Franchise ndi franchisee ndizogwirizana kwambiri. Ngati mukufuna chilolezo, ndiye kuti mukapeza mutha kukhala chilolezo. Iyi ndi bizinesi yopindulitsa kwambiri, pakukhazikitsa komwe muyenera kutsatira malamulowo ndikuperekedwa ndi malamulo a chilolezo. Simuyenera kuchita kubwera ndi china chatsopano, kukonzanso bizinesi, kuchita zina zovuta. Ndikofunikira kokha kugula bizinesi yokonzedwa bwino, yotchedwa chilolezo. Wogulitsa chilolezo ndi munthu amene amakhala ndi ufulu wogwiritsa ntchito zida zomwe kampani iliyonse yabwino imagwiritsa ntchito popanga bizinesi.

Simusowa kuti mupange chilichonse kuyambira pachiyambi, muyenera kungogwiritsa ntchito lingaliro lokonzekera. Kuphatikiza apo, dzinali ladziwika kale, zomwe zikutanthauza kuti ndalama zowonjezerapo chidziwitso chazizindikiro zimachepa kwambiri.

Monga gawo la chilolezo, wolamulirayo ayenera kuuza okhawo okhawo kuti ofesi yoyimilira idatsegulira dera lawo. Ndiotsika mtengo kwambiri kuposa kutsatsa mtundu wosadziwika kuyambira pachiyambi. Franchise ikhoza kukhala khofi yomwe mumagula cafe pafupi m'mawa, shopu komwe mumagula, pizzeria yomwe ili ndi dzina lapadziko lonse lapansi ndipo ili pafupi ndi kasitomala wamba.

Ma Franchise ali paliponse ndipo akutchuka. Bizinesi yokonzekera yotsegulira mtundu wa chilolezo imalola wogulitsa chilolezo kuti azingogwiritsa ntchito ndalama zomwe zilipo kale mu bizinesi yoyeserera kale. Mukungoyenera kukhazikitsa moyenera zoperekedwa ndi chilolezo chololeza. Wogulitsa chilolezo sakhala pachiwopsezo chilichonse, popeza pali bizinesi kumbuyo kwake, dzina lodziwika bwino, chidziwitso chachikulu chomwe chakhala chikusonkhanitsidwa kwazaka zambiri kapena ngakhale zaka makumi ambiri zantchito yamphamvu.

Kugulitsa chilolezo kumadziwika ndi kutchuka kwambiri mdziko lililonse. Munthu amene angafune kukhala wolandila ndalama atha kungopeza ndalama, kupeza anthu ogwira ntchito malinga ndi momwe angafunire, kupanga bizinesi, ndi kupeza zotsatira. Ngakhale zinthuzo nthawi zambiri zimachotsedwa kudziko lomwe amachokera. Izi ndizosavuta chifukwa mutha kupulumutsa anthu ogwira ntchito ndi zandalama. Palibe chifukwa chokhazikitsira njira kapena kugwira ntchito pamtundu. Zonsezi zilipo kale kwa inu ndipo zatsala ndikukhazikitsa mtundu wa biz wokonzeka womwe umabweretsa ndalama ngati bonasi.

Wogulitsa chilolezo amatha kugwiritsa ntchito bwino chilolezocho, kulandira gawo lalikulu lazachuma chomwe angathe. Malamulo a chilolezocho amakambidwa mwachindunji ndi omwe amapereka ndipo akhoza kukhala osiyana. Mwachitsanzo, nthawi zonse mumatha kutenga gawo la phindu, kapena mutha kuvomereza pazinthu zina, zimatengera mwini wa mtundu womwe wagwiritsidwa ntchito.

Ndikokwanira kungogula chilolezo ndikugwiritsa ntchito zomwe zakhala zikuchitika ndi mibadwo yam'mbuyomu zikafika pamalonda akale. Muyenera kukhala osamala kwambiri ndikupewa zolakwitsa chifukwa zolakwika zilizonse pakupanga chilolezo zitha kuzindikiridwa kenako wolowererayo amalandira zovuta m'malo mopindula. Koma izi sizomwe zimachitika kawirikawiri, chifukwa chake, muyenera kuyang'ana pakukwaniritsa koyenera kwamaofesi.

Kutsatira chilolezo ndikuwonjezera zowonjezera pamakampani ampikisano. Kupatula apo, ma franchise ambiri amagwiritsa ntchito njira yakomweko, mwachitsanzo, ku McDonald's amagulitsa zikondamoyo ngati zili ku Russia. Ngati chilolezo chofananira cha McDonald chitsegulidwa ku Kazakhstan, ndiye kuti cafe yodyera mwachangu imapatsa mwayi wosankha ma burger omwe ali ndi nyama ya akavalo kwa anthu amderalo.

