Franchise ndi franchisee ndizogwirizana kwambiri. Ngati mukufuna chilolezo, ndiye kuti mukapeza mutha kukhala chilolezo. Iyi ndi bizinesi yopindulitsa kwambiri, pakukhazikitsa komwe muyenera kutsatira malamulowo ndikuperekedwa ndi malamulo a chilolezo. Simuyenera kuchita kubwera ndi china chatsopano, kukonzanso bizinesi, kuchita zina zovuta. Ndikofunikira kokha kugula bizinesi yokonzedwa bwino, yotchedwa chilolezo. Wogulitsa chilolezo ndi munthu amene amakhala ndi ufulu wogwiritsa ntchito zida zomwe kampani iliyonse yabwino imagwiritsa ntchito popanga bizinesi.

Simusowa kuti mupange chilichonse kuyambira pachiyambi, muyenera kungogwiritsa ntchito lingaliro lokonzekera. Kuphatikiza apo, dzinali ladziwika kale, zomwe zikutanthauza kuti ndalama zowonjezerapo chidziwitso chazizindikiro zimachepa kwambiri.

Monga gawo la chilolezo, wolamulirayo ayenera kuuza okhawo okhawo kuti ofesi yoyimilira idatsegulira dera lawo. Ndiotsika mtengo kwambiri kuposa kutsatsa mtundu wosadziwika kuyambira pachiyambi. Franchise ikhoza kukhala khofi yomwe mumagula cafe pafupi m'mawa, shopu komwe mumagula, pizzeria yomwe ili ndi dzina lapadziko lonse lapansi ndipo ili pafupi ndi kasitomala wamba.

Ma Franchise ali paliponse ndipo akutchuka. Bizinesi yokonzekera yotsegulira mtundu wa chilolezo imalola wogulitsa chilolezo kuti azingogwiritsa ntchito ndalama zomwe zilipo kale mu bizinesi yoyeserera kale. Mukungoyenera kukhazikitsa moyenera zoperekedwa ndi chilolezo chololeza. Wogulitsa chilolezo sakhala pachiwopsezo chilichonse, popeza pali bizinesi kumbuyo kwake, dzina lodziwika bwino, chidziwitso chachikulu chomwe chakhala chikusonkhanitsidwa kwazaka zambiri kapena ngakhale zaka makumi ambiri zantchito yamphamvu.

Kugulitsa chilolezo kumadziwika ndi kutchuka kwambiri mdziko lililonse. Munthu amene angafune kukhala wolandila ndalama atha kungopeza ndalama, kupeza anthu ogwira ntchito malinga ndi momwe angafunire, kupanga bizinesi, ndi kupeza zotsatira. Ngakhale zinthuzo nthawi zambiri zimachotsedwa kudziko lomwe amachokera. Izi ndizosavuta chifukwa mutha kupulumutsa anthu ogwira ntchito ndi zandalama. Palibe chifukwa chokhazikitsira njira kapena kugwira ntchito pamtundu. Zonsezi zilipo kale kwa inu ndipo zatsala ndikukhazikitsa mtundu wa biz wokonzeka womwe umabweretsa ndalama ngati bonasi.

Wogulitsa chilolezo amatha kugwiritsa ntchito bwino chilolezocho, kulandira gawo lalikulu lazachuma chomwe angathe. Malamulo a chilolezocho amakambidwa mwachindunji ndi omwe amapereka ndipo akhoza kukhala osiyana. Mwachitsanzo, nthawi zonse mumatha kutenga gawo la phindu, kapena mutha kuvomereza pazinthu zina, zimatengera mwini wa mtundu womwe wagwiritsidwa ntchito.

Ndikokwanira kungogula chilolezo ndikugwiritsa ntchito zomwe zakhala zikuchitika ndi mibadwo yam'mbuyomu zikafika pamalonda akale. Muyenera kukhala osamala kwambiri ndikupewa zolakwitsa chifukwa zolakwika zilizonse pakupanga chilolezo zitha kuzindikiridwa kenako wolowererayo amalandira zovuta m'malo mopindula. Koma izi sizomwe zimachitika kawirikawiri, chifukwa chake, muyenera kuyang'ana pakukwaniritsa koyenera kwamaofesi.

