Chilolezo chokonzekera bizinesi ndi chiyambi chabwino choyambira bizinesi yanu. Bizinesi yokonzekera chilolezo ndi bizinesi yolimbikitsidwa bwino yomwe imakhala ndi ndalama zokhazikika. Monga lamulo, katunduyo kapena ntchito zake zimayamba kukondana ndi wogula, chizindikirocho chimadziwika mosavuta ndipo chimakhala ndi mawonekedwe apamwamba. Kugula chilolezo chokonzekera bizinesi ndikosavuta, muyenera kungoyendetsa pempho lanu pa intaneti ndi mazana amndandanda pamasankhidwe osiyanasiyana m'malo osiyanasiyana komanso momwe mungapezere ndalama zina. Zikuwoneka ngati zosavuta, koma mutha kugwera mumsampha wachinyengo. Nthawi zambiri, dummy imatha kuperekedwa pakati pa ma franchise omwe amaperekedwa.

Bizinesi yokonzekera imaperekedwa kuti ipange tsamba wamba pa intaneti popanda kugwira ntchito ndi kugulitsa njira. Ma Franchise amasiyana pamgwirizano, atha kukhala achindunji, osintha ndi ena. Mgwirizano wamgwirizanowu uyenera kufotokoza za mgwirizano, kuchuluka komwe kumaperekedwa poyambitsa bizinesi ndi zinthu zofunikira. Musanamalize mgwirizano, ndikofunikira kuti muphunzire zonse, ganizirani za maubwino onse ogwirizana. Sizinapwetekenso kuphunzira zomwe opikisana nawo atha kuchita. Zabwino za bizinesi yopanga chilolezo: kasitomala amadziwa malonda kapena ntchito yoperekedwa ndi wogulitsa (motero, palibe chifukwa chokhazikitsira malonda, njirayi ndiyolakwika), palibe chifukwa chogwiritsa ntchito chuma kutsatsa. Konzekerani kukonzekera mayendedwe amachitidwe kumatanthauza kulemba anthu ntchito, othandizira, othandizira, zida, ndi zina zambiri.

Ubwino wake umaphatikizaponso thandizo kuchokera kwa wowalangiza omwe akwanitsa kuchita bwino bizinesi yake, kubwereketsa kokhazikika, ndikuyika ndalama (mwapadera). Zinthu zoyipa zogulitsa chilolezo chokonzekera bizinesi zimatanthauza kutsatira mosamalitsa miyezo ndi miyezo kuchokera kwa franchisor (chilichonse chimafotokozedwa mgwirizanowu), kulipira ndalama zachifumu nthawi zonse, kuthetsa mgwirizano pansi pazifukwa zomwe sizili bwino kwa wolandila ufuluwo. Kodi muyenera kudziwa chiyani kuti mutsegule bwino bizinesi yamalonda? Choyambirira, sankhani zomwe mukufuna kutuluka mu bizinesi yanu, dziwani malangizo, konzani bajeti, pendani zoopsa zomwe zingachitike ndi njira zothetsera mavutowo. Mayendedwe odziwika bwino a bizinesi yamalamulo: zodyera, zovala, nsapato, zodzikongoletsera, zovala za ana ndi zoseweretsa, maphunziro, kupanga katundu, malonda amakono (malo ometera nsalu, malo okonzera kukongola), ntchito zantchito, zokambirana, ndi zina zambiri. Gawo lotsatira ndikusankha wogulitsa moona mtima kuti awone zonse zomwe akupereka. Kenako phunzirani pamsika, pendani ntchito ya omwe akupikisana nawo, yesani kusintha zovuta za ntchito yawo kukhala zabwino zanu. Kuti muyambe bwino, ndikofunikira kuwunika mozama ndalama zanu.

Ganizirani mtengo wa polojekitiyi, dziwani ngati mukufunikira kutenga ngongole, pangani chithunzi chonse cha ndalama zanu. Kusanthula kwa franchisor kumawonetsa kuchuluka kwa ndalama zake, nthawi yopuma ku msika, kuchuluka kwa othandizana nawo. Lolani franchisor akupatseni chithunzi chathunthu chachuma, nthawi yobwezera. Malipiro a Ro, ndi chiyani? Ma Royalties amalipidwa pamwezi pakugwiritsa ntchito dzina. Kuchuluka kwa zolipira kumayikidwa mgwirizanowu. M'magazini ino, mafotokozedwe osamveka sayenera kuloledwa, zisonyezo zonse ziyenera kukhala zomveka komanso zokwanira. Yang'anani mnzanu pamagulu otseguka kuti muwone ngati mbiri yawo yochokera kwa ogula ikugwirizana ndi zenizeni.

