Ma franchise amabizinesi ndiotsika mtengo pamabizinesi ang'onoang'ono kapena apakatikati ofunikira masiku ano. Ma Franchise okha ndi omwe amapereka ufulu wogwiritsa ntchito dzina (mtundu), dzina lomwe lili ndi bizinesi muntchito inayake, yokhazikitsidwa pamikhalidwe ina, yotsika mtengo kapena yokwera mtengo. Kugula chilolezo kumathandizira pa bizinesi yanu ngati mukudziwa momwe mungachitire. Ma franchise amatha kuganiziridwa ngati kubwereketsa kwanthawi yayitali ndi malingaliro abizinesi, kuyambitsa koyambirira, ndi maudindo ena. Lero, palibe chosatheka, ngati koyambirira kunali koyenera kuganiza pawokha, kufunsa ndi kulipira kuti mudziwe zambiri, lero, chifukwa cha zomwe zakhala zikuchitika pa IT, ndichachangu komanso chothandiza kupeza mabizinesi oyenera, pogwiritsa ntchito mndandanda wama franchise, kuwonetsa mtengo wotsika mtengo . Kupezeka kwa chida ndi kugawa, kusefa data yakusaka, kumakhalapo kuti muchepetse ndikusintha zomwe zapezeka, komanso kukhathamiritsa nthawi yogwira ntchito, chifukwa cha nthawi, ndalama.

Musanafufuze, muyenera kusankha zomwe mukuganiza kuti ndi bizinesi yanu, mutu wanji, ndi ziti zomwe mukuwona, muwerenge ndalama zoyambira, chifukwa pogula ndalama zotsika mtengo ndizothekanso kubweza. Ngati, komabe, simunasankhe pamalonda anu, sankhani ma franchise pazomwe mwasankha, china chake chingakuyankhireni. Kwa izi, pali tsamba linalake, lokhala ndi ma franchise apano, zikhalidwe, njira zolipirira, zosefera mitundu yotsika mtengo komanso yotsika mtengo. Mukapeza, mumangokhala ndi bizinesi yanu ndi ma franchise, oyimira zofuna mdera lomwe lakhazikitsidwa. Mukamagula ma franchise, mudzalandira zida zotsika mtengo kapena mapulani a bizinesi, okhala ndi zoopsa zochepa kubizinesi yanu. N'zotheka kugwira ntchito pansi pa franchise yopulumutsa pa kutsatsa, pakupititsa patsogolo bizinesi. Kupatula apo, monga mukudziwa, zaka zoyambirira ndizovuta kwambiri komanso zotsika mtengo pakuwona kwachuma.

Ngati ndi kotheka, mutha kugwira ntchito ndi data ya franchisor. Mitundu yambiri yamabizinesi omwe amafunsidwa ndi ma franchise pantchito zodyera, cosmetology ndi njira za salon, malonda, ntchito, makampani a inshuwaransi, ndi zina zambiri, koma mutha kudziwa zambiri patsamba lino. Kuphatikiza pakufunsira, mutha kusankha gawo lomwe mukufuna. Sungani ndalama zapanthawi ndi ntchito zotsika mtengo pamtengo wotsika. Komanso, ziyenera kukumbukiridwa kuti mukamabzala ndalama mu bizinesi yama franchise, muyenera kufotokoza bwino za ndalama zolipira. Lero, mutuwu watukuka kwambiri, chifukwa chake pali zosankha zambiri, mukamafunafuna bizinesi yotsika mtengo, kapena ma franchise, malingaliro opitilira zana limodzi ndi makumi asanu ndi awiri amaperekedwa. Patsamba lino, mutha kudziwa osati kusankha mabizinesi, chilolezo chokwera mtengo, mtengo wake, komanso ziwonetsero zowerengera tsiku lililonse, sabata iliyonse kapena mwezi, onani mavoti, dziwani bwino malingaliro amabizinesi, pemphani mapulani, werengani nkhani ndi magawo azinthu zogulitsa ndi ma franchise atsopano, kutchuka, mitundu yotsimikizika yamabizinesi, yolipira mwachangu.

