedwa ndi chilolezo chololeza. Wogulitsa chilolezo sakhala pachiwopsezo chilichonse, popeza pali bizinesi kumbuyo kwake, dzina lodziwika bwino, chidziwitso chachikulu chomwe chakhala chikusonkhanitsidwa kwazaka zambiri kapena ngakhale zaka makumi ambiri zantchito yamphamvu.

Kugulitsa chilolezo kumadziwika ndi kutchuka kwambiri mdziko lililonse. Munthu amene angafune kukhala wolandila ndalama atha kungopeza ndalama, kupeza anthu ogwira ntchito malinga ndi momwe angafunire, kupanga bizinesi, ndi kupeza zotsatira. Ngakhale zinthuzo nthawi zambiri zimachotsedwa kudziko lomwe amachokera. Izi ndizosavuta chifukwa mutha kupulumutsa anthu ogwira ntchito ndi zandalama. Palibe chifukwa chokhazikitsira njira kapena kugwira ntchito pamtundu. Zonsezi zilipo kale kwa inu ndipo zatsala ndikukhazikitsa mtundu wa biz wokonzeka womwe umabweretsa ndalama ngati bonasi.

Wogulitsa chilolezo amatha kugwiritsa ntchito bwino chilolezocho, kulandira gawo lalikulu lazachuma chomwe angathe. Malamulo a chilolezocho amakambidwa mwachindunji ndi omwe amapereka ndipo akhoza kukhala osiyana. Mwachitsanzo, nthawi zonse mumatha kutenga gawo la phindu, kapena mutha kuvomereza pazinthu zina, zimatengera mwini wa mtundu womwe wagwiritsidwa ntchito.

Ndikokwanira kungogula chilolezo ndikugwiritsa ntchito zomwe zakhala zikuchitika ndi mibadwo yam'mbuyomu zikafika pamalonda akale. Muyenera kukhala osamala kwambiri ndikupewa zolakwitsa chifukwa zolakwika zilizonse pakupanga chilolezo zitha kuzindikiridwa kenako wolowererayo amalandira zovuta m'malo mopindula. Koma izi sizomwe zimachitika kawirikawiri, chifukwa chake, muyenera kuyang'ana pakukwaniritsa koyenera kwamaofesi.

Kutsatira chilolezo ndikuwonjezera zowonjezera pamakampani ampikisano. Kupatula apo, ma franchise ambiri amagwiritsa ntchito njira yakomweko, mwachitsanzo, ku McDonald's amagulitsa zikondamoyo ngati zili ku Russia. Ngati chilolezo chofananira cha McDonald chitsegulidwa ku Kazakhstan, ndiye kuti cafe yodyera mwachangu imapatsa mwayi wosankha ma burger omwe ali ndi nyama ya akavalo kwa anthu amderalo.

Ma Franchise ku Ukraine amagwira ntchito molingana ndi dziko lina lililonse padziko lapansi. Zachidziwikire, ndikofunikira kukumbukira tanthauzo la malamulo amisonkho ndi zina zomwe zimachitika mdziko lomwe mwapatsidwa. Makasitomala ambiri amachita chidwi ndi Ukraine, ndichifukwa chake ma franchise ndi otchuka mdziko muno. Ogulitsa ambiri akufuna kulowa mumsika wa Ukraine, ndipo chilolezocho chidzagwira ntchito moyenera popeza anthu amakonda ntchito zakunja ndi katundu. Ngati mukugulitsa chilolezo, ndiye kuti mdziko muno ndizotheka kupanga ndikupanga phindu kwa eni ake.

Ma Franchise amadziwika ndi kupezeka kwa zochita zina, motsogozedwa ndi zomwe, mutha kukwaniritsa zotsatira zabwino. Chinthu china chosiyanitsa chilolezocho ndi chakuti imagwira ntchito yokonzekera. Nthawi zina, kusintha kwina kumapangidwa kokhudzana ndi kusiyana kwanuko. Mwachitsanzo, ngati chilolezo chimagwira ntchito ku Russia, ndiye, chifukwa chake, zoyambirirazo zimaganiziridwa kuti tipewe mavuto. Ngati tikulankhula za Ukraine, ndiye kuti chilolezo mu boma lino chidzagwira ntchito malinga ndi malamulo amderalo. Ma franchise akumadzulo ku Ukraine amasangalala kwambiri.

