Palibe chilolezo chaulere monga 'palibe chakudya cham'mawa chaulere'. Chilolezo chaulere ndi kusuntha kwamalonda ndi kampani yogulitsa masheya kuti imalize mwachangu mgwirizano wogula ndi amalonda a novice komanso kukopa makasitomala osadziwa zambiri, kuti athe kukulitsa malonda awo ogulitsa kuti agawire ndikulimbikitsa zomwe amalonda amachita. Adapanga mabizinesi ang'onoang'ono omwe aganiza zoyambitsa bizinesi yawo ndi chilolezo chokhala ndi chilolezo ndipo alibe ndalama zoyambira, 'gwerani nyambo iyi', osayang'ana ndipo samawerenga zomwe zili mgwirizanowu, asainire poganiza kuti ali mwayi wodabwitsa, zimakonda zazikulu ndikuchotsera, potero 'kuyika' nyambo 'yoyikiratu. Pomaliza mgwirizano ndi chilolezo chaulere, amatanthauza kuti kulibe ndalama zolipiritsa, zomwe poyang'ana koyamba, pakumverera kosangalatsa komanso chisangalalo, zimawoneka ngati zopatsa chidwi. Komabe, pochita izi, izi sizichitika, chifukwa aliyense wolandila ndalama amakana kutaya ndalama zokhazikika pamtengo wa chilolezocho. Chinyengo cha mtundu wotsatsa ndi malonda 'chinyengo' ndikuti ndalama zonse zimasamutsidwa pamtengo wogula zonse zomwe zimagulitsidwa kapena mtengo wagulitsidwe, zomwe zingapitirire mtengo wamsika , akugwira ntchito molingana ndi mfundoyo, mophiphiritsira, malinga ndi 'lamulo lakutumizira zotengera', adachoka m'malo ena, adafika ku malo ena.

Komanso, wogulitsayo atha, malinga ndi zomwe mgwirizano womwe wasainidwa, 'amange' wogulitsa-wogulitsa, kugula katundu, ndi zinthu kuchokera kwa franchisor, pogwiritsa ntchito ziganizo ndi zomwe zaperekedwa pakampani, osaphwanya malamulo a mgwirizano wovomerezeka. Wogulitsayo atha kugwiritsanso ntchito njira yoyendetsera malonda, pogwiritsa ntchito zanzeru komanso kusazindikira kwa wochita bizinesi m'njira yobisika ya chilolezo chaulere, timamupatsa chiwonjezeko chochepa pamitengo yachifumu ndi zolipiritsa, kuchokera pazopeza ndalama za chilolezo cha chilolezocho bizinesi, kusiya ndalama zokhazikika, zomwe, zikagulitsa, zitha kukulitsa kuchuluka kwa zomwe achotse. Kufotokozera mwachidule mfundoyi, chilolezo chaulere, mawu odziwika bwino achi Russia akuti 'tchizi chaulere chimangochitika mumtengowu' amakumbukira. Oimira mabizinesi sayenera kudzikongoletsa komanso 'kuthamanga mwachangu' kuti agwirizane ndi kupereka ufulu wolipira. Ndikofunikira kuphunzira mosamala maubwino onse oyambira, kupanga ma biz omwe agula ndikugwiritsa ntchito moyenera malonda a eni chilolezo, ukadaulo wawo, ndikukhazikitsa mfundo zamabizinesi. Pachiyambi chokhazikitsa biz franchise, muyenera kuphunzira zoyambira pochita biz, maphunziro aukadaulo, komanso ndalama zochepa zoyambira. Muyenera kudziwa kuti kampani ya franchisor sachita nawo zachifundo, kupereka njira yokonzekereratu kapena kumaliza bizinesi, kufunsa, kupereka zina 'bling', ndikuyambitsa bizinesi yanu siyopanda ufulu.

Kusowa kwa chilolezo, ndalama zolipiritsa, kapena mafumu pamgwirizanowu sizimapatsa mwayi oimira oimira mabizinesi ang'onoang'ono omwe akufuna kukhala ndi bizinesi yawo, ngakhale atapatsidwa chilolezo chaulere, kuthamangira ' osadzikumbukira okha mwachimwemwe 'kusaina mgwirizano wopeza chilolezo. Pofuna kupititsa patsogolo bizinesi, kukonzekera mosamala komanso mwadongosolo ndikofunikira, ndipo kwa wochita bizinesi woyamba kumene, ndikofunikira kudziwa mtundu womwe wapatsidwa, kusanthula mozama ndikusanthula kampani yomwe imapereka mwayi wogulitsa ndi malonda.