Komanso, kuwonetsa kuchuluka kwa ndalama (zotsika mtengo, zapakatikati, komanso zodula), mumzinda ndi mudzi. Chilichonse chomwe mungasankhe, ndibwino kukumbukira kuti bizinesiyo iyenera kukhala yomwe mungakonde. Ndiyeneranso kudziwa kuti tsambalo siligwira ntchito kungosaka ma franchise amabizinesi komanso kupereka malingaliro anu, kuwonjezera ma franchise anu m'ndandanda pogwiritsa ntchito mgwirizano womwe waperekedwa. Ndikoyenera kukumbukira kuti zochulukirapo za bizinesi yanu mdziko lanu komanso akunja, zimakweza zofunikira, ndalama, udindo. Ndikofunika kumvetsetsa zakupereka chilolezo mumtundu wina wamabizinesi otsika mtengo. Kuthamangira kolipira mwachangu, kukwera mtengo. Chachikulu ndikusankha chikwatu choyenera chotsatsa ma franchise 'nsanja ndi SEO traffic.

Pakukulitsa bizinesi yanu, tsamba lathu limakhala lothandizira osasinthika kwazaka zambiri, chaka chilichonse kukopa anthu omwe angakhale abwenzi anu (achilolezo) kubizinesi yanu. Wogulitsayo amathandizira wogulitsa chilolezo pakuphunzitsidwa, kupeza makasitomala, ndikukuwuzani zazinthu zofunikira pabizinesi yanu.

Kuti mulandire zambiri, muyenera kutumiza pempho kudzera pa imelo kapena kuyimba nambala kuti mulumikizane ndi mlangizi. Tsamba lathu limaperekedwa osati kwa oyamba kumene komanso ochita nawo msika wodziwa bwino omwe amafunikira ndipo safuna kutsatsa kowonjezera. Akatswiri athu amatithandizira potithandizira komanso kuwalangiza nthawi yayitali, kuwathandiza kugwiritsa ntchito ndikulandila zomwe angakonde makasitomala anu. Tikukuthokozani pasadakhale chifukwa cha chidwi chanu ndipo tikuyembekezera mgwirizano wanthawi yayitali.

Chilolezo chofalitsa nkhani ndi ntchito yabizinesi inayake, yomwe imafunikira zinthu zambiri kukumbukira. Choyamba, mudzakhala mukugwiritsa ntchito bizinesi yanu molumikizana ndi chilolezo. Adzakulamulirani, komanso kukupatsirani chidziwitso chonse chofunikira kuti muthane ndi zochitika muofesi. Kuphatikiza apo, mukamayanjana ndi chilolezo, mumakhala ndi maudindo osiyanasiyana omwe amakhudzana ndi ndalama za wolandila, pomwe ena ndi osiyana pang'ono. Mwachitsanzo, pogulitsa chilolezo chofalitsa nkhani, mumavomera kuyanjana ndi masamba ena kapena kuchita zina. Ngati mukugwira ntchito ndi chilolezo chogwiritsa ntchito pulogalamu yamapulogalamu, ndiye kuti pakhoza kukhala udindo wanu kugula zogulitsa kuchokera kwa omwe amagawa mwatsatanetsatane, kapena kwa franchisor mwachindunji.

Malamulo amasiyanasiyana, ndipo muyenera kuwatsatira mosamalitsa kuti musadzavutike pomwe ufulu wanu wokhala wogawa nokha watengedwa chifukwa chakuphwanya zomwe mukuyenera kuchita.

Kugwira ntchito ndi media franchise ndi mtundu wa bizinesi yomwe ingachitike pokhapokha ngati muli ndi luso komanso moyenera. Njira yodalirika imamvedwa ngati kupezekanso kwakanthawi kwazachuma zomwe mwayamba kugwiritsa ntchito. Gwiritsani ntchito chilolezo chofalitsa nkhani mopanda chilema komanso moyenera, kulipira ndalama kwa wogulitsa nthawi. Royalty ndi malipiro omwe amafanana ndi kubwereka. Kuchuluka kwake kumachokera pa 2 mpaka 6% yazomwe mumapeza pamwezi. Zitha kuwerengedwanso ngati kuchuluka kwa chiwongola dzanja ndipo izi ziyenera kufotokozedwa pomaliza mgwirizano.

Kuphatikiza pa zolipiritsa mukamagulitsa chilolezo chofalitsa nkhani, mutha kusamutsanso ndalama zotsatsa kwa franchisor pazotsatsa zapadziko lonse lapansi. Wogulitsayo adzawonjezera kuchuluka kwa chidziwitso m'dziko lanu komanso padziko lonse lapansi. Ndikokwanira kuti angolandila ndalama kuchokera kwa inu, ndipo izi zonse azichita moyenera.