Amatha kuonedwa ngati chinthu chochitira bizinesi. Ndikofunika kudziwa kuti polimbikitsa bizinesi yotere, ndikofunikira kusamutsa ndalama zina ku akaunti ya wogulitsa, monga lamulo, izi zimachokera ku 9 mpaka 11% - iyi ndi ndalama zochepa kwambiri zogwiritsa ntchito apamwamba chilolezo.

Mwambiri, zikafika pamalonda, chimamasuliridwa kuchokera ku chilankhulo chachilendo ngati mwayi kapena mwayi. Ndi mgwirizano wamalonda womwe umawongolera ubale pakati pamisika ingapo. Chipani chimodzi chimasamutsa pamalipiro mwayi wogwiritsa ntchito bizinesi yamtundu wina pamtundu winawake. Winayo amagula mtundu wamabizinesi ndikuwukhazikitsa malinga ndi malamulo omwe akhazikitsidwa. Ngati mukukhala ku Ukraine, ndiye kuti zidzatheka kugwira ntchito muofesi molingana ndi zitsanzo zomwe mwapatsidwa popanda zovuta. Ndalama zolipiritsa ziyenera kuganiziridwa mukamapanga dongosolo loyenera la bizinesi.

Zimakupatsani ufulu osati kungogwiritsa ntchito mtundu wa bizinesi, chizindikiritso, ukadaulo, ndi zopangira komanso kuchita maofesi ena ambiri ogwira ntchito molingana ndi malamulo omwe mwapatsidwa. Ndizosavuta komanso zothandiza popeza simuyenera kuyambiranso bizinesiyo.

Ubwino wina wachilolezo ndi mwayi wabwino wopanga ndalama popanda kuyambitsa ntchito zachipembedzo kuyambira pomwepo. Mumangotenga zopangira zokonzedwa bwino, mtundu wotsatsa, mumagwiritsa ntchito malamulo omwe mumachita kale ndikuchita bizinesi. Ndizopindulitsa komanso kosavuta, zomwe zikutanthauza kuti mwayi woterewu sayenera kunyalanyazidwa. Chilolezo chanu ku Ukraine chidzagwira ntchito mosasamala mukatsata ukadaulo womwe wapatsidwa. Kugulitsa chilolezo kumatha kumveka ngati pangano lomwe limafikira pamalonda kapena mtundu wamalonda. Chizindikirocho chitha kugwiritsidwa ntchito mgwirizano ukamalizidwa ndipo mgwirizano utakwaniritsidwa.

Chilolezo ku Ukraine, komanso m'maiko ena aliwonse, chimafuna kuchotsera, koma ngati zafotokozedwa mgwirizanowu, kuchotserako kulibe. Kuchotsa kumatha kusinthidwa ndikutha kugula chinthu china kapena ntchito, komanso kugwira ntchito kuchokera kwa wogulitsa chilolezo. Nthawi yomweyo, chilolezocho amalandila zabwino zake. Muthanso kuphunzira momwe mungagulitsire ndalama kuti mupange zisankho zoyenera ndikukhala pamwamba pazinthu.

Ngati mugwiritsa ntchito chilolezo ku Ukraine kapena mukufuna kugula, ndiye kuti muyenera kulumikizana ndi ogulitsa mwachindunji. Palinso masamba osiyanasiyana, ma katalogu, kapena malo ogulitsira omwe amagulitsa chilolezo. Makina oterewa amatha kukupatsani mwayi wosankha yankho loyenera kwambiri. Kupatula apo, mutha kuyerekezera zosankha zingapo, kutsimikiza kulumikizana kwa magawo amtengo ndi mtundu. Chilolezo ku Ukraine chikuyenera kusankhidwa mosamala kwambiri, ndipo malamulo amchigawo ndi zikhalidwe ndi malamulo ena ayenera kuganiziridwa kuti asadzakumane ndi zomwe muyenera kulipira zabwino kapena zovuta zina. Gwiritsani ntchito mwanzeru kuti mukwaniritse bwino bizinesi yanu.

Pankhani yogulitsa ndalama ku Ukraine, McDonald's, KFC, ndi malo ena odyera mwachangu nthawi yomweyo amabwera m'maganizo. Koma chilolezo ku Ukraine sichingokhala ndi mayina odziwika awa.