Chilolezo cha confectionery ndi bizinesi yomwe ingakhale yopindulitsa koma yowopsa. Zowopsa zake ndikuti mutha kuphwanya malamulo amderalo mosazindikira. Ndikofunikira kuti muwerenge mbali zonse za ntchitoyi musanachite zochitika zantchito yanu. Chilolezo ndi ufulu wogwiritsa ntchito mtundu, pomwe, kuphatikiza apo, umalandiranso mwayi wambiri. Zachidziwikire, muyenera kulipira chilolezocho, komanso pamwezi. Kuphatikiza apo, mukamagwira ntchito ndi chilolezo chogulitsira malo ogulitsira, mudzalandira ndalama zolipiritsa - iyi ndi ndalama yomwe inu, mosakayikira, mudzasamutsira kwa franchisor kuti akhale ndi ufulu wogwiritsa ntchito chizindikirocho ndi mwayi wina.

Ndiyeneranso kutchulidwa kuti pali chopereka chotchedwa mafumu. Ndalamazi zimasamutsidwa mosasunthika kumaakaunti a chizindikirocho, zomwe ziyenera kukumbukiridwa mukamakonzekera.

Ngati muli mu bizinesi yama confectionery, ndiye kuti chilolezocho chiyenera kugwiritsidwa ntchito mwanzeru komanso ndi diso ku malamulo amderalo. Mwayi wanu uli poti mudzakhala ndi mwayi wofunikira polimbana ndi omwe akupikisana nawo. Izi zikutanthauza kuti kutheka kuthana ndi kukana kulikonse kwa omwe akupikisana nawo pogwiritsa ntchito njira zosiyanasiyana zamakampani. Mwachitsanzo, mukamagulitsa chilolezo chodyera maswiti, mutha kusangalala ndi maswiti abwino kwambiri, tchizi m'malo mwa margarine, ndi zina zambiri. Izi ndizofunikira kuziganizira kuti mudzidziwe nokha ngati yankho lovomerezeka kwa kasitomala. Kuphatikiza apo, ngati mwatsegula chilolezo chodyera, mfundoyi iyenera kutumizidwa kwaogula.

Kaya kutchuka ndi kutchuka kwa mtunduwo m'bwaloli padziko lonse lapansi, muyenera kufotokoza momveka bwino kuti kuyimira kwake tsopano kuli mumzinda wanu. Pazifukwa izi, ndizotheka kuchita kampeni yotsatsa molingana ndi malamulo omveka bwino.

Wogulitsayo, nawonso, adzalengeza, koma padziko lonse lapansi. Pachifukwa ichi, amalandira ndalama pamilandu yake. Mukamagwiritsa ntchito chilolezo chogulitsira malo ogulitsira, kumbukirani kuti ndalama zotsatsa za 1 mpaka 3% ziyenera kulipidwa mwezi uliwonse. Pamodzi ndi choperekachi, palinso mafumu. Malipiro akhoza kukhala kuchokera 2 mpaka 6% kutengera momwe mukuvomerezera. Ndalamayi imawerengedwa ngati gawo la kuchuluka kwa chuma chomwe mudakwanitsa kupeza kwakanthawi.

Chilolezo cha ma confectionery chimakubweretserani phindu ngati simugwiritsa ntchito molondola komanso osalakwitsa. Makhalidwe oyenera atsatiridwa mosamala kwambiri kuti ogwira ntchito anu aziwoneka 100%. Kuphatikiza apo, mukamagulitsa chilolezo chogulitsira malo ogulitsira, muziyang'ana kwambiri kukongoletsa malo. Zomangidwe zamkati ziyenera kuchitidwa mosamalitsa molingana ndi ma templates omwe mungakhale nawo.

Mukalakwitsa mukamagwiritsa ntchito chilolezo chogwiritsa ntchito makeke, ndiye kuti mutha kuyang'aniridwa ndikuchotsedwa ufulu wogawa zokha. Pofuna kupewa izi, muyenera kukhala okonzekera bwino. Khazikitsani chilolezocho m'njira yoti sipadzakhala madandaulo kuchokera kwa wolamulirayo. Sizovuta kwenikweni, chifukwa mumalandira malangizo onse omwe ali kale pakadali pano. Kuphatikiza apo, mumagulanso ufulu wa chilolezo chogulitsira malo ophikira, kuti mukhale ndi mwayi wotengera bwino ntchito yabizinesi muzinthu zonse. Sizomveka kulipira ndalama monga zopereka pamwezi ndipo, nthawi yomweyo, osatsatira malamulowo.