Franchise ndi franchisee ndizogwirizana kwambiri. Ngati mukufuna chilolezo, ndiye kuti mukapeza mutha kukhala chilolezo. Iyi ndi bizinesi yopindulitsa kwambiri, pakukhazikitsa komwe muyenera kutsatira malamulowo ndikuperekedwa ndi malamulo a chilolezo. Simuyenera kuchita kubwera ndi china chatsopano, kukonzanso bizinesi, kuchita zina zovuta. Ndikofunikira kokha kugula bizinesi yokonzedwa bwino, yotchedwa chilolezo. Wogulitsa chilolezo ndi munthu amene amakhala ndi ufulu wogwiritsa ntchito zida zomwe kampani iliyonse yabwino imagwiritsa ntchito popanga bizinesi.

Simusowa kuti mupange chilichonse kuyambira pachiyambi, muyenera kungogwiritsa ntchito lingaliro lokonzekera. Kuphatikiza apo, dzinali ladziwika kale, zomwe zikutanthauza kuti ndalama zowonjezerapo chidziwitso chazizindikiro zimachepa kwambiri.

Monga gawo la chilolezo, wolamulirayo ayenera kuuza okhawo okhawo kuti ofesi yoyimilira idatsegulira dera lawo. Ndiotsika mtengo kwambiri kuposa kutsatsa mtundu wosadziwika kuyambira pachiyambi. Franchise ikhoza kukhala khofi yomwe mumagula cafe pafupi m'mawa, shopu komwe mumagula, pizzeria yomwe ili ndi dzina lapadziko lonse lapansi ndipo ili pafupi ndi kasitomala wamba.

Ma Franchise ali paliponse ndipo akutchuka. Bizinesi yokonzekera yotsegulira mtundu wa chilolezo imalola wogulitsa chilolezo kuti azingogwiritsa ntchito ndalama zomwe zilipo kale mu bizinesi yoyeserera kale. Mukungoyenera kukhazikitsa moyenera zoperekedwa ndi chilolezo chololeza. Wogulitsa chilolezo sakhala pachiwopsezo chilichonse, popeza pali bizinesi kumbuyo kwake, dzina lodziwika bwino, chidziwitso chachikulu chomwe chakhala chikusonkhanitsidwa kwazaka zambiri kapena ngakhale zaka makumi ambiri zantchito yamphamvu.

Kugulitsa chilolezo kumadziwika ndi kutchuka kwambiri mdziko lililonse. Munthu amene angafune kukhala wolandila ndalama atha kungopeza ndalama, kupeza anthu ogwira ntchito malinga ndi momwe angafunire, kupanga bizinesi, ndi kupeza zotsatira. Ngakhale zinthuzo nthawi zambiri zimachotsedwa kudziko lomwe amachokera. Izi ndizosavuta chifukwa mutha kupulumutsa anthu ogwira ntchito ndi zandalama. Palibe chifukwa chokhazikitsira njira kapena kugwira ntchito pamtundu. Zonsezi zilipo kale kwa inu ndipo zatsala ndikukhazikitsa mtundu wa biz wokonzeka womwe umabweretsa ndalama ngati bonasi.

Wogulitsa chilolezo amatha kugwiritsa ntchito bwino chilolezocho, kulandira gawo lalikulu lazachuma chomwe angathe. Malamulo a chilolezocho amakambidwa mwachindunji ndi omwe amapereka ndipo akhoza kukhala osiyana. Mwachitsanzo, nthawi zonse mumatha kutenga gawo la phindu, kapena mutha kuvomereza pazinthu zina, zimatengera mwini wa mtundu womwe wagwiritsidwa ntchito.

Ndikokwanira kungogula chilolezo ndikugwiritsa ntchito zomwe zakhala zikuchitika ndi mibadwo yam'mbuyomu zikafika pamalonda akale. Muyenera kukhala osamala kwambiri ndikupewa zolakwitsa chifukwa zolakwika zilizonse pakupanga chilolezo zitha kuzindikiridwa kenako wolowererayo amalandira zovuta m'malo mopindula. Koma izi sizomwe zimachitika kawirikawiri, chifukwa chake, muyenera kuyang'ana pakukwaniritsa koyenera kwamaofesi.

Kutsatira chilolezo ndikuwonjezera zowonjezera pamakampani ampikisano. Kupatula apo, ma franchise ambiri amagwiritsa ntchito njira yakomweko, mwachitsanzo, ku McDonald's amagulitsa zikondamoyo ngati zili ku Russia. Ngati chilolezo chofananira cha McDonald chitsegulidwa ku Kazakhstan, ndiye kuti cafe yodyera mwachangu imapatsa mwayi wosankha ma burger omwe ali ndi nyama ya akavalo kwa anthu amderalo.