Chilolezo chopanda ndalama zonse ndi mwayi wabwino kwambiri. Masiku ano, makampani ambiri amagwira ntchito popanda ndalama zolipira ndalama zambiri, poganizira za mpikisano womwe ukukula nthawi zonse, wopatsa omwe ali ndi mwayi pazinthu zosiyanasiyana. Kuti mumve bwino za zomwe amafalitsa, komanso kupezeka kwa zolipiritsa, muyenera kupita ku mndandanda wama franchise odziwika bwino mderali. Mutu wa ntchito m'ndandanda wa chilolezo ndi kuthandiza amalonda novice kupeza malonda awo, kupeza anthu a maganizo ofanana, kupanga bizinesi mu mtundu wina uliwonse wa ntchito. Mwachitsanzo, wophunzira, mayi wapanyumba, kapena wabizinesi wosadziwa zambiri yemwe akufuna kuyambitsa bizinesi yake, pali ndalama, koma osakumana nazo. Kapena, m'malo mwake, ndalama sizokwanira kuyambitsa bizinesi panokha.

Chifukwa chake, malo ogulitsa masheya amagwirira ntchito molingana ndi malamulo omveka bwino, kupereka mabizinesi pamtengo wotsika, wapakatikati, komanso wokwera kwamakampani, omwe nawonso, ali ndi chidwi chothandizana nawo, kufikira zigawo.

Kupatula apo, ndibwino kuti ma franchisor afunefune chilolezo kumadera ena, komwe onse atha kutsegula malo ogulitsira, kuwongolera ntchito zonse za omwe ali pansi pawo, ndikuwongolera mofananamo pansi paufulu wofanana, kuti athandizire mbali zonse ziwiri. Ndalama zolipirira zokha ndi zomwe zimatsimikizira wolandila ufuluwo, panthawi yomwe amasaina kontrakitalayo komanso asanayambe ntchito, kupereka chidziwitso, njira yothandizira, kulumikizana, komanso kubisa zinsinsi. Ndalama zolipirira chilolezocho zimatsimikizika kutengera mtengo womwe ungalandiridwe pang'onopang'ono, mutakambirana zonse ndi mnzake.

Ngati chilolezocho ndichokwera mtengo kuchokera ku mtundu wodziwika bwino, ndiye kuti muyenera kutenga zoperekazo mozama kwambiri, chifukwa sizabweza. Ndalama zoperekera ndalama zitha kutchedwa kuti ndalama zonse zomwe zimatuluka kuchokera kwa franchisor poyerekeza ndi wogulitsa, potengera dzina, dzina, kuchezera misonkhano, kuthandizira kupeza ntchito, kupereka mwayi kwa kasitomala, kanthu pulani, komanso maulendo kuti mutsegule mfundo zatsopano, ndi zina zambiri. Mukamagula chilolezo kudzera m'ndandanda, kapena mulibe ndalama, muyenera kumvetsetsa kuti, choyamba, kutsatsa, kupeza chidziwitso, kuchuluka kwa makasitomala atsopano, ndi zina zambiri. Komanso, m'ndandanda wazamalonda, ndizotheka kuwerengera pasadakhale mtengo wa ndalama, kubweza, ndi zina zomwe zimasokoneza bizinesi iliyonse.

Kuti mudziwe bwino zomwe zingatheke, zopereka zomwe zilipo pakadali pano, werengani ndemanga za makasitomala athu, ingotsatirani ulalowu mwachindunji ku sitolo yogulitsa katundu. Mutha kufunsa mafunso ndikufunsira akatswiri athu pogwiritsa ntchito zidziwitso zomwe zingapezeke pamenepo.

Chilolezo chopanda kulipira ngongole chimakhalanso ndi ufulu wokhala. Chofunikira ndikuti mukambirane zofunikira zonse ndi wogulitsa musanamalize mgwirizano. Ngati mukufuna kugula chilolezo, muyenera kuyang'ana m'ndandanda kapena webusayiti, yomwe ndi malo ogulitsira amtunduwu. Kulipira koyambirira sikofunikira nthawi zonse kuchotseredwa. Izi zimatengera momwe zinthu zilili, momwe amafotokozera payekha. Nthawi zambiri, zimakhala zosatheka kupeza ndi kulimbikitsa chilolezo popanda kubweza.

Wogulitsa sakugwirizana ndi izi, Komabe, mlandu uliwonse ndiwokha. Mwambiri, mtunduwu umagwira bwino kwambiri ndipo wabweretsa kale ndalama zambiri kwa iwo omwe akuchita nawo.