Kutsatira chilolezo ndikuwonjezera zowonjezera pamakampani ampikisano. Kupatula apo, ma franchise ambiri amagwiritsa ntchito njira yakomweko, mwachitsanzo, ku McDonald's amagulitsa zikondamoyo ngati zili ku Russia. Ngati chilolezo chofananira cha McDonald chitsegulidwa ku Kazakhstan, ndiye kuti cafe yodyera mwachangu imapatsa mwayi wosankha ma burger omwe ali ndi nyama ya akavalo kwa anthu amderalo.

Mitundu yayikulu yamalonda yokhala ndi dzina lodziwika bwino, imakhala patsogolo pamsika, padziko lonse lapansi. Zochita zazikulu, phindu lalikulu ndipo ichi sichinsinsi kwa aliyense. Omwe ali ndi ndalama sataya nthawi pachabe, amangotsegula malo ambiri odyera, malo ogulitsira, malo owetera, malo ogulitsira malo, malo ogulitsira mafuta, ndi zina zambiri. Mitundu yotchuka kwambiri ndi McDonald's, Holiday Inn, Subway, Chanel, Gucci, Dior, Zara, ndi ena ambiri. Tsiku lililonse pamakhala zochulukirapo. Chifukwa chiyani kugula chilolezo chotsika mtengo kapena chachikulu ndikofunikira? Chilichonse ndichapafupi.

Palibe chifukwa choyambira zonse kuyambira pachiyambi, izi ndizothandiza makamaka kwa oyamba kumene omwe samazindikira maziko kapena oyang'anira pawokha. Mukamagula chilolezo, chachikulu, chapakatikati, kapena chotchipa, muyenera kumvetsetsa kuti kuwonjezera pa dongosololi, mumalandira thandizo kuchokera kwa omwe amalipira ngongole, akatswiri athu, ndi pulani ndi malangizo ena, upangiri wotsatsa, komanso kutsatsa. Tsegulani bizinesi, kuyambira osati koyambira, koma mothandizidwa ndi bizinesi ya shark. Nthawi yomweyo, ndi zotembenuka zazikulu, kuchuluka komwe amachotsera kwa franchisors sikofunikira, kubweza ndalama zonse kuyambira mwezi woyamba. Mukamayanjana ndi katunduyu wa chilolezocho, mumakhala pachiwopsezo chochepa pofufuza momwe kampani inayake imagwirira ntchito, poganizira nthawi yogwirira ntchito pamsika, chindapusa, ndi magawo ena. Komanso, malo ogulitsira omwe amapezeka kuti azilandila malipoti tsiku lililonse, sabata iliyonse, mwezi uliwonse, pachaka. Komanso, m'ndandandawu mulipo kuti muwone momwe magulu onse akuluakulu amagulitsira (kuyambira mtengo wotsika mtengo), kutanthauzira malowa (dera).

Malipiro oyambilira, poganizira zolipira ndi kuchuluka kwa zomwe adayambitsa ndi omwe adayambitsa, kuti awone kufunikira kwa udindo pamsika ndi zina. China chowonjezera pakupeza chilolezo chachikulu ndikuti palibe chifukwa chowonongera nthawi kukhathamiritsa zinthu.

Kuti mudziwe zambiri, chonde lemberani akatswiri athu pogwiritsa ntchito manambala olumikizidwawo. Tumizani pempho kudzera pa imelo, komanso pitani ku kabukhu ka chilolezocho kuti mudziwe zambiri zamitengoyo, mayina a chilolezo chachikulu kapena chotchipa, werengani ndemanga zamakasitomala (omwe ali ndi chilolezo chokwera). Tikukuthokozani pasadakhale chifukwa cha chidwi chanu ndipo tikuyembekeza mgwirizano wanthawi yayitali.

Katundu wogulitsa chilolezo azipanga ndalama zochuluka mukamatsatira mosamalitsa malamulo ndi malangizo. Mumalandira dongosolo lazamalonda kuchokera kwa franchisor mukamaliza mgwirizano ndipo mutha kuzisintha mgwirizanowu. Kugwira ntchito ndi chilolezo ndi ntchito inayake yomwe imakhudza mbali zonse ziwiri. Ngati mukugula chilolezo kuchokera kumaketoni odziwika bwino, ndibwino kukumbukira kuti muyenera kulipira ndalama zambiri. Iyi ndiye nambala ya ndalama zomwe muyenera kulipira mukamayamba bizinesi. Masitolo angapo amadziwika ndi kupezeka kwa kapangidwe kapadera.

