Chilolezo chamankhwala ndi bizinesi yomwe ingakhale yopindulitsa, koma mutha kukumana ndi zovuta zina pakupanga. Kuti muwone kuwopsa ndi mwayi wa ntchitoyi, zomwe zimatchedwa swot analysis ndizabwino. Sikoyenera kokha kuthana ndi chilolezo. Uwu ndiye mtundu wa ma analytics omwe amakwanira bwino mumachitidwe aliwonse abizinesi. Ngati mukuyendetsa chilolezo, ndiye ngati zili choncho, ndikofunikira kwambiri kuti muwunike bwino zomwe muli nazo ndi zofooka zanu, komanso kuti mumvetsetse zomwe zingakuwopsezeni panjira. Komanso, mwayi wakuletsa zoopseza uyenera kuyesedwa moyenera kuti athe kuthana ndi zovuta zilizonse.

Ngati mukusungitsa kampani yogulitsa mankhwala ngati chilolezo, muyenera kufunsa momwe zinthu zilili pantchitoyi. Izi ndizofunikira kuti mukwaniritse zotsatira zabwino. Ngati mukufuna mankhwala ndi kukwezetsa chilolezo muzochita zamtunduwu, mutha kugwiritsa ntchito mapulogalamu oyenera pazinthu izi. Njira yothetsera vutoli itha kuperekedwa ndi wogulitsa, kapena inu nokha muyenera kupanga chisankho choyenera popanga chisankho choyenera.

Mukamayendetsa chilolezo chamankhwala, muyenera kukumbukira kuti koyambirira kwa ntchito yanu muyenera kuphatikiza ndalama zoyambira 9 mpaka 11% kuti muchotsere mnzanuyo. Malipiro amtunduwu ndichizolowezi ndipo, titero, zimaimira phindu la bizinesi yomwe mumapeza limodzi ndi ufulu wogulitsa katundu m'malo mwa dzina lodziwika bwino. Gwirani ntchito ndi chilolezo chamankhwala moyenera komanso moyenera, popeza mudasanthula omwe akupikisana nawo omwe mudzafunika kugawana nawo zofunikira. Kuti mupeze mwayi wopikisana nawo kwambiri, sankhani mtundu wodziwika bwino womwe mungalumikizane nawo. Mitundu yotchuka imapeza ndalama zochulukirapo chifukwa chodalirika komanso wofunitsitsa kuyanjana nawo. Zomwezo zikugwiranso ntchito ku chilolezo cha mankhwala.

Ngati mtunduwu umadziwika mumzinda wanu, ndiye kuti muli ndi mwayi wopambana. Izi zitha kutsimikiziridwa kudzera pamafukufuku kapena zochitika zina zowunikira.

Ngati mukugwira ntchito ndi chilolezo chamankhwala, ndiye kuti mudzalipira gawo lina la ndalama zonse zomwe mwapeza. Kuchuluka kumeneku kumatha kusiyanasiyana ndikukhala kosiyana, zimatengera mgwirizano womwe mumaliza. Mgwirizanowu umamalizidwa potengera template yachilengedwe chonse; komabe, mutha kukambirana zomwe mungapeze mukamayanjana ndi woimira mtunduwo. Kugulitsa ma franchising kumafuna ndalama zolipirira pamwezi. Ndalamazi zimalandiridwa ndi wogulitsa ndipo zimagwiritsidwa ntchito kutsatsa bwino padziko lonse lapansi. Chifukwa chake, amapeza mwayi wodziwitsa anthu zamtundu wapamwamba, kuphatikiza m'dziko lanu.

Koma izi sizimathera ndi udindo wanu. Muyeneranso kulipira ndalama zachifumu, kuchuluka kwa ndalama, zomwe zitha kukhala pafupifupi 6% yazopeza zomwe mudalandira.

Chilolezo chamankhwala ndi ntchito yamabizinesi, kukhazikitsa kwake kungaphatikizepo kufunikira kogula zinthu zina kuchokera kwa anzanu. Izi ndizofala ndipo zitha kuphatikizidwa ndi zolipira ndi zina. Mumakambirana zofunikira zonse payekhapayekha ndikupeza mgwirizano womwe ungafanane ndi onse omwe achitapo kanthu. Phwando loyamba ndi franchisor, mwiniwake wa chizindikirocho. Wogulitsa amatchedwa chilolezo ndipo kukhazikitsa konse kwa bizinesi kumagwera pamapewa ake. Zachidziwikire, ngati mukuyambitsa chilolezo chogwiritsa ntchito mankhwala osokoneza bongo, mudzalandira zambiri zofunikira kuti mugwiritse ntchito pokwaniritsa zomwe tafotokozazi.