Palinso chopereka chambiri, chomwe chimamasulira kuchokera ku chilankhulo cha anthu aku Germany ngati chidutswa chokulirapo. Ndi chidutswa chakuda ichi chomwe chikuyimira kuyamba kwa kulumikizana ndi chilolezo chofalitsa nkhani. Mumalipira kuchuluka kwa 9 mpaka 11% ya ndalama zomwe bizinesi yanu imapereka. Tiyenera kukumbukira kuti chilolezo chofalitsa nkhani chikuyenera kulipira chifukwa simukugwiritsa ntchito ndalama zochepa pakukhazikitsa. Kuphatikiza pakukhazikitsa dongosolo la bizinesi, muyeneranso kupatsa wogulitsa chilolezo ndalama zina osabweza. 10% yazandalama sizocheperako, chifukwa chake, payenera kukhala chifukwa chakuyambitsa ntchito yotereyi.

Gwirani ntchito moyenera komanso mosadodometsa, ndiye kuti wolamulirayo, komanso akuluakulu aboma, sangakhale ndi zodandaula zilizonse zotsutsana nanu. Ngakhale pangakhale mikangano, padzakhala zotheka kutsimikizira mlandu wanu.

Ndikofunikira kuti mufufuze koyambirira kwa omwe akupikisana nawo ngati mungasankhe kuchita nawo chilolezo chofalitsa nkhani. Izi zikuthandizani kudziwa kuthekera kwanu kothana ndi omwe akupikisana nawo pomenyera misika. Muthanso kugwiritsa ntchito kusanthula kwa swot, chomwe sichinthu china koma chida chamtengo wapatali chomwe chimakupatsani mwayi wodziwa mphamvu ndi mwayi womwe mungadalire mukamachita ntchito yomwe mwapatsidwa. Kuphatikiza apo, kuwunika kwa swot kukuwonetsani zofooka zanu pazofalitsa, ndipo mutha kuziletsa, kapena kuzigwiritsa ntchito kuti mupeze mpikisano. Kupatula apo, ngakhale zofooka zimatha kukupindulitsani, kapena mutha kumvetsetsa momwe mungagwirire nawo ntchito ndikugwira ntchito zonse muofesi moyenera kwambiri.

Kugwira ntchito ndi chilolezo chofalitsa nkhani kumaphatikizapo kufunikira kolumikizana ndi omvera ambiri. Uwu ndi mtundu wa ntchito yomwe siili ngati kulumikizana ndi sitolo kapena malo ogulitsira. Chifukwa chake, chilolezocho chikhoza kukhala chosiyana kwambiri ndi magwiridwe ake. Komabe, muyenera kukambirana mavuto onse ndi wogulitsa pasadakhale kuti musakhale ndi mfundo zotsutsana. Momwemonso, pogwiritsa ntchito chilolezo chofalitsa nkhani, mudzachita mgwirizano. Idzawongolera momveka bwino maudindo onse ndi mwayi wa zipani.

Kuti musavutike, muyenera kumvetsetsa bwino zomwe mukufuna kukwaniritsa pogwiritsa ntchito chilolezo chofalitsa nkhani. Ndondomeko yamabizinesi yomangidwa bwino ndichimodzi mwazofunikira kuti tikwaniritse zotsatira zabwino polimbana ndi zomwe makasitomala amafuna. Khazikitsani chilolezo chanu chofalitsa nkhani mwaluso pokonzekera koyambirira. Iyi ndi njira yokhayo yomwe mungamvetsetse zomwe ziyenera kuchitidwa kuti mukwaniritse bwino pano komanso mtsogolo. Njira yomangidwa bwino ndichimodzi mwazinthu zoyenera kuchita; Muyeneranso kutsatira mosamalitsa malingaliro ochokera kwa franchisor. Mwachitsanzo, pogulitsa chilolezo chofalitsa nkhani, mungafunike kutsatira malamulo okhwima ovala kwa antchito anu. Zidzakhala zofunikira kutsatira zonse zomwe zikupezeka.

Kuphatikiza apo, ngati mukugwira ntchito ndi media franchise, mapangidwe amkati adzafunikanso kuchitidwa molingana ndi ma code omwe mumalandira kuchokera kwa omwe akuyimira mtunduwo. Palibe chovuta pankhaniyi ndipo mungofunika kutsatira mosamalitsa malamulowo ndikutsatira malamulowo. Kenako padzakhala zotsutsana nanu, mupitiliza kukhala ogawa wogawa m'dziko lanu.