Franchise ya jeans ndi ntchito yomwe mungadalire kuti mupeze ndalama zambiri. Chilolezo ndi mtundu wapadera wa ndalama mukamayendetsa bizinesi yomwe mumamanga malinga ndi momwe mungapangire. Mumalandira chidziwitso chonse chomwe mungafune, kuyambira zokumana nazo mpaka kope loyenera la kampaniyo. Mudzagulitsa zinthu zamtundu womwewo, ndipo antchito anu azivala mogwirizana ndi kavalidwe kawo. Ngakhale zokongoletsa zamkati ndi zakunja zimafanana ndi chitsanzo choyambirira. Ndizopindulitsanso kukhazikitsa chilolezo chifukwa chimakupatsani mwayi wopewa zolakwitsa zomwe zimachitika kwa oyamba kumene.

Ngati mukufuna kugulitsa ma jeans, chilolezo ndi njira yabwino kwambiri yamabizinesi amtunduwu. Muyenera kuyanjana ndi ma jeans moyenera komanso osalakwitsa, kuchita mosokosera molingana ndi miyezo, pomwe simudzangokhala ndi ma templates kuchokera kwa omwe akuyimira chilolezo. Mukalandira zambiri zamomwe mungagwiritsire ntchito bizinesi. Ukadaulo wapamwamba, kudziwa, dzina lodziwika bwino - zonsezi ndi zabwino zofananira ndi ma jeans osokeretsa.

Mutha kugulitsanso mashelufu a shelefu, ngati ndinu chilolezo chakuwululira simusowa kuti mupange chilichonse. Ili ndi ntchito yabizinesi yomwe imatsata mtundu winawake. Mwachitsanzo, mukamagulitsa chilolezo cha jinzi, mudzayenera kulipira mpaka 11% ya ndalama zomwe mupange ndalama koyambirira. Izi ndi ndalama zolipiritsa, zomwe zimamasuliridwa kuchokera ku Chijeremani ngati chidutswa chakuda. Ichi ndi chidutswa chakuda chomwe chidzakhale ndalama zanu zoyambirira kuti mupeze mwayi woti muchite ntchito yanu m'malo mwa mtundu wotchuka padziko lonse lapansi. Franchise ya jeans ndi bizinesi yapadera, momwe muyenera kukumbukira kuti makasitomala anu ayenera kukhala achimwemwe.

Perekani ntchito zapamwamba kwambiri ndipo anthu abwerera kwa inu kapena akufuna kugula kena kalikonse. Ichi ndi chizolowezi chofala chomwe sichimangokhala pa chilolezo cha ma jeans. Mosasamala mtundu ndi mtundu wa zochitika, muyenera kuonetsetsa kuti ogwira nawo ntchito mothandizana ndi makasitomala.

Ma Franchise ku Japan amatha kusokonezedwa ndi anthu akumaloko. Chifukwa chake, polimbikitsa chilolezo chokhala m'chigawo cha dziko lomwe mwapatsidwa, muyenera kumvetsetsa bwino zomwe nzika zadziko akufuna kwa inu. Komabe, anthu akumaloko sakhala ochepa okha ku Japan. Palinso alendo ambiri kumeneko omwe angafune kugwiritsa ntchito ntchito zanu kapena kugula chinthu china. Ma Franchise akuyenera kulingalira mozama kwa omwe amasunga ndalama omwe akufuna kukonza kwambiri chuma chawo. Kupatula apo, chilolezo chitha kugulidwa pamtengo wotsika kwambiri komanso nthawi yomweyo, kuwonjezera pa chizindikirocho, mutha kupezanso mtundu wonse wamabizinesi omwe atha kusintha osagwirizana ndi boma lililonse.

Japan nazonso ndizosiyana, chifukwa zimakupatsani mwayi wochita bizinesi pazinthu zopindulitsa kwambiri.

Japan sikuti imangokondedwa ndi alendo okhaokha, komanso ndi kwawo kwa anthu ambiri omwe amachita ntchito zawo zothandiza mdziko muno. Chilolezocho chimagwira bwino ntchito ngati mungaganizire zoopsa zonse zomwe zingachitike chifukwa cha kuwonongeka kwa ndalama, ngakhale koyambirira kwa ntchitoyi. Ngati mungaganize zokweza chilolezo ku Japan, ingochitani izi motengera zomwe mwapeza pasadakhale. Pachifukwa ichi, kusanthula kwa SWOT ndi koyenera, komwe kumakupatsani mwayi wodziwa zovuta ndi mwayi womwe muli nawo, komanso zabwino ndi zovuta zomwe mtundu wina wa chilolezo uli nazo. Chilolezo ku Japan, monga mdziko lina lililonse, chidzakhala ndi zofunikira kwa wolamulirayo. Mwachitsanzo, muyenera kukhala ndi zina zomwe mungakwaniritse zomwe mwachita kuchokera kwa franchisor kuti apeze phindu polumikizana nanu.