Chiwopsezo cha mankhwala chimakhala ndi zoopsa zonse komanso mwayi. Kuti muwone bwino, njira yothandiza kwambiri ndikuwunika. Ndi chithandizo chake, mudzadziwa chimodzimodzi zofooka zomwe zingakukokereni pansi ndi mphamvu zomwe zingakupatseni mwayi wolimbana ndi zovuta, kuzigonjetsa ndikukhala olimba. Chiwongola dzanja cha mankhwala ndi mwayi wogwira ntchito ndi kukhathamiritsa kosungira zinthu ngati izi zikugwirizana ndi mgwirizano. Komanso, mutha kuthana ndi zowerengera moyenera komanso moyenera ngati mungalumikizane ndi chilolezo chogwira ntchito bwino. Sankhani mtundu womwe umadziwika bwino mumzinda wanu.

Ichi chidzakhala chimodzi mwazinthu zazikulu zopambana mu mpikisano.

Kuyesa molondola anzanu mukamalimbikitsa chilolezo cha mankhwala ndikofunikira kuti musadzakhale ovuta komanso ovuta pambuyo pake. Pangani chisankho choyenera pofufuza mbali zonse zamtsogolo mwanu. Komanso, ndalama zonse zomwe zimafunikira kuti zichitike ziyenera kuphatikizidwa mu bizinesiyo. Izi zikuwonetserani kuti mudzachita bwino mtsogolo, popeza kukonzekera ndi njira yomwe sayenera kupeputsidwa. Ngati mukuyendetsa chilolezo chamankhwala, muyeneranso kupeza ogwira ntchito oyenera. Anthu awa ayenera kuvala molingana ndi mtundu wa chizindikirocho, komanso akuyenera kukhala ndi moyo mogwirizana ndi mfundo zina.

Makhalidwe ndi kavalidwe mumaperekedwanso kwa inu mukamayendetsa chilolezo, zomwe ndizofala. Kuchita uku kukuthandizani kuti muzitsanzira molondola chilolezo chamankhwala ndipo, potero, mudzipezera zofuna zanu, kugonjetsa otsutsa akulu ndikudziwonetsa nokha ngati mtsogoleri wamsika.

Kukhazikitsidwa kwa chilolezo cha mankhwala ndi mwayi kwa inu kuti muwonjezere kwambiri kuchuluka kwama risiti a bajeti. Pewani kusowa kwa makasitomala anu pofotokozera njirayi pasadakhale pogwiritsa ntchito zida zapadera. Zachidziwikire, ngati mutagwira ntchito ndi mnzanu wogwira naye ntchito, akupatsani zonse zofunikira ndi zida kuti muthane ndi zochitika zosayembekezereka. Muyeneranso kuphimba magawo onse amitengo omwe mudzafunika kuyanjana nawo mtsogolo. Komanso, pochita zinthu, kupezeka kwa chidziwitso chokhudza chilolezo cha mankhwala ku pharmacy kudzakuthandizani kuthana ndi zolemba pamlingo woyenera.

Kugwira ntchito ndi chilolezo cha mankhwala osokoneza bongo kumaphatikizapo zopereka zambiri kwa wogulitsa franchisor, komanso maudindo ena ena. Komabe, mutha kufikira mgwirizano wopindulitsa pokambirana bwino ndi omwe mudzakhale nawo pabanja. Kuphunzira koyenera kwamagawo amitengo kukupatsani mwayi woti muwonjezere kwambiri kuchuluka kwa ndalama. Mutha kugwira ntchito ndi Population Purchasing Power Report pogwiritsa ntchito chilolezo chamankhwala chomwe mukuyenera kupeza kuchokera ku mtundu wopambana kwambiri. Kupatula apo, chizindikiritso chodziwika bwino komanso chodziwika bwino kwambiri, ndizomveka kwambiri kuyanjana nacho. Gwirani ntchito ndi malo anu ndikuwona kuchuluka kwa okhalamo kuti muthane ndi kuchuluka kwa makasitomala.

Muyeneranso kugwira ntchito ndi ogwira nawo ntchito kuti muwonetsetse kuti akuchita mogwirizana ndi malamulowo. Zachidziwikire, kavalidwe ka chilolezo cha mankhwala ndikofunikira kwambiri. Wogulitsayo amatha kuchita macheke osiyanasiyana pamasamba. Komanso, ogula zinsinsi amabwera kwa inu kuchokera kwa woimira chizindikiro kuti adzaone ngati ntchito zomwe mwaperekazo zikugulitsidwa kapena kugulitsa katundu. Ndikofunikira kutsatira mosamalitsa ntchito zonse mwadongosolo kuti mupitilize kukhala wogawira koyambirira ndikulandila ndalama zambiri.

