Chilolezo chotsika mtengo sichimasiyana ndi zopereka zazikulu, zotsika mtengo chifukwa zoopsa zake ndizofanana kulikonse. Pofuna kuti musayike pachiwopsezo ndikugula chilolezo chokhala ndi 100% chitsimikizo, pali malo ogulitsira omwe amapereka zosankha zonse, zotsatsa pamitengo yotsika mtengo ndi zina zambiri, m'malo onse a ntchito lero. Chilolezo, chotchipa kapena chodula, pakati, chikuyimira kupezeka kwa zofuna za mtundu winawake, dzina mdera lomwelo kapena kupitirira, kukulitsa kulumikizana kwa zigawo, zonse za magalasi otchipa ndi nthambi zazikulu. Kuyambitsa bizinesi ndi kupeza chilolezo ndichopambana, kufunikira chifukwa pakadali pano palibe chifukwa choyambira kaye, malonda odziwika amamvedwa ndipo kasitomala adapangidwa kale. Ndi chilolezo chotsika mtengo, nkhaniyi ndiyosiyana pang'ono, koma mndandanda wathu wamwayi wokhala ndi akatswiri umathandizira pazonse, amalonda amalangiza ndikupereka dongosolo la bizinesi, ndi tchipisi ndi malingaliro ena pantchito.

Chifukwa chiyani kuli kopindulitsa kugula chilolezo chotsika mtengo? Choyamba, palibe chifukwa chopangira ndalama zazikuluzikuluzi. Chachiwiri, pali thandizo la akatswiri ndi akatswiri pankhaniyi. Chachitatu, mwezi uliwonse makasitomala zikwizikwi ndi amalonda amadutsa pazenera, omwe samangofuna kuyambitsa bizinesi yawo komanso amafunafuna anzawo ndi ogulitsa. Ndikosavuta kuti ma franchisees ndi ma franchisor agwire ntchito limodzi, kupanga bizinesi yawo padziko lonse lapansi, kubweretsa mapulojekiti kudera lachigawo, kukulitsa udindo wawo ndi phindu. Kugwiritsa ntchito chilolezo, chotchipa poyang'ana koyamba, ndi njira zothandiza, kumabweretsa chitukuko cha kampani yayikulu kwambiri. Cholinga cha kabukhu kakang'ono ka ndalama ndi kuthandiza amalonda amitundu yotsika mtengo kapena yayikulu kupita kumayiko ena powonetsa ndikuitanitsa katundu ndi ntchito zina.

Ndikopindulitsa kutenga chilolezo chotsika mtengo pankhani zamalonda, ntchito, chithandizo chamankhwala, zoyendera, zodzikongoletsera, zomwe mungasankhe zili kwa inu. Komanso, m'ndandanda wa chilolezocho umapereka zokambirana, thandizo ndi akatswiri, komanso kupereka nthawi yamalingaliro amakampani kukopa makasitomala, kukulitsa kufunika ndi phindu. Kufikira kwamagalimoto ndi malingaliro a SEO kumatha kukulitsa kufunika ndi kuwonekera. Mukalowa m'sitolo, mutha kusankha zomwe mukufuna. Ngati simukudziwa kuti mukufuna kutsegula bizinesi m'dera liti, mutha kungodzidziwitsa nokha zotsatsa, mfundo zamitengo (kuyambira zotsika mtengo mpaka zotsika mtengo), pali kugawa kwa mzinda ndi dziko, ndi magulu ndi magulu ang'onoang'ono, osonyeza ndikuwerengera ndalama zolandilidwa pansi, ndalama zopanda ndalama, popanda ndalama zotsika mtengo popanda iwo. Palinso nthawi yobwezera kuti poyamba musangodziwa ndalama zoyambirira zokha komanso mawu a ndalama zoyambirira. Kodi kampaniyo yakhala ikugulitsa nthawi yayitali bwanji? Kodi anthu amafuna chiyani? Ziwerengero za tsiku ndi tsiku, sabata iliyonse, mwezi uliwonse zimathandiza kupenda ziwerengero.

Pali gulu lomwe franchisors angachite nawo chilolezo chotsika mtengo. Akatswiri athu amakuthandizani pazinthu zonse. Kuthandiza kwa nthawi ndi nthawi kwa akatswiri kumathandizira pa bizinesi iliyonse, yotsika mtengo komanso yotsika mtengo.

Kuti mudziwe zambiri, kufunsa ndi kupeza dongosolo, lemberani manambala omwe atchulidwa. Komanso, m'ndandanda wathu wama franchise otchipa, mutha kudzidziwitsa nokha kuwunika kwamakasitomala, kuchuluka kwa chilolezo chotsika mtengo, nkhani, ndi zikhalidwe, kukwezedwa, ndi zina. Tikukuthokozani pasadakhale chifukwa cha chidwi chanu, kuyembekezera mgwirizano wanthawi yayitali .

Chilolezo chogwiritsa ntchito sopo ndi ntchito yofunikira pakukwaniritsa zomwe ndikofunikira kuti tipewe zolakwika pamalingaliro ofunikira. Izi zidzakupatsani mpikisano womwe mungagwiritse ntchito phindu la bizinesi yanu. Pogwira ntchito ndi chilolezo, mumakhala ndi maudindo angapo osawoneka. Zopereka zitha kuwonjezeredwa kuzinthu zofunikira pakukhazikitsa chilolezo chazopanga. Mitundu itatu yonse yamalipiro yomwe mungachite mukamachita bizinesi yamtunduwu. Choyamba, ngati mukuyendetsa sopo, pamakhala ndalama zolipira poyamba.

Mavoliyumu ake amakhala pakati pa 9 mpaka 11% ndipo amawerengedwa ngati gawo lazachuma chanu chomaliza. Ndikopindulitsa kutenga nawo mbali pakupanga, ndipo sopo ya chilolezo iyenera kufanana ndi zoyambirira pamakhalidwe ndi mawonekedwe oyambira. Izi ndizofunikira kwambiri chifukwa mutha kuwunika nthawi iliyonse ndipo ufulu wanu wogawa ukhoza kuchotsedwa ngati china chake chalakwika. Ngati mukufuna kuthana ndi sopo ndikupanga zokolola zake pansi pa chilolezo, ndiye kuti bizinesi yotereyi ili ndi mwayi wopambana. Kupatula apo, mukukhazikitsa zochitika zanu m'malo mwa mtundu wodziwika, chifukwa chake, muli ndi mwayi wopambana.

Sopo franchise yogwira bwino imagwira ntchito bwino ngati mungachite analytics kaye. Izi zikutanthawuza kuwunika mozama ndi kuphunzira kwa omwe akupikisana nawo pazolimba ndi zofooka zawo, komanso zabwino zanu ndi zoyipa zanu, muyenera kumvetsetsa bwino kuti musadzavutike. Khazikitsani chilolezo cha sopo moyenera mukamapewa zolakwika zakuthupi. Kuti muchite izi, mudzakhala ndi zida zonse zofunika. Gwiritsani ntchito mwanzeru kuti mukwaniritse zotsatira zabwino mu mpikisano. Chilolezo chogwiritsira ntchito bwino sopo chitha kuphatikizira kusanthula koyambirira musanasankhe ntchito.

Phimbani magawo onse amtengo kuti pambuyo pake musadzakhale ndi zovuta pazomwe mungakopeke ndi makasitomala. Ntchito zotsatsa zitha kuchitidwanso pogwiritsa ntchito zida zomwe amalandila kuchokera kwa franchisor. Sewero labwino la sopo ndi mwayi wanu wolowa mumisika yosangalatsa kwambiri pamsika. Gwiritsani ntchito mphamvu zanu zonse ndikutulutsa zofooka zanu, potero muwonetsetsa kuti ndalama zikuyenda bwino. Mutha kudziwa mwamphamvu kuti ndi zinthu zingati zomwe mukufuna kuti muzisunga ngati mukugulitsa kuti mupange sopo.