Franchise ndi franchisee ndizogwirizana kwambiri. Ngati mukufuna chilolezo, ndiye kuti mukapeza mutha kukhala chilolezo. Iyi ndi bizinesi yopindulitsa kwambiri, pakukhazikitsa komwe muyenera kutsatira malamulowo ndikuperekedwa ndi malamulo a chilolezo. Simuyenera kuchita kubwera ndi china chatsopano, kukonzanso bizinesi, kuchita zina zovuta. Ndikofunikira kokha kugula bizinesi yokonzedwa bwino, yotchedwa chilolezo. Wogulitsa chilolezo ndi munthu amene amakhala ndi ufulu wogwiritsa ntchito zida zomwe kampani iliyonse yabwino imagwiritsa ntchito popanga bizinesi.

Simusowa kuti mupange chilichonse kuyambira pachiyambi, muyenera kungogwiritsa ntchito lingaliro lokonzekera. Kuphatikiza apo, dzinali ladziwika kale, zomwe zikutanthauza kuti ndalama zowonjezerapo chidziwitso chazizindikiro zimachepa kwambiri.

Monga gawo la chilolezo, wolamulirayo ayenera kuuza okhawo okhawo kuti ofesi yoyimilira idatsegulira dera lawo. Ndiotsika mtengo kwambiri kuposa kutsatsa mtundu wosadziwika kuyambira pachiyambi. Franchise ikhoza kukhala khofi yomwe mumagula cafe pafupi m'mawa, shopu komwe mumagula, pizzeria yomwe ili ndi dzina lapadziko lonse lapansi ndipo ili pafupi ndi kasitomala wamba.

Ma Franchise ali paliponse ndipo akutchuka. Bizinesi yokonzekera yotsegulira mtundu wa chilolezo imalola wogulitsa chilolezo kuti azingogwiritsa ntchito ndalama zomwe zilipo kale mu bizinesi yoyeserera kale. Mukungoyenera kukhazikitsa moyenera zoperekedwa ndi chilolezo chololeza. Wogulitsa chilolezo sakhala pachiwopsezo chilichonse, popeza pali bizinesi kumbuyo kwake, dzina lodziwika bwino, chidziwitso chachikulu chomwe chakhala chikusonkhanitsidwa kwazaka zambiri kapena ngakhale zaka makumi ambiri zantchito yamphamvu.

Kugulitsa chilolezo kumadziwika ndi kutchuka kwambiri mdziko lililonse. Munthu amene angafune kukhala wolandila ndalama atha kungopeza ndalama, kupeza anthu ogwira ntchito malinga ndi momwe angafunire, kupanga bizinesi, ndi kupeza zotsatira. Ngakhale zinthuzo nthawi zambiri zimachotsedwa kudziko lomwe amachokera. Izi ndizosavuta chifukwa mutha kupulumutsa anthu ogwira ntchito ndi zandalama. Palibe chifukwa chokhazikitsira njira kapena kugwira ntchito pamtundu. Zonsezi zilipo kale kwa inu ndipo zatsala ndikukhazikitsa mtundu wa biz wokonzeka womwe umabweretsa ndalama ngati bonasi.

Wogulitsa chilolezo amatha kugwiritsa ntchito bwino chilolezocho, kulandira gawo lalikulu lazachuma chomwe angathe. Malamulo a chilolezocho amakambidwa mwachindunji ndi omwe amapereka ndipo akhoza kukhala osiyana. Mwachitsanzo, nthawi zonse mumatha kutenga gawo la phindu, kapena mutha kuvomereza pazinthu zina, zimatengera mwini wa mtundu womwe wagwiritsidwa ntchito.

Ndikokwanira kungogula chilolezo ndikugwiritsa ntchito zomwe zakhala zikuchitika ndi mibadwo yam'mbuyomu zikafika pamalonda akale. Muyenera kukhala osamala kwambiri ndikupewa zolakwitsa chifukwa zolakwika zilizonse pakupanga chilolezo zitha kuzindikiridwa kenako wolowererayo amalandira zovuta m'malo mopindula. Koma izi sizomwe zimachitika kawirikawiri, chifukwa chake, muyenera kuyang'ana pakukwaniritsa koyenera kwamaofesi.

Kutsatira chilolezo ndikuwonjezera zowonjezera pamakampani ampikisano. Kupatula apo, ma franchise ambiri amagwiritsa ntchito njira yakomweko, mwachitsanzo, ku McDonald's amagulitsa zikondamoyo ngati zili ku Russia. Ngati chilolezo chofananira cha McDonald chitsegulidwa ku Kazakhstan, ndiye kuti cafe yodyera mwachangu imapatsa mwayi wosankha ma burger omwe ali ndi nyama ya akavalo kwa anthu amderalo.