Ma franchise azachuma ndi malingaliro abizinesi omwe amafunikira ndi makasitomala pokhudzana ndi kufunikira kwa chinthu, katundu, kapena ntchito zina. Kampani yathu yapamwamba yotchedwa USU imapereka mndandanda wathunthu wama franchise olipira mwachangu omwe angatenge msanga kutchuka komwe mukufuna ndi mtundu wotchuka. Akatswiri kuofesi yathu adzasankha chilolezo chachuma, azikambirana mwatsatanetsatane ndi makasitomala, komwe njira zazikulu ndizopezera ndalama, kufunitsitsa chitukuko, komanso kupezeka kwa mwayi wofika ku mayiko akunja. USU idzatha kupereka mndandanda wa malingaliro osiyanasiyana pakupanga bizinesi, kukweza kutsatsa kwazinthu, kukwera mtengo kwa chilolezo chachuma. Tiyenera kudziwa kuti chilolezo chilichonse pachuma chimakhala ndi nthawi yake yopanga phindu, ndipo ogwira nawo ntchito akhazikitsa nthawi yomwe akufuna. Pankhaniyi, zambiri zimadalira makasitomala omwe, omwe apanga ndalama zomwe apeza, ndi chidwi chofuna kupeza phindu mwachangu.

Kuti tipeze mndandanda wazambiri pakampani yathu, ndibwino kupita patsamba lathu lovomerezeka, ndi kulumikizana ndi ma adilesi, ma adilesi, ndi manambala amafoni. Kampani ya USU ndiokonzeka kugwira ntchito limodzi ndi makasitomala ochokera kudziko lathu komanso opanga akunja omwe adzafunafuna mgwirizano. Timuyo idasankhidwa ku USU mwatsatanetsatane, pomwe wogwira ntchito aliyense ayenera kukwaniritsa zofunikira zina kuti athe kupeza zomwe akufuna. Makasitomala opindulitsa kwambiri atha kupanga nthambi zowonjezera mtsogolomo chifukwa, mu bizinesi yamtunduwu, simuyenera kuyambitsa ntchito kuyambira pachiyambi. Tiyenera kudziwa kuti izi zili ndi zabwino zambiri kwa makasitomala omwe safuna kupanga bizinesi pawokha koma amafunafuna njira yokhazikika yachuma chachuma. Mapangano atatha, makasitomala adzakhala ndi ufulu wopanga bizinesi yomwe apeza posamutsa ndalama zokhudzana ndi chuma, kuphatikiza apo, mwa chidziwitso, chidziwitso chofunikira chidzaperekedwa pakupanga malonda opambana popeza masemina adzachitika ndi akatswiri athu. Ngati mukuyang'ana bizinesi yabwino komanso yabwino, muyenera kuchita nawo USU kuti ikuthandizeni kusankha ndalama zolipira mwachangu padziko lonse lapansi.

Chilolezo cha bizinesi yamankhwala ndi ntchito yopindulitsa, koma iyenera kupangidwa ndendende molingana ndi miyezo yomwe yaperekedwa. Chilolezo mu bizinesi yamankhwala chimakhala ndi zovuta zingapo, mwachitsanzo, zoletsa kugulitsa mankhwala, omwe nawonso, ndi ovomerezeka kwathunthu kunja kwa kwawo kwa chilolezo. Izi ndizofala, ndipo pakadali pano, ndikofunikira kudziwa pasadakhale mankhwala omwe ndi ofunika kugulitsa ndi omwe sali. Mukamasankha bizinesi yamankhwala ndi chilolezo, muyenera kumvetsetsa kuti iyi ndi mtengo wofunika kwambiri wazachuma mwamagawo okhazikika pamwezi. Chimodzi mwazopereka ndi ndalama, zomwe zimaperekedwa kamodzi, koma nthawi yomweyo, ndi 11% ya kuchuluka kwa zomwe mudapanga poyamba. Mukamagwira ntchito ndi chilolezo mu bizinesi yamankhwala, ntchito yayikulu ndikuwonetsa kuchita bwino.

Kugwira ntchito yamabizinesi ogulitsa mankhwala pamalonda pamakhala mpikisano, chifukwa chake, kuti muwonetse phindu lanu, muyenera kuphunzira ukadaulowu ndikuzindikira mitundu yonse yazidziwitso. Pankhaniyi, mudzachita bwino.

Pogwira ntchito yamalonda pa chilolezo, kugulitsa katundu kumathandizanso kwambiri: kuchuluka kwa makasitomala kumadalira izi. Ngakhale mutakhala kuti mukuchita bizinesi yamankhwala pansi pa chilolezo chodziwika bwino, koma mwasankha malo osayenera, kuchuluka kwa makasitomala omwe angakhalepo kumachepa. Poterepa, sankhani ndikugwiritsa ntchito zabwino zanu zonse, zomwe zimatsimikizira kupambana pampikisano. Mwachilengedwe, mfundo yofunika ndi ntchito yabwino, yomwe ipangitsanso kuwonjezeka kwa makasitomala ndikupatseni mwayi polimbana ndi msika wogulitsa. Poganizira pamwambapa, ntchito yogulitsa ma pharmacy ibweretsa zabwino, zomwe zimabwezera mwachangu ndalama.