Franchise ndi franchisee ndizogwirizana kwambiri. Ngati mukufuna chilolezo, ndiye kuti mukapeza mutha kukhala chilolezo. Iyi ndi bizinesi yopindulitsa kwambiri, pakukhazikitsa komwe muyenera kutsatira malamulowo ndikuperekedwa ndi malamulo a chilolezo. Simuyenera kuchita kubwera ndi china chatsopano, kukonzanso bizinesi, kuchita zina zovuta. Ndikofunikira kokha kugula bizinesi yokonzedwa bwino, yotchedwa chilolezo. Wogulitsa chilolezo ndi munthu amene amakhala ndi ufulu wogwiritsa ntchito zida zomwe kampani iliyonse yabwino imagwiritsa ntchito popanga bizinesi.

Simusowa kuti mupange chilichonse kuyambira pachiyambi, muyenera kungogwiritsa ntchito lingaliro lokonzekera. Kuphatikiza apo, dzinali ladziwika kale, zomwe zikutanthauza kuti ndalama zowonjezerapo chidziwitso chazizindikiro zimachepa kwambiri.

Monga gawo la chilolezo, wolamulirayo ayenera kuuza okhawo okhawo kuti ofesi yoyimilira idatsegulira dera lawo. Ndiotsika mtengo kwambiri kuposa kutsatsa mtundu wosadziwika kuyambira pachiyambi. Franchise ikhoza kukhala khofi yomwe mumagula cafe pafupi m'mawa, shopu komwe mumagula, pizzeria yomwe ili ndi dzina lapadziko lonse lapansi ndipo ili pafupi ndi kasitomala wamba.

Ma Franchise ali paliponse ndipo akutchuka. Bizinesi yokonzekera yotsegulira mtundu wa chilolezo imalola wogulitsa chilolezo kuti azingogwiritsa ntchito ndalama zomwe zilipo kale mu bizinesi yoyeserera kale. Mukungoyenera kukhazikitsa moyenera zoperekedwa ndi chilolezo chololeza. Wogulitsa chilolezo sakhala pachiwopsezo chilichonse, popeza pali bizinesi kumbuyo kwake, dzina lodziwika bwino, chidziwitso chachikulu chomwe chakhala chikusonkhanitsidwa kwazaka zambiri kapena ngakhale zaka makumi ambiri zantchito yamphamvu.

Kugulitsa chilolezo kumadziwika ndi kutchuka kwambiri mdziko lililonse. Munthu amene angafune kukhala wolandila ndalama atha kungopeza ndalama, kupeza anthu ogwira ntchito malinga ndi momwe angafunire, kupanga bizinesi, ndi kupeza zotsatira. Ngakhale zinthuzo nthawi zambiri zimachotsedwa kudziko lomwe amachokera. Izi ndizosavuta chifukwa mutha kupulumutsa anthu ogwira ntchito ndi zandalama. Palibe chifukwa chokhazikitsira njira kapena kugwira ntchito pamtundu. Zonsezi zilipo kale kwa inu ndipo zatsala ndikukhazikitsa mtundu wa biz wokonzeka womwe umabweretsa ndalama ngati bonasi.

Wogulitsa chilolezo amatha kugwiritsa ntchito bwino chilolezocho, kulandira gawo lalikulu lazachuma chomwe angathe. Malamulo a chilolezocho amakambidwa mwachindunji ndi omwe amapereka ndipo akhoza kukhala osiyana. Mwachitsanzo, nthawi zonse mumatha kutenga gawo la phindu, kapena mutha kuvomereza pazinthu zina, zimatengera mwini wa mtundu womwe wagwiritsidwa ntchito.

Ndikokwanira kungogula chilolezo ndikugwiritsa ntchito zomwe zakhala zikuchitika ndi mibadwo yam'mbuyomu zikafika pamalonda akale. Muyenera kukhala osamala kwambiri ndikupewa zolakwitsa chifukwa zolakwika zilizonse pakupanga chilolezo zitha kuzindikiridwa kenako wolowererayo amalandira zovuta m'malo mopindula. Koma izi sizomwe zimachitika kawirikawiri, chifukwa chake, muyenera kuyang'ana pakukwaniritsa koyenera kwamaofesi.

Kutsatira chilolezo ndikuwonjezera zowonjezera pamakampani ampikisano. Kupatula apo, ma franchise ambiri amagwiritsa ntchito njira yakomweko, mwachitsanzo, ku McDonald's amagulitsa zikondamoyo ngati zili ku Russia. Ngati chilolezo chofananira cha McDonald chitsegulidwa ku Kazakhstan, ndiye kuti cafe yodyera mwachangu imapatsa mwayi wosankha ma burger omwe ali ndi nyama ya akavalo kwa anthu amderalo.