Chilolezo cha zida zapadera pakadali pano ndichinthu chothandiza chomwe chalunjikitsidwa pakukula kwa ntchito zaulimi. Mungasankhe chilolezo cha zida zapadera pamndandanda wamapulogalamu osiyanasiyana popeza malangizowa ndiotchuka kwambiri. Ma franchise omwe amapanga zida zapadera, mwatsatanetsatane, amapyola macheke angapo, ndikuchotsa kwathunthu zolephera m'malo osiyanasiyana omwe sanayembekezere. Makasitomala ambiri amazindikira kutchuka kwa malingaliro okonzeka omwe safunikira kupangidwa kuchokera pachiyambi, koma mutha kungotsata zomwe zakonzedwa ndi zolemba zomwe zikutsatira. Pofunafuna wopanga, makasitomala amasankha eni ake papulatifomu yapadera, posankha gawo lomwe lingasangalatse mgwirizano. Pakapangidwe ka zikalata ndikuwunikira komanso kutsatsa pazinthu zapadera, maluso apadera amafunikira, omwe angapezeke kwa wopanga.

Popeza, atakumana mwanjira yabwino, abwenziwo apitiliza kumaliza mgwirizano ndikupita ku ubale watsopano wogwirira ntchito. Poyamba, makasitomala ambiri amayamba kutayika pazambiri zomwe zitha kufunsa mafunso, ndichifukwa chake kuli koyenera kugwirizanitsa zokopa ndi wopanga mapulogalamu. Ngati tizingolankhula za mtengo wa chilolezocho, ndiye kuti zimasiyana malinga ndi kuchuluka kwake, ndi kuyerekezera kochokera kwa wopanga, popeza simuyenera kuiwala kuti dzina lotchuka komanso lodziwika bwino, limakwera mtengo. Kuti mupange zolemba zapamwamba kwambiri komanso zothandiza, mutha kufotokozanso mafunso aliwonse ndi woperekayo. Kupeza chilolezo cha zida zapadera kudzakuthandizani kukulitsa bizinesi yanu, ndikupeza mwayi wapadziko lonse lapansi. Ngati posachedwapa wochita bizinesi aliyense payekhapayekha adagwira ntchito yopanga kampani, ndiye kuti m'masiku athu ano, ndizothandiza kwambiri kusinthana ndi mapulani okonzeka komanso otsimikizika. Pogwiritsira ntchito chilolezo cha zida zapadera, mudzakhala ndi mwayi wochulukitsa kampani yomwe ili ndi dzina lotchuka, lomwe lalandilidwa padziko lonse lapansi.

Kuti musunge njira yogwirira ntchito, muyenera kusankha wopanga yemwe wazitsimikizira pazaka zambiri. Tidzanena motsimikiza kuti mudzapeza pamaso pa chilolezo cha zida zapadera njira yotsimikizika yoti ikwaniritsidwe malinga ndi bizinesi, ndikukula bwino komanso phindu.

Ma Franchise ku France pano akugwira ntchito bwino kwambiri. Dzikoli ndi lokongola kwambiri kuti athe kukhazikitsa chizindikiritso chatsopano ndikuyambitsa bizinesi. Ma Franchise akhala akugwira nawo ntchito kwanthawi yayitali, kuyambira m'zaka za zana la 19, ndipo mchitidwewu umabweretsa phindu kwa omwe amagawa omwe asankha kubwereka mtundu wodziwika bwino wamabizinesi woperekedwa ndi wogulitsa. Chilolezocho chimasamalidwa bwino ku France popeza dzikoli limakopa alendo ambiri ndipo lili ndi anthu ambiri olemera. Mudzapatsidwa zofunikira, chinthu chachikulu ndikusankha chilolezo chapamwamba chotchuka pamsika uwu. France imakondedwa ndi alendo padziko lonse lapansi, chifukwa chake, simudzasiyidwa opanda phindu ngati mutachita zonse koyenera panthawi yoyambitsa ndi kugulitsa chilolezocho.

Anthu okhala mderali amanyadira France, chifukwa chake, chilolezocho chiyenera kukwezedwa m'njira yoti aganizire zikhalidwe zawo. Mwachitsanzo, ngati a McDonald agulitsa ma burger ku Russia, ndiye kuti cafe yachangu imagulitsa zikondamoyo. Komanso ku France, chilolezocho chiyenera kuganizira zomwe anthu amakonda m'dera lomwe apatsidwa ndikuwonetsa zina. Izi zitha kugwira ntchito bwino ku France chifukwa anthu kumeneko amakonda kwambiri zawo. Chilolezocho chidzagwira ntchito mosasamala mukayamba kuwunika zonse zomwe zichitike. Kufufuza kwa SWOT ndibwino kwa izi.

Limbikitsani chilolezo ku France poganizira kuti mitundu yambiri ili kale pamsika. Muyenera kupikisana ndi adani olimba pamsika uwu.