Uwu ndiye mwayi wanu wopikisana nawo, kuti mugwiritse ntchito molingana ndi mtundu wabizinesi wotsimikizika komanso wotsimikizika padziko lonse lapansi.

Kukhazikitsa chilolezo chodyera kumathandizira mzinda wanu. Mutha kupikisana ndi makampani omwe akhala pamsika kwa nthawi yayitali osachita chilichonse kuti akwaniritse ntchito zawo. Koma, nthawi zambiri mumayenera kupikisana ndi nthumwi zama franchise ena ochita bwino. Kenako muyenera kuwerengera ochita mpikisano motsimikiza komanso pasadakhale. Ngakhale musanayambe ntchitoyi, muyenera kumvetsetsa mavuto omwe mungakumane nawo. Khazikitsani chilolezo chophikira mosamala mwatsatanetsatane kenako simudzakhala ndi zovuta.

Zidzatheka kuthana ndi zovuta zilizonse zachitetezo, kuzichita mosamala kwambiri. Chilolezo chokhala ndi ma confectionery chidzakhala bizinesi yopindulitsa, chifukwa chake mudzakulitsa kwambiri zachuma chanu. Komanso wogulitsayo adzakondwera, chifukwa adzalandira ndalama zochulukirapo ngati zolipira kwa wogulitsa wabwino.

Chilolezo chogulitsa masitolo ogulitsira zogulitsa chidzagwira ntchito moyenera ngati sipangakhale zolakwitsa pakukula kwake ndikutsatira malamulo ndi malamulo onse. Izi ndiye njira zopambana zomwe zikugwirizana ndi bizinesi iliyonse, osati imodzi yokhayo yomwe ili ndi chilolezo. Kupatula apo, chilolezo chokhala ndi maswiti, makamaka, ndi mwayi wobwereka chizindikiro, chomwe mungagulitse m'malo mwa dzina lodziwika bwino. Pamodzi ndi ufulu wogwiritsa ntchito chizindikiritso, mumapeza zabwino zosiyanasiyana. Choyamba, ndi kudziwa kwaukadaulo ndi njira zopangira mitundu yapadera. Zonsezi zimaperekedwa kwa inu kuti mugwiritse ntchito kwakanthawi.

Ndi chilolezo, mutha kupatsa chidwi masitolo anu maswiti. Kudzakhala kotheka kuthana ndi zochitika zamakalata zamtundu uliwonse popanda kukumana ndi zovuta zina. Mutha kukulitsa kuchuluka kwa ma risiti a bajeti kenako, ndi malo ogulitsira, palibe chinthu chilichonse chabizinesi chomwe chingafanane.

Chilolezo chogulitsa masitolo ogulitsira ndi ntchito yamakono komanso yopindulitsa. Kuti musakhale ndi zovuta pakukwaniritsa kwake, gwirani ntchito zomwe muli nazo muofesi moyenera kwambiri. Izi zikuthandizani kuti muzitha kuyang'anira ntchito zovuta zilizonse ndikukhala amalonda opikisana pamsika. Mutha kupambana mosavuta pakupikisana pamsika, komanso kupeza mwayi pachinthu chomwe chimalonjeza ndalama zambiri pogulitsa chilolezocho. Simungakumane ndi zovuta zazikulu ngati mungakonzekeretu pasadakhale. Mwachitsanzo, kusanthula kwa SWOT ndi chida chapamwamba kwambiri chomwe chingakuthandizeni kudziwa zovuta ndi mwayi womwe ulipo pakukhazikitsa ntchito yomwe mwapatsidwa.

Komanso mukamagwiritsa ntchito chilolezo chogulitsira maswiti, kugwiritsa ntchito kuwunika kwa SWOT kumakupatsirani lingaliro lamphamvu ndi zofooka zanu. Ndizothandiza komanso kosavuta, zomwe zikutanthauza kuti simuyenera kuzinyalanyaza.

Chilolezo chophika buledi chimakhala chosavuta kuyambitsa bizinesi. Malo ophikira buledi ndi malo ogulitsira makeke ndi gawo lofunikira kwambiri m'gulu lathu. Ndani sakonda kununkhira kwa zinthu zophikidwa mwatsopano, osatinso zophika zokoma? Kuyendetsa malo ophikira buledi kapena ophika buledi sikophweka. Pali ma nuances ambiri oti angaganizire ndikukwaniritsa miyezo ina yabwino. Sikokwanira kungokhala ndi wophika buledi wabwino komanso wophika buledi, muyenera kukhala ndi njira yolimbikitsira malonda, kukhazikitsa zofunikira, zinthu zingapo, kupeza ogulitsa zinthu, kusankha malo oyenera kuti mugulitse . Franchisor wodziwa bwino atha kuthandizira izi, pamalipiro.