Ngati mumalumikizana ndi chilolezo, ndiye kuti mumalandira mapangidwe ngati ma code apadera. Simusowa kuti mupange chilichonse chatsopano, ndikwanira kungokhazikitsa lingaliro lokonzekera. Masitolo angapo azikhala osavuta kwa ogula kugwiritsa ntchito mwayi wawo ngati akudziwa chilolezo chomwe mukuchita nawo.

Masitolo akuyenera kuganiziridwa moyenera ngati muli pa intaneti. Chilolezo chanu chimafuna kuti mupange ndalama zambiri chifukwa choti mumalipira ndalama zina kwa wogulitsayo. Izi ndizofala ndipo palibe chachilendo kapena chachilendo pankhaniyi. Masitolo azigwira ntchito mosasamala ngati unyolo wanu udapangidwa m'njira yofananira yogula, komanso ngati mumaphunzitsa antchito kuchitira makasitomala mwaulemu. Ngati mukugwiritsa ntchito chilolezo, ndiye kuti m'pofunika kulabadira zinthu zosiyanasiyana, ngakhale zazing'ono kwambiri. Izi zimakuthandizani kuthana ndi zovuta ngati zingachitike.

Chilolezo ndi bizinesi, kukhazikitsa yomwe munthu ayenera kutsatira malamulo aboma ndipo asawaphwanye. Msika wogulitsa m'misika yayikulu umatha kugwira bwino ntchito pokhapokha utakwaniritsidwa bwino. Makina ogulitsa masheya ogulitsa amakuthandizani kuti mufikire makasitomala ambiri chifukwa choti mumacheza ndi mtundu wotchuka.

Masheya angapo ogulitsa amakuthandizani kukhathamiritsa zinthu zosungiramo katundu, pogwiritsa ntchito ukadaulo komanso kudziwa momwe mumalandirira ngati bonasi ku mtundu wanu wotsatsa. Mwambiri, chilolezocho chimakhala ndi magawo osiyanasiyana ndi maubwino osiyanasiyana, omwe mungagwiritse ntchito zomwe mungapeze zotsatira zosangalatsa kwambiri. Kugwira ntchito ndi malo ogulitsa kumatha kuphatikizira zochita zokha. Zimachitika nokha kapena kugwiritsa ntchito ukadaulo wazidziwitso, zomwe mumalandira mukamaliza mgwirizano wamalonda. Kuyanjana ndi mitundu yosiyanasiyana ya utoto kumatha kukhalanso mgodi weniweni wagolide kwa inu. Ndizotheka kufikira omvera onse, ndipo chilolezo chanu chogulitsira malonda chimalipira.

Uku ndi bizinesi yowopsa koma yopindulitsa. Mukazigwiritsa ntchito molondola komanso mwanzeru, mutha kusintha kwambiri momwe zinthu zilili pachuma. Kuphatikiza apo, mukamayanjana ndi chilolezocho, musangalatsanso anthu am'deralo. Kupatula apo, anthu amakonda kuyendera malo ogulitsira osiyanasiyana, zomwe zimapangitsa bizinesi iyi kukhala yofunikira kwambiri m'mizinda ikuluikulu.

A franchise network ndi ntchito yaposachedwa kwambiri. Pakukula kwake, simuyenera kukhala ndi zovuta ndi dongosolo lofunikira. Sinthani zochitika zilizonse zopanga, ndikuchita zovuta zilizonse. Mukamakulitsa chilolezo, muyenera kuvomereza kuti ndinu woyankha mlandu. Kupatula apo, franchisor angafunike kukuwuzani nthawi iliyonse, koma amayenera kuperekedwa. Kupatula apo, ndiwe, monga momwe zilili, wokhala ndi chizindikiritso.