Malipiro oyambilira nthawi zambiri amapatsidwa chidwi chapadera chifukwa sialiyense amene atha kugulitsa chilolezocho ndikupatsanso wogulitsa nthawi yomweyo. Ndicho chifukwa chake oimira ambiri odziwika bwino ali okonzeka kukambirana ndikukambirana za mgwirizano. Malipiro apansi nthawi zambiri amapangidwa mukamaliza mgwirizano mukalandira zonse zofunika pa chilolezo. Izi ndizosavuta kugwiritsa ntchito malamulo ambiri odziwika bwino komanso opambana. Komabe, mutha kupeza mayankho ovomerezeka kuchokera patsamba loyenera, pomwe palinso zosankha zingapo. Nthawi zonse kumakhala bwino kusankha pamitengo yambiri kuti mupeze zabwino pamapeto pake.

Ngati mukufuna chilolezo chopanda malipiro, nthawi zambiri muyenera kukhala okonzeka kuti zina mwazomwe zikuperekedwazo sizikukuyenderani.

Chilolezo chopanda malipiro ndichosowa. Komabe, kuti mupange chisankho cholondola kwambiri, muyenera kukambirana mwachangu kulumikizana kwina ndi boma komwe mungapeze ufulu wogwiritsa ntchito logo ndi mabizinesi. Chilolezo ndi ndalama zabwino kwambiri. Wogula amangotenga mtundu womwe ulipo ndikuugwiritsa ntchito kuti apeze ndalama. Malipiro oyamba mukamagula chilolezo chitha kukhala pakati pa 9 mpaka 11%, Zonse zimadalira momwe zimayendera ndi chizindikiritso china. Palinso zosankha zina pamene chilolezo chimaperekedwa popanda kulipiritsa koyamba.

Zimangodalira momwe mumakwanitsira kukambirana komanso momwe zinthu zilili pakadali pano.

Chilolezo chopanda kubweza chimatha kukhala chipulumutso chenicheni kwa ena mwa omwe angakhale mabizinesi.

Chilolezo cha malo ogulitsira zovala amuna ndichinthu chosangalatsa komanso chofunikira. Ndikukhazikitsa moyenera, simuyenera kukhala ndi zovuta zilizonse, chifukwa mudzatsatira malamulowo. Mwambiri, ngati mumagwiritsa ntchito chilolezo, ndiye kuti kumayambiriro kwa ntchito yamaofesi mumakhala ndi mwayi wopambana. Izi zimachitika chifukwa chogwiritsa ntchito mtundu wodziwika komanso wotchuka. Mwa kulumikizana ndi chilolezo, mutha kupanga sitolo molingana ndi zoyambirira, zomwe zingakupatseni mwayi wina pamkangano wopikisana. Perekani ndalama zandalama kumayambiriro kwa ntchito yanu ndipo simufunikanso kupereka koyamba.

Ngati mukufuna kugwira ntchito moyenera monga momwe mungathere ndi malo ogulitsira malonda, ndiye yambitsani zotsatsa zotsatsa. Idzakupatsani zosowa zanthawi zonse komanso zothandiza kuchokera kwa ogwiritsa ntchito achidwi. Sitolo yamankhwala yogulitsa yamankhwala imatha kupeza zowerengera zambiri pamtengo wotsika mtengo kwambiri. Mutha kugulitsa zinthu zodula kwambiri, potero mumadzipezera ndalama.

Chilolezo chovala amuna m'sitolo chidzagulitsidwa ndi ogwira ntchito odziwa zambiri. Mutha kuphunzitsa antchito anu ndi kuwaveka malinga ndi kavalidwe, ndikupereka chithandizo chapamwamba chomwe ogula angayamikire. Dongosolo lokonzedwa bwino lokhazikitsa chilolezo cha malo ogulitsira zovala amuna lizikuthandizani mokhulupirika. Mutha kumufunsa nthawi zonse ndikuwunika zolakwika zilizonse ndikupanga zisankho zoyenera. Zovala zamankhwala m'sitolo yogulitsidwa ziyenera kugulitsidwa moyenera. Gwiritsani ntchito ma graph ndi zithunzi, kupanga ma analytics, ndikupanga zisankho zolondola kwambiri pazochita zina.

Kudzakhala kotheka kuwerengera swot ndikumvetsetsa zabwino ndi zovuta zomwe polojekiti yanu ili nazo. Chilolezo chamasitolo azovala zazimuna chiyenera kukakamizidwa kutsatira kwathunthu malamulo ochokera kwa franchisor wanu. Komanso, malamulo aboma komwe mukugwira ntchito sayenera kuphwanyidwa mulimonsemo. Kuphwanya malamulo kumakhala kokwera mtengo kwambiri kwa inu, chifukwa chilolezo chodyera ogulitsa amuna chilipira chindapusa.