Ndikofunikira kuti chilolezo kuti azidziwa bwino makampani omwe asankhidwa, izi zimathandizira kwambiri njira yakukweza fayilo yanu. Lembani mapepala ovomerezeka a wogulitsa, zovomerezeka zake, ndi mtundu. Unikani ndi kutsimikizira chitsimikizo kuchokera kwa wogulitsa. Ngati wogulitsa agwirizana ndi malonda apadziko lonse lapansi, uwu ndi umboni wokhazikika kwake komanso kudziwika kwake. Zambiri zovomerezeka za franchisor zitha kufufuzidwa pazofalitsa, kapena mutha kufunsa mwachindunji, kenako yang'anani za kulembetsa, ziphaso, ndi zina zambiri. Ngati izi zabisika, ndibwino kuti musagwirizane ndi wogulitsa wotere. Onetsetsani kuti mgwirizanowu uli ndi mgwirizano wogwirizana, osati mawu osamveka bwino monga othandizira apamwamba, kasamalidwe ka malonda, ndi zina zotero.

Ndikosavuta kuyendetsa bizinesi yopanga ndalama ngati mwazindikira zochitika zonse zamgwirizano pasadakhale. Kusankha chilolezo kumatha kuchitika patsamba lathu. Tili ndi kabukhu kabwino ka chilolezo chopangidwa kale kuchokera kuzinthu zapakhomo ndi zakunja. Tasonkhanitsa zotsatsa zatsopano komanso zofunikira kwambiri za 2021. Timagwira ntchito ndi mitundu yodalirika yokha. Zotsatsa zomwe zakonzedwa zakonzedwa m'magulu molingana ndi ndalama zomwe zikugulitsidwa. Timakuganizirani ndipo timapereka mayankho omwe angayesedwe nthawi.

Pezani malonda anu okonzeka kukonzekera nafe.

Kugulitsa chilolezo kumakupatsirani mwayi wabwino kwambiri wolamulira mpikisano aliyense pamsika. Izi zimachitika chifukwa choti inu, pogwiritsa ntchito chilolezocho, muli ndi mwayi waukulu pamipikisano. Choyamba, chilolezo chogulitsa chimakupatsani mwayi wochitira zinthu m'malo mwa kampani yotchuka, yopambana, komanso yotchuka. Izi ndizambiri. Makamaka ngati ndiwotchuka padziko lonse lapansi, kuphatikiza mdera lanu. Pezani zambiri mu chilolezo chanu ndipo zidzakupindulitsani.

Mutha kusangalala ndi momwe ndalama zanu zimakulira. Mukutha kutengera mtundu wonsewo ndikuwugwiritsa ntchito kuti mukhale bizinesi yopambana kwambiri. Kukhazikitsa mukamayanjana ndi chilolezo sikukumana ndi zovuta zazikulu. Kuphatikiza apo, mutha kuthana nawo mosavuta ngati angatuluke. Mavuto aliwonse sakupangitsaninso kugona, chifukwa amatha kuthetsedwa ndi zida zomwe zilipo. Mumalandira zida kuchokera kwa franchisor, zipangeni nokha kutengera ndi zomwe muli nazo. Mumagwira ntchito yopanga chilolezo ndikuchita nawo ukadaulo kuti muwonjezere phindu kuchokera pantchitoyi.

Muyenera kulingalira zakuti chilolezo chimatenga ndalama. Poyambirira, awa ndi ndalama zochuluka, zomwe zimachitika pachiyambi pomwe. Mavoliyumu ake amakhala pakati pa 9 mpaka 11%, komanso, amawerengedwa ngati gawo la kuchuluka kwathunthu. Kuphatikiza apo, ngati mungaganize zokhala ndi chilolezo kuti mukwaniritse, ndiye kuti muyenera kumvetsetsa kuti mukuyenera kulipira ndalama kwa woyang'anira mwezi uliwonse. Amayembekezera kubweza kuchokera kwa inu mpaka kuchuluka kwa 3 mpaka 10% pamwezi. Limatanthauza zopereka ziwiri zokhazikika. Choyamba ndi chofunikira kwambiri chimatchedwa mafumu, gawo lachiwiri logulitsa chilolezo limatchedwa kuchotsera kwapadziko lonse lapansi.

Kuphatikizidwa, zopereka ziwirizi zimayika katundu wambiri pachuma.

Nthawi zonse chitani zinthu pokhapokha mutalandira zidziwitso zatsopano ndipo mutha kuzigwiritsa ntchito. Kukhala ndi chilolezo chogulitsa kumakupatsani mwayi woyenera. Ndikofunika kuchita kokha pamaganizidwe oyenerera, ndiye kuti, zolakwitsa sizikhala zochepa. Muyenera kudziwa bwino kuti muyenera kukhala ndi chidziwitso chomwe mungapeze. Kusanthula kwa swot mu kugulitsa chilolezo ndikothandiza. Ndi chida chothandiza kwambiri komanso chothandiza.

Simuyenera kulipira chilichonse ngati mungachite popanda kugwiritsa ntchito mapulogalamu oyenera. Ili pagulu la anthu ndipo simuyenera kukhala ndi vuto pochita izi. Chifukwa chake, chilolezocho chimabweretsa ndalama zambiri ngati mungasanthule zowerengera ndi zonse zomwe zingachitike pasadakhale. Kupatula apo, aliyense amene achenjezedwa amakhala ndi zida zankhondo. Mawuwa amagwiranso ntchito pochita ndi chilolezo chogulitsa.

Chilolezo chazogulitsa ndichinthu chofunikira kwambiri, pakukhazikitsa komwe mutha kukumana ndi zovuta zosiyanasiyana. Komabe, monga wofalitsa wokha wa mtundu wodziwika bwino, mutha kuthana nawo. Kuti muchite izi, muli ndi zonse zomwe mungafune, kuchokera ku matekinoloje apamwamba komanso mtundu wodziwika bwino wodziwika bwino komanso zida zomwe zilibe zofanana pamsika wakomweko. Chitani zomwe mukuchita pazogulitsa mwaluso kwambiri, ndiye kuti simudzakhala ndi zovuta zilizonse. Muli ndi miyezo yonse yoyenera yomwe muli nayo. Amaperekedwa ndi franchisor ndipo zomwe zatsala ndikuzigwiritsa ntchito moyenera.

Chizindikiro cha mtundu wodziwika palokha ndi chizindikiro cha kuchita bwino. Chifukwa chake, ndi chithandizo chake, ndizotheka kukopa anthu ambiri ogula. Koma, monga mungaganizire, pochita chilolezo chazogulitsa, sikokwanira kungokopa kasitomala. Akufunikirabe kutumikiridwa pamlingo wodziwa bwino ntchito kuti akhale ndi chidwi chofuna kupitiliza kulumikizana ndi kampani yanu yamalonda. Kuti muchite izi, muyenera kuphunzitsa ogwira ntchito bwino, kuwapatsa zidziwitso zonse zofunika. Ndikofunikira kuchita maphunziro antchito kotero mukamakwaniritsa chilolezo chogulitsa mulibe zovuta zosiyanasiyana. Chitani moyenera panthawiyi ndipo samalani pophunzira ziwerengero za chilolezo.

Zimakupatsirani lingaliro la momwe zinthu zilili m'bungweli komanso zomwe zikuyenera kuchitidwa kuti muzilamulira bwino, kupeza malo otsogola pamsika.

Mukamayanjana ndi chizindikiritso chodziwika bwino, chilolezocho amakukakamizani kuchita zina. Sikuti mumangokhala ndi gawo lokha mwezi uliwonse. Muyeneranso kudziwa bwino kuti mutha kuwononga mbiri yanu pakampani mukamachita ntchito yanu mosasamala. Kupatula apo, mtengo wotsatsa mbiri ndiwosasangalatsa kwambiri. Zimakhala zovuta kusiyanitsa, mosiyana ndi kutayika kwachuma. Chifukwa chake, ndikofunikira kuchitapo kanthu, kukwaniritsa zofunikira zonse.

Mukamayanjana ndi chilolezo chazogulitsa, mutha kutsutsidwa ndi omwe akupikisana nawo. Zitha kukhala zachilendo, zolimbana zachikhalidwe, komanso kugwiritsa ntchito njira zosiyanasiyana zosakhala zachikhalidwe. Ngati mukukonzekera bwino, ndiye kuti kuwopseza koteroko kumatha kuimitsidwa. Mukakwaniritsa mlandu wazogulitsa, muyenera kudziwa kuti ndalama zomwe mumapeza ziyenera kukhala zochuluka momwe zingathere. Sikofunikira kokha kuti mutsimikizire nokha moyo wokongola. Pogwiritsa ntchito chilolezo chokhala ndi zokolola, muli ndi udindo wina ku mtunduwo. Mpaka 9% yazopeza pamwezi ziyenera kutumizidwa kwa franchisor.

Zachidziwikire, ndalamazi zimasiyanasiyana ndipo zimadalira osati kuchuluka kwa ndalama zanu zokha komanso ndi zomwe munakwanitsa kukwaniritsa.

Kabukhu kakang'ono ka chilolezo ndi kugula bizinesi yopangidwa kale. Lero, pogwiritsa ntchito msakatuli aliyense, mutha kupeza zinthu zambiri zapaintaneti zomwe zimakhala ndi mndandanda wazamalonda omwe agulitsidwe. Kwa zokonda zonse, zokonda, kuthekera kwachuma ndi bungwe. Zachidziwikire, izi ndizosavuta ngati munthu atha kuwona mazana azosankha munthawi yochepa ndikusankha yomwe ikugwirizana ndi mapulani ake. Ndikukula kwamachitidwe osagwiritsa ntchito ndalama, ndizotheka kugula chilolezo chokonzekera mosavuta komanso mwachangu, mosasamala kanthu komwe wogulitsa wamkulu amagwirira ntchito padziko lapansi. Mukamagwira ntchito ndi zolemba zamakalata, muyenera kukumbukira kuti tsambalo limalemba chidwi chanu pa mtundu wina wa chilolezo.

M'tsogolomu, mudzalandira maimelo a tsiku ndi tsiku okhala ndi bizinesi yatsopano yomwe imaperekedwa pamalipiro, ofanana ndi katundu wawo ndi zomwe mwaziwona m'ndandanda. Buku labwino, lokonzedwa bwino limapatsa mwayi ochita malonda, omwe akufuna kugula ufulu wogwira ntchito mogwirizana ndi bizinesi yomwe yakonzedwa kale, kukutsogolerani pamalingaliro ambirimbiri, kusaka mwachangu ndikusankha zidziwitso.

Zoyenera kutsata ndizofanana ndi tsamba lina lililonse. Iyenera kukhala pamizere 10 yoyambirira yakusaka, kukhala ndi magalimoto ambiri, dongosolo lomveka bwino komanso lomveka, komanso kupeza njira zofunika. Alendo sayenera kuthera maola ambiri akusankha njira kuti agule. Kuphatikiza apo, chidziwitsochi chiyenera kukhala chatsopano komanso chofunikira, osapereka chakale mayankho okonzedwa kale. Zomwe zili m'makalata oterewa zimasinthidwa tsiku lililonse ndipo sizimangotanthauzira kampani ya franchisor komanso kulumikizana ndi kulumikizana ndi eni ake (izi ndizofunikira kwa iwo omwe akufuna kugula chilolezo), mbiri yakapangidwe ndi chitukuko cha bizinesi, Kuphatikizira koyambirira kwa mgwirizano, ndi zina zambiri. Komanso, mindandanda yotere nthawi zambiri imagwiritsa ntchito njira zatsopano zotsatsira, kufalitsa, ndi kupititsa patsogolo chilolezo ngati zinthu zogulitsa ndi kugula, kusanthula phindu komanso kuwerengera kokonzekera kwa ukadaulo wawo wobwezera.

Nthawi zambiri, kabukhu lotere limapanga mwayi wofunsa funso, kupeza upangiri, kapena zopempha zowonjezera. Zachidziwikire, monga lamulo, ntchito zoterezi zimalipidwa, koma mwayi wogula bwino ufulu wochita bizinesi yopambana ndiyofunika. Lingaliro lililonse lazamalonda limalumikizidwa ndi zoopsa (ngakhale zikafika pamalingaliro omwe akwaniritsidwa bwino pochita). Chifukwa chake upangiri wa akatswiri pankhani zotere sudzakhala wopepuka.

Franchise ndi wogulitsa sizongogwirizana chabe. Izi ndi ntchito zopanga zomwe zimafunikira kuzipanga zokha. Mapulogalamu a m'badwo watsopano ali oyenera kutengera izi. Mukutha osati kungothana ndi chilolezocho komanso kupatsa omwe amagawa nawo chidwi. Palibe bizinesi yomwe imakhala yopanda wogawira, chifukwa chake mu chilolezo, mumaganizira zinthu zonse zomwe zimagwiritsa ntchito kompyuta. Ndi mapulogalamu apadera komanso osunthika nthawi imodzi, mutha kuchita bwino komanso mosavuta kuthana ndi ntchito za mtundu waofesi, kuzichita m'njira yothandiza kwambiri.

Chilolezo chanu chimalipira, monga ndalama zogwiritsira ntchito zokha. Zovutazo sizimangopereka zochulukirapo zokha komanso ndizabwino pamtengo malinga ndi mtengo komanso mtundu wake. Ngati mugwiritsa ntchito pulogalamu yamalonda, ndiye kuti biz imaposa ma analog onse. Pulogalamu yogulitsa ma franchise iyenera kupangidwa mosamala mwatsatanetsatane. Mawonekedwe opangidwa bwino komanso opangidwa mwaluso ndichinthu chosiyanitsanso ndi malonda. Pulogalamu ya filigree imakwaniritsa bwino ntchito iliyonse yomwe yapatsidwa.

Chidwi chazogulitsa chilipo chifukwa cha kupezeka kwa zabwino zomwe onse omwe ali mgulu la chilolezo. Kwa mabizinesi ang'onoang'ono komanso amalonda payekha, zimapatsa bizinesi yopindulitsa, kwa makampani odziwika bwino ndi makampani mwayi wokulitsa ndi kulimbikitsa malo awo pamsika. Chokopa pakukula kwathu ndikuti chimakwanira kwathunthu aliyense pazolinga ndi zolinga.