Chifukwa chiyani kugula chilolezo kumapangitsa ulendo wanu kukhala wosavuta? Chifukwa kukhala ndi bwenzi amene wapambana ndi mwayi wopikisana. Mutha kugulitsa nsalu pansi pa dzina la kampani yomwe yadzikhazikitsa ngati ogulitsa zinthu zabwino. Amakupatsirani ukadaulo wopanga bwino, amakuthandizani kukhazikitsa njira zopezera zopangira, ndikukweza ukadaulo wazopanga kukhala wabwino kwambiri. Mutha kupeza chilolezo chophika buledi. Tikukupemphani kuti mudzidziwe bwino ndi zopereka zaposachedwa kwambiri pazamalonda. Tikukuwuzani malingaliro am'bungwe lophika buledi-confectionery lomwe lili ndi magawo osiyanasiyana azachuma.

Franchise shopu yamalonda ndi ntchito yosangalatsa kwambiri, ndipo kuti muigwiritse ntchito bwino, muyenera kuganizira bwino. Ngati ndinu chilolezo, yesetsani kukwaniritsa zambiri zapamwamba. Mukamayanjana ndi chilolezo, mutha kubweretsa cafe kapena malo ogulitsira nyama kuti mukhale ndi magawo atsopano. Kukhazikitsa kukana kupikisana kumawoneka ngati mphepo chifukwa mudzakhala mukuyimira mtundu wotchuka, wodziwika bwino. Nthawi zonse chitani mogwirizana ndi malamulowo kuti musakhale ndi zovuta zazikulu. Gwiritsani ntchito chilolezo chanu moyenera momwe mungathere, kupatsa malo ogulitsira zakudya chidwi.

Mwanjira imeneyi mumatha kutsogolera pamsika, ndikudziyesa nokha modabwitsa. Otsatsa amakulumikizani ambiri, ndipo mumatha kuwatumikira bwino. Ngati mukufuna malo ogulitsira, ndiye kuti chilolezocho chimakuthandizani kukhazikitsa ofesi. Mumalandira malangizo, miyezo, ndi malamulo oyenera. Ayenera kugwiritsidwa ntchito kuti apititse patsogolo phindu lawo.

Ngati mukufuna kutsegula malo ogulitsira, pankhaniyi, cafe, pansi pa chilolezo, fufuzani zosankha zoyenera. Zinthu zabwinoko zimakuwonetsani kuti mukuyenda panjira yoyenera. Kusankha chilolezo ndi njira yofunika yomwe siyiyenera kusiyidwa mwangozi. Ndikofunika kuphunzira zambiri zomwe zilipo mosamala kwambiri. Mwinanso mungafunike kufunafuna malo otseguka kapena kulumikizana ndi franchisor mwachindunji. Mukamapanga malo ogulitsira cafe ndi malo ogulitsira, muyenera kukhazikitsa mwachindunji kuchokera kunja.

Ganizirani za momwe zinthu zilili komanso kupezeka kwa mapulogalamu ofanana. Pulogalamuyi imakuthandizani kuthana ndi zovuta zosiyanasiyana zomwe zimakhudzana ndi zochitika zakunja. Kwaniritsani chilolezo chanu m'njira yoti malo ogulitsira makeke azigwirizana kwathunthu ndi mtundu woyambirira. Kutembenukira ku chizindikiro choyambirira kumakupatsani mwayi wapadera. Ngati mugwiritsa ntchito izi mwaluso kwambiri, mudzachita bwino pakapita nthawi. Mukutha kutsogolera msika polimbitsa utsogoleri wanu. Khazikitsani ntchito yamabizinesi m'njira yoti mutha kuthana ndi zovuta zosiyanasiyana.

Mwachitsanzo, kupereka malipoti kumatha kudzichitira zokha, kuzilemba mogwirizana ndi malamulo. Mwanjira imeneyi, mabungwe aboma amatha kulandira zikalata zofunikira kuchokera kwa inu. Ndizosavuta chifukwa zimasungira anthu ogwira ntchito m'sitolo. Franchise malonda anu ophika kuti muwagwirizanitse ndi zoyambirira zabwino. Izi zimapereka mwayi wopikisana nawo.