Chofunika sichikusintha popeza kuti monga gawo la pulogalamu yamakampani yolipirira, mumalipiranso, kuphatikiza pakulandila zabwino zingapo zomwe mutha kuzindikira kuti muchite bwino. Mwachitsanzo, kuphatikiza kugwiritsa ntchito logo yotchuka, ndi mwayi wogwira ntchito molingana ndi njira zaukadaulo za wogulitsa. Amakupatsirani pafupifupi kwathunthu, mutha kuphunzira kwathunthu zaufulu wa netiweki nthawi zonse ndikupanga zisankho zoyenera. Monga gawo la ntchito ndi bizinesi yama netiweki, nthawi zonse muyenera kumvetsera zinthu zosiyanasiyana. Mwazina, izi zimachitika osati pazamalonda komanso pa intaneti. Mudzakhala ndi mwayi wopambana mukamatha kuchita malinga ndi pulaniyo. Kuti muchite izi, ndikofunikira kuti muzilemba moyenera polemba ma analytics.

Chimodzi mwazida zapamwamba kwambiri zowerengera zokulitsa chilolezo chapa netiweki ndikuwunika kwa SWOT. Kuphatikiza apo, ndiyabwino osati kungochita bizinesi yapaintaneti. Ndi chida chosunthika komanso chapamwamba.

Tiyeneranso kukumbukira kuthekera kokhala ndi chilolezo chogwiritsa ntchito netiweki pambuyo pofufuza mpikisano. Kuphatikiza pa kusanthula kwa swot, chida ichi ndi chimodzi mwazida zothandiza kwambiri komanso zapamwamba kwambiri zothetsera zovuta zamaofesi. Njira yolumikizirana ndi chidziwitso ndiyofunikiranso pantchito yolumikizidwa ndi netiweki. Mukungoyenera kuti muzitha kusumika chidziwitso m'manja mwanu ndikuchita zomwe zimatchedwa kulingalira. Iyi ndi njira yodziwika bwino yomwe imadziwika kwambiri m'maiko akumadzulo. Kukulitsa chilolezo chogwiritsa ntchito netiweki kuyeneranso kuchitidwa mutaganizira mozama komanso mozama.

Pangani chilolezo chanu ndi cholinga chachikulu. Muyenera kuwerengera ziwerengero zonse zomwe zilipo ndikumvetsetsa momwe msika ulili, ngati mukuchita nawo chilolezo chogwiritsa ntchito netiweki, ndiye kuti muziyesetsa nthawi zonse kuchita bwino pamipikisano. Izi zidzakupatsani mwayi woti mulamulire pamsika pakukhazikika pazomwe mumakonda.

Ma Franchise ku Burundi atha kupititsidwa patsogolo molingana ndi njira yovomerezeka, kugwiritsa ntchito chidziwitso chonse komanso matekinoloje omwe wogulitsayo amapereka. Chilolezocho chimatha kugwiritsidwa ntchito kuti mupeze ndalama zambiri ndipo, nthawi yomweyo, osapanga chilichonse. Ingogwiritsani ntchito magawo azidziwitso operekedwa ndi franchisor omwe amakulolani kuti muzisamalira bwino poyambira mtundu wabizinesi.

Burundi ndi dziko lomwe ma franchise akhala akugwira ntchito kwa nthawi yayitali ndipo amalola amalonda kuti apeze phindu lochuluka kuchokera ku zomwe akuchita. Chilolezocho chidzagwira ntchito popanda cholakwika ngati wochita bizinesiyo azidziwa malamulo am'deralo pasadakhale, agwirizane ndi andale omwe akuyambitsa nkhaniyi, ndikugwiranso ntchito zina zomwe zikuyenera kuyambitsa bizinesi.

Ma Franchise ku Burundi akhala akugwira ntchito osati kalekale, monga, ku United States. Ku United States, chilolezo choyamba chidatsegulidwa m'zaka za zana la 19, pakati pake, pomwe Singer adapereka mwayi kwa omwe amagawa akumaloko katundu wogulitsa. Chilolezo ku Burundi chimadziwika ndi mikhalidwe yosiyanasiyana yolumikizana pakati pa franchisor ndi franchisee. Ndikofunikira kulingalira izi kuti mupange chisankho choyenera. Ingokambiranani za momwe mungagwirire ntchito ndi wogulitsayo kuti mudziwe pasadakhale zovuta zomwe mukukumana nazo. Ndalama zoyendetsedwa bwino ku Burundi zidzakupatsani ndalama zambiri, chifukwa chake, mutha kusangalala ndi momwe bizinesi yanu imagwirira ntchito ndikukulolani kuti muwonjezere phindu lanu.