Franchise ndi franchisee ndizogwirizana kwambiri. Ngati mukufuna chilolezo, ndiye kuti mukapeza mutha kukhala chilolezo. Iyi ndi bizinesi yopindulitsa kwambiri, pakukhazikitsa komwe muyenera kutsatira malamulowo ndikuperekedwa ndi malamulo a chilolezo. Simuyenera kuchita kubwera ndi china chatsopano, kukonzanso bizinesi, kuchita zina zovuta. Ndikofunikira kokha kugula bizinesi yokonzedwa bwino, yotchedwa chilolezo. Wogulitsa chilolezo ndi munthu amene amakhala ndi ufulu wogwiritsa ntchito zida zomwe kampani iliyonse yabwino imagwiritsa ntchito popanga bizinesi.

Simusowa kuti mupange chilichonse kuyambira pachiyambi, muyenera kungogwiritsa ntchito lingaliro lokonzekera. Kuphatikiza apo, dzinali ladziwika kale, zomwe zikutanthauza kuti ndalama zowonjezerapo chidziwitso chazizindikiro zimachepa kwambiri.

Monga gawo la chilolezo, wolamulirayo ayenera kuuza okhawo okhawo kuti ofesi yoyimilira idatsegulira dera lawo. Ndiotsika mtengo kwambiri kuposa kutsatsa mtundu wosadziwika kuyambira pachiyambi. Franchise ikhoza kukhala khofi yomwe mumagula cafe pafupi m'mawa, shopu komwe mumagula, pizzeria yomwe ili ndi dzina lapadziko lonse lapansi ndipo ili pafupi ndi kasitomala wamba.

Ma Franchise ali paliponse ndipo akutchuka. Bizinesi yokonzekera yotsegulira mtundu wa chilolezo imalola wogulitsa chilolezo kuti azingogwiritsa ntchito ndalama zomwe zilipo kale mu bizinesi yoyeserera kale. Mukungoyenera kukhazikitsa moyenera zoperekedwa ndi chilolezo chololeza. Wogulitsa chilolezo sakhala pachiwopsezo chilichonse, popeza pali bizinesi kumbuyo kwake, dzina lodziwika bwino, chidziwitso chachikulu chomwe chakhala chikusonkhanitsidwa kwazaka zambiri kapena ngakhale zaka makumi ambiri zantchito yamphamvu.

Kugulitsa chilolezo kumadziwika ndi kutchuka kwambiri mdziko lililonse. Munthu amene angafune kukhala wolandila ndalama atha kungopeza ndalama, kupeza anthu ogwira ntchito malinga ndi momwe angafunire, kupanga bizinesi, ndi kupeza zotsatira. Ngakhale zinthuzo nthawi zambiri zimachotsedwa kudziko lomwe amachokera. Izi ndizosavuta chifukwa mutha kupulumutsa anthu ogwira ntchito ndi zandalama. Palibe chifukwa chokhazikitsira njira kapena kugwira ntchito pamtundu. Zonsezi zilipo kale kwa inu ndipo zatsala ndikukhazikitsa mtundu wa biz wokonzeka womwe umabweretsa ndalama ngati bonasi.

Wogulitsa chilolezo amatha kugwiritsa ntchito bwino chilolezocho, kulandira gawo lalikulu lazachuma chomwe angathe. Malamulo a chilolezocho amakambidwa mwachindunji ndi omwe amapereka ndipo akhoza kukhala osiyana. Mwachitsanzo, nthawi zonse mumatha kutenga gawo la phindu, kapena mutha kuvomereza pazinthu zina, zimatengera mwini wa mtundu womwe wagwiritsidwa ntchito.

Ndikokwanira kungogula chilolezo ndikugwiritsa ntchito zomwe zakhala zikuchitika ndi mibadwo yam'mbuyomu zikafika pamalonda akale. Muyenera kukhala osamala kwambiri ndikupewa zolakwitsa chifukwa zolakwika zilizonse pakupanga chilolezo zitha kuzindikiridwa kenako wolowererayo amalandira zovuta m'malo mopindula. Koma izi sizomwe zimachitika kawirikawiri, chifukwa chake, muyenera kuyang'ana pakukwaniritsa koyenera kwamaofesi.

Kutsatira chilolezo ndikuwonjezera zowonjezera pamakampani ampikisano. Kupatula apo, ma franchise ambiri amagwiritsa ntchito njira yakomweko, mwachitsanzo, ku McDonald's amagulitsa zikondamoyo ngati zili ku Russia. Ngati chilolezo chofananira cha McDonald chitsegulidwa ku Kazakhstan, ndiye kuti cafe yodyera mwachangu imapatsa mwayi wosankha ma burger omwe ali ndi nyama ya akavalo kwa anthu amderalo.

Chilolezo chololeza chimalola kupanga zinthu pansi pa dzina, dzina lake. Sizophweka kupanga chithunzi panokha, muyenera kudziwa njira zaumisiri, komanso kubweretsa kumsika. Lero kuli kovuta kuti wochita bizinesi wazamalonda alowe mumsika, chifukwa cha mpikisano m'malo onse amalonda ndi zochitika. Kuti muyambe, ndikupeza ndalama m'miyezi yoyamba, osataya nthawi, khama, komanso ndalama, chikwatu chokhala ndi ma franchise chidapangidwa, pomwe aliyense angasankhe bizinesi yomwe angafune. Chilolezo chimalola kuyimira zofuna za kampani inayake mdera lililonse. Bizinezi ikamakulirakulira, zimakulitsa zotsatira ndi ndalama, chifukwa kugulitsa ndi kugula zojambula, ziwonetsero, malonda, komanso kupereka chilolezo chantchito ndizofunikira kwambiri.

Dziganizireni nokha, ndinu amalonda ochita bwino, muli ndi intaneti yogulitsa kale pazinthu zanu zojambula, koma mumayesetsa kulowa mgawo lachigawo. Nali vuto, chifukwa ndizotheka kuwongolera kutali, koma ndizowopsa. Chifukwa chake, mukapeza anthu amalingaliro ofanana, mukugwiritsa ntchito chilolezo, mumakulitsa tsogolo lopanda mitambo komanso mwayi wabwino wamabizinesi. Chifukwa chake, kabukhu ka franchise imapereka ma franchisor ndi ma franchise omwe amatsegula mfundo zatsopano pamsika wina womwe ulipo. Palibe chifukwa chowonjezeranso kusankhidwa ndi kuphunzira za chilolezocho, mtengo wake ndi zomwe zikuwoneka m'sitolo. Mwachitsanzo, chilolezo chojambula chimapereka mwayi wabwino pamtengo wotsika mtengo, kapena popanda kulipira ndalama zonse, zomwe ndi chitsimikizo pomaliza ntchitoyo ndipo zimalipidwa panthawi yomwe kusaina kuli kovomerezeka ndi kusamutsa ufulu wonse wogwiritsa ntchito chilolezo. Wogulitsayo mwini ndiye amaika mtengo wa zolipiritsa, poganizira zomwe zidalipo kale.

Wogulitsayo amawona zidziwitso zaposachedwa pamaneti, zawo kapena franchisor, zomwe zimatha kulumikizana. Migwirizano yantchito pamsika, kasitomala wamba, logo, ndi zinsinsi zina zamakampani zomwe zimaperekedwa ndi wogulitsa. Zothandizira pazolemba ndi mfundo zantchito, kasamalidwe, ndi kuwongolera zimaperekedwanso pambuyo pazochitikazo. Akatswiri athu amndandanda wama franchise amakuthandizani pankhani iliyonse. Kuchokera pachithunzicho, mutha kusankha chofunikira pofufuza msika ndi zomwe makasitomala akufuna. Ndizotheka kusankha ojambula opaka utoto okhala ndi malo, akadali amoyo, nyama, maluwa, zithunzi, ndikuzidzaza ndi manambala kapena kuwonera kwina. Maphunziro ndi othandizira ogwira ntchito, kufunafuna mayankho atsopano kumaperekedwa limodzi nthawi yonse yamgwirizanowu.

Kuti mudziwe zambiri za chilolezo chojambula, pitani ku kabukhuko ndikuwerenga ndemanga zamakasitomala, zopereka, ndi mtengo wake. Kuti mufunse akatswiri athu, amapezeka kuti mulumikizane ndi manambala omwe angatchulidwe. Ndife okondwa kumva kuchokera kwa inu ndipo tikuyembekezera mgwirizano wopindulitsa.

Ma Franchise ku Guinea-Bissau atha kugulidwa kwa ambiri opanga omwe ali odziwika bwino omwe ali ndi mbiri yapadziko lonse lapansi. Pazogulitsa ku Guinea-Bissau, choyambirira, chidwi chiyenera kulipidwa kutchuka kwa wopanga, popeza mulingo wokwera kwambiri, ntchitoyi ingawononge ndalama zambiri. Kuti apange mapangidwe apamwamba komanso othandizira, oimira kampani yomwe mudzapangane nawo mgwirizano ikuthandizani. Tiyenera kudziwa kuti chilolezo ku Guinea-Bissau chikuyamba kulandira malingaliro omwe ali oyenerera nyama zakomweko ku Guinea-Bissau komanso nyengo zodziwika bwino zomwe amalonda ambiri akubetcha. Pakadali pano, dziko lonse lapansi lili ndi chiyembekezo chakuyambitsa bizinesi yawo malinga ndi njira yomwe yakonzedwa kale, kupyola zowopsa zingapo ndi misampha yomwe ingakhalepo pochita bizinesi pawokha kuyambira koyamba. Chilolezo chilichonse chidzawunikidwa ndi omwe akupikisana nawo, chifukwa chake ndikofunikira kukhala woyamba kuchita izi kapena bizinesiyo.

Pogula ma franchise ku Guinea-Bissau, mumakhala ndi mwayi wopanga bizinesi yanu bwino kwambiri ndikulonjeza kupita patsogolo.

Chilolezo ku Islamabad chidzagwira ntchito malinga ndi malamulowa ngati mumanga bizinesi yanu molondola. Umwini wawo ukhoza kumveka ngati mtundu wa kubwereketsa kwakanthawi kwamalonda ndi njira zamabizinesi zomwe zimabweretsa ndalama kwa wazamalonda wina. Poterepa, chilolezocho chiyenera kulimbikitsidwa ndikuwonetsetsa kuti zomwe zikuwoneka ngati zazing'ono. Mwachitsanzo, mutha kusanthula swot kuti muwone zolimba ndi zofooka zomwe zilipo.

Tengani mwayi wotsegulira chilolezo ku Islamabad kuti omwe akupikisana nawo sangathe kukutsutsani ndi chilichonse. Kuphatikiza apo, mukamayanjana ndi chilolezo mtawuni iliyonse, muyenera kupewa zolakwa zilizonse ndikuchita moyenera komanso moyenera, kumvetsera opikisana nawo ndi zomwe akuchita.

Tengani mwayi wofalitsa chilolezo ku Islamabad kuti mukhale woyamba kukhala wopanda kanthu. Ndikofunika kusamala pakufunika kolipira ndalama zambiri, komanso mafumu. Kuphatikiza apo, ndalama zotsatsa zimaperekedwa kuti zizungulire ma franchise m'makampani amtunduwu. Anthu ake amanyadira Islamabad, chifukwa chake, ndikofunikira kuganizira malingaliro awo ndikulimbikitsa chilolezo m'njira kuti asakhumudwitse aliyense.

Chilolezocho chitha kugwiritsidwa ntchito moyenera osalakwitsa, poganiza kuti komwe amakhala sikutenga gawo lalikulu. Kaya ndi Islamabad kapena dera lina, mwayi wawo umagwira ntchito pamgwirizano womwe, mwanjira zambiri, sumasiyana kwambiri ndi mtundu woyambirira. Monga lamulo, potsegula chilolezo, ndalama zonse zimayenera kulipidwa. Kukula kwake kumatha kusiyanasiyana, komabe, nthawi zambiri kumakhala pakati pa 9 mpaka 11%. Kutsegulira ufulu mdziko lililonse kuchuluka komwe mwawerengera inu limodzi ndi wogulitsa. Ndondomeko yoyendetsera bizinesi imaphatikizaponso ndalama zomwe zimayenera